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IAB & Ad Net Zero

IAB is Proud to be a Founding Supporting Partner in the Global Launch of Ad Net Zero

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Ad Net Zero Sustainable Events Starter Guide

IAB proudly contributes to the Ad Net Zero US Action 4 Events & Awards Working Group and supports the release of the 2024 Sustainable Events Starter Guide. This comprehensive manual is designed to empower event professionals and industry leaders, offering straightforward strategies to integrate sustainable practices into event planning and execution.
Download Guide

Ad Net Zero at IAB’s 2023 Annual Leadership Meeting

Monday, January 23, 2023

The IAB welcomed John Osborn, U.S. Director of Ad Net Zero, to discuss the state of sustainable advertising. His panel sparked conversations about how every organization can improve the work experience, attract and retain talent, and create a more responsible business that grows the bottom line.

IAB Tech Lab Announces the Launch of the Green Initiative at IAB’s 2023 Annual Leadership Meeting

Monday, January 23, 2023

IAB Tech Lab announced it is working with Ad Net Zero and Scope 3, and additional industry players to follow, to assess how to quantify and operationalize lowering carbon emissions and move the industry towards a green future.
Read Press Release

About Ad Net Zero

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Ad Net Zero is an advertising association-led pan-industry platform tasked with coordinating, monitoring, reporting on, and pushing forward to reduce the carbon impact of developing, producing, and running advertising to real net zero.