Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers how to navigate permanent disruption and educate and train ad media sellers to better serve this new cohort of disruptor brands.
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Webinar - IAB
Explore how retailers, brands, and agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement. Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omn...
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