Policy in Practice: State Privacy and AI Rules for Digital Advertising Workshop

Nerissa Coyle McGinn’s practice focuses on matters involving the convergence of advertising and promotions, artificial intelligence, emerging media, technology, privacy and intellectual property law. More recently, she has focused her practice on counseling clients on legal issues related to advising clients on the development and implementation of AI policies, addressing concerns such as intellectual property, data privacy and regulatory compliance. She frequently counsels on issues related to AI-generated content, including managing the risks posed by deep-fakes and other emerging AI technologies.

Nerissa also has particular experience advising on matters involving digital advertising and promotions and trademark law. In addition, Nerissa has worked with multiple clients in creating, modifying, and expanding their loyalty and subscription programs working through multiple different issues involved in loyalty programs from privacy, escheat, gift card issues, CAN-SPAM and TCPA compliance. Nerissa also advises clients on Children’s Online Privacy Protection Act (COPPA); state laws related to children’s privacy; and children’s advertising focusing on enforcement not only by regulators but also the Children’s Advertising Review Unit (CARU). Nerissa has a diverse roster of clients ranging from some of the best-known brands to start-up digital companies and app developers. Embracing a business-minded approach, she helps all of her clients develop new brand assets and assists them in promoting and advertising their brands and products. As a thought leader in her industry, Nerissa frequently publishes and speaks at events and conferences.

Jessica Lee’s practice focuses on emerging media, technology, advertising and promotions, privacy and intellectual property. She has represented clients in a variety of fields, including Internet, film, music, sports, telecommunications, and consumer products. Ms. Lee advises on advanced advertising strategies and helps clients optimize data collected through emerging media platforms, included OTT apps, social media platforms, wearables, chatbots and other technology. She specializes in social media law and regularly counsels clients on everything from engaging influencers to using user generated content to optimize data collected through social media campaigns. Ms. Lee advises on global and European data protection laws including data protection strategy and compliance (with a focus on the General Data Protection Regulation), privacy impact assessments, privacy by design, cross-border transfers of personal data and the development of privacy and data retention policies. In addition, Ms. Lee counsels clients on a variety of advertising and marketing related issues, including advising clients on compliance with a wide range of state and federal laws and regulations, including the Federal Trade Commission’s recent “.com Disclosures” guidelines, the Health Insurance Portability and Accountability Act of 1996 (HIPAA), and the Telephone Consumer Protection Act (TCPA). Ms. Lee has experience reviewing and drafting a variety of agreements, including content licensing agreements, agency-service agreements, sponsorship agreements, website policies, licensing agreements and releases.

Chanda Marlowe focuses her practice on privacy and data security law, particularly advising on privacy issues related to adtech and edtech. She also advises on compliance with various state and federal laws and regulations. Prior to joining Loeb & Loeb LLP, Chanda was the inaugural Christopher Wolf Fellow at the Future of Privacy Forum where she led a working group focused on location and advertising technologies.

Robyn Mohr counsels clients on complex issues related to data privacy, digital marketing, advertising and e-commerce. She advises on everything from interest-based and addressable advertising, data analytics, location-based tracking, to the use of emerging technologies, such as artificial intelligence and facial recognition.

Leveraging her prior in-house experience and product counseling roles, Robyn routinely represents clients in the media/publishing, consumer products, telecommunications, and hospitality industries. Drawing on her regulatory background, Robyn works with clients to design their privacy programs and operationalize U.S. and international privacy and data security requirements, including state privacy laws, as well as other advertising, marketing and consumer protection laws and automatic renewal laws.