Webinar - Online

Play to Win: Measuring Gaming Ad Success

Jul 24, 2025 / 2:00 pm – 2:45 pm EST

      Overview

      Gaming isn’t just entertainment—it’s where audiences live, engage, and connect. With 84% of U.S. internet users aged 16 to 64 identifying as gamers (GWI, 2024)—and 90-95% of Gen Z and Gen Alpha (Newzoo, 2024)—it’s no surprise that brands are investing in gaming to reach their audiences.

      But with more investment flowing into gaming environments, how can advertisers truly measure success? Enter the IAB Gaming Measurement Framework—designed to help publishers, brands, and ad tech partners track performance, it defines gaming ad formats and sets clear benchmarks with ‘must-have’ and ‘nice-to-have’ metrics.

      Join us for Play to Win: Measuring Gaming Ad Success, where we’ll break down how this framework was developed, how it can help advertisers level up their campaigns, and what it takes to build a winning strategy in the gaming ecosystem.

      No more guesswork—just solid, actionable insights to help brands play smarter.  Ready to press start?