Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
Interested in participating in Media Center initiatives?

Who We Are

Our Initiatives

Our Initiatives

  • As privacy laws, AI governance, and FTC rules rapidly evolve, advertisers face growing complexity in video ad compliance. From tightening data privacy laws and AI restrictions to new subscription billing rules and children's privacy protections, understanding the shifting landscape is critical. The IAB Video Compliance Brief, a new quarterly series from the IAB Media Center, … Continued
    Read More  
  • As privacy laws, AI governance, and FTC rules rapidly evolve, advertisers face growing complexity in video ad compliance. From tightening data privacy laws and AI restrictions to new subscription billing rules and children's privacy protections, understanding the shifting landscape is critical. The IAB Video Compliance Brief, a new quarterly series from the IAB Media Center, … Continued
    Read More  
  • As privacy laws, AI governance, and FTC rules rapidly evolve, advertisers face growing complexity in video ad compliance. From tightening data privacy laws and AI restrictions to new subscription billing rules and children's privacy protections, understanding the shifting landscape is critical. The IAB Video Compliance Brief, a new quarterly series from the IAB Media Center, … Continued
    Read More  
  • Audio
    Audio
    As privacy laws, AI governance, and FTC rules rapidly evolve, advertisers face growing complexity in video ad compliance. From tightening data privacy laws and AI restrictions to new subscription billing rules and children's privacy protections, understanding the shifting landscape is critical. The IAB Video Compliance Brief, a new quarterly series from the IAB Media Center, … Continued
    Read More
  • Brand Safety
    Brand Safety
    As privacy laws, AI governance, and FTC rules rapidly evolve, advertisers face growing complexity in video ad compliance. From tightening data privacy laws and AI restrictions to new subscription billing rules and children's privacy protections, understanding the shifting landscape is critical. The IAB Video Compliance Brief, a new quarterly series from the IAB Media Center, … Continued
    Read More
  • Digital Video
    Digital Video
    As privacy laws, AI governance, and FTC rules rapidly evolve, advertisers face growing complexity in video ad compliance. From tightening data privacy laws and AI restrictions to new subscription billing rules and children's privacy protections, understanding the shifting landscape is critical. The IAB Video Compliance Brief, a new quarterly series from the IAB Media Center, … Continued
    Read More

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