IAB allows for all types of companies to join and share in the benefits of IAB Membership. Per the IAB Board of Directors, all dues are for a calendar year and may not be negotiated or included in a barter agreement.
MEMBERSHIP CATEGORY DEFINITIONS
General Members are corporate entities or standalone divisions of a corporate entity that participate in the digital media ecosystem and may provide products and services, or derive revenue from the sale, delivery, or optimization of digital advertising or marketing programs. Examples include publishers, technology companies, platforms, marketers, media buying agencies, creative agencies, measurement and analytics providers, data companies, etc.
Associate Members are other companies that support the digital media ecosystem. Examples include media and marketing consultancies, research firms, etc.
Startup Members are pre-revenue companies, whether they fall under associate or general membership, and may qualify for this status for up to 2 years if they meet both of these requirements:
- Less than two years old (from incorporation) AND
- Have less than $1M in revenue.
After 2 years, Startup membership will convert to general or associate status.
MEMBERSHIP RATE CARDS
Depending on the type of business you are in there are 3 rate cards that may apply.
If you are unsure of which rate card applies to you, please email [email protected].
2023 Media Buying Agency Rate Card
|Sub-holding Company Agencies||$75,000|
|Individual/ Independent Agencies*||Sliding scale
(based on RECMA – see table below)
|Annual Billing||Annual Dues|
|$1 – 5 billion||$15,000|
|$5 – 10 billion||$20,000|
|$15 – 20 billion||$25,000|
*10% aggregate discount for multiple agencies on a sliding scale (based on RECMA billings)
2023 Creative Agency Rate Card
|Number of Employees||Rate|
|1 – 200||$5,000|
|201 – 500||$10,000|
2023 All Other Rate Card
|Annual Domestic Digital Revenue (rounded to the nearest $1M)||Additional Increments (per $1M rounded revenue)||Membership Dues Estimate (subtotal per tier)|
|$0 – 7 million||–||S10,000|
|$8 – 9 million||$1,054||$11,054 – $12,108|
|$10 – 34 million||$702||$12, 810 – $29,658|
|$35 – 74 million||$570||$30,228 – $52,458|
|$75 – 199 million||$372||$52,830 – $98,958|
|$200 – 499 million||$286||$99,244 – $187,758|
|$500 – 999 million||$220||$184,978 – $294,758|
Dues are cumulative from level to level once digital revenue is greater than $7M.
Calculating dues if your company falls under the All Other rate card:
- Report your company’s digital revenue to IAB**
- Revenue is defined as a percentage of your company’s total US (Domestic) digital revenue for a two-year trailing calendar year.
- Reported revenue is applied to the rate card listed above.
General Member minimum dues are $10,000 if your (rounded) revenue is under $7 million. All revenue is round to the nearest million before any calculations are applied.
Associate Member dues are $10,000.
Startup Member dues are $5,000.
**Digital revenue is defined as any revenue associated with digital products, services, advertising, marketing programs or campaigns. No costs may be subtracted from revenue for reporting (this includes but is not limited to taxes, staff costs, expenses, customer/audience acquisition cost, and any fees paid to content partners).
2024 Dues Renewals
The IAB Board approved a 5% dues increase for all members (excluding brands and agencies).
2025 Dues Renewals 2025
The IAB Board approved a new rate card for 2025 and all members will be required to report their 2023 digital revenue. The new rate card will be available here in early 2024.
Consideration for Extraordinary Events
In the event two members both paying $450,000 or more in membership dues merge, a 50% discount will be applied to one company’s dues. A 3% increase will be applied each year thereafter.
For mergers where at least one member company pays less than $450,000 in dues, membership dues will be combined to set a new base. A 3% increase will be applied each year thereafter.
If an acquired company or division was not a part of the member company two years previously, its own digital revenues from two years prior count towards any dues calculation as that company/division gets IAB benefits today.
If a company or division has been divested but was still a part of the member company two years previously, its digital revenues from two years prior are removed from the total for any dues calculation.
IAB reserves the right to reassess dues and adjust where appropriate in case of extraordinary events or any significant news affecting IAB members or the industry.
Members may report their previous year’s revenue at any time. Revenue will be vetted against industry sources and, if approved, dues will be reset according to the rate card.
For questions related to IAB Membership, please email [email protected].