What you hear is more impactful than what you see. Our brains process sound faster than any other sense. Digital audio was the biggest driver of time spent on mobile last year and it’s becoming increasingly central to our lives, thanks to the rise of connected devices and smart speakers. IAB’s goal is to help publishers, brands, agencies, and technology companies take advantage of podcasting and the new diversity of audio content and distribution types to further their direct and ad-based monetization needs.
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IAB Podcast Upfront is a marketplace event designed for brands, agencies, and media buyers to preview the latest and greatest in podcasts today. Leading audio performers and thought leaders in the space will showcase the power of audio to connect aud...
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Provides best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of platforms.
Develops foundational technology and standards that enable growth and trust in the digital media ecosystem.
Brings together leaders from across the digital audio ecosystem to establish industry guidance by creating standards and best practices that help bring clarity to the audio marketplace.