Project Rearc

Project Rearc

Join IAB, IAB Tech Lab, governmental and other industry/consumer organizations in Project Rearc to harmonize privacy, personalization, and community.

The cookie-less future is barreling down upon our industry. Project Rearc seeks to rearchitect digital marketing to drive our industry forward while aligning the interests of consumers, businesses, and governments.

This collaboration needs industry leaders from the brand, agency, publisher, platform and technology industries to join together and address consumer demands for personalization and privacy through behavioral standards, codes of conduct, legal agreements, and enabling technologies.

Together we will define what is next…

For future information and to get involved with Project Rearc, email us at [email protected] or fill out the form below.

View the presentation and read Randall Rothenberg’s remarks.


Join the Collaboration

View Press Release

Download the Presentation

View Randall’s Rothenberg’s Remarks

Read the Blog Post