2024 IAB Gaming and Immersive Media Leadership Summit

Justin Breton is the Head of Brand Marketing Innovation at Walmart, overseeing all digital & emerging experiences that drive meaningful customer engagement. Since joining the company in 2020, he’s launched interactive commerce platforms, in-store AR experiences, first-to-market shoppable livestreams, & Walmart’s foray into the Metaverse with Walmart Discovered on Roblox, The Cultureverse on Spatial, & the launch of Walmart Realm. Prior to Walmart, Justin oversaw strategic partnerships & integrated campaigns at Squarespace. Prior to that he was in a similar role at Foursquare. He lives in Brooklyn, New York with his husband & Pomeranian.

Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

As the Global Head of Xbox Advertising Sales at Yahoo, Sue oversees advertising sales teams across the US, Canada and EMEA. Sue began her career 25 years ago, spending most of that time authentically bringing brands to life through interactive experiences and endemic alignments on Xbox.


Following a partnership agreement in 2015, Sue transitioned from Microsoft to AOL/Verizon and to Yahoo, where she remains committed to building connections between brands and the gaming community.


Sue resides on Long Island with her husband and 13-year old twins, who couldn’t be happier that every television in the house has an Xbox attached to it.

Tom Emrich is a pioneer in augmented reality, virtual reality, and wearable technology, with over 15 years of experience in the space. He has a proven track record of leading teams and landing strategic impact for powerhouse brands and organizations. His debut book, The Next Dimension, published by Wiley, is the definitive guide to using AR to transform business strategies, showcasing real-world use cases in marketing, advertising, and sales. Tom’s thoughts on spatial computing have been sought after by media outlets such as CNN, BBC, Forbes, and The New York Times, as well as events like TEDx, CES, and SXSW.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.

Cortney Harding is an Emmy-nominated XR creator and the head of immersive content at Virti. She has created award-winning XR projects for Accenture, DDI, Lowe’s, and Walmart, among others, and taught at Barnard, Caltech, NYU, and the Fast Future Executive. 

Jack joins the IAB with over 20 years of experience at platforms, brands, and agencies leading global research and insights initiatives that foster smarter business decisions. An enthusiastic data-driven storyteller, he’s passionate about exploring the boundaries of research to elevate industry intelligence and strives to inspire action through insights.

Prior to joining the IAB Jack led and scaled global research, insights, and measurement teams at rapidly emerging digital media platforms including Microsoft, EA, LinkedIn, and Spotify. Most recently Jack was at Reddit, where he established the Marketing Sciences organization responsible for advancing ad measurement capabilities and partnerships, producing research amplifying industry awareness and understanding of online communities, and uncovering contextual insights and identifying audience trends that tell the world about their world.

Jack and his teams have accepted awards from industry bodies such as the Advertising Research Foundation and the Insights Association, and he’s had the pleasure of sharing research findings in publications and on industry stages around the globe. He attended Washington University in St. Louis, earning degrees from the Olin School of Business and the Sam Fox School of Design & Visual Arts.

Stephanie Llamas is an analyst and writer specializing in the business and governance of new media and technologies, including XR, games, AI and Web3. She is the founder of VoxPop Insights, which focuses on metaverse research, in addition to overseeing content, research, and communications for BITKRAFT Ventures. Previously, she led the World Economic Forum’s metaverse initiative and played a key role at SuperData Research, later acquired by Nielsen. Stephanie has advised organizations like the Smithsonian and presented at conferences like CES and SXSW. Her work has been featured in the NYT, Forbes, WSJ, NPR, and MSNBC.

Victor Lu is the Americas Lead for Twitch’s award-winning Brand Partnership Studio, overseeing creative strategy, production, program management, interactive tech, and talent relations. He oversees capabilities for custom integrations, programming, interactive tech, and sponsorships on the service across US, Canada, Mexico, and Brazil.

Andrew Martinson: Sr. Marketing Manager with H&R Block for 16 years. Oversees strategy, investment and measurement for direct investments including gaming, television, audio, OOH, print and more.

An award-winning business and marketing leader, Claire Nance has over 15 years’ experience driving global strategic initiatives within the advertising, technology, entertainment and media industries. As Head of Gaming Business Success Strategy at Activision Blizzard Media, Claire serves as the connection point between the gaming and advertising industries, providing strategic guidance to Activision Blizzard’s advertising revenue-facing support functions and owning its market-facing approach and industry presence.

Claire has held senior marketing and communications roles at IPG Mediabrands, News Corp and North 6th Agency.  An active member of the advertising and marketing community, Claire was on the board of directors of the Public Relations Society of America’s New York chapter from 2020 to 2022 and has acted as a mentor with several industry organizations including New York Women in Communications and She Runs It. Claire has been recognized within the industry including: Ragan Top Women in Communications in 2024, The PR Net’s MarComms Most Influential in 2023, Crain’s Notable Leaders in Advertising, Marketing and Public Relations in 2022, Business Insider’s PR Rising Stars in 2021, and PRSA-NY’s Exceptionals Under 35 award in 2019.

Malia Probst is a founding partner of the mixed reality studio Scout House, where she is Director of Partnerships & Growth. Based in LA, she is an entrepreneur and investor who has been a leader in the XR industry since 2015. Malia has worked with platforms and brands like YouTube, Google, Meta, Snap, Under Armour, Volkswagen, NFL, Soho House, and Verizon. She invests in female-founded startups with Goldenrod Ventures, and cofounded of the WXR Venture Fund.

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

Gianna Valintina brings over two decades of leadership in shopper marketing, experiential production, and tech, leading campaigns for giants like PepsiCo, Nike, and iHeart Media. As Global Head of Strategic Partnerships at Spatial, she pioneers transformative digital brand experiences for clients such as BMW, Walmart, and VOGUE. Recognized as a Top 50 Voice in 3D/AR/XR, Gianna champions underrepresented creative sectors in tech and remains committed to making digital engagement through Spatial Computing and AI innovation more inclusive and ethical, reshaping how audiences interact with brands in the evolving 3D media landscape.

Joost van Dreunen is a renowned expert on the business of video games and the co-founder and CEO of ALDORA, an intelligence provider for the interactive entertainment industry. He teaches gaming strategy and economics at NYU’s Stern School of Business and authored One Up: Creativity, Competition, and the Global Business of Video Games. A regular contributor to the Wall Street Journal, the New York Times, and Bloomberg, Joost also publishes the SuperJoost Playlist, one of the most widely read newsletters at the intersection of gaming, brands, and entertainment.

Pam is a 30+ year veteran of the media and marketing industry who is a proven media strategist across digital, programmatic, and traditional platforms. Known for innovative approaches to media and marketing challenges that turn the complex media eco system into understandable ideas for both the C-Suite and day-to-day tacticians. Pam sees the world as a white board – empty, boundless space to create, transform and innovate for growth; to re-imagine how media and marketing can work to grow brands and build companies. Pam believes winning at the intersection of data, content, marketplace, and technology means refusing to let the status quo be good enough and being humble enough to know true transformation takes collaboration, iteration, willpower, and trust.

Pam spent her first 25 years on the agency side at Publicis Media leading clients such as Procter & Gamble, Microsoft, Activision, Yahoo and others. In addition to client leadership Pam built new practices for the agency including Advanced TV and Experience Design. To broaden her experience, Pam also spent 3 years leading Media for Starcom Mediavest Group in Russia when that market first opened to media in the mid-1990s. This taught Pam that anything is possible to create in the marketplace with some ingenuity, marketplace knowledge, and a relentless push creates win – win – win experiences for consumers, marketers and publishers. Following her work on the agency side, Pam spent five years consulting for the media and technology companies (NBCU, Fox, Viacom, Double Verify) helping them design custom programs and market their digital assets for growth. For the past fifteen months, Pam has been at Amobee, an Ad Tech firm, leading their marketing and sales strategy efforts to bring new identity, performance and new targeting techniques to the DSP and cross channel planning marketplace.

Pam lives in Hastings on Hudson, NY with her two sons.