IAB+ Optimizing Audio For Use In MMM Workshop

Facilitators

• 
  Jason Adamski

  Director, Media Center

  IAB

  IAB - Director, Media Center
  

  Jason Adamski

  Director, Media Center

  IAB

  IAB - Director, Media Center

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  In his role at the IAB Media Center, Jason leads initiatives focused on advancing media standards across the digital video and out-of-home. Previously, he held senior media roles at Ferrero, PepsiCo, and the Boston Beer Company, as well as investment roles at major media agencies such as MediaVest, Mullen, and Carat. He has authored several IAB guides, including the Digital Out-of-Home Measurement Guide. Outside of work, Jason enjoys tennis and skiing when not spending time with his family.

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• 
  Rob Cardarelli

  EVP, Analytics

  Ipsos MMA

  Ipsos MMA - EVP, Analytics
  

  Rob Cardarelli

  EVP, Analytics

  Ipsos MMA

  Ipsos MMA - EVP, Analytics

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  Robert Cardarelli is EVP of Analytics at Ipsos MMA, where he leads global analytics teams and develops advanced marketing measurement solutions. With more than 25 years of experience, he advises senior executives on marketing effectiveness, investment allocation, and business growth. His expertise spans marketing mix modeling, attribution, experimentation, causal inference, and advanced statistical analysis, including applying AI and machine learning to improve business decisions. Previously, he held leadership roles at Publicis Media, Mindshare, and Kantar, building analytical capabilities and translating complex findings into actionable client strategies.

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• 
  Ben Griffiths

  Director, Professional Development & Education

  IAB

  IAB - Director, Professional Development & Education
  

  Ben Griffiths

  Director, Professional Development & Education

  IAB

  IAB - Director, Professional Development & Education

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  Ben is a graduate of Temple University’s journalism program and has worked in both the publishing industry and higher education as a Digital Producer/Instructional Designer. He specializes in synthesizing complicated information to create approachable and dynamic e-learning content. Ben grew up on a dairy farm in Chester County, Pennsylvania, and now resides in Union City, New Jersey, with his wife and dog. In his free time, Ben spends his time playing basketball, hiking, cooking, and agonizing over Philadelphia sports.

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• 
  Matthew Renne

  Vice President, Professional Development and Education

  IAB

  IAB - Vice President, Professional Development and Education
  

  Matthew Renne

  Vice President, Professional Development and Education

  IAB

  IAB - Vice President, Professional Development and Education

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  Matthew leads IAB’s initiatives to bring professional development and education opportunities to industry professionals. Prior to joining IAB, Matthew shepherded precision marketing growth initiatives across EMEA, APAC, and LATAM, and led global partner relationships w/ Meta and X (Twitter), for Omnicom’s Nissan United. Matthew is focused on providing the industry with both foundational digital media knowledge in a rapidly change landscape and offering practical applications of IAB’s standards, best practices, and guidelines to help professionals in their day-to-day roles.

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• 
  John Taubeneck

  Senior Manager, Attribution Partnerships

  SiriusXM Media

  SiriusXM Media - Senior Manager, Attribution Partnerships
  

  John Taubeneck

  Senior Manager, Attribution Partnerships

  SiriusXM Media

  SiriusXM Media - Senior Manager, Attribution Partnerships

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  John Taubeneck is a senior sales and measurement leader at SiriusXM Media, where he develops go-to-market strategies that connect audio advertising solutions to measurable business outcomes. He leads consultative sales efforts across attribution, media mix modeling, audience insights, and advanced audio ad technology spanning satellite radio, streaming, podcasts.
  
  John partners closely with brands, agencies, Sales, Client Services, Product, and Vendor Operations teams to build performance-driven media solutions and demonstrate return on investment. He also manages a business development and sales consulting team, translating complex measurement capabilities into clear client value and scalable growth opportunities.
  
  John has been with SiriusXM Media for almost seven years, and is based in New York.

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