Explore how retailers, brands, and agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement. Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omnichannel strategies. Learn how to develop effective data collaboration partnerships that enhance decision-making and drive business outcomes.
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.
Nick Pirog is the Director of Measurement Strategy & Analytics at Roundel, Target’s media network. In his role, he partners closely with sales and product teams as well as Roundel’s advertisers to deliver innovative measurement solutions based on Target’s unique guest data. Prior to joining Roundel, he spent time at Google and BBDO. He is based in Atlanta, GA.
Amber Roberts is a Partnership Director at Threefold, where she leads a team working with retailers on their retail media strategy. Amber joined Threefold in 2023. As a seasoned retail veteran, Amber has spent two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams. Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.
Alfred Wang joined Pacvue from December 2023 as Director of Data and Product Solutions, leading the data intelligence and AI initiatives.
Prior to Pacvue, Alfred has been working at Block, Meta and eBay, leading data product and solutions as well as data science teams. He has worked on various areas. To name a few: advertising, social media integrity, CRM, seller and buyer experience, product and user growth. The latest product from Alfred is Pacvue’s newly launched, ML-based incrementality console.
