The IAB Global Network brings together a total of 48 IAB licensees, including three regional organizations, to share challenges, develop global solutions, and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs to further the best interests of the industry they serve. IAB Europe, headquartered in Brussels, IAB Southeast Asia & India, headquartered in Singapore, and IAB Gulf Cooperation Council, headquartered in Dubai, are the three regional bodies in the network, created to advance the needs of the economic areas and countries they represent.
Competition for consumers’ hearts and minds is no longer bounded by geographic frontiers – digital marketing, news, entertainment, and content are all global. The new-media marketplace naturally bleeds across frontiers, often with knee-high barriers to entry.
Through the IAB Global Network, all IABs will help their members become digital influencers worldwide.
IABs from around the world:
- Help build markets
- Bring members together for common interests
- Make digital standards fluid across boundaries
- Produce world-class events for top digital influencers
Learn more about Project Rearc: An industry collaboration to rearchitect digital marketing, and to harmonize privacy, personalization, and community.