2025 IAB Measurement Leadership Summit

Before joining IAB, Jason had been working as the North American Media Manager for Ferrero, purveyor of some of the sweetest brands on the planet. He specializes in innovative media strategies coupled with complex buying approaches.

Jason grew up in Massachusetts and now resides in Middletown, New Jersey. He has a B.A. in Political Science from UMass Lowell and a B.A. in English from Framingham State. In his free time, you can find him enjoying time with his family, exercising, or teaching tennis.

Rocco Baldassarre is a digital-marketing entrepreneur and growth strategist, currently leading U.S. market expansion for Shirofune, Japan’s premier AI-powered advertising platform. Named to Forbes 30 Under 30 and a Microsoft MVP, Rocco has helped hundreds of brands scale paid-media performance through automation and data-driven optimization. He regularly contributes to Forbes and Entrepreneur and has lectured at Duke University and Università Cattolica. At Shirofune he focuses on unlocking smarter, faster campaign management for agencies and in-house teams.

Jasme Bantens is a senior marketing and analytics leader with over 20 years of experience driving innovation at the intersection of media, measurement, and audience strategy. She currently leads data-driven initiatives that leverage first-party data, identity resolution, and advanced analytics to fuel customer growth and future-proof marketing strategies. A former executive at Goldman Sachs, Wavemaker, and Neustar MarketShare, she specializes in translating complex data into actionable insights that elevate targeting, media performance, and privacy-first transformation.

Joe Belafonte is the SVP of Product, Data & Experience at Direct Agents, a leading independent and minority-owned marketing agency specializing in performance-driven growth. With over a decade of experience, Joe has played a pivotal role in building and scaling the agency’s data and analytics, and SEO teams. He also led the development of Kanopy AI, Direct Agents’ proprietary platform that empowers brands through automation, predictive analytics, and AI-powered decision-making. Joe’s focus on innovation, efficiency, and insight-driven marketing helps clients navigate the digital landscape and drive long-term, measurable growth.

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Alex Cash serves as a Director of Strategy for OneTrust’s Consent & Preference Management products. In his role, Alex co-ordinates with customers and partners to deliver products that drive engaging user experiences while building trust and demonstrating regulatory compliance. Alex also holds CIPP/E and CIPM certifications from the IAPP.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

As part of the data solutions team within essenceMediacom, Mebrulin (Meb) is a strategic data partner with an 18-year career, specializing in developing advanced audience strategies, data solutions and tech stack integrations.

Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring audience insights and analytics to the forefront of the discussion. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. Meb has worked with major marketers across a broad range of products and service including: Coca Cola, Bayer, Astellas, Walgreens, Target, eBay, Uber, Nestle, NBC Universal, MARS, Citi, among others.

She holds a Master’s of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She seats on the board of She Runs It an organization focused on helping women lead in Marketing, Media and Tech. Notably, she led the deployment of the Covid Vaccination Demand Model for Walgreens, earning multiple industry awards including the iCOM Data Creativity awards, Best use of real time Marketing at the Festival of Media, the Grand Prix Internationalist Innovation Digital solutions award, and the Echo Gold Award from the ANA master’s in data and technology, among others. She is also part of the 2022 Adweek all-star class, representing the top 19 Media Executives driving media agency evolution.

Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.

Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics. Originally from Rhode Island, she now resides in Jersey City. In her free time, she enjoys writing about AI, biking, and listening to way too much LCD Soundsystem.

Dr. Joetta Gobell is the Senior Vice President of Data Strategy & Insights at Dotdash Meredith and joined the company in 2018. In her role, Joetta leads a team of researchers who derive insights from first-party data to understand audiences and inform advertising partnerships; execute large-scale primary research projects to inform product, editorial, and brand initiatives, and serve as thought leadership with advertising partners.

Prior to joining the company, Joetta was VP of Primary Research in Ad Sales at A+E Networks where she conceived, conducted, analyzed, and presented large-scale qualitative and quantitative projects to better understand foundational issues in our culture and how they impact the television industry and audience (including topics like Women and Money, and the representation of gender in advertising).

Previously she held roles as a qualitative researcher, innovation consultant, and strategist at Magid and as Specialist in the Advanced Planning and Strategy department at Nissan North America.

Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.

Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.

Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.

Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

Diana Lucas is Director of Marketing Science for North America at Meta Platforms, She oversees a team of data scientists and analytical consultants dedicated to advancing data-driven advertising strategies and measurement solutions across the US. With over 15 years of experience, Diana has held senior roles at Nielsen and NBC Universal, where she specialized in media analytics, strategic partnerships, and client solutions. She began her career in investment banking and holds a B.A. from the University of Chicago

As Managing Partner of CSA North America, Ram leads a set of experts to deliver end-to-end data and technology solutions rooted in meaningful business growth. Previously at Havas Media Network, Ram led Decision Sciences and later expanded to include Data Engineering management for the agency.
With experience across client, agency and consulting companies in data, tech, advanced analytics and measurement, Ram and his team find every opportunity to optimize clients’ marketing and media investment decisions.
He is a board member of IAB’s Measurement, Addressability & Data Center. In this capacity, he has contributed to IAB’s State of Data reports, provided inputs on Data Clean Rooms, and was a panelist at the IAB Audience Connect summit in September 2022. He was listed among Adweek’s Media All Stars for 2024.

Justin Taylor Ruiss is a seasoned media analyst and dynamic event moderator, blending deep expertise in equity research with hundreds of hours of live event experience. He leads research across media and eCommerce forums, with a focus on AdTech, martech, gaming, social media, connected TV (CTV), and OTT. Known for his sharp insights and engaging presence, Justin has become a trusted voice in the rapidly evolving media landscape. He is based in the New York metro area. Justin’s favorite forum panelists are his wife, two daughters, and of course his mini Schnauzer.

Prabhpreet Sidhu is VP Analytics at Publicis Commerce, driving commerce measurement, MMM, AI and real time attribution. With more than 15 years of analytics experience across CPG, retail, telecom and tech, he has built automated measurement platforms, incrementality and attribution models, and predictive audience segmentation. Prabhpreet holds a master’s in Analytics and AI and a degree in Electrical Engineering. He teaches Big Data as an adjunct professor in Canada, owns two patents in machine learning and AI, and has proudly represented Canada in global AI hackathons.

Product leader in Adtech building 0-1 products in AI, Cloud, ML and data science space including open source, SaaS, data analytics platforms to measure media ROI & effectiveness.

Jill Wittkopp is Senior Director of Management at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.

Measurement lead specializing in helping agencies and brands develop, execute, and optimize advertising effectiveness measurement solutions and landmark research.