IAB Membership – Categories and Dues

Member Categories

  1. General members are corporate entities or standalone divisions of a corporate entity whose revenue is based on the sale, delivery, or optimization of digital advertising or marketing programs or campaigns.
    • Examples include publishers, ad networks, platforms/exchanges, data/analytics providers that provide services in real-time, etc.
  2. Associate members are any company that do not qualify as a General member but otherwise support the media and marketing industries.
    • Marketers and agencies may join the association as Associate members; however, co-op ad sales units may join as a General member for that division only.
  3. Pre-revenue and startup companies, whether they fall under associate or general membership, may be a Startup member of the IAB if they meet both of the following:
    • Less than two years old (from incorporation); AND
    • Have less than $1M in revenue

If you are unsure which category your company would fall under, please contact [email protected]

General Membership Dues Amounts for 2018

2016 Annual Domestic Interactive Advertising Revenue (rounded to the nearest $1 million) Additional Increments (per $1 million rounded revenue) Membership Dues (subtotal per tier)
$0 – 7 million $10,000
$8 – 9 million $1,054 $11,054-$12,108
$10 – 34 million $702 $12,810 – $29,658
$35 – 74 million $570 $30,228 – $52,458
$75 – 199 million $372 $52,830 – $98,958
$200 – 499 million $286 $99,244 – $184,758
$500 – 999 million $220 $184,978 – $294,758
$1 billion+ $175 $294,933+

Dues are cumulative from level to level once ad revenue is greater than $7 million.

Example: a company with $40,788,000 in interactive ad sales revenues would pay $33,648 in dues with the following breakdown:

$40,788,000 is first rounded to the nearest $1M = $41M

Ad Revenue increment Price per $1M Dues Line Total
7M flat rate 10,000
2M 1,054 2,108
25M 702 17,550
7M 570 3,990
TOTAL:      41M 33,648

Membership Dues
All dues are for a calendar year of membership. Dues are not subject to negotiation and may not be included in any form of barter arrangement.

General Membership Dues
Dues for General members are a percentage of total U.S. domestic interactive revenue for a two-year trailing calendar year. Interactive revenue is applied to above rate card to calculate your annual dues.

Interactive Revenue is defined as any revenue from the sale, delivery, or optimization of digital advertising or marketing campaigns. This includes any interactive advertising revenues paid to the company minus any fees paid out to content partners. No other costs may be subtracted from the total revenue figure for the purpose of the calculation of net revenues, including but not limited to taxes, staff costs, expenses, or customer/audience acquisition costs.

  • Sale: Applies to the sale of advertising inventory.
  • Delivery: Applies to any form of platform delivery whereby the company directly contributes to the delivery of digital advertising.
  • Optimization: Applies to any instance where a product or service enhances or augments an advertising or marketing campaign or program.
    o For example, the sale of data that enhances a campaign in real time qualifies as optimization.

General members must report their previous calendar year’s revenues to the IAB in order to facilitate billing of the following year’s dues. Minimum IAB dues for General members shall be $10,000 if your (rounded) revenue is under $7 million. Annual dues will be capped at $750,000. All revenue is rounded to the nearest million before any calculations are applied.

Associate Membership Dues
Dues for Associate members are $10,000 for a full calendar year.

Start-up Membership Dues
Dues for Startup members are $5,000 for a full calendar year. Startup memberships are limited to a maximum of two calendar years and at the end of that period, membership will convert to General or Associate based on the company’s business classification.

Other Considerations

  1. If an acquired company or division was not a part of the member company two years previously, its own interactive ad revenues from two years prior do still count towards the dues calculation, as that company/division does get benefit from IAB today.
  2. If a company or division has been divested, but was still a part of the member company two years previously, its own interactive ad revenues from two years prior are removed from the total for the purpose of dues calculation.

To apply for IAB membership, please contact [email protected]