2025 IAB Measurement Leadership Summit

Before joining IAB, Jason had been working as the North American Media Manager for Ferrero, purveyor of some of the sweetest brands on the planet. He specializes in innovative media strategies coupled with complex buying approaches.

Jason grew up in Massachusetts and now resides in Middletown, New Jersey. He has a B.A. in Political Science from UMass Lowell and a B.A. in English from Framingham State. In his free time, you can find him enjoying time with his family, exercising, or teaching tennis.

Jasme Bantens is a senior marketing and analytics leader with over 20 years of experience driving innovation at the intersection of media, measurement, and audience strategy. She currently leads data-driven initiatives that leverage first-party data, identity resolution, and advanced analytics to fuel customer growth and future-proof marketing strategies. A former executive at Goldman Sachs, Wavemaker, and Neustar MarketShare, she specializes in translating complex data into actionable insights that elevate targeting, media performance, and privacy-first transformation.

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Alex Cash serves as a Director of Strategy for OneTrust’s Consent & Preference Management products. In his role, Alex co-ordinates with customers and partners to deliver products that drive engaging user experiences while building trust and demonstrating regulatory compliance. Alex also holds CIPP/E and CIPM certifications from the IAPP.

Jill leads commerce media strategy for Publicis Commerce and has over twenty-five years of experience in the advertising/shopper/media space, spending the past decade in eCommerce.  

She started her career in National Brand Media Buying, moving to Account and eventually Agency Leadership, servicing a wide range of marketers, including blue-chip clients such as Frito Lay, Peterbilt Motors and Dell. After 10+ years she made the decision to pivot to Shopper Marketing, understanding the importance to get closer to the sale, and she was driven by a curiosity to see how emerging tech would continue to evolve this part of the industry. She held various leadership roles in Shopper for the better part of a decade, leading all customer-specific initiatives and specializing in all classes of trade.

While most of her background has been on the agency side, in 2013, again following the industry, Jill shifted to Retail Media, and she credits the years spent as VP of Sales for one of the early retailer media networks (MyWebGrocer) as some of her most valuable – understanding both the advertising sales and data platforms, as well as the retailer software side.  She has led various agency teams across many different verticals but driving success for CPG brands like P&G, Tyson, GE, Mars and Hershey’s has been a focused sweet spot (no pun intended).  

She is a multi-Effie and Reggie award winner and has been recognized as a Campaign US 40 over 40 honoree, received the Outstanding Retail Media Contributor Award from IAB and the Path to Purchase Retail Media Award. While she is proud of the accolades that she and her teams have won, she cares most about being #1 mama to her two young daughters.  She resides in New York City but hasn’t let go of her proud Texas roots.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.

Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.

Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.

Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

As Managing Partner of CSA North America, Ram leads a set of experts to deliver end-to-end data and technology solutions rooted in meaningful business growth. Previously at Havas Media Network, Ram led Decision Sciences and later expanded to include Data Engineering management for the agency.
With experience across client, agency and consulting companies in data, tech, advanced analytics and measurement, Ram and his team find every opportunity to optimize clients’ marketing and media investment decisions.
He is a board member of IAB’s Measurement, Addressability & Data Center. In this capacity, he has contributed to IAB’s State of Data reports, provided inputs on Data Clean Rooms, and was a panelist at the IAB Audience Connect summit in September 2022. He was listed among Adweek’s Media All Stars for 2024.

Dr. Jon Roberts is Chief Innovation Officer at Dotdash Meredith. He previously spent 10 years as a theoretical physicist working with CERN and the AMS detector on the International Space Station. Dr. Roberts received his Ph.D. at the University of Southampton and his M.A. from the University of Oxford.

Justin Taylor Ruiss is a seasoned media analyst and dynamic event moderator, blending deep expertise in equity research with hundreds of hours of live event experience. He leads research across media and eCommerce forums, with a focus on AdTech, martech, gaming, social media, connected TV (CTV), and OTT. Known for his sharp insights and engaging presence, Justin has become a trusted voice in the rapidly evolving media landscape. He is based in the New York metro area. Justin’s favorite forum panelists are his wife, two daughters, and of course his mini Schnauzer.

Product leader in Adtech building 0-1 products in AI, Cloud, ML and data science space including open source, SaaS, data analytics platforms to measure media ROI & effectiveness.

Jill Wittkopp is Senior Director of Management at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.