Overview

The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. Its board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning across the digital video programming, marketing, and distribution spectrum.

Together with its member companies and in cooperation with the IAB Tech Lab, the IAB Digital Video Center produces technical standards, research, and thought leadership critical to the field, while identifying emergent best practices in the fast growing arena of digital video. Working with the IAB Public Policy office, the Digital Video Center also advocates to legislators on behalf of the burgeoning medium.

Established in November 2014, the Digital Video Center is based at the IAB New York City headquarters, and membership is open to all IAB member companies.

For more information on how to get involved, please contact [email protected].

Mission
The IAB Digital Video Center simplifies the video supply chain and provides best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video.

Key Themes:

Cross-platform measurement and attribution
Best practices in creative innovation and data-driven video
Publisher transformation via new revenue and sales models
Mainstreaming OTT and Advanced TV for direct brands

IAB Digital Video Center of Excellence helps drive the industry forward through the efforts of committees and councils. Comprised of some of the brightest minds in their space, these groups work together to develop solutions that improve the interactive advertising and marketing ecosystem. Visit the Committees and Councils page to learn more.

Board Members

ABC
IAB Digital Video Marketplace 2015 7
CBS Interactive
CNN
Condé Nast
Crackle
Extreme Reach 1
IAB Ad Technology Marketplace, Spotlight: Programmatic, Automation & Creativity 10
IAB 2017 Multicultural Day 2
Hulu
Innovid
Meredith
NBC
Nexstar 1
Samsung
Spotify
IAB Video Symposium 2018 14
Tremor Video DSP
Twitter
Univision 1
IAB Ad Technology Marketplace, Spotlight: Programmatic, Automation & Creativity 14
Viacom



View Committees & Councils


Learn More:

IAB Video Board of Directors
IAB Digital Video Buyer Advisory Board
Events
IAB Guide to Digital Advertising
Video Center Member Spotlights
IAB Committees & Councils