Overview

What you hear is more impactful than what you see. Our brains process sound faster than any other sense. Digital audio was the biggest driver of time spent on mobile last year and it’s becoming increasingly central to our lives, thanks to the rise of connected devices and smart speakers. IAB’s goal is to help publishers, brands, agencies, and technology companies take advantage of podcasting and the new diversity of audio content and distribution types to further their direct and ad-based monetization needs.

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