Our Mission

Mission

Serves as the cross-screen (omni-channel) “umbrella” under which the Video and Audio Boards live. It will serve as a forum to identify vital supply chain issues related to cross-media transactions and discuss how best to create the frameworks for the brand, publisher, and tech partnerships that are needed to engage directly with consumers in an increasingly fluid and privacy-constrained marketplace.

Our Work

  • Propel adoption of digital video, advanced TV, CTV, and audio through education and adoption of standards and best practices
  • Maximize the speed with which the industry advances by packaging and communicating technical video/audio standards in business terms
  • Reducing marketplace friction through shared Terms & Conditions and education in measurement with guidance on how to measure, plan and evaluate campaigns in cross-platform video/audio
  • Develop advocacy for the value of news, quality publishing, and long term investment along with practical advice to ensure brand safety and suitability
Interested in participating in Media Center initiatives?

Who We Are

Our Initiatives

Our Initiatives

  • 2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
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  • 2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More  
  • 2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More  
  • Audio
    Audio
    2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More
  • Brand Safety
    Brand Safety
    2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More
  • Digital Video
    Digital Video
    2020 was a banner year for Digital Video advertising—particularly for Connected TV (CTV). Both increased viewership and the fluidity of Digital Video ad buying and optimization resulted in increased share for media companies in the streaming space. Targetability, addressability, incremental reach, and the opportunity to leverage first party data—have made 2021 a sellers’ market. In … Continued
    Read More

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