The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
Interested in becoming an IAB member? Contact us to apply.
Without trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry – and by extension all of the monumental innovations our industry supports – is indefinitely debilitated. We need an industry-wide behavior change at an unprecedented scale. Only with the help and dedication of the entire advertising community will … Continued
Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and IAB. The Media Rating Council (MRC) is responsible for setting and implementing measurement standards. The viewable impression is the first step toward revolutionizing the way digital media is measured, planned, … Continued
A key challenge for the long-term vitality of the interactive advertising industry is supporting publisher transformation in the fast-changing digital advertising ecosystem. The value of publishers’ audiences must be realized, and diversified publisher revenue streams must become commonplace.
IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as IAB Ad Unit Portfolio and the Brand New Ideas: IAB Content Studio Showcase are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can … Continued
Through the IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing.
Without trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry – and by extension all of the monumental innovations our industry supports – is indefinitely debilitated. We need an industry-wide behavior change at an unprecedented scale. Only with the help and dedication of the entire advertising community will … Continued
Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and IAB. The Media Rating Council (MRC) is responsible for setting and implementing measurement standards. The viewable impression is the first step toward revolutionizing the way digital media is measured, planned, … Continued
A key challenge for the long-term vitality of the interactive advertising industry is supporting publisher transformation in the fast-changing digital advertising ecosystem. The value of publishers’ audiences must be realized, and diversified publisher revenue streams must become commonplace.
IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as IAB Ad Unit Portfolio and the Brand New Ideas: IAB Content Studio Showcase are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can … Continued
Through the IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing.
To deliver on our mission to empower the media and marketing industries to thrive in the digital economy, IAB created the following organizations to focus on these growing areas:
The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing … Continued
The IAB Global Network brings together 44 national IABs and one regional organization in Europe to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs to further the best interests of … Continued
The Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with empowering the media and marketing industries to thrive in a “mobile-always” world and in an increasingly “direct brand economy,” where user experience and consumer relationships are at the heart of modern day marketing and a significant driver … Continued
IAB Video Center is devoted to the advancement of the digital video medium in the global marketplace. Its mission is to simplify the video supply chain, provide best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video across devices, from Advanced TV (including … Continued
The IAB Data Center of Excellence is an independently funded and staffed unit within IAB, founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry. IAB Data’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and … Continued
Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
Rik van der Kooi is Corporate Vice President of the Microsoft Advertising Business Group (MSA BG). In this capacity, van der Kooi has overall responsibility for building and scaling Microsoft’s advertising offerings globally. The MSA BG is the advertising engine that monetizes Microsoft’s consumer assets, generating in excess of US$4 billion annually. The MSA BG defines the advertising product strategy, marketing and sales motion for search, display and emerging solutions across all surface areas, including PC, mobile, tablets, and TV platforms. Offerings include marketer and agency solutions, paid search, data and targeting offerings, the Microsoft Media Network, the Microsoft Advertising Exchange, Atlas, social media, mobile, publisher offerings, and premium brand display solutions. Van der Kooi is also accountable for the success of the combined Microsoft + Yahoo Search Alliance, and has executive oversight over the company’s expanding digital ecosystem partnership strategy.
Prior to taking over as leader of MSA BG, van der Kooi served as CFO and corporate vice president of Microsoft’s Online Services Division (OSD), where he was responsible for all financial matters for the group. Before that, he had stints as chief financial officer of Windows; general manager of finance and administration for the Sales, Marketing and Services Group in EMEA, based in Paris; and finance director for the Benelux countries. He joined Microsoft in 1999.
Before he joined Microsoft, van der Kooi was chief financial officer of IBC Vehicles Ltd, a subsidiary of General Motors Corporation, in Luton, United Kingdom. He held several other finance and business positions within GM’s European operations in Spain and the United Kingdom.
Van der Kooi holds a Master of Business Administration degree from the Instituto de Estudios Superiores de la Empresa (IESE) in Barcelona, Spain, and a Bachelor of Business Administration degree from Nyenrode University in The Netherlands. He is married and has three children. In his spare time, he enjoys running, soccer and music.
Troy Young is president of Hearst Magazines Digital Media. In this position, Young oversees the digital content, technology, operations, product and business development strategies for the magazine division’s 26 online brands, which total more than 60 million unique visitors and 640 million page views monthly.
Hearst Magazines Digital Media manages 26 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com.
Prior to Hearst, Young, a digital media executive and entrepreneur with 20 years of experience in digital publishing and advertising, was president of Say Media. He joined Say (previously VideoEgg) in its early stages and shaped its corporate, product and brand strategy, built and led the marketing, sales and editorial organizations, and oversaw acquisitions. Young developed the content portfolio to include fast-growing brands xoJane, Remodelista and ReadWrite and created a groundbreaking advertising approach and engagement pricing model, growing the company to $100 million in revenue.
Before Say, Young was chief experience officer of the Omnicom digital agency Organic, advising on strategy and creating award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held board and advisory roles with a number of digital media, mobile and commerce companies, including Refinery29, the digital media and ecommerce website in which Hearst is an investor, BuzzMedia (now Spinmedia), a digital publisher of pop culture and music brands, and ticketing and e-commerce platform CrowdSurge.
Rita Ferro was named President of Advertising Sales for the Disney | ABC Television Group in February, 2017. Ms. Ferro had served as Executive Vice President of Media Sales and Marketing for Disney Channels Worldwide for nearly seven years. In appointing her to her new position, Disney consolidated all advertising sales functions and ad revenue-generating strategies for all of the company’s domestic entertainment, news, kids, digital and radio businesses under her. She also runs ad outreach for Disney’s online, mobile and social properties. The move put one person in charge of selling all the Disney entertainment-TV assets, as more advertisers insist upon being able to buy ads across a company’s various media properties, rather than having to negotiate separate deals for each of the various broadcast, cable, and digital outlets under a media conglomerate’s umbrella. Disney recently had different senior ad-sales executives for ABC, Freeform and Ferro’s portfolio. She reports to Bruce Rosenblum, newly appointed president of business operations.
“We are combining the unmatched power of the Disney-ABC portfolio of brands, franchises and shows to create a one-stop shop for our advertising clients,” Disney | ABC Television Group president Ben Sherwood said at the time of Ms. Ferro’s appointment. “This new, simplified structure will create innovative and targeted opportunities that showcase the quality and reach of our content. Rita has done a tremendous job developing unparalleled relationships with clients and marketers and building the best kids and family sales team in the media industry.”
With its move, Disney is building a structure mirroring that of rivals such as NBCUniversal, Time Warner’s Turner or 21st Century Fox, all of which have placed the majority of their media brands under the oversight of a single executive.
Dave Morris was named Executive Vice President, Advanced Advertising and Client Partnerships, CBS Corporation in August 2017.
In this role, Morris leads CBS’ efforts in the evolving video space as it relates to ad innovation and audience planning, reporting to Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation.
Previously, Morris served as Chief Revenue Officer, CBS Interactive (June 2008-August 2017) and was responsible for driving the revenue strategy for CBS Interactive as well as the management of advertising programs across the Company. As CRO, Morris worked closely with Jo Ann and her team at CBS Television to develop cross platform opportunities for CBS’ customers.
Morris joined CNET Networks in 2007 as Senior Vice President of Network Sales before CNET Networks was acquired by CBS Corporation in June 2008. In this role, he was responsible for overseeing the company’s corporate sales accounts.
A veteran of Time Inc., Morris has more than 20 years of marketing, sales and publishing experience. Prior to CNET Networks, Morris was President and Publisher of Entertainment Weekly and EW.com, where he led the publication and website to record profits and audience numbers. Prior to Entertainment Weekly, Morris was Publisher of Sports Illustrated. As Publisher, he also directed the advertising sales for the magazines bonus editorial sections (including SI Golf Plus), SI’s custom publishing arm, Sports Illustrated Presents and SI.com. Before working at Time Inc., he was a sales representative for Parents Magazine and a media planner at SSC&B.
In addition, Morris is a board member and former Chairman at the Interactive Advertising Bureau.
Group Vice President, Digital & Advanced Advertising Sales
Kim Norris is a senior cable advertising and media executive with over 20 years of experience in general management leading sales, strategy and new ad technology products and data solutions for multiple cable operators. As Division Vice President of the Northeast, interim Head of Digital for Spectrum Reach, Kim is responsible for leading the sales teams in the Northeast and a robust enterprise wide digital business. An industry thought leader and innovator; Norris has established a record of success running both traditional media sales and incubating and deploying transformative new advertising products at the convergence of media, technology and data.
Prior to Joining Spectrum Reach, Norris was Chief Operating Officer for Viamedia and worked with the company’s 60 MVPD partners across the US on both traditional and OTT and mobile streaming and programmatic advertising monetization with local, regional and national advertisers in 70 DMA’s across the country. While at Viamedia, she successfully launched an addressable platform with Google Fiber in Kansas City and led the company’s programmatic TV platform placemedia.
Previously, Norris held senior sales and product roles at both Comcast and Cablevision. As EVP of Emerging Business & Data Analytics at Cablevision, Norris drove the advanced advertising product roadmap and commercial strategy for set top box data and addressable and interactive television advertising that established Cablevision as an advertising industry leader and innovator. At Comcast she was a Division Vice President for the Northeast television markets following Comcast’s acquisition of ATT Cable. Norris also served as the founding President of the DPAA (Digital Place-based Advertising Association) in the digital out-of-home advertising industry.
Norris has served on advisory committees for television and digital industry groups and several technology companies. Multichannel News and Women in Cable Telecommunications (WICT) named her a “Wonder Woman” in 2013. She is a Cynopsis 2016 ‘Top Women in Digital” and has been recognized by Cablefax as a “Top Woman in Cabletech” 2011-2016 and is a WICT Betsey Magness Fellow. In 2010, she received the “Most Significant Product or Platform” award from ITVT for leadership in interactive and multiplatform television.
Executive Vice President, Digital Strategy, Research & Technology
Marian Pittman is Cox Media Group’s (CMG) Executive Vice President of Digital Strategy and Research.In this role, Marian oversees CMG’s digital strategy, content and sales efforts for all of CMG’s newspapers, radio and TV platforms.Marian also is responsible for CMG’s Digital Content Desk, Fans First Media, as well as the Washington News Bureau and CMG’s Research division. Previously, she oversaw all content and marketing strategic decision making for CMG’s television markets as VP of Newsand Marketing.
Marian’s media career includes being station manager for CMG’s flagship WSB-TV, the leading local channel for television news serving the 55 counties in the Atlanta TV market. She oversaw news, programming, public affairs, and engineering. Additionally during her WSB-TV career, she served as news director and oversaw the daily news operations and long-term planning for over 45 hours of news coverage each week. Under her leadership since July 2006, the station strengthened its dominant position as thenews leader in North Georgia.
Marian’s other career highlights include serving as the assistant news director at CMG’s WFTV in Orlando.There, she played a significant role in WFTV’s award winning coverage of Hurricanes Charlie, Frances, and Jeanne. From 2000 through 2003, she wassenior executive producer of news at WSB-TV and was chosen and participated in the Cox Executive Leadership Program. She started on the floor crew at CMG’s WSOC-TV in Charlotte, NC, followed by stints at WHIO-TV in Dayton, OH, WSB-TV in Atlanta, and WFTV in Orlando before returning to WSB-TV in July 2006.
Throughout her career, Marian has been honored with multiple individual and station Emmy awards from the National Academy of Television Arts and Sciences Southeast Chapter. In 2010 the station was awarded the prestigious Alfred I. duPontAward for journalistic excellence, the Edward R. Murrow award for overall excellence, as well as Best Newscast by the Georgia Association of Broadcasters. In 2008, Pittman was awarded Top 10 TV Managers of the Year by Television Week Magazine. In 2007 and 2008 under Marian’s leadership, WSB-TV was awarded Best Newscast, Best Staff Coverage and Pacemaker Award from the Georgia Associated Press Broadcasters Association numerous times. She also serves on the COX Fellowship Advisory Board to Emory and The FernbankMuseum of Natural History Corporate Council. She previously served on the Board of Directors for the ABC Affiliate Advisory Board, the Board of Directors for Hosea Feed the Hungry and Homeless and has been a member of the Radio Television News Directors Association since 2003. Marian earned a Bachelor of Science degree in communications from East Carolina University and currently resides in Atlanta, Ga. with her husband and daughter.
Rick Welday is the President of Media Sales and Operations at Xandr, the advertising sales business unit for AT&T. Under Welday’s leadership, AT&T’s advertising revenues grew double digits in 2017. Welday leads a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns that reach target audiences across TV, mobile and online.
Most recently at AT&T, Welday has held positions leading the Customer Care organization, ATT.com and integration efforts combining the Mobility and Wired businesses. In a prior role, he served as the Chief Marketing Officer for AT&T’s consumer segment, with responsibility for all marketing of consumer phone, broadband and TV service including the launch of AT&T U-verse Service. He also served as Senior Vice President, Sales for AT&T Yellow Pages and Internet Yellow Page services and has also held senior roles in advertising and network services.
During his 28-year career with AT&T (previously SBC and Southwestern Bell), Welday has held a variety of other positions with the company, including two international assignments in Mexico and Switzerland. Then serving as President of the AT&T business in Switzerland, then the largest mobile competitor to Swisscom.
Welday is a strong voice within the advertising and media industry. He has served as Chairman of the Board for INVIDI Technologies and is currently a board member for the Interactive Advertising Bureau (IAB) and Video Advertising Bureau (VAB).
Welday graduated from Baylor University in 1990 with a double major in Finance and Management. Welday and his wife, currently live in New York City. Welday has served on a variety of boards and committees in communities he has lived, including the Arthritis Foundation, United Way and the Baylor Business School.
Stuart Ingis, a partner at Venable LLP, is nationally recognized as a leading attorney on privacy, marketing, advertising, eCommerce, and Internet law. He co-leads Venable’s privacy practice, which won the Chambers USA Award for Excellence for the top privacy practice and top advertising practice in the United States. He has also been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500 and ComputerWorld magazine.
Mr. Ingis regularly represents companies in the media, communications, Internet, information services, advertising, and retail industries before the US Congress and the Federal Trade Commission as well as before other federal and state agencies. He defends companies in investigations by the FTC and State Consumer Protection Authorities. He regularly counsels clients on privacy and marketing issues and practices. He conducts internal assessments of company practices and products, and works with companies to design and implement compliance systems and best practices. He has represented CEOs in testimony before Congressional Committees.
Mr. Ingis brings coalitions together and leads self-regulatory efforts in the eCommerce, online, privacy, and data security space. He serves as general and policy counsel to the Direct Marketing Association, Washington advertising and privacy counsel to the Interactive Advertising Bureau, and general and policy counsel to the Digital Advertising Alliance.
Rich LeFurgy has been a board member, advisor or investor in over 55 online advertising companies, drawing from over a 30 year career in advertising. LeFurgy was Founding Chairman of the IAB and sfBIG, a Venture Capitalist (WaldenVC), head of ad sales at Starwave (ESPN.com) and the Walt Disney Internet Group. Prior to Starwave, LeFurgy had a 17 year career at traditional ad agency NWAyer in New York, working on clients AT&T, Proctor & Gamble, Avon, Gillette and Dupont, among others.
He started online advertising business accelerator Archer in 2004, helping early stage online advertising companies reach takeoff velocity with strategic advisory services in fundraising, trade marketing and sales. LeFurgy received ad:tech’s Industry Achievement Award (2008), the IAB’s Lifetime Achievement Award (2004), was inducted into Advertising Age’s Interactive Hall of Fame (2000). He was recognized by USA Today as the “Johnny Appleseed of online advertising”.
LeFurgy has served on company boards as a director, including Blue Lithium and Associated Content (both sold to Yahoo!) and Web Clients (sold to ValueClick), and is currently on the board of Placecast. He has also provided advisory services to large and small online advertising companies (Google, AOL, Blue Lithium, Glam, and Placecast) and has personally invested in a number of promising online advertising startups, such as Klout, Ad Relevance (sold to Nielsen NetRatings), Grouper/Crackle (sold to Sony) and Blue Lithium (sold to Yahoo!), among others.
David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide. Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and today’s opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry. He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and Executive Committee. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions. Dave is a triathlete and has run the last 12 NYC Marathons.
John is the Group Vice President of Finance for Time Warner Cable Media in New York, serving as the finance lead for TWC’s $1 billion advertising arm.
Prior to this role, John spent a year establishing TWC’s change management function as Group Vice President of Operational Effectiveness. John coordinated process improvement activities across the company. John previously spent six years as a leader in TWC’s Corporate Finance group, including three years heading up TWC’s investor relations support and competitive analysis activities as Vice President of Financial Analysis and Special projects, as well as three years in charge of TWC’s Corporate Financial Planning and Analysis team.
John’s broad media finance background includes four years at Cablevision, seven years at CBS and five years at NBC, all with progressive management responsibilities. John also spent three years as a mid-career management consultant at Booz Allen Hamilton, advising a variety of clients both inside and outside the media industry.
John holds a bachelor’s degree in Government from Harvard University, and an MBA from Columbia Business School. He and his wife Kristin have three children and live in Westport, CT.
Brad is responsible for global product management of Google’s Display and Video advertising business across the network and ad platforms. This includes the company’s ad offerings on the Google Display network, Google Video partners, Gmail, AdSense, the family of programmatic ad platform products including Google Ad Manager and Display & Video 360, as well as other emerging display and video advertising businesses. This set of products serves a customer base of millions of advertisers, agencies, and publishers around the world.
Brad is a frequent guest speaker at industry events and conferences globally and has been cited in Ad Age, Business Week, and The Wall Street Journal, among many other publications. In 2012 he was named a “40 under 40” leader by Crain’s New York Business.
Prior to joining Google, Brad held multiple leadership positions at DoubleClick in both the US and Europe. Most recently, he was their Vice President of Product Management responsible for the optimization suite of products used by many leading publishers, agencies, and marketers worldwide. Brad is an inventor of several patents in the areas of data and privacy.
Brad graduated with a bachelor’s degree from Cornell University. He currently lives in Palo Alto with his wife, twin daughters, and their dog.
Executive Vice President, Business Operations & Strategy
Krishan Bhatia serves as EVP, Business Operations & Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships. Bhatia oversees the division’s product capabilities, technology platforms and operations as well as the strategy, insights, measurement and analytics functions — spanning its TV and digital portfolio.
Bhatia leads the company’s digital and advanced advertising offerings, under the Audience Studio umbrella, including NBCUniversal’s programmatic, addressable, linear optimization, and social advertising capabilities. He also manages the company’s advertising partnerships, including with Amazon, Apple, Comcast/FreeWheel, Google/YouTube, Hulu, Snap, Twitter, Verizon Media and Vox.
Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and initially led the integration of Comcast’s and NBCUniversal’s digital advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world’s leading media and technology companies.
Bhatia serves as a board member of OpenAP, TrustX, Digital Content Next (DCN) and the Trustworthy Accountability Group (TAG).
Lee Brown is Chief Revenue Officer at BuzzFeed where he leads all US advertising revenue, client services, and advertising operations.
Lee came to BuzzFeed from Tumblr and Groupon, where he built their national sales organization from scratch and secured a number of key accounts. Before that, Lee spent 10 years at Yahoo, beginning as a Senior Account Executive and advancing to Vice President of East Coast Sales. His regional sales team generated close to half of Yahoo’s North America media revenue from customers in every industry vertical and across search, video, mobile and social advertising. He currently serves on the board of the Ad Council and is an occasional guest lecturer at the McDonough School of Business at Georgetown University.
Lee is a native of Kentucky and resides in Bedford, NY with his wife and three children.
Seth Dallaire is the Vice President of Global Advertising Sales at the Amazon Advertising. He is responsible for growing the advertising business across Amazon.com, its owned and operated properties as well as the mobile and Kindle platforms worldwide. He was promoted from leading the North American Advertising Sales business at AMG in October 2014.
Dallaire joined Amazon in February of 2012 from Yahoo! where he was the Vice President of Global Accounts and Agencies. At Yahoo! his responsibilities included management of the Company’s programmatic sales efforts as well as Mid-Market and Inside Sales teams. Prior to Yahoo! he led Microsoft’s Central US media sales teams and its National Retail Sales organization.
This is his second tenure at Amazon. His previous role at the Company was in the Business Development group.
Dallaireholds a BA from Vassar College and an MBA from New York University.He lives in San Francisco with his wife Courtney and son Dashiell (10).
Rita Ferro was named President of Advertising Sales for the Disney | ABC Television Group in February, 2017. Ms. Ferro had served as Executive Vice President of Media Sales and Marketing for Disney Channels Worldwide for nearly seven years. In appointing her to her new position, Disney consolidated all advertising sales functions and ad revenue-generating strategies for all of the company’s domestic entertainment, news, kids, digital and radio businesses under her. She also runs ad outreach for Disney’s online, mobile and social properties. The move put one person in charge of selling all the Disney entertainment-TV assets, as more advertisers insist upon being able to buy ads across a company’s various media properties, rather than having to negotiate separate deals for each of the various broadcast, cable, and digital outlets under a media conglomerate’s umbrella. Disney recently had different senior ad-sales executives for ABC, Freeform and Ferro’s portfolio. She reports to Bruce Rosenblum, newly appointed president of business operations.
“We are combining the unmatched power of the Disney-ABC portfolio of brands, franchises and shows to create a one-stop shop for our advertising clients,” Disney | ABC Television Group president Ben Sherwood said at the time of Ms. Ferro’s appointment. “This new, simplified structure will create innovative and targeted opportunities that showcase the quality and reach of our content. Rita has done a tremendous job developing unparalleled relationships with clients and marketers and building the best kids and family sales team in the media industry.”
With its move, Disney is building a structure mirroring that of rivals such as NBCUniversal, Time Warner’s Turner or 21st Century Fox, all of which have placed the majority of their media brands under the oversight of a single executive.
Gina Garrubbo is President and CEO of National Public Media (NPM), the corporate sponsorship subsidiary of NPR owned in partnership with PBS and WGBH. In this key role, Garrubbo leads NPM in delivering corporate sponsorship revenue to NPR and the public media system.
Garrubbo has spent more than 20 years growing marketing and sales teams, launching brands, and building companies, with extensive experience in traditional and digital media. Prior to joining NPM in 2015, Garrubbo was CEO of Garrubbo & Company, advising clients such as SheSpeaks, MediaBizNet and Swissclear Global. Previously, she was Senior Vice President of Hearst Magazines’ Totally Global Media, where she built a first-of-its-kind global digital advertising platform across Hearst and its publishing partners’ digital properties worldwide. Garrubbo was also one of the key executives responsible for building women.com, one of the first websites for women, and for making BlogHer into the largest multi-platform community for women in social media. She was Executive Vice President of Revenue for Oxygen Media and Divisional Vice President of Sales for Discovery Communication. Her earliest years in the media business include stints with Wells, Rich, Greene, McCann-Erickson, and ABC Television in the Advertising Sales and Affiliate Relations divisions.
Garrubbo sits on the Board of Directors of the Interactive Advertising Bureau (IAB), where she has been a Co-Chair of the Audio Committee since 2017. During her first term as an IAB Board member in 1999, Garrubbo helped create some of the first guidelines for brands and publishers in the digital space and today continues to drive advancements in the industry with a focus on digital audio. For her significant contributions to the IAB and digital advertising field, she was honored with the IAB Service Excellence Award in 2019.
Garrubbo has spoken at CES, IoT World, Advertising Week, Digiday’s Content Marketing Summit and RAIN’s Podcast Business Summit. She is a board member of Tappp (an OTT video service) and Glen Highland Farm.
Rajeev Goel co-founded PubMatic in 2006, based on the belief that publishers are underserved from a technology and services perspective, and set out to build an automation software company focused on publishers. Under his leadership, the company has grown and matured into a major enterprise provider with more than 350 employees and 13 locations around the globe. The high pace of revenue and profit growth is fueled by Rajeev’s commitment to help publishers protect, monetize and manage their most valuable asset – the relationship between consumers, content and brands.
Rajeev is a serial entrepreneur who has raised more than $250 million in funding throughout his career.
Prior to PubMatic, he co-founded Chipshot.com, a leading online retailer of custom-built golf equipment, where he served as vice president of technology. At Chipshot, Rajeev also led product management and development, helping grow the company into a $30 million business. An experienced management consultant, he was also a principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients, where he led teams on IT strategy engagements. In addition, Rajeev was a product marketing executive at SAP, where he was responsible for global go-to-market strategy for new products.
Rajeev served as a member of the Board of Directors of the Ad Council, a nonprofit organization and the largest producer of national public service campaigns in the U.S. He holds a master’s degree in computer science from the University of Pennsylvania and a bachelor’s degree in economics, political science and Spanish from the Johns Hopkins University.
Keith A. Grossman is Global Chief Revenue Officer for the Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms.
Since joining Bloomberg L.P. in July 2014, Keith has coordinated Bloomberg’s advertising sales for a new suite of digital assets and worked to align Bloomberg’s content offerings to global business, targeting new consumers.
Prior to Bloomberg, Keith was Associate Publisher of WIRED and Ars Technica, where he led the team that conceived of and implemented Ars Technica’s ‘The Accelerator,’ a platform that predicts when a particular piece of content will go viral and allows advertisers to take advantage of the traffic. The Accelerator was awarded AdWeek’s Project Isaac Award for Best Digital Publishing Invention.
In his more than a decade at Conde Nast, Grossman became the youngest employee in the company’s history to be name Sales Person of the Year and later became one of the youngest Associate Publishers. In 2008, Grossman was included in MIN magazine’s Upshot list and, in 2010, he was named to MIN’s 15 to Watch Under 30 for his work co-authoring the original business model for Conde Nast’s Tablet Editions which were adopted throughout the company. In both 2014 and 2015, Keith was named to The Adweek 50 List.
Keith is a graduate of Cornell University and lives in NYC.
Senior Vice President & Global Head of Programmatic
Chris Guenther is Senior Vice President, Global Head of Programmatic and GM of News IQ for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company’s global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States.
Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.
As President, Steve Horowitz oversees all aspects of Ziff Davis including the five business units – Ziff Davis Tech & Commerce; IGN; Ookla; Ziff Davis B2B; and Ziff Davis International. Steve will continue to assist Everyday Health businesses in their development and strategy, and be a key member of the j2 corporate leadership team.
Horowitz was formerly Senior Vice President, General Manager at Bankrate Inc., the leading aggregator of personal finance and mortgage content. At Bankrate, he directed product and business strategy and spearheaded the portal’s transformation into one of the leading destinations that allowed consumers to research and purchase consumer financial products, ranging from mortgages to deposit products to credit cards.
Prior to Bankrate, Horowitz served as Vice President of e-commerce classifieds at AOL and held director positions in business and sales strategy for classifieds and local properties with Yahoo! and GeoCities. He also served as Associate Director of internet marketing for BMG Music Club (Bertelsmann), Director of Internet Venues at eDrive.com and as Online Publicist for Turner Entertainment Group at Turner Broadcasting Systems, Inc.
Horowitz received a Bachelor of Arts degree with a major in English from the State University of New York at Oswego.
Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.
Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.
Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.
Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.
Mark Howard is Senior Vice President of Digital Advertising Strategy at Forbes Media. In this role, he heads up digital ad strategy, focusing on leading the introduction of the Company’s new and highly innovative advertising products to the marketplace. Previously he was SVP of Digital Ad Sales.
Mr. Howard also held the position of Vice President of Digital Advertising Sales for Forbes Media, responsible for leading the global sales team in their online sales efforts as well leading the Western Region team in their integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, creation and development of audience extension programs and strategic planning.
Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes he has held the positions of West Coast Digital Sales Director and West Region Director of Integrated Sales.
Prior to joining Forbes Media, Mr. Howard has held sales positions at Inc. and Fast Company magazines as well E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing and currently resides in New York.
Seth Ladetsky is senior vice president of Turner Digital Sports Ad Sales, managing sales efforts for Turner’s digital sports destinations, with a specific concentration on NBA, NCAA, Golf and NASCAR digital sales. He is based in New York and reports to Greg D’Alba, president of CNN Networks and Turner Digital Ad Sales.
In this role, Seth is responsible for managing Turner’s relationships and sales with key partners across the NBA, NCAA, PGA and NASCAR. With oversight for national sales in Atlanta, Detroit and New York, Ladetsky is charged with leading a team that sells integrated marketing solutions for advertisers online, within video-on-demand and mobile products while also engineering innovative licensing, marketing and promotional partnerships with advertisers. In 2013, Ladetsky played an integral role in launching the first execution of Turner’s sales and content agreement with Twitter to promote real-time highlights from live events and continues to monetize mobile inventory through the partnership with activations around NCAA Men’s Division I Basketball Tournament and NBA Playoffs, to date.
A Turner veteran of over 17 years, Seth began his career at Turner in CNN Ad Sales. In 2001, he transferred to the digital side of the business as an account executive and then sales manager for the Turner Sports Digital division. He held ascending positions until he was promoted to senior vice president in 2011, managing national sales for the NCAA digital business, including live streaming of the NCAA Division I Men’s Basketball tournament, March Madness Live. He had oversight of Turner’s digital sales teams based in New York responsible for selling all Turner Digital properties across sports, news and entertainment, including CNN.com, Funny Or Die, TBS.com, adultswim.com and others.
Seth’s extensive digital background provides unique insight to the evolution of the digital landscape and marketplace over the years, and he is an expert in the space.
Seth earned his Bachelor of Arts degree from the University of Pennsylvania, where he pursued a double major in International Relations and Communications. A native of Valley Stream, N.Y, Ladetsky now calls Milburn, N.J. home with his wife and three children.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Jean-Philippe (JP) Maheu leads our global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the CEO of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012.
Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure, leading the vision, strategy and growth of the company. Following Razorfish, Maheu was the chief digital officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.
JP holds a MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. JP lives in NYC with his wife and two teenage children.
David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide. Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting, and today’s opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry. He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and Executive Committee. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Visible Technologies, an industry leading provider of social media monitoring and engagement solutions. Dave is a triathlete and has run the last 12 NYC Marathons.
Dave Morris was named Executive Vice President, Advanced Advertising and Client Partnerships, CBS Corporation in August 2017.
In this role, Morris leads CBS’ efforts in the evolving video space as it relates to ad innovation and audience planning, reporting to Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation.
Previously, Morris served as Chief Revenue Officer, CBS Interactive (June 2008-August 2017) and was responsible for driving the revenue strategy for CBS Interactive as well as the management of advertising programs across the Company. As CRO, Morris worked closely with Jo Ann and her team at CBS Television to develop cross platform opportunities for CBS’ customers.
Morris joined CNET Networks in 2007 as Senior Vice President of Network Sales before CNET Networks was acquired by CBS Corporation in June 2008. In this role, he was responsible for overseeing the company’s corporate sales accounts.
A veteran of Time Inc., Morris has more than 20 years of marketing, sales and publishing experience. Prior to CNET Networks, Morris was President and Publisher of Entertainment Weekly and EW.com, where he led the publication and website to record profits and audience numbers. Prior to Entertainment Weekly, Morris was Publisher of Sports Illustrated. As Publisher, he also directed the advertising sales for the magazines bonus editorial sections (including SI Golf Plus), SI’s custom publishing arm, Sports Illustrated Presents and SI.com. Before working at Time Inc., he was a sales representative for Parents Magazine and a media planner at SSC&B.
In addition, Morris is a board member and former Chairman at the Interactive Advertising Bureau.
Peter Naylor is the Senior Vice President of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions.
Prior to Hulu, Naylor was an Executive Vice President of Digital Media Sales where during his tenure he oversaw NBC Entertainment, Sports and News Digital.
Prior to his time at NBC Universal, Naylor served as the Senior Vice President of Sales for the iVillage Properties, which was acquired by NBC Universal in May 2006. Before joining iVillage in April 2002, he served as Vice President of Sales for Terra Lycos.
In the advertising community, Naylor served as the Chairman of the Board of the IAB in 2012 and sat on the board for over ten years. Naylor also served as Treasurer for the Online Publishers’ Association (now Digital Content Next) from 2010 to 2013 and served on the board for over ten years. He is also currently on the board of directors for the IRTS Foundation, the TD Foundation and the Digital Marketing Board of Governors for DMG World Media.
In addition, he was a founding board member of 212, a New York interactive media trade association. He also was a board member for LiveRail until the company was successfully sold to Facebook in August 2014. He is on the advisory board for numerous companies including Operative, NewCo New York, TripleLift, Upstream Group and Videonomics.
Naylor is a recipient of the 2014 Ad:Tech Industry Achievement Award which honors individuals who have made an overall impact on the digital industry.
Group Vice President, Digital & Advanced Advertising Sales
Kim Norris is a senior cable advertising and media executive with over 20 years of experience in general management leading sales, strategy and new ad technology products and data solutions for multiple cable operators. As Division Vice President of the Northeast, interim Head of Digital for Spectrum Reach, Kim is responsible for leading the sales teams in the Northeast and a robust enterprise wide digital business. An industry thought leader and innovator; Norris has established a record of success running both traditional media sales and incubating and deploying transformative new advertising products at the convergence of media, technology and data.
Prior to Joining Spectrum Reach, Norris was Chief Operating Officer for Viamedia and worked with the company’s 60 MVPD partners across the US on both traditional and OTT and mobile streaming and programmatic advertising monetization with local, regional and national advertisers in 70 DMA’s across the country. While at Viamedia, she successfully launched an addressable platform with Google Fiber in Kansas City and led the company’s programmatic TV platform placemedia.
Previously, Norris held senior sales and product roles at both Comcast and Cablevision. As EVP of Emerging Business & Data Analytics at Cablevision, Norris drove the advanced advertising product roadmap and commercial strategy for set top box data and addressable and interactive television advertising that established Cablevision as an advertising industry leader and innovator. At Comcast she was a Division Vice President for the Northeast television markets following Comcast’s acquisition of ATT Cable. Norris also served as the founding President of the DPAA (Digital Place-based Advertising Association) in the digital out-of-home advertising industry.
Norris has served on advisory committees for television and digital industry groups and several technology companies. Multichannel News and Women in Cable Telecommunications (WICT) named her a “Wonder Woman” in 2013. She is a Cynopsis 2016 ‘Top Women in Digital” and has been recognized by Cablefax as a “Top Woman in Cabletech” 2011-2016 and is a WICT Betsey Magness Fellow. In 2010, she received the “Most Significant Product or Platform” award from ITVT for leadership in interactive and multiplatform television.
Committed to inspiring people to ignite their true potential, Mr. Wolfe Pereira serves as the Chief Marketing and Communications Officer of Quantcast.
Named by Adweek as one of the “50 Most Indispensable Executives in Marketing, Media and Tech” as well as one of the top Chief Marketing Technology Officers, he has more than two decades of experience at the intersection of technology, entertainment, advertising, media and marketing. Mr. Wolfe Pereira is a purpose-led leader who builds high-performing teams that are client-obsessed, data-driven and ROI-focused. He is responsible for Quantcast’s brand strategy, corporate marketing, product marketing, content marketing, consumer insights, design, media, communications and corporate social responsibility efforts.
Prior to joining Quantcast, Steven was the Chief Marketing and Communications Officer at Neustar which was taken private by Golden Gate Capital. Before Neustar, he served as the Chief Marketing Officer of Datalogix which was acquired by Oracle. Steven has also held executive roles at Starcom MediaVest Group (Publicis Groupe), Univision Communications and Akamai Technologies. He began his career in finance, focused on technology, media and telecom mergers and acquisitions, working at firms including The Blackstone Group, Salomon Smith Barney (Citigroup) and Violy, Byorum & Partners.
A passionate supporter of diversity and inclusion as well as STEM (science, technology, engineering and math) education, Steven serves as a board director of the Ad Council, the Interactive Advertising Bureau (IAB) and the Kapor Center for Social Impact’s Level Playing Field Institute. He earned a B.A. from Tufts University, was a Fulbright Scholar and completed the Greater Boston Executive MBA Program at the Massachusetts Institute of Technology’s Sloan School of Management. He also is a Co-Founder & Chairman of Encantos Media Studios PBC, a family entertainment & education company focused on multicultural content.
Executive Vice President, Digital Strategy, Research & Technology
Marian Pittman is Cox Media Group’s (CMG) Executive Vice President of Digital Strategy and Research.In this role, Marian oversees CMG’s digital strategy, content and sales efforts for all of CMG’s newspapers, radio and TV platforms.Marian also is responsible for CMG’s Digital Content Desk, Fans First Media, as well as the Washington News Bureau and CMG’s Research division. Previously, she oversaw all content and marketing strategic decision making for CMG’s television markets as VP of Newsand Marketing.
Marian’s media career includes being station manager for CMG’s flagship WSB-TV, the leading local channel for television news serving the 55 counties in the Atlanta TV market. She oversaw news, programming, public affairs, and engineering. Additionally during her WSB-TV career, she served as news director and oversaw the daily news operations and long-term planning for over 45 hours of news coverage each week. Under her leadership since July 2006, the station strengthened its dominant position as thenews leader in North Georgia.
Marian’s other career highlights include serving as the assistant news director at CMG’s WFTV in Orlando.There, she played a significant role in WFTV’s award winning coverage of Hurricanes Charlie, Frances, and Jeanne. From 2000 through 2003, she wassenior executive producer of news at WSB-TV and was chosen and participated in the Cox Executive Leadership Program. She started on the floor crew at CMG’s WSOC-TV in Charlotte, NC, followed by stints at WHIO-TV in Dayton, OH, WSB-TV in Atlanta, and WFTV in Orlando before returning to WSB-TV in July 2006.
Throughout her career, Marian has been honored with multiple individual and station Emmy awards from the National Academy of Television Arts and Sciences Southeast Chapter. In 2010 the station was awarded the prestigious Alfred I. duPontAward for journalistic excellence, the Edward R. Murrow award for overall excellence, as well as Best Newscast by the Georgia Association of Broadcasters. In 2008, Pittman was awarded Top 10 TV Managers of the Year by Television Week Magazine. In 2007 and 2008 under Marian’s leadership, WSB-TV was awarded Best Newscast, Best Staff Coverage and Pacemaker Award from the Georgia Associated Press Broadcasters Association numerous times. She also serves on the COX Fellowship Advisory Board to Emory and The FernbankMuseum of Natural History Corporate Council. She previously served on the Board of Directors for the ABC Affiliate Advisory Board, the Board of Directors for Hosea Feed the Hungry and Homeless and has been a member of the Radio Television News Directors Association since 2003. Marian earned a Bachelor of Science degree in communications from East Carolina University and currently resides in Atlanta, Ga. with her husband and daughter.
Chief Information Officer & Vice President, Digital Product Development
Shailesh Prakash is the Chief Product and Technology Officer of The Washington Post. He is responsible for all aspects of Product Development and Technology, including web, mobile, video, print and advertising. Under his leadership, and in close partnership with the newsroom, The Post has seen tremendous digital growth. The Post’s digital audience hit an all-time high in November 2016, reaching 107 million unique visitors in the U.S. alone. The Post also had the largest mobile audience of any individual news/information site in the US in October 2016.
AdWeek named The Washington Post the “Hottest Digital Publication” in 2016. In 2015, Fast Company magazine named The Washington Post “The World’s Most Innovative Media Company” and Digiday recognized The Post as “Most Innovative Publisher.”
Prakash has also spearheaded the development of Arc Publishing, The Post’s rapidly growing software-as-as-service business. This state-of-the-art digital platform and suite of tools is engineered to meet the needs of modern publishers and currently serves more than a dozen clients in the U.S. and around the world.
Shailesh has an extensive track record in senior positions spanning multiple industries. He began his career as a software engineer in Silicon Valley moving to positions of increasing responsibility at Sun Microsystems and Netscape and Microsoft where he was a key member of the Bing search engine.
Before coming to The Washington Post in August 2011, he was the Vice President in charge of Technology for Sears Holdings, where he oversaw end-to-end technology functions for sears.com, kmart.com, craftsman.com and kenmore.com, which collectively generate more than $3 billion in annual e-Commerce revenue.
An engineer at heart and by training, Shailesh holds a BS in Computer Science from IIT, Mumbai, a MS in Computer Science from Clemson University, and an MBA from Georgia State University.
Penry Price is the vice president of global sales for LinkedIn’s Marketing Solutions business. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His deep knowledge and passion for the advertising ecosystem plays a significant role in the transformation of LinkedIn’s advertising business as it evolves into a content marketing platform for brands.
Penry joined LinkedIn from Dstillery (formerly Media6Degrees), where as President, he provided direction for the ad tech firm’s partnerships and managed day-to-day revenue and marketing operations. Prior to his tenure at Dstillery, he held many top sales positions at Google. There, he led the North American Sales and Account Management teams before leading business strategy and global partnerships with advertising agencies – a part of Google’s business that represented 30% of its global revenue. He ended his seven-year tenure at Google as Vice President of Global Agency Sales and Partnerships.
Penry spent his early career in a variety of sales and sales management roles at Wenner Media and Hachette Filipacchi.
Penry holds a Bachelor of Arts from Hobart College. In 2008, he was named to the AAF Advertising Hall of Achievement, which includes people who have demonstrated great leadership in the industry. He is a member of the Board of Directors of Church & Dwight (NYSE:CHD) and the Board of Directors of Dstillery. He is also on the Board of Advisors of Outward Bound USA, and sits on the Board of Governors of dmg Media.
Carrie Seifer serves as vice president and chief revenue officer for IBM’s Watson Content & IoT Platform division. In this role, Seifer leads all revenue efforts for the group, packaging B2B and B2C offerings together to present a cohesive set of products and services for businesses and marketers across all industries – from aviation to agriculture to consumer packaged goods and beyond. The Watson Content & IoT Platform group consists of:
The Weather Company, an IBM Business: The Weather Company offers the most accurate, personalized and actionable weather data and insights to millions of consumers and thousands of businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel (weather.com) and Weather Underground (wunderground.com). The Watson IoT Platform: A fully managed, cloud native service that makes it simple for people to derive value from IoT devices. Watson Media: The Watson Media team creates corpuses of content for various industries. Companies can then use these industry corpuses to add machine learning to their business. This team is also responsible for creating cognitive solutions for publishers.
As part of this division, Weather will be adding Watson capabilities to its suite of offerings, with Seifer at the helm to lead this expanding portfolio. She also defines sales strategies worldwide, growing Weather’s routes to market by incorporating the company’s data and offerings into industry solutions across IBM. Based in New York, Seifer is part of the Watson Content & IoT Platform executive leadership team and reports to GM, Cameron Clayton.
Previously, Seifer was the president of Mediavest USA, where she led the company’s digital practice including strategy, operations and investment. Prior to that, Seifer served as senior vice president, strategy at Millennial Media. In that role, she created, delivered and executed marketplace strategy to employees, shareholders and external partners. Prior to Millennial Media, she served in senior sales and strategy leadership roles at Meetup, Conde Nast, Vindigo, sixdegrees and Wired.
Seifer is a veteran of the industry and has received a number of industry accolades, including Adweek Media All Stars 2016, Business Insider 30 Most Powerful Women in Mobile, and Cynopsis Media Top Women in Digital 2016. Seifer serves on the IAB Advisory Board and has received her bachelor’s degree from Arizona State University where she received Dean’s List Honors.
Samantha Skey is Chief Executive Officer at SHE Media, a mission-driven digital media company created for and by women with approximately 60 million unique visitors per month (comScore) and 350 million-plus social media fans and followers. SHE Media operates its flagship digital property SheKnows.com; BlogHer, the largest conference for women content creators and entrepreneurs in the U.S., which SHE Media acquired in 2014; and STYLECASTER.com, which the company acquired in September 2014. Skey oversees the strategy for the consumer brands along with revenue, marketing and operations for all assets in the SHE Media portfolio.
In addition, Skey leads vision and social mission for SHE Media. In February 2015, the company launched Hatch, a national digital literacy program for Generation Z. Hatch has won four Telly Awards for producing social impact video content. Likewise, Skey led the launch of #ThePitch, the company’s program supporting female entrepreneurs, in May 2015. Since then, SHE Media has created marketing programs for hundreds of entrepreneurs and business leaders. In 2014, Skey created the #Femvertising Awards to celebrate brands whose advertising defies gender stereotypes and empower women and girls. The #Femvertising Awards has been featured in Adweek, Forbes, Fast Company, CNN.com, The Huffington Post, NBC Nightly News, and more.
A frequent presenter and commentator for business and trade media, Skey’s speaking engagements have included: Women in Digital (2018); Endeavor Entrepreneurs (2018); Women in Innovation Forum (2017); SXSW (2012-2018); Advertising Week (2014-2017); iMedia Brand Summits (2013-2016); Digiday Publisher Summits (2014-2017); Marketing to Women (2015); SheSummit (2015); ad:tech (2013, 2014); Social Media Week 2014; and many more.
Skey serves on the advisory boards of The Ad Council, the IAB (Internet Advertising Bureau); SmartyPants Ltd., The Bronx Academy of Letters, and RewardOps.
Vice President Global Marketing Solutions – North America
Nada C. Stirratt is the Vice President Global Sales – North America for Facebook. Prior to Facebook, Nada served as the Chief Executive Officer of Verve Wireless, Inc., a provider of SaS-location-based mobile advertising solutions for retail, auto, CPG, restaurants, and other drive-to-retail brand advertisers.
Nada also previously served as Chief Revenue Officer and Executive Vice President for Acxiom, the data-mining and analytics company. In this role, Nada led all of the client-facing areas of the business, including field, account management, and consulting across the globe.
Stirratt came to Acxiom with a proven track record of delivering transformational business results. Prior to Acxiom, she served as Chief Revenue Officer at MySpace, where she led global sales, strategy and advertising operations. Previously, Nada served as Executive Vice President of digital advertising at MTV Networks, where she successfully led the company’s aggressive expansion into the digital advertising arena across all properties, overseeing advertising sales, strategy and operations.
Earlier in her career, Nada was senior vice president and general manager of advertising sales at Advertising.com and also held senior positions with some of the world’s most well-known brands, including AOL, Moviefone, Hearst Publications and Condé Nast. Stirratt holds a bachelor’s degree in advertising from the University of Illinois. She is based in New York City.
As Chief Marketing Officer for Tremor Video DSP, Abbey is responsible for linking the company’s product innovations to its customer-focused operations in order to build the brand, increase awareness, enable sales and drive revenue for the organization. In her previous role as SVP of Sales, Abbey oversaw the entertainment and automotive sales teams for Tremor Video and was the founding member of the vertical strategy at the company. Thomas also spearheaded an exclusive category for TV retargeting, which allows brands to own the modern day living room by connecting their digital messages directly to the TV screen. Thomas reports directly to the Chairman of Tremor Video DSP.
Sebastian Tomich was named global head of Advertising and Marketing Solutions at The New York Times in November 2017. In this role, he guides the strategy and revenue generation of the entire advertising team across media, partnerships and services, including T Brand Studio, ad innovation, marketing solutions and sales.
Previously, Tomich was senior vice president of Advertising and Innovation, starting in April 2015. In that role he led The Times’s branded content business and studio, overseeing Hello Society and Fake Love—the two agencies the Times Company acquired in 2016—and steered the company’s advertising innovation efforts.
Tomich was previously vice president of advertising where he led the launch and rapid expansion of T Brand Studio, The Times’s commercial content studio. He also managed sales teams across multiple categories.
Before joining The Times, Tomich was the director of East Coast advertising at Forbes Media. In this position he led the company’s largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. During his tenure at Forbes, Mr. Tomich held a number of positions, including Regional Sales Manager and National Digital Director.
In 2017 he was named an Ad Age “40 Under 40” and in 2014 he was named to Ad Age’s “Creative 50.”
John Trimble serves as the Chief Revenue Officer of Pandora Media where he is responsible for all advertising revenue, strategic sales marketing and advertising operations. Pandora’s diverse revenue streams tap display, mobile, audio that reach consumers on their computers, mobile phones and consumer electronic devices. Pandora advertising offerings utilize the super-specific aspects of internet radio: a medium that enables advertisers to reach any type of consumer, anytime, anywhere – based on a multitude of quantifiable data.
Previous to Pandora, John was the EVP of sales at Glam Media where he helped guide their revenue and product expansion. Before that, John was part of the executive team tasked by News Corp. to develop and execute the creation of Fox Interactive Media where he was part of the acquisition team that brought MySpace.com and IGN.com into the Fox Interactive Media fold. He was also responsible for building out all ad marketing and operational functions while overseeing branded sales for MySpace, IGN, Fox Sports.com and American Idol.com. John has balanced his digital career with quality brands, in the role of Director of Sales for Sports Illustrated.com and with innovative starts ups in his position as Vice President of Sales with Phase2 Media.
John received his BA from St. Lawrence University. When he is not on the road looking for ad partners, he is evolving his station list to keep relevant with his family of four children. His current Pandora line-up features the Counting Crows, the Dropkick Murphy’s, Kanye West, U2 and Jack Johnson.
Rick Welday is the President of Media Sales and Operations at Xandr, the advertising sales business unit for AT&T. Under Welday’s leadership, AT&T’s advertising revenues grew double digits in 2017. Welday leads a team that works directly with national brand clients and media agencies to develop and execute advanced TV, digital, and cross-screen advertising campaigns that reach target audiences across TV, mobile and online.
Most recently at AT&T, Welday has held positions leading the Customer Care organization, ATT.com and integration efforts combining the Mobility and Wired businesses. In a prior role, he served as the Chief Marketing Officer for AT&T’s consumer segment, with responsibility for all marketing of consumer phone, broadband and TV service including the launch of AT&T U-verse Service. He also served as Senior Vice President, Sales for AT&T Yellow Pages and Internet Yellow Page services and has also held senior roles in advertising and network services.
During his 28-year career with AT&T (previously SBC and Southwestern Bell), Welday has held a variety of other positions with the company, including two international assignments in Mexico and Switzerland. Then serving as President of the AT&T business in Switzerland, then the largest mobile competitor to Swisscom.
Welday is a strong voice within the advertising and media industry. He has served as Chairman of the Board for INVIDI Technologies and is currently a board member for the Interactive Advertising Bureau (IAB) and Video Advertising Bureau (VAB).
Welday graduated from Baylor University in 1990 with a double major in Finance and Management. Welday and his wife, currently live in New York City. Welday has served on a variety of boards and committees in communities he has lived, including the Arthritis Foundation, United Way and the Baylor Business School.
Jon Werther joined Meredith in 2012 as Chief Strategy Officer and was promoted to President of Meredith Digital in 2013. He has led a rapid expansion of Meredith Digital, including the integration of Allrecipes.com and the acquisition and integration of profitable businesses such as Selectable Media, ShopNation and Qponix. He expanded his role to include oversight of Meredith’s flagship Better Homes & Gardens brand, and then led the integration of the Martha Stewart Living brand into the Meredith portfolio.
After beginning his career as a transactional attorney, Werther spent more than 10 years in positions of increasing scale and responsibility at Time Warner and its AOL division. Werther earned an MBA from The Wharton School of Business at the University of Pennsylvania; a law degree from George Washington University; and a Bachelor’s degree from Emory University.
MediaMath’s Chairman and CEO Joe Zawadzki has spent his career redefining the marketing and advertising industries through software and data sciences. He has created and scaled companies with a combined $2B in market value, personally invested in a range of start-ups and is sought after for his vision on the future of technology.
Throughout his career representing marketers at top-tier agencies and Fortune 500 companies such as AOL, American Express, IAC, Verizon and Vonage, Joe has focused on the integration of media, data and data sciences, in software. That reached its peak with the founding of MediaMath in 2007, a company credited with starting the programmatic revolution with the first demand-side platform. MediaMath’s offering, centered around the TerminalOne software, powers the marketing practice of more than 3,500 brands worldwide.
Prior to MediaMath, Joe was Founder, President and Chairman of Poindexter Systems / [x+1] a pure-play marketing optimization enterprise, where he helped found and incubate Right Media, which sold to Yahoo! in 2007. He has been an active champion of digital media and the broader NYC startup ecosystem, having made investments in over 50 companies including 33Across, Accordant, AppNexus, CreditKarma, DataMinr, Electronifi, Integral Ad Science, Namely, Optoro, Sourcepoint, and Vistar Media.
Joe serves on the Executive Committee and Board of the Direct Marketing Association, an almost century-old trade association focused on serving the interests of consumers and brands through data-driven marketing, and of Hope for Vision, an organization dedicated to raising money for the development of treatments and cures for blinding diseases, with particular focus on retinal degenerative diseases.
He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack.
Stuart Ingis, a partner at Venable LLP, is nationally recognized as a leading attorney on privacy, marketing, advertising, eCommerce, and Internet law. He co-leads Venable’s privacy practice, which won the Chambers USA Award for Excellence for the top privacy practice and top advertising practice in the United States. He has also been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500 and ComputerWorld magazine.
Mr. Ingis regularly represents companies in the media, communications, Internet, information services, advertising, and retail industries before the US Congress and the Federal Trade Commission as well as before other federal and state agencies. He defends companies in investigations by the FTC and State Consumer Protection Authorities. He regularly counsels clients on privacy and marketing issues and practices. He conducts internal assessments of company practices and products, and works with companies to design and implement compliance systems and best practices. He has represented CEOs in testimony before Congressional Committees.
Mr. Ingis brings coalitions together and leads self-regulatory efforts in the eCommerce, online, privacy, and data security space. He serves as general and policy counsel to the Direct Marketing Association, Washington advertising and privacy counsel to the Interactive Advertising Bureau, and general and policy counsel to the Digital Advertising Alliance.
Rich LeFurgy has been a board member, advisor or investor in over 55 online advertising companies, drawing from over a 30 year career in advertising. LeFurgy was Founding Chairman of the IAB and sfBIG, a Venture Capitalist (WaldenVC), head of ad sales at Starwave (ESPN.com) and the Walt Disney Internet Group. Prior to Starwave, LeFurgy had a 17 year career at traditional ad agency NWAyer in New York, working on clients AT&T, Proctor & Gamble, Avon, Gillette and Dupont, among others.
He started online advertising business accelerator Archer in 2004, helping early stage online advertising companies reach takeoff velocity with strategic advisory services in fundraising, trade marketing and sales. LeFurgy received ad:tech’s Industry Achievement Award (2008), the IAB’s Lifetime Achievement Award (2004), was inducted into Advertising Age’s Interactive Hall of Fame (2000). He was recognized by USA Today as the “Johnny Appleseed of online advertising”.
LeFurgy has served on company boards as a director, including Blue Lithium and Associated Content (both sold to Yahoo!) and Web Clients (sold to ValueClick), and is currently on the board of Placecast. He has also provided advisory services to large and small online advertising companies (Google, AOL, Blue Lithium, Glam, and Placecast) and has personally invested in a number of promising online advertising startups, such as Klout, Ad Relevance (sold to Nielsen NetRatings), Grouper/Crackle (sold to Sony) and Blue Lithium (sold to Yahoo!), among others.
John is the Group Vice President of Finance for Time Warner Cable Media in New York, serving as the finance lead for TWC’s $1 billion advertising arm.
Prior to this role, John spent a year establishing TWC’s change management function as Group Vice President of Operational Effectiveness. John coordinated process improvement activities across the company. John previously spent six years as a leader in TWC’s Corporate Finance group, including three years heading up TWC’s investor relations support and competitive analysis activities as Vice President of Financial Analysis and Special projects, as well as three years in charge of TWC’s Corporate Financial Planning and Analysis team.
John’s broad media finance background includes four years at Cablevision, seven years at CBS and five years at NBC, all with progressive management responsibilities. John also spent three years as a mid-career management consultant at Booz Allen Hamilton, advising a variety of clients both inside and outside the media industry.
John holds a bachelor’s degree in Government from Harvard University, and an MBA from Columbia Business School. He and his wife Kristin have three children and live in Westport, CT.
Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
Patrick Dolan is President at the Interactive Advertising Bureau. Mr. Dolan is responsible for finance, operations, costs, compliance, and risk management. In addition, he works closely with the rest of the executive management team to supervise strategy and revenue optimization.
Mr. Dolan served as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe. Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.
Following the Open Society Institute, Mr. Dolan joined DoubleClick, Inc. first as their Director of International Finance and later as Director of Business Operations. Mr. Dolan was responsible for establishing international financial operations as well as developing new businesses that DoubleClick, Inc. acquired, including Abacus.
In 2001, Mr. Dolan moved to Miami to assume the position of Executive Director of Finance and Operations for The Locomotion Channel, a cable channel co-owned by Hearst Entertainment and Corus Entertainment which broadcast in Latin America.
Mr. Dolan later served as CFO of the Early Learning Coalition of South Florida, a not-for-profit with a budget of over $160 million, and most recently ran his own business management consulting firm where he worked with clients in New York, Miami and other U.S. cities on issues including trade association product development, business operations, forecasting, budgeting, financial management and marketing.
Mr. Dolan received his B.A. in Economics from the University of Virginia and his MBA from Virginia Commonwealth University.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Dave Grimaldi is Executive Vice President for Public Policy at IAB, and is based out of the Washington, D.C. office. He leads the the IAB policy team, which advocates on behalf of IAB member companies before Congress, federal agencies, and involves direct lobbying, political fundraising, issue campaigns, and policy development.
Dave joined IAB from Pandora Media, where he directed the company’s public affairs strategy and opened its Washington, D.C. office. Dave worked to craft Pandora’s policy messaging toward political and national media, while cultivating and strengthening relationships with a broad network of journalists, third party validators, and other music industry and technology representatives.
Prior to Pandora, Dave served as Chief of Staff to FCC Commissioner Mignon Clyburn, serving as the Commissioner’s advisor on all matters. Dave prepared Commissioner Clyburn for congressional oversight hearings, the review of proposed mergers and various FCC rulemakings, and helped guide the office through Clyburn’s tenure as Acting FCC Chairwoman.
Before the FCC, Dave served as Senior Counsel to House Majority Whip James E. Clyburn of the U.S. House of Representatives. He advised the Whip in a variety of capacities, from policy positions to floor strategy, and coordinated with the House’s committees and other Leadership offices to prepare legislation for consideration by the full House.
Before joining the Whip’s office, Dave was a Principal at The Raben Group, where he advised corporate clients on issues relating to intellectual property, financial services, and telecommunications.
Dave earned his BA in English at Loyola Marymount University in Los Angeles, followed by a J.D. at Catholic University Law School.
Dennis Buchheim is Senior Vice President and General Manager of the IAB Tech Lab, based in the San Francisco office of IAB. He leads the overall product, engineering, and operations team for this digital advertising industry standards-setting organization, working closely with the IAB Tech Lab Board and membership. He was most recently SVP of Data & Ad Effectiveness, IAB, responsible for the Data Center of Excellence and its work on consumer identifiers, data quality, industry/organization benchmarks, and other tools for data activation and broader automation. In parallel, he ramped the IAB efforts on measurement and attribution.
Dennis has been focused on digital advertising since 2002. Prior to joining IAB and Tech Lab, he was VP of Product Management at Yahoo, responsible for display/video advertising platforms, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially supported syndication of advertising and search products, was later promoted as GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management across display advertising. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped grow after the company was acquired by Yahoo (leading to his first stint with Yahoo), before moving to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven. Dennis has dual degrees in Computer Science and Business Economics from Brown University.
Michael Hahn is Senior Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, antitrust compliance, intellectual property rights issues, and general corporate and contractual matters. Michael is also responsible for serving as an advocate for the industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation, as well as direct lawsuits involving competitor conduct, distributional restraints, monopolization, and price discrimination claims. Michael also has significant experience litigating other complex commercial claims.
Michael serves as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.
Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.
While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.
A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”
At IAB, Susan runs the Mobile Marketing Center of Excellence and all mobile-dominant initiatives including Local, Native/Content/Social, B2B and Games. She works with hundreds of digital publisher/technology providers to set guidelines and industry thought leadership. Susan was named as one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “Top 50 Content Marketing Influencer at CM World 2016” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch for two years running. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards and the Shorty Awards and is a frequent speaker at SXSW, iMedia Connect, Business Insider Ignition, Social Media Week and more.
Lucia’ Cameron is the Vice President of Human Resources. She joins IAB with over 20+ years of experience in Human Resources, supporting various industries and companies. Previously, she was the head of Human Resources for VillageCare, a healthcare not for profit organization.
Lucia’ has held senior level Human Resources and training roles at a number of global and domestic institutions, including Carver Federal Savings Bank, Credit Suisse, Edelman Public Relations, Colgate Palmolive, and AOL Time Warner.
Prior to her HR experience, Lucia’ was a practicing licensed psychotherapist for over 10 years. Lucia’ serves on the Board for the Boys and Girls Club of Harlem.
She received a Masters of Social Work from New York University School of Social Work and her B.A. from the State University of New York at Stony Brook.
Jeanie Carstensen is the Vice President of Finance and Operations. She joined the IAB in October 2015 with 20+ years experience in the media and entertainment industries. Most recently she was with Comcast/NBCUniversal as a strategic finance and administration leader supporting the Cable Ad Sales Division. Prior to that she held finance leadership roles at Viacom/MTV Networks in New York and MTV Europe in London, England.
Jeanie holds a BA in Finance from Iona College, is an avid traveler, and volunteers with Monday Night Hospitality serving restaurant style meals to those in need.
Craig Coleman joins IAB with over 15 years of expertise developing marketing programs, messaging, and positioning strategies for IAB member brands such as USA TODAY, NBCUniversal, and MTV. He is excited to raise the profile of the IAB brand and positioning IAB as the industry thought leader in media and marketing.
Most recently, Coleman was VP, Client Solutions and Product Marketing for Gannett Digital and USA TODAY where he led digital product marketing and client solutions. Under his leadership, USA TODAY launched the award winning Gravity unit and introduced digital partnerships in virtual reality (VR) and augmented reality (AR).
In previous roles, Coleman served as Vice President, Marketing for Screenvision where he launched a new branded content offering combining media, movie studio and partner assets. While at NBCUniversal, he was brand manager of the lifestyle brands Green is Universal, Healthy at NBCU and Hispanics at NBCU and oversaw the development and implementation of integrated ad sales marketing programs for advertisers across NBCUniversal’s portfolio including the first-ever movie studio program with Sony. Prior to joining NBCUniversal in 2010, Coleman directed all marketing and communications for the fastest growing kid’s network, Nicktoons Network. Coleman also co-produced the Nicktoons Network Animation Festival driving festival submissions and partnerships with LEGO, Addicting Games and mtvU making it the largest animation festival in North America.
Coleman earned a Bachelor’s degree from University of Connecticut, and currently resides in CT with his wife, Evan, and daughter, Bennett.
Breda has been focused on digital advertising since 2002. Prior to joining the IAB, she served as the Digital Advertising Director for The New Yorker where she oversaw the advertising interests when the digital paywall was implemented. Earlier, she helped build the digital advertising business for the Guardian US. Prior to that, Breda served as the Digital Advertising Director at The Atlantic. Breda began her career in digital advertising sales at Microsoft Advertising, InterActiveCorp and The Excite Network.
Breda has a B.Sc (Honors) from Queen Margaret University, Edinburgh.
Vice President and Managing Director, Data Center of Excellence
Orchid Richardson serves as the newly appointed Vice President and Managing Director, Data Center of Excellence. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.
Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.
Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.
Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.
Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.
She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.
A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.
Prior to joining the IAB in 2002, Virginia Rollet Moore planned major events for Vivendi Universal, and has 20 years of experience in event planning. When she is not planning a conference, she can be found in Cameroon, where she volunteers at the Ape Action Africa sanctuary and cares for orphaned baby chimpanzees and gorillas, victims of the bushmeat trade.
I have 20 years experience in accounting and administration. Before joining IAB, I started my career as a Client Associate at Chase Manhattan Bank in Global Trading. I then moved on from Chase and started working at Bank of New York as a Financial Analyst in Investment Management. I decided I wanted to try a little something different and started working at Long Island University as a Executive Assistant. I enjoyed it and it definitely was too easy so I went back to accounting. I started working at Major Food Group (Carbone, Sadelles, The Grill, and Lobster Club to name a few) a very well known Hospitality Group as a Staff Accountant.
I love traveling with my two amazing daughters Tatiana and Tiana along with my significant other. I enjoy watching Football and I am a huge fan of the Philadelphia Eagles. When I visit my country Belize I volunteer at the Orphanage Child Care Program.
I am a alumni of Berkeley College where I received my degree in Accounting. I am a member of the National Black Accountants Association.
At IAB, Joe serves as marketing coordinator. He contributes to the creation of marketing materials, helps maintain IAB.com, and markets Learning and Certification and Data Center of Excellence initiatives. Joe is an alumnus of the University of North Carolina at Chapel Hill where he graduated with degrees in Business Administration and Media and Journalism in 2018.
Director, Account Management, Learning & Development
Ranjeeta joined IAB as the Director of Account Management, L&C in May of 2018. She serves as a lead within IAB’s industry education team to provide optimal experience and insights for all members and partners participating in all IAB Certification and Learning programs. Her skill sets are strategy and execution in developing new opportunities with an ability to identify strong industry trends.
Previously, Ranjeeta started her Digital Media career at YP.com as the Director of Sales, as part of their Go-To-Market Strategy. Ranjeeta’s team was responsible for the growth and retention of YP’s B2B customer base.
Ranjeeta is a graduate of Fordham Gabelli School of Business. She earned her MBA focusing on International Business, where she also studied in Istanbul and Beijing. She received her undergraduate degree in Mathematics/Computer Science from SUNY Purchase. She is a travel enthusiast, a strong supporter of pet adoption, and firm believer in environmental health.
Amanda Baldwin is the Manager for the IAB Mobile Marketing Center of Excellence where she focuses on B2B, Games, Local, Mobile Advertising and Social/Native/Content initiatives. Prior to joining IAB, Amanda has five years of experience in digital video and operations from roles at BuzzFeed, Forbes and Viacom. Amanda received a Bachelor of Arts degree from Marist College where she concentrated in Radio, Television, and Film.
Autumn joins IAB from Ogilvy Public Relations. She began her career as the external relations manager for Time Warner’s CSR and global public policy departments lobbying and leveraging business-driven philanthropy, sponsorships and initiatives to celebrities, politicos, community leaders and shareholders on behalf CNN, AOL, Time Inc, New Line Cinema, Warner Music, Turner and HBO flagship brands.
She is a trusted global spokeswoman and brand ambassador serving as a delegate to the Republican and Democratic National Conventions, as liaison to high net-worth individuals to meet fundraising and agenda setting goals, and to hold private audience with dignitaries including the Pope and Archbishop of Canterbury at Vatican and Lambeth Palaces, respectively.
Autumn has served as a media trainer, communications consultant and administrative specialist for a variety of industries and companies including Sony Music, MTV, RCA, EMI Music, BBDO, Pfizer, Goldman Sachs, NBCU, AOL Music, the Guggenheim, Edelman and L’Oreal. Her expertise lies in internal and external relations, training teams, streamlining processes, sourcing, implementing procedures and devising systems to maximize operational efficiencies.
As an industry award-winning painter and publicist and has worked with Giorgio Armani and Michael Jackson’s publicity teams, conducted research and provided content for the MTV’s Emmy Award Winning “Choose or Lose” Campaign, and contributed content to the Webby award-winning website matrix.com.
She is a seasoned strategic relationship builder, content creator, media trainer and crisis communicator who saves organizations thousands of dollars in agency fees by operating in-house. She has been honored by peers and presented trade industry awards for “Outstanding Public Relations” and “Campaign Excellence”. She was also offered a golden ticket to be a pre-production semi-finalist on Donald Trump’s The Apprentice II.
Growing a few blocks from Google headquarters in Mountain View, CA, Autumn was born a tech muse. She enjoys skydiving, parasailing, bungee-jumping, Japanese robot fights, extreme dirt bike routines, skateboarding culture and wilderness trips –gladly securing her life and limbs by way of enjoying all of the above via VR and 360 video! Autumn has been also recognized for her artistry. Her portraits have been exhibited all over the country with “Golden” winning a juried competition at the Cape Cod Museum of Fine Art.
Autumn obtained a BA in psychology and communications from Spelman College and Stanford University, earned a joint MA from New York University’s Stern School of Business and Steinhardt School of Education in entertainment business, and holds a certificate from the Program on Negotiation at Harvard Law School.
Erika Bradbury is the Director of Conference Programs, where she leads the agenda development and speaker recruitment for IAB events. In addition to programming conferences in the digital media space, she has also led production for events in the fields of real estate and e-commerce. Passionate about creating compelling content no matter the industry, Erika was an editor and writer for a B2B real estate publication prior to entering the events space. She graduated with a Bachelor of Arts in English from Union College in Schenectady, New York.
Chris Bruderle brings over 20 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.
Most recently, Chris was VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio.
Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.
Chris earned a Bachelor’s of Arts in English and Communications from Fairfield University in Fairfield, Connecticut.
Deb Carrara joins IAB as Director, Investment & Relations. In this role, Deb will work closely with the Investment & Relations team working on Sponsorships, Memberships and Training/Certification opportunities.
Deb has been in business development for over 10 years with sales/marketing, advertising/cross-platform, media research/planning and customer relationship building experience.
Deb joins us most recently from Ace Metrix where she was a VP, Sales, responsible for bringing in new logos including AT&T, Chase, Kraft Heinz, and Turner Networks, based on client needs around creative advertising effectiveness and ROI.
In addition, Deb was at Kantar, and prior to that, at Nielsen, in business development positions, where she sold the portfolio of Kantar / Nielsen solutions to new and existing relationships across Advertisers, Agencies, Media Companies and Publishers.
Deb earned a Bachelor of Arts degree in Communication from Hofstra University. She lives in Manhasset, Long Island with her 10 year old Maltese dog, Gracie, and is an avid tennis player enjoying playing competitively at her club’s A1and USTA team.
Rosemary Cipriano is a marketer, writer, and comedian based in NYC. She has been with the Learning & Development team at IAB since July 2017 where she is the one-stop shop for IAB’s Learning & Certification classes, assisting the industry in successfully taking IAB classes and passing the IAB exams. Cipriano comes from Serino Coyne, an Omnicom agency specializing in marketing for live performances and Broadway properties. Some of her clients included Beautiful – The Carole King Musical, The Lion King, Aladdin, Dear Evan Hansen, and many more. Cipriano holds a B.A in Public Communication and Theatre Arts from American University in Washington, D.C. She cannot help you get Hamilton tickets.
Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence. He leads IAB projects within its automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate some of the most pressing opportunities and challenges within these verticals. By developing best practices, research, white papers, and thought leadership in collaboration with IAB members, Ben helps improve and facilitate digital media buying and selling via automated tools, software and data.
Prior to joining the IAB, Ben was Associate Director, Digital Trading at GroupM where he oversaw programmatic strategy, measurement / optimization, ad operations, and private marketplace relationships across Nestlé 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.
Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Brooklyn, NY.
Nicole joins the IAB as Senior Manager in the Member Services department. In this role she strategically engages and recruits IAB membership through the creation of our many offerings and events. Nicole draws from her wealth of industry experience both on the buy side, having worked for Saatchi and Saatchi, and on the sell side at Oddcast and Westwood One. Her natural curiosity and desire to learn the industry also landed her experience client side, working as a Marketing Manager for Emblem Health. Nicole graduated from Fordham University with a BA in Communications & Media Studies, as well as a business degree. Her latest curiosity is travel, and when not working she tries to discover as many new places as possible.
Dan’s career in sponsorship sales and activation spans more than 15 years, working with an impressive variety of properties and global brands.
Most recently, Dan was VP, Global Event Partnerships at the Mobile Marketing Association.
Prior to working with MMA, Dan ran the event sponsorship program for New York Media, publishers of New York Magazine and producers of Vulture Festival.
While at New York Media, Dan increased Vulture Festival’s revenue more than 10-fold, attracting major sponsorships with AT&T, Citigroup, JetBlue, Time Warner, SiriusXM, NBC, DIRECTV, Casper, to name a few.
With previous experience leading sales for properties such as Madison Square Garden, IMG Fashion (Mercedes-Benz Fashion Week) and Victoria’s Secret Fashion Show, Dan brings a foundation of sponsorship and client service honed at the world’s premier brand-focused organizations. His properties saw new activations from a broad cross-section of global brands such as AOL, Maybelline, Rolex, Samsung, Starbucks, Toyota and Unilever.
A proven business-builder, he was a founding employee and member of senior management at Clear Channel Branded Cities, where he implemented breakthrough media and sponsorship programs for such clients as Nissan North America, MillerCoors, Caesars Entertainment, Motorola, and many others.
His dynamic background informs his approach to client service, creating mutually-aligned relationships based on trust and reinforced by performance.
Dan holds an MBA degree from Rutgers Business School, and a bachelor of arts degree from James Madison University.
Eric John, Deputy Director, Video, works with media companies, publishers, and marketers to help grow their video business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo!, and DoubleClick and has been a featured speaker at CES, Mobile World Congress, and Adobe MAX. Eric holds degrees from Miami of Ohio (BA) and Indiana University (MA) and is a graduate of the Product Management Program at Columbia University.
Deleela Jones was most recently head of B2B marketing at Live Nation Entertainment where she was responsible for building Live Nation’s value proposition to advertisers and promoting the brand’s thought-leadership.
Prior to joining Live Nation, Deleela was Senior Director of Industry & Agency Marketing at Pandora Media where she led strategy, planning and execution of Pandora’s high impact industry events and agency programs.
Throughout her professional career, Deleela has held marketing leadership positions at some of the biggest media brands in the world, including USA TODAY/Gannett, Yahoo! and Univision Communications. She is known for helping to drive revenue for high-performing sales organizations and the ability to forge strategic partnerships.
Deleela earned an M.B.A. in marketing from Baruch College in NYC and a Bachelor of Arts with Distinction in telecommunications from Penn State University.
Stacey Lyons is the Executive Assistant to the CEO and COO. She joined IAB in August 2018 with 15+ years of Executive Administrative support experience across several business areas including media and entertainment.
Most recently, she was employed at CBS Corporation for three years as Executive support to the CTO. During her experience at CBS, she oversaw departmental communications, several employee engagement initiatives, as well as coordinated small and large scale conferences.
Prior to CBS, she provided Executive support to the CFO of the Marine & Powers division at L-3 Technologies, including the Corporate Finance department over the course of 8.5 years.
Stacey has a passion for performing arts and travel. She is also volunteer and mentor at Dress for Success and is on the committee for Young New Yorkers for the New York Philharmonic.
Kathleen has been the Event Director at IAB since 2018. In this role, she and the events team are responsible for all the behind-the-scenes magic that bring an event to life. Prior to joining IAB, Kathleen worked for over 10 years in the meeting and events industry. Most recently as the Senior Manager, Special Event for the David Lynch Foundation and the Event Director at IQPC, a leading conference company.
In her spare time, she loves to travel, explore the NYC/Hoboken restaurant scene, go on brewery tours, binge watch Law & Order, and spend time with her boyfriend and nieces.
Kathleen received her Bachelors of Science from James Madison University and currently resides in Hoboken, NJ.
Holly is the person at the gym you’ll see organizing the free-weights back into their rightful place. She hopes to bring her innate helpfulness and organization to the Salesforce Coordinator position at IAB. With 3 years experience within the fast-paced tech start-up world in Seattle, Holly loves to roll-up her sleeves, learn new skills and solve big problems. In her spare time, you’ll find her running in Central Park or darting between coffee shops and bakeries in search of the best almond milk latte in NYC (Stumptown is winning so far).
Mayank is a visionary technologist, bringing several years of thoughtful leadership in all stages of technology design, development, execution in support of a product vision and road-map with experience from large corporations to early startups adept in conceiving, defining, developing, & launching Web & mobile applications.
He has designed system software, Middleware, eCommerce and Mobile platform/apps for Fortune 50 corporations to startups for companies like IBM, Appssavvy,Kickapps and Flurry.
With certifications like PMI, Java/J2EE, Business Rules and also being speaker at developer conferences, he loves learning new technology and designing platforms.
With several mobile apps in app store and SDK’s running on thousand of devices, he loves to spend time in building mobile and wearable apps or playing guitar.
Twafiqa has previously worked in an agency doing project management, event coordination, and office management. Her skills range from setting up events for kindergarteners to coordinating a major fundraiser promoting awareness on female genital mutilation.
Nina, Director, Video Center of Excellence, works closely with industry leaders to identify challenges and opportunities that face advertising within the evolving video landscape. In collaboration with IAB members, Nina develops industry guidelines, best practices, and thought leadership to help provide clarity to the marketplace.
Prior to joining the IAB, Nina spent 6 years at Nielsen conducting gold standard cross platform research and providing best in class client service across a diverse set of TV, ad agency, and advertiser clients. Prior to her departure, she was leading the agency vertical of Nielsen Social – a leading provider of social TV measurement that helps agencies maximize the impact of cross platform marketing and advertising solutions. Before that, Nina was with Nielsen’s Media Analytics division where she spearheaded custom solutions surrounding promotion planning, cross platform analytics, ROI, etc.
Nina received a Bachelor of Science degree from the McIntire School of Commerce at the University of Virginia, where she concentrated in Marketing and International Business.
Hannah joined the IAB team as a Coordinator on the Investment & Relations team. She holds a B.A. from Villanova University in Economics and Classical Studies and resides in Long Beach, New York.
Andie joined IAB in October 2017. At IAB, Andie serves as marketing coordinator. She contributes to the creation of marketing materials, and coordinates with IAB’s events, research and HR teams. Andie is Joe is an alumnus of Quinnipiac University, in Hamden, CT. She graduated with undergraduate degree in Marketing in 2016, and received her MBA in 2017.
Shira is one of the longest tenured employees at IAB, getting her start in 2005 and working her way through various roles since. As Senior Manager of Marketing & PR, she manages IAB.com, coordinates strategic press outreach, supervises onsite press management at events, builds IAB agency relations programs, and drives awareness for IAB efforts in research, mobile, and more.
Edwin Orta is the Senior Facilities Manager. He joined IAB in December 2016 with 20+ years’ experience in the Advertising and finance industries. Most recently he was with RAPP an Omnicom company as a Facilities manager for their NY office. Prior to that he held an Office Services management position for NERA economic consulting firm, a Marsh and Mclennan company.
Edwin holds a BA in Business Management from Brooklyn College and have his certifications from Baruch College. Edwin is a devoted husband and father of two. Volunteers as a coach for youth basketball and baseball and is a huge NY sports teams fanatic.
Chanel joins IAB with over 8 years of marketing experience working for USA TODAY NETWORK, NBC UNIVERSAL, and Macy’s Inc. As a multi-platform marketer, she has developed best-in-class solutions across all advertising categories for leading U.S. brands such as Ad Council, Coca-Cola, L’Oreal, Pepsi, and Verizon. Chanel is an excellent communicator working with various departments to develop strategic partnerships and new ad products with the goal of exceeding advertiser KPIs and providing the best user experience. She has strong leadership skills training new talent, sharing insights, and developing best practices for her team.
Chanel graduated from Syracuse University with a degree in advertising from the Newhouse School of Public Communications. She lives with her husband Adam in New York City. In her free time, Chanel has a passion for traveling and learning the culture and food behind each place she visits.
Joe Pilla joined IAB in Summer of 2018 as Director, Data & Automation within the Data Center for Excellence. In his role, Joe works closely with Orchid Richardson, VP, Managing Director on a variety of projects related to data transparency, attribution modeling and the changing consumer experience.
Joe brings a wealth of diverse media experience to IAB from his accomplished career in advertising research and consumer insights. Previously, Joe was Vice President, Social Insights at Zenith Media where he led the Social Intelligence practice providing clients with data analysis related to their brand environment, online conversation and campaign performance. Joe spearheaded several agency thought leadership initiatives covering a wide spectrum of topics including brand integrations, the rise of Influencer Marketing, shifts in consumer behavior, and the relationship between televised tent pole events and Social Media channels.
Prior to Zenith, Joe was the Associate Director of Media & Consumer Insights at Mindshare where he led the adoption of The Loop, the agency’s global operating system linking real-time multimedia insights to real-time actions. Naturally curious, Joe excelled at developing the annual US Consumer Trends presenting the agency perspective to clients nationwide. Before making a move to the agency world, Joe honed his storytelling expertise at Condè Nast, Meredith Corporation and Reader’s Digest where he mastered syndicated research bringing the magazine consumer to life.
Joe earned a Bachelor’s of Science in Marketing from Rutgers University. He lives in Long Island City with his husband Kevin Davis, AIA. Joe sits on the board of SuperCommunityLIC, a local organization celebrating the local community while finding ways to give back. In his spare time, Joe produces his YouTube Channel “Pop Culture Monger” dedicated to the latest entertainment news with the tagline nonsense to follow.
Alex Propes is the Director of Public Policy at the Interactive Advertising Bureau, based out of its Washington D.C. office. He is responsible for coordinating policy initiatives and representing IAB policy positions to the federal government. Prior to joining IAB, Alex served as the Policy Manager at the European-American Business Council, where he managed government affairs activities related to cloud computing, privacy, and telecommunications. Alex has experience managing online marketing campaigns. He holds a bachelor’s degree in economics.
Alexandra Salomon joined the IAB Tech Lab in 2018 to lead global business development efforts for the organization, spearheading growth around the world and across the value chain. After heading up International for the Interactive Advertising Bureau for 5 years, she brings more than 25 years of business development and global marketing experience to the team, including two decades specifically in Digital.
A veteran in online advertising and interactive marketing, Salomon has worked for leading brands such as AOL, Yahoo, Zinio, and Disney Publishing. She was born in the U.K, grew up in France, and is not only multi-lingual but truly multicultural.
With over nine years of TV and Digital Video buying experience, Brian Schwartz brings a unique perspective to the IAB’s Video Center of Excellence. Over the course of his time working for OMD in their Video Investment Department, Brian has managed video campaigns for top companies including Voya Financial, Bacardi, Eli Lilly, Hershey’s, and a multitude of other brands. He has witnessed first-hand the evolution of television from traditional linear to the Advanced TV capabilities that we are living through today.
Brian received his B.S. in Accounting with a second concentration in Marketing from SUNY Binghamton. He is a married father of one and is passionate about History, Astronomy, and the Yankees.
Diana Serquen is a seasoned accounts receivable and billing professional. Most recently she worked for two years with Publicis, starting as a biller to then growing as a billing coordinator. Diana has also worked with Sigma Care on the accounts receivable team. Whenever she isn’t in the office you will find her at her favorite Crossfit class or working on freelance illustration projects.
Amit Shetty comes to the IAB Tech Lab with a background building Cloud, Mobile and Video products in a wide variety of markets, ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing and Engineering roles, and has built platforms in standards based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo! where he worked on the Video Player used across all of Yahoo!’s properties. He is a proud Longhorn from the University of Texas at Austin.
Senior Manager, Business Operations & Events Marketing
Colleen Shields joined the IAB in 2012, and supports the IAB Tech Lab in advancing the team’s work of producing protocols and tools that help companies implement global industry technical standards. Colleen is a native Wisconsinite, though she has lived in London and Sydney previously. In her spare time she enjoys attending storytelling and comedy events around New York, pointing out that all things great in the world stem from Wisconsin, hiding her North-woods accent, and working on silversmithing in her basement.
Senior Director, Product and Research & Development
Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.
Julian joined the IAB in 2018 as the Director, Mobile Marketing Center of Excellence. In this role, he works with industry leaders to identify key challenges and opportunities for growth facing interactive advertising in key areas within mobile and local marketing.
Before joining the IAB, Julian spent nearly thirteen years developing and leading integrated marketing and communications plans for interactive media and artificial intelligence technology platforms. He was most recently at Tonkean, an early-stage workflow automation startup, where he drove the company’s official launch, and led demand generation and communications programs. He previously held senior marketing roles at FreeWheel, Tremor Video, JUICE Mobile, and Apester, where he was responsible for strategy, brand development, sales enablement, product launches, content, events and research.
His career began in independent film in publicity and programming roles for the San Francisco International, Mill Valley and Tribeca Film Festivals. He also co-founded the Santa Cruz Film Festival, serving as its Director and sitting on its Board of Directors. Julian holds a BA in Cinema from San Francisco State University.
Graham Spencer joined the IAB in January 2019 as their first Instructional Designer. He previously spent 12 years at Red Bee Media in London, beginning as a Closed Captioner for a number of British and North American clients including the BBC. He then moved into Learning & Development, creating and implementing training programs to improve the quality of live and pre-recorded captioning. Most recently he managed the transmission of the BBC’s interactive TV services.
Graham is a British native. When not in work, he can regularly be found exhibiting his mediocre soccer skills on the fields of northern New Jersey. He is a Brighton & Hove Albion supporter, which is usually met with bewilderment by most American soccer fans.
Alicia Stansbury joins us with 18 years of experience in the Learning & Development space across a wide variety of industries and roles with companies such as msnbc.com, Starwood Hotels & Resorts, and AOL. Most recently she held the role of Director of Product Enablement at Namely focusing on optimization of the platform and client service offering.
Alicia brings with her a passion for fitness as an instructor (and soon to be personal trainer) in addition to an endurance athlete background where she competed in 24 to 72 hour races across the United States including two National Championships with USARA (United States Adventure Racing Association).
John Ward is the Director of Conference Programs, where he is responsible for agenda development and speaker recruitment for a number of IAB events. He has built a career in programming conferences in variety of different industry verticals such as, Retail, E-commerce, Customer Experience, Pharmaceuticals and most recently in Real Estate. He graduated with a Bachelor of Arts in History from St. Lawrence University in Canton, New York.
Jarrett Wold comes to the IAB Tech Lab with a diverse background in technology leading teams focused on digital applications. His most recent role was Director of Technology and Platforms at Ad-ID, where he was overseeing Ad-ID’s technology endeavors and focusing on industry standards for the advertising ecosystem. His former role as Director of Technology includes Ad-ID, Rodale, Inc. and HealthiNation. He also worked at AOL on AOL Video, AOL Search, and Moviefone. He graduated from Syracuse University and is a huge Orange fan!
The IAB Agency Advisory Board is comprised of senior executives from the nation’s leading creative, digital, and media agencies. The board’s objective is to spark dialogue among agencies, publishers, and marketers, and even between media agencies and creative agencies. The IAB leverages the board to infuse the agency point of view more fully in its guidelines work and to drive forward the importance of premium online experiences, with audience as the first priority.
Michael Lebowitz is Founder and CEO of Big Spaceship, a globally-recognized marketing agency that creates connected experiences, products and services. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship, while working closely with the agency’s clients, including BMW, Capital One, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung, West Elm, and YouTube.
At Big Spaceship Michael has assembled “a crack team of digital inventors,” according to Fast Company’s “Most Innovative Companies” list, and has led the company to be named one of Advertising Age and Crain’s New York Business Best Places to Work for multiple years in a row. Big Spaceship’s multidisciplinary team structure and progressive culture have been profiled by Harvard Business School, with the case study now taught at business schools in 40 countries.
Speaking on creativity, innovation and the evolution of business, Michael speaks across the globe and has engaged audiences at top industry events including Cannes Festival of Creativity, SXSW, Click:NY, Forge Conference, Advertising Week, Click:London and ad:tech, as well as at business schools including NYU Stern, Long Island University and SLU’s Institute for Private Business.
He frequently chairs and sits on juries for creative awards and influential industry organizations including the IAB Agency Advisory Board and annual MIXX Awards, The One Club, Society of Digital Agencies and The International Academy of Digital Arts & Sciences, among others. And has led the agency to win countless awards of its own including an Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios, Webbys, Andys, and One Show Interactive Pencils, as well as numerous IAB MIXX, Webby, Shorty, FWA, Communication Arts, W3 and Pixel Awards, among others. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.
As Chief Digital and Operating Officer at PHD USA, Craig maintains a dual role with oversight of the agency overall as well as serving as the champion of thought leadership and innovation focused on the agency’s output.
Craig came to PHD after 6+ years at sister agencies OMD and Omnicom Media Group where, most recently he served as Chief of Acquisitions, North America, leading strategic and corporate development for Omnicom Media Group, with a particular focus on emerging areas of digital channels including search marketing, mobile, social media and content development. In addition, Craig was the overall owner of the client relationship for the McDonald’s US business at OMD.
Before taking on the Acquisitions role, Craig served as Midwest Regional Director at OMD and was responsible for the strategic direction and regional oversight of OMD’s Chicago operations.
Craig has held positions within digital marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading digital marketing strategy and program development for such clients as Intel, Michelin, HP, the U.S. Army and Allstate. Craig also spent two years on the client side working inside Washington Mutual’s ecommerce group as a product manager, leading development of applications to acquire and securitize mortgage backed loans.
A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Craig is regularly quoted in such publications as The New York Times, The Wall Street Journal, Advertising Age and Adweek.
Craig is a graduate of the University of Vermont, recently relocated to the NY area and is thoroughly enjoying eating his way through his new neighborhood in Brooklyn with his wife Nikki and sons Jake and Sam.
Tom Bedecarré is one of the most influential leaders in advertising today. Recently named “Silicon Valley’s Favorite Adman” by Fortune Magazine, he was described as a rare hybrid who has cred with both Silicon Valley techies and advertising’s Mad Men.
Tom is CEO of AKQA, the world’s largest independent digital advertising agency. With 1,000 global employees, AKQA has offices in Amsterdam, Berlin, London, New York, San Francisco, Shanghai and Washington D.C. and serves leading clients including Audi, Heineken, Nike, Target, Visa and Xbox.
An enthusiastic entrepreneur, Tom has been an innovator and pioneer of the advertising and communications business over the last three decades. Previously, Tom was founder and CEO of Citron Haligman Bedecarré, San Francisco’s largest independent advertising agency and a leader in launching Internet brands.
Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University.
Jeff Benjamin, former Partner and Chief Creative Officer at Crispin Porter + Bogusky, joined JWT in 2012 as Chief Creative Officer, North America.
During his career, Jeff has navigated clients through the interactive landscape with great success, creating some of the world’s most pioneering and famous campaigns. His ability to lead multi-national marketers to experiment and break ground has continually opened up new doors for brands such as Best Buy, Coke Zero, Domino’s Pizza, Microsoft and Kraft. ‘Subservient Chicken’ and ‘Whopper Sacrifice,’ his campaigns for Burger King, are among the most successful viral marketing campaigns of all time.
Jeff has been recognized internationally by every major industry award show, winning the Grand Prix at Cannes in three different categories, Best of Show at the One Show, and the Grand Clio at the Clio Awards. He served as president of the Cyber Jury at Cannes in 2010, has been profiled in Fast Company and The New York Times, appeared in the ‘Creativity 50’ and is regularly called upon by television networks such as CNBC to comment on the state of the industry. His work has been showcased in numerous publications, including The Wall Street Journal, Communication Arts, Time, and Newsweek.
Winston Binch is Chief Digital Officer, Deutsch North America, and one of the most accomplished digital marketing leaders and innovators of his generation. Over the past 15 years, he’s developed some of the industry’s most influential and meaningful digital campaigns, products, and experiences, bringing customization to Nike by way of Nike iD and the Pizza Tracker to Domino’s, Whopper Sacrifice to Burger King, and reinventing Volkswagen’s approach to online car shopping. He has also advised countless global brands and conglomerates on how to identify the marketing potential of the digital age, including American Express, Best Buy, Microsoft, Target, Pizza Hut, Vail Resorts, Sprint and Taco Bell. An educator and humanitarian at heart, Winston is co-founder of Boulder Digital Works at the University of Colorado, a digital continuing education program, and sits on the board of Protect Our Winters, a non-profit organization against climate change. See what he’s up to on Twitter or Instagram @winstonbinch.
Conor Brady is a Global Creative Director at Huge, where he works closely with creative teams across the agency’s offices in the United States, Europe and Latin America. Conor plays a critical role in Huge’s work on integrated marketing campaigns and business development.
Before joining Huge, Conor served as Chief Creative Officer at Organic, where he was responsible for overseeing the creative discipline across all offices in the United States and Europe. He has worked with many of the world’s largest brands, including Pepsi, Intel, Hilton Hotel Group, VW, BBC, Bank of America, P&G, Nike and Conde Nast.
Conor studied at the Royal College of Art and Middlesex University and holds a BA in graphic design. Conor is an avid cyclist and lives in Brooklyn with his wife. In his spare time, he runs Elcyclista, a journal for bike design and culture.
Brad has led Durham, North Carolina-based McKinney since 2002.
Since his arrival, McKinney has more than doubled in size by building one of the most innovative business models in the advertising industry, one that blurs the line between traditional and digital media. As a result, McKinney has been recognized as one of the best agencies in the country by Advertising Age. In 2008, Brad led a management buyback of the agency from French holding company Havas.
He is also on the board of the American Association of Advertising Agencies (4A’s) and founding chair of the Interactive Advertising Bureau’s (IAB’s) Agency Advisory Board.
An anthropology major at Dartmouth, where he rowed on the varsity crew and was editor-in-chief of the humor magazine, Brad also earned a finance MBA from Columbia. Before joining McKinney, he spent two decades at global advertising giant Leo Burnett in Chicago, rising from trainee to CEO of Leo Burnett USA.
Very few have had a run like Brent Choi over the past decade. Prior to being tapped to lead both J. Walter Thompson New York and Canada in 2015, Brent helped to transform the company’s Canadian operation, winning new business and leading the agency to be named Strategy’s 2015 Silver Agency of the Year. In fact, since 2000, Brent has helped two different agencies to become Agency of the Year in Canada.
Now, Brent drives industry-leading creative work for clients like Johnson & Johnson, Puma, Kellogg’s Special K, Tim Hortons, Air Canada, and more.
In 2013, Brent was the #2 ranked Chief Creative Officer in the world for his digital work, and consistently ranked as one of Canada’s top 10 creative directors. In the past few years, he has received several Cannes Lions (including two golds), multiple CLIOs and D&AD pencils, AdAge’s Top Five Ads of the Year, and was one of only 11 worldwide winners of the inaugural Fast Company Innovation Award. His work has also been featured numerous times in Mashable, Wired, Forbes, CNN, and Fast Company.
Some would say his creative success is because he started with a business degree from Ivey, one of Canada’s top business schools. Others will argue it’s in spite of it. At home he is a proud dad, insane NFL fan, and loving husband. His wife would add “In that order.”
Every agency says it wants “to do great creative,” but for Chief Creative Officer Susan Credle, it’s the reason why that matters. “Great creative has to build helpful, meaningful brands for the long-term,” she says. “That’s the sum of what we at Leo Burnett do, and what I’ve set out to do my entire career.”
She came to Leo Burnett in the fall of 2009, after more than two decades at BBDO in which she rose from “bathroom-break girl” for the agency’s receptionists to EVP Executive Creative Director. There, Susan reinvented the iconic M&M’s characters; turned Cingular Wireless from a start-up into a leader brand; and created other consistently award-winning work for such clients as Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.
Since joining Leo Burnett, Susan has spearheaded a creative renaissance at the agency through an eye for new top talent, a commitment to work that benefits brands and the world, and a vision for clients that always looks beyond a single campaign or ad.
Susan’s leadership, inspiration and in-the-trenches contributions have led to legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal “Happy Tales,” Kellogg’s Special K “What Will You Gain When You Lose?” Secret’s “Mean Stinks” anti-bullying campaign and, one of the most beloved and awarded platform ideas, Allstate’s “Mayhem.”
“I believe in purpose-driven brands and having pride in something in lasts,” she says. “And, as we say here at Leo, that creativity can transform human behavior.”
Susan serves on the Boards of the University of North Carolina’s School of Journalism and Mass Communication, the American Association of Advertising Agencies, the Foundation for EXXcellence and the Creative Circus. She is a member of the Economic Club of Chicago, the Media Council at the Paley Center for Media in New York, the Creative Review Board of the Ad Council and is a supporter of Marwen and One Million Degrees in Chicago.
Mainardo de Nardis has been CEO of OMD Worldwide since 2009.
OMD Worldwide is a leading global media communications agency, recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for nine consecutive years; Adweek Global Media Agency of the Year for 2008, 2009, 2011, 2013 and 2014; and the 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.
Prior to joining OMD he was CEO of both Aegis Media and Mediaedge:cia Worldwide. He was a co-founder of one of Italy’s “third wave” ad agencies before moving from advertising to media communications to start Medianetwork, Italy’s first media independent.
Mainardo presided over the Cannes Festival’s Media Lions Jury in 2012 and sits on the Boards of Omnicom Media Group and the Ad Council. He resides in NY and London with his family.
Tom works across Saatchi & Saatchi’s worldwide digital capability and is based in NYC and spends 50% of his time in China as Greater China Chief Digital Officer. He has both a worldwide focus across integrated creative, strategy and operations, adding talent, new capabilities and forging worldwide partnerships with creative partners and platforms. In 2014, Tom added Digital Executive Creative Director to the Asia Pacific/China region to his creative and strategic duties. Tom is a highly awarded digital and mobile creative director, with 69 Cannes Lions across multiple categories and 100s of international awards. Following his Presidency of the Cyber Lions, Tom was the first President of the Mobile Lions in 2012. The Creative Data jury at Cannes 2015 is Tom’s fifth Cannes jury, having served on the 2002 Cyber and 2006 Titanium juries. He is a member of Saatchi & Saatchi’s Worldwide Creative Board and works on the development of the annual New Director’s Showcase at Cannes Lions. Tom’s creative work is part of the permanent design collections of Museum of Modern Art in NYC and the Smithsonian Institute in Washington DC. Naturally Tom’s work has become all things social and mobile. He champions the necessity, tactics, and possibilities of mobile advertising and marketing in his recently published book “Mobile Magic”, where he takes readers step-by-step through his process for creating truly mobile ideas. Tom lives with his partner Gregory and their Lakeland Terrier Berkeley Jackson in the Financial District of Manhattan.
Kirsten is the Managing Director of BBDO New York.

In addition to her agency responsibilities, Kirsten oversees the Mars business (which includes more than a dozen of the company’s major chocolate, pet and food brands), FedEx, ExxonMobil and the agency’s public service efforts in support of Autism Speaks. 

Since joining BBDO in 2006, Kirsten has been named a “Woman to Watch” as well as one of the “100 Most Influential Women in Advertising” by Ad Age.

Outside of her day-to-day responsibilities, Kirsten serves on the board of Somerset Hills Learning Institute, one of the premier institutions for children with Autism, is a member of Advertising Women of New York and BBDO’s Women Leadership Council, a group dedicated to helping women succeed in the workplace.

 Kirsten is a 1989 graduate of the University of Florida. She currently resides in Brooklyn with her husband and their two children.
As Chief Innovation Officer, Quentin George is responsible for the overall growth, development and implementation of Mediabrands’ intelligence capabilities including its incubation practice and the physical and virtual Media Labs. Quentin serves as the key driver of all group activities that address not only the complexities of the digital arena for Mediabrands’ clients, but also educates and informs our clients on the hidden
opportunities within the space. Internally, he will continue to transform the Mediabrands culture, creating a toolkit of resources that connects the network with a complete catalog of Mediabrands’ services and platform capabilities, partner solutions and case studies. In addition, Quentin will identify and introduce Mediabrands and IPG leadership to potential
technology and content partners that are ideally suited to enable our network and clients to grow.
One of the most tenured leaders in the digital arena, Quentin was appointed Chief Digital Officer, Mediabrands in 2009. He joined the IPG Network in 2007 and was named Global Lead, Digital Media and Strategic Innovation for Universal McCann. Prior to his role at UM, he served as Chief of Corporate Development and Managing Director for Organic, Inc., where he grew the business substantially since joining in October 2004. During his tenure at Organic, he led assignments for clients such as Sprint, 20th Century Fox, Mitsubishi Motors and GeekSquad.
Quentin was SVP of Client Services at Avenue A/Razorfish, where he co-managed the San Francisco and Los Angeles offices and was responsible for driving online-based
initiatives for clients such as Sun Microsystems, Oracle, Disney, Cisco Systems and Genentech. Back in 1994, he cofounded Electric Ocean, an internationally renowned
interactive marketing agency based in Cape Town, South Africa, where he won one of the first Clios ever awarded for digital work. He’s also a founding member and former cochairman of the Digital Interactive Media Association (DIMA).
Quentin resides and makes wine in San Francisco with his wife and children.
Jae Goodman is Chief Creative Officer and Co-Head of CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). Goodman works in the Los Angeles
office and helps provide corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include Coca-Cola,
General Motors, Diageo, Chipotle, Samsung, Neiman Marcus, Burberry, Keurig, Fender and The MacArthur Foundation, among others.
CAA Marketing was the driving force behind Hasbro’s Transformers film franchise and Chipotle’s “Cultivate” campaign, including the animated short film “Back to the Start” featuring Willie Nelson
covering Coldplay and its follow-up “The Scarecrow.” The campaign has won four Cannes Grand Prix awards in four different categories in the past three years.
CAA Marketing is responsible for the first and second brand films ever accepted to the Sundance Film Festival, the first-ever live interactive show on Hulu, nine Webby Awards in six years for four
different clients, and eight Emmy nominations and four wins for such clients as Old Navy, Chipotle, and Dolby.
Prior to CAA, Goodman served as Senior Vice President and Executive Creative Director at Publicis & Hal Riney in San Francisco, overseeing all creative talent and work. Previously, he held creative and executive positions at Wieden+Kennedy, Leagas~Delaney, and Ogilvy & Mather.
Under Goodman’s leadership, CAA Marketing’s work has been selected as one of TED’s “10 Ads Worth Spreading,” and in 2014, Goodman was named to both Fast Company’s Most Creative People
Matthew Harrington oversees Edelman’s four regions as well as Edelman Berland, the firm’s research arm; human resources; legal; information technology; and conflict management. A 21-year Edelman veteran, Matthew is a specialist in corporate positioning and reputation management. His expertise includes crisis communications, merger and acquisition activity and initial public offerings. Currently, Matthew provides corporate and/or issues management counsel to a range of clients, including, GE, Charles Schwab & Company, Samsung and Starbucks. Matthew is a graduate of Denison University, where he also serves on the Board of Trustees. He is a member of the Public Relations Society of America and is also a board member of the World Food Program USA, the Council of Public Relations Firms and the Classic Stage Company.
Brad is the President/Partner of SS+K – a creative agency with a unique perspective on social engagement. SS+K is partially owned by Creative Artists Agency (CAA).
The firm may be best known as President Obama’s youth marketing agency for its work on both the 2008 and 2012 campaigns, as well as its involvement in the creation and marketing of the yellow wrist band for the Lance Armstrong Foundation.
Since Brad’s return to SS+K 4 years ago, he and his partners have generated year-over-year double-digit growth in revenue and profit and added Fortune 500 clients including GM, Kaplan, Kraft, and Pfizer among others. This momentum was punctuated by a Cannes Gold for Coca-Cola’s Honest Tea and an anointment as Political Agency of the Year by OMMA magazine.
This is Brad’s second tour of duty with the firm. He first joined SS+K in 1994 and stayed through 1998. Since rejoining the firm, Brad’s focus has been on SS+K’s go-to-market strategy, business development, operations, talent acquisition and retention and managing some of the firm’s larger accounts.
Prior to SS+K, Brad was the EVP/Executive Director of Draftcb’s Digital practice and a member of the New York Leadership Team.
Before this, Brad served as the GM and Co-founder of Merkley ID, the Digital and Design unit of Merkley + Partners. Brad also served as Director of Business Development at The Attik, a global digital, design and motion graphics firm working on brands including HBO, MTV and Nike.
Prior to The Attik, he held account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.
Brad is currently an Agency Advisory Board member to the IAB. He has spoken about the power of social media as a keynote speaker at Brazil’s “Mais” Account Planning Conference and on a panel of independent agencies at the Cannes Festival. He was featured in Departures Magazine as one of the advertising industry’s new Mod Men. He’s been a judge for the Effie’s, led panels for IAB and been a guest columnist for Adweek, MediaPost and The Hub.
Joyce King Thomas is Chairman, Chief Creative Officer of McCannXBC, a unit focused on leading MasterCard’s global marketing efforts. She has is one of the originators of MasterCard’s priceless campaign, which runs in 100 countries and has been spoofed by everyone from Ralph Nader to Bart Simpson.
During a two-year hiatus from McCann, Joyce became a partner at Longreads, at twitter fueled social reading site. She also became a board member of the Nurse Family Partnership,
a group dedicated to teaching parenting skills to young mothers living in poverty.
She has won numerous awards and served as a judge for Cannes, the One Show and the Clios. Advertising Age named Joyce one of the 100 most influential women in advertising.
As Global Chief Creative Officer, Nick is responsible for the creative vision of R/GA, the New York-based agency for the digital age. He guides teams of visual designers, copywriters and experience designers as they create award-winning work for a many of Fortune 500 companies. He also ensures that R/GA stays true to the company’s unique legacy of collaboration between world-class creative and groundbreaking technology.
Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. He began his career in branding and corporate identity and design before switching to advertising, and then ultimately, focusing on digital marketing.
Nick has won every major industry awards, including a Titanium Lion and Grand Prix Cyber Lion at Cannes, and a prestigious Black Pencil from D&AD. Three times he has been named in Creativity Magazine’s “Creativity 50”, a list of the world’s most influential creatives.
Nigel Morris was appointed CEO of Aegis Media Americas in 2011 having held the position of CEO, Aegis Media North America from May 2009. In June 2012 Nigel was additionally appointed CEO of Aegis Media EMEA. From 2003 until 2009, Nigel was the founder CEO of Isobar, and led its rapid expansion into the world’s leading digital services agency network. Prior to this Nigel held a range of senior positions in Carat International. He joined Aegis Media in 1992 having previously worked in fashion, corporate identity and branding consultancy. Nigel is also Chairman of the Aegis Group plc Sustainability Committee and leads the future product offering and service delivery strategy for Aegis Media.
Matt Murphy is partner and Group Creative Director at 72andSunny, where he helps lead the company’s commitment to experimentation with art, technology, and entertainment.
During his five and half years at 72andSunny, he’s worked across many brands, including the iconic collaboration between K-Swiss and Kenny Powers of HBO’s “Eastbound and Down” to create “Kenny Powers, MFCEO” as well as creating the fully integrated launch campaign for Call of Duty: Black Ops 2.
He currently leads the creative charge on all things Google, including the relaunch of the Google’s Search App which invited New Yorkers to rediscover their city through bespoke OOH placements all throughout the city; YouTube’s Proud to Play film, which celebrated equality in sports during the World Cup; and the recent Made With Code: Holiday Lights project, which gave Google’s initiative to get teenage girls into coding a national stage at the White House Christmas Tree Lighting Ceremony.
Prior to 72andSunny, Matt spent three years at Wieden+Kennedy in Portland working on Nike and EA.
Janet was one of the first to apply strategic corporate communications to build agency brands. She was The Martin Agency’s first director of agency communications and held the same post later at Fallon and again in 1999 when she joined McKinney. Her work has earned international media for the agency’s talked-about work in the marketplace. In 2009, Janet inspired the formation of the Interactive Advertising Bureau’s Agency Advisory Board that serves as the voice of creativity to its publisher members. She has chaired the 4A’s Agency Communications Committee and is on the board of the UNC School of Journalism and Mass Communication.
John’s career began as a copywriter in New York City at TBWA\Chiat\Day, NY, where he created campaigns for a diverse roster of clients, including Nextel, Absolut, Samsonite, and Bic. With efforts that included multiple awardwinning television campaigns, and such nontraditional work as a limited edition fashion collector’s piece for Absolut and a billboard that blistered and faded for the Skin Cancer Foundation, his work received some of the highest creative honors in the industry.
In 2004, John moved west and joined the TBWA/Chiat/Day office in San Francisco and went on to lead award winning campaigns for another large variety of clients, including, most notably, adidas, Fox Sports Net, and Motorola. With more high profile, gold pencil and lion winning campaigns including the first ‘viral’ video to receive top honors by the AICP John helped TBWA/Chiat/Day SF become one the most awarded offices in the world.
In 2007, he left to help launch T.A.G. SF. As global creative lead on Xbox, his first year resulted in the Halo 3 “Believe” campaign. With it’s unique approach to integrated storytelling, it became the most creatively awarded campaign of the decade, garnering top honors at every major international award shows including the Integrated Titanium Grand Prix and Film Grand Prix at Cannes, Best in Show at the One Show, Grandy, Grand Clio, Grand Effie, the Art Director’s Club, Addy’s, D&AD, AICP, and more. Once released, Halo 3 become the biggest launch in entertainment history. This and other content driven successes led John to cofound agency two fifteen in 2010 in San Francisco, where he served as ECD/Partner. With it’s continued award winning global Xbox success joined by the social media driven content launch of the Kin phone among other campaigns, agency two fifteen celebrated it’s first birthday by being named to Creativity’s “Alist”, placing it among the 10 most creative agencies in the world.
In summer of 2011, John accepted the role of Chief Creative Officer at BBH New York. One year later the agency was named to Creativity’s “AList” for the first time in it’s history. With integrated campaigns for clients like Playstation, Axe, Google and Cole Haan it has grown to become one of the most awarded agencies in NYC, and was recently named one of Creativity’s “Innovators of the Year” in 2014, “One to Watch” by Adage, and was the only agency in North America to win Gold Cannes lions in both the Film and Cyber categories at the 2014 festival. For this and other efforts, John was recently named one of the “Adweek 50”, the annual list of the top 50 innovators and influencers in marketing. And in January of 2015, he was named BBH’s first ever Creative Chairman in New York.
Over his career John has received every single top international creative honor several times over, including the One Show Best in Show, Grand Clio, The Grandy, and the Cannes Grand Prix, which he has won twice.
Rosemarie is a renowned leader, brand builder and rabble-rouser in the marketing industry.
She began her career in account planning and was among the first wave of Brits to import the Account Planning discipline to the United States at Chiat Day. As president of K&B, she took it from a 30-person boutique to a 400-person strong award-winning agency. She then took on the mantle of leading the 125 year-old JWT into the 21st century. In her tenure she restructured the workplace, the teams and creative product, and doubled the profits of the agency. Not satisfied with reinventing an agency, she decided it was time to reinvent the industry.
In September of 2010, Rosemarie, along with her creative partner Ty Montague, left JWT and founded co:collective. Co: is a Storydoing collective focused on business and brand transformation and is fortunate enough to be working with likes of YouTube, Infiniti , Google and Timberland.
In September 2012, Rosemarie was named as one of the ‘100 most influential Women in Advertising’, by Advertising Age.
“Never forget that only dead fish swim with the current.”
These words of British author-journalist Malcolm Muggeridge, spoken many years ago, are a mantra for David Sable, whose advertising career spans more than 30 years. His profound commitment to innovative customer-centric advertising continues to power his journey.
David was appointed Global CEO of Y&R in February 2011, but his ties to the agency date back to his first job in the industry, when he joined Y&R’s training program in 1976. He later went on to Wells Rich Greene, then co-founded the award-winning Israeli agency, Mimsar-Arielly. On his return to the U.S., David spent time at PR giant Burson-Marsteller and Cohn & Wolfe (both parts of the Y&R group), where he was counselor to clients like Colgate-Palmolive, Digital Equipment Corporation and Coca-Cola.
David rejoined Y&R in 1990 to lead the United States Postal Service account, where his service approach helped direct a new messaging platform and other assets, including its logo, which are still in use today. Under David’s leadership of the USPS team, Y&R created the industry’s very first website for a client.
An early digital entrepreneur, David co-founded Genesis Direct, an innovative, web-based firm instrumental in establishing a direct-to-fan Internet presence for the National Hockey league, Major League Baseball, National Football league and the National Basketball and the National Basketball Association.
For the 10 years prior to Y&R, David was vice chairman and COO at sibling company, Wunderman, where he was responsible for managing their global marketing services network — and presided over its digital transformation and the creation of their digital offering. As a leading authority on digital marketing, David serves as an adviser to many digital start-ups in the world.
Not surprisingly, David has an active presence in the blogosphere, with The Weekly Ramble, which he has been writing since 2006 and which has garnered a large audience. Fast Company recently invited David to become an expert blogger on corporate culture; his first blog for them, “Finding the ‘Colere’ in Corporate Culture,” debuted recently. Y&R’s global client, Xerox, asked him to share his thoughts on productivity on their blog, #FocusFriday: Reframing Productivity.
David is a Director at Large of the American Association of Advertising Agencies (the 4As) and was a founding member of its Digital Advisory Board. He has served on juries at the Cannes International Creative Festival, including the highly prestigious Titanium panel. He is a frequent speaker on the digital environment, for example, to Microsoft UK, where he spoke on how digital is driving every communication today. David is frequently tapped for his marketing and digital expertise throughout the industry and around the world. Recent interviews include Campaign Asia, Forbes on driving innovation, Forbes on how everything is digital, as well as Digiday and Microsoft Advertising.
Active in philanthropy and education all his life, David was named to the New Yorkers Volunteer State Office of National and Community Service Commission in 2010. Two years earlier, the Mayor of the City of New York, Michael R. Bloomberg, appointed him to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs.
David and his wife, Debbie, have two married daughters and Henry and Teddy — their treasured grandsons.
Steve Wax attended Reed College and the UCLA Film School; he received one of the first American Institute short film grants, was a member of the landmark San Francisco film collective, Cine Manifest.
Steve was also a founding board member of the Independent Feature Project. In the first phase of his career, he produced a number of independent feature films.
Steve founded Chelsea Pictures in 1987; Chelsea pioneered the use of feature and documentary directors in commercial production.
Under Chelsea’s banner Wax produced the feature film Unmade Beds. He also exec-produced the Oscar Nominated short film, Killing Joe, and the Emmy-nominated documentary Following Sean.
In 2000 Steve began working with two of the Blair Witch filmmakers, forming Campfire, the narrative ad agency. Campfire’s social marketing projects include brand clients such as GM, Verizon, Dr Pepper/Snapple, Harley-Davidson, and many entertainment brands, including True Blood, Game of Thrones, and Shark Week. Campfire is now a division of Sapient Nitro and the Publicis Groupe.
Steve is now a partner at The Cooke Wax Partnership, a two year old agency that combines brand strategy with social marketing. Among Cooke Wax’s clients are IMAX, United Way of NYC, Libertine drinks and TmaxSoft.
He’s also a member of the Agency Advisory Board of the Interactive Agency Bureau, and a longstanding board member of Issue Project Room, the landmark experimental theater in Brooklyn.
Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has earned a spot on Ad Age’s coveted “Agency A-List” and Fast Company’s “World’s Most Innovative Companies” roster, helping clients like Coca-Cola, Kraft Foods, Diageo and NBC Universal engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a Media All-Star.
Bryan’s background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor’s. Bryan is Vice Chairman of the AAAA Digital Board and serves on the AAAA National Board of Directors and the IAB Agency Advisor Board. He is also an advisor to NYU’s Media & Entertainment Student & Alumni Associations.
Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University.
John Winsor is a leading strategic marketing and product innovation thinker known for his work in collaboration, co-creation and crowdsourcing. He is the CEO of Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles and, in 2011, a business named to Advertising Age’s “Agency A-List 10 to Watch” list and Mashable’s Top 5 Digital Agencies.
Before founding Victors & Spoils, Winsor was Vice President and Executive Director of Strategy and Innovation at Crispin Porter + Bogusky, helping the company become the most awarded advertising agency in the world in 2008 and 2009. He brought his co-creation philosophy to the agency that formed the underpinning of the agency’s strategy practice that fueled work such as, Dominos, “Transparency,” Best Buy’s “Twelpforce” and Microsoft’s “I’m a PC.”
Prior to CPB, he founded his own company, Radar Communications, in 1998 – with Nike as its first client – and sold it to CP+B in 2007. At Radar, Winsor used co-creation, strategy and academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities.
Winsor was a journalist before founding Radar, building a magazine publishing company devoted to sports that included mountain biking, in-line skating and extreme skiing. In 1990, he acquired the rights to publish a then-struggling magazine, Women’s Sports & Fitness. Within three years, he turned that magazine around and launched several other highly profitable titles and events, including The Gravity Games. He sold the business to Conde Nast in 1998.
Winsor is a frequent industry speaker and respected author. He gave the speech “The Trials and Tribulations of Harnessing the Chaos of Abundance” at the Guardian UK summit in Cannes. He spoke, along with Mark-Hans Richer, CMO of Harley-Davidson, at the M50 Summit. He was recently interviewed by Harvard Business School for a study on crowdsourcing in the agency environment. He will be speaking at the 2013 Mirren conference in New York City.
His books include “Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business,” “Spark: Be more Innovative through Co-Creation,” “Baked In: Creating Products and Businesses That Market Themselves” (with Alex Bogusky) and “Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation.” Baked In, a bestseller, was named an award winner in the marketing category for the 2009 800-CEO-Read Business Book Awards.
He was recently featured in the book “Pioneers of Digital” a showcase of success stories from leaders in advertising, marketing, search and social media, which credited him with turning his “…wealth of communication and digital experience…into a crowdsourcing (ad)venture.”
Throughout his career Winsor has been deeply involved in the start-up and technology communities. He was a founding investor in Nau, the sustainable clothing company and has been on the board of directors of Black Diamond Equipment and Lijit Technologies.
Outside of work he pursues his passions of climbing, skiing, cycling and surfing. Among his accomplishments, he set the world record for the ascent and round-trip of Kilimanjaro.
Winsor earned a bachelor’s degree from Colorado College and an MBA from the Daniels College of Business at the University of Denver.
As President of the DigitasLBi New York region, Joanne is responsible for driving the development and growth of the NYC and Atlanta offices. She leads a team overseeing the strategy and execution of Digitas services across the region’s client base (including American Express, Aetna, Comcast, Delta, and Travelers). During her tenure as President, she has driven significant expansion and growth of Digitas New York, adding several Fortune 500 clients and recruiting some of the industry’s top talent. Under Joanne’s leadership, the NY & Atlanta offices received more accolades as a “Best Place to Work” than ever before in their history. Joanne has over 30 years of advertising industry experience. She has led innovative, strategic & cross channel marketing programs that have built brand equity for national brands. Her career as an integrated marketer began in general advertising at Havas Dentsu Marsteller. She then spent 14 years in Direct Marketing at Wunderman Worldwide/Young & Rubicam. She joined Digitas in 1999 to gain more experience in digital marketing. Joanne serves on the Board of Directors for Junior Achievement New York, the [email protected] Advisory Board, is an AWNY (Advertising Women New York) Executive Member, and is on the IAB (Interactive Advertising Bureau) Agency Advisory Board. She was honored in 2011 by AWNY and Working Mother Magazine as Advertising Working Mother of the Year. She is also an honored recipient of the Academy of Women Achiever’s (YWCA) Women Achiever Award. Joanne graduated magna cum laude from Harvard University with a BA in History and Literature, and was elected to Phi Beta Kappa. She lives in Manhattan with her husband and three children.
Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
The Ad Operations Advisory Board is dedicated to improving the operational efficiency of interactive advertising. Its working groups regularly include agency-side representatives to help improve communication, understanding, and work processes in all areas of the buyer-seller relationship.
Vice President, Revenue Management, Privacy and Policy
James Deaker is responsible for delivery of internal services related to analytic reporting, data quality, business intelligence and quantitative insights development at Yahoo!
Prior to Yahoo!, James led the Monetization Excellence group at Microsoft. He held a variety of different roles at San Francisco-based software company, Rapt Inc., including VP of Advisory Services, before Rapt was acquired by Microsoft in April of 2008.
James holds M.S. and Ph.D. degrees in Engineering-Economic Systems and Operations Research from Stanford University.
Joe Barone is Managing Director of Digital Ad Operations for GroupM Interaction North America. Joe first joined WPP in 1989. He has held various traditional and digital media positions within WPP agencies including Managing Director of [email protected], and Interactive Media Director at Ogilvy & Mather.
Joe has been buying digital media since 1994, when Hotwired.com became the first publisher to offer banners online. He continued to move in the leading wave of the digital media landscape, through the portal period, on into content integration, advanced targeting, mobile, social, and performance based buying. In his current role at GroupM Interaction, he is focused on systems development, digital accountability, and process re-engineering/workflow analysis in support of the GroupM agencies including Maxus, Mindshare, MEC, Mediacom, and Xaxis
Joe is a member of several digital operations industry working groups, including the IAB Operations Advisory Committee , IAB Emerging Innovation Task Force, and the 4A’s Digital Marketing and Privacy Committees
Krishan Bhatia serves as EVP, Business Operations & Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships. Bhatia oversees the division’s product capabilities, technology platforms and operations as well as the strategy, insights, measurement and analytics functions — spanning its TV and digital portfolio.
Bhatia leads the company’s digital and advanced advertising offerings, under the Audience Studio umbrella, including NBCUniversal’s programmatic, addressable, linear optimization, and social advertising capabilities. He also manages the company’s advertising partnerships, including with Amazon, Apple, Comcast/FreeWheel, Google/YouTube, Hulu, Snap, Twitter, Verizon Media and Vox.
Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and initially led the integration of Comcast’s and NBCUniversal’s digital advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world’s leading media and technology companies.
Bhatia serves as a board member of OpenAP, TrustX, Digital Content Next (DCN) and the Trustworthy Accountability Group (TAG).
Neil Bowman is the Vice-President of Advertising Technology for BBC Advertising. He is responsible for the technical direction and integration of all ad platforms across the globe. This includes responsibility for ad serving, programmatic, data management and warehousing, new ad format and site monitoring across BBC’s international TV, radio and digital portfolio.
Prior to joining the BBC, Neil held senior roles in technology, product and operations at AOL Advertising where he ran a team of specialists focusing on adserving technology, video, mobile platforms and audience targeting for their O&O properties, as well as operational roles at Trinity Mirror and Carlton Interactive.
Mr. Casale has been instrumental in leading the evolution of Casale Media into Index Exchange. His focus on delivering benefits to publishers through mutually beneficial partnerships with the demand side has resulted in extraordinary growth for the company. He is responsible for providing strategic direction and market vision to his leadership team, and also for hands-on supervision of day-to-day corporate endeavors. He is a respected industry thought leader, and is widely sought for his expertise and opinions on programmatic and exchange-traded media.
Yale Cohen serves as SVP, Activation Standards at PMX, focusing on building strategic partnerships & ad buying solutions across all clients. He has worked at Publicis for the past 7 years, and as a thought leader, helps Publicis establish new standards for buying and reporting on clients’ media investment.
A graduate of the Wharton School at the University of Pennsylvania, Yale has worked across clients including JP Morgan Chase, Johnson & Johnson, Masterfoods, Zipcar, among others throughout his 13+ year experience in digital advertising. Little known fact: in 2004, Yale qualified as an alternate in the sport of Fencing at the Olympics in Athens.
As SVP of product, Josh leads product development across Foursquare, including our suite of enterprise products – Pinpoint, Attribution and our developer tools – as well as our consumer apps.
Previously, Josh was at Google where he was the group product manager for Publisher Advertising Platforms and Business Product Manager for Google News, responsible for global product strategy, marketing and publisher outreach. He was also vice president of business development for the consumer media team at Reuters Media and director of business development for SmartMoney.com, a joint venture between Dow Jones and Hearst. Josh holds degrees from the University of Michigan and Columbia Business School, where he graduated Beta Gamma Sigma.
Dennis has been in the digital advertising space for over 16 years. He has been responsible for developing/evaluating workflow tools, ad solutions and vendor partnerships. As well as Strategy involving new products, advertising systems and overall business. He has worked closely with sales, tech, product and corp to create efficiencies, ad solutions and vendor decisions. Dennis developed the following teams outside of Ad Ops: Revenue Ops, Yield, Programmatic, QA and Publisher Ops and Ad Product.
Angelina Eng is a seasoned executive with 20 years+ of digital media, marketing & operations experience, and has worked with a broad spectrum of clients including: Macy’s, Pfizer, Disney Parks & Resorts, General Motors, Delta Airlines, Kraft Foods, General Mills and Unilever. Eng is the VP, media platforms & emerging media for Merkle, Inc and is responsible for defining, building and managing the digital media platforms solutions group, including the development of internal systems to improve communications and workflow across departments; establishment of standard deliverables and protocol; creation of ad trafficking and tracking guidelines and requirements; implementation of emerging platforms; standardization of reporting and analysis systems; and institution of media optimization best practices. Prior to Merkle, Angelina was the VP/Director, digital operations at Dentsu Aegis. She is an active member of the Interactive Advertising Bureau, where she is a part of the Ad Ops committee and the Ad Technology committee.
Dan Foehner serves as the Director of Media Solutions at Facebook, where he ensures operational and service excellence for Facebook’s top strategic accounts and global agencies worldwide. This includes pre-sales, campaign management and post-sales activities.
Prior to Facebook, Dan served in various positions at Yahoo and was most recently the Vice President, Global Sales Operations responsible for the ad operations and ad technology teams in 16 markets worldwide.
Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe’s video engagement, data and optimization technologies. He is a published author and researcher, and frequent speaker on TV Everywhere, video monetization, and IPTV trends and topics.
Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, programmatic, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team.
Campbell earned an MBA from NYU Stern School of Business and received a BA in English from Cornell University.
Abhay is the Head of Advertising Product Commercialization on the Media & Technology Solutions team. In this role, he focuses on global advertising operations and new product development for YouTube, AdMob & GDN.
Abhay is a veteran in the online space with executive experience in Online Advertising, Operational management, Product Management & CRM Operations across CBS Interactive (CNet, CBS,CBSSports), Fox Interactive Media(MySpace,Fox, AI & IGN), United Online (NetZero, Juno, Classmates.com).
Abhay has an MA in Economics from Osmania University in Hyderabad and a BA with Honors in Economics from St. Stephen’s College, Delhi, India.
Raef Godwin oversees all aspects of global revenue operations for the PGA TOUR’s digital properties. This includes directing ad technology, yield optimization, data management and programmatic sales strategy. Raef has overseen the PGA TOUR’s ad operations development through long-term strategic partnerships with CBS and, more recently, Turner Broadcasting. He also managed the transition to an in-house model in 2012. The migration included setting up pitch-to-pay operational processes and architecting the build out of a staff of approximately 20 that serves as a central business operational unit connecting many aspects of the organization’s structure, including sales, legal, finance, marketing, content and product development. Raef holds a bachelor’s degree in Advertising from the University of Florida and a master’s in Sports Management from the University of Massachusetts.
Kevin Heery is Senior Vice President of Digital Media, Product and Platform Engineering for Time Inc. In this role, Kevin leads media platforms and overall site product and engineering roadmap. Kevin drives scale and shared standards to accelerate the growth of audiences and the development of editorial tools for efficiency and advertising sales growth across Time Inc.
Kevin’s philosophy revolves around data-driven decision making. He runs a tight cross-functional team using lean agile methods from strategy development to product delivery.
A UK-native, Kevin moved to New York in 2013 to join Time Inc. US. Previously, he ran the digital product operation across 60 brands at Time Inc. UK (then IPC Media) in London.
Kevin writes about applying lean in big companies at: http://squeakylean.com
David leads Ad Tech and Atlas at Facebook. David is a seasoned executive and industry expert on advertising technology and digital monetization, with a long history leading innovation around data, privacy, and cross channel measurement. His depth of experience in complex search, social, mobile and display platforms combined with his tenure in the advertising community give David a unique blend of tech and business acumen.
Prior to Facebook, David was the CEO of Aggregate Knowledge, (Acquired by Neustar), the industry’s leading enterprise media analytics & DMP. Other experiences include SVP of Specific Media, one of the largest global ad networks; Microsoft, where he was General Manager of Microsoft adCenter and Search Strategy; and SVP of Quigo Technologies Inc. (Acquired by AOL). David is a graduate of Binghamton University and currently resides in the San Francisco Bay Area.
Anthony Katsur is an advertising technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies.
As SVP of Platforms at Nexstar Digital, Anthony is responsible for leading the platform division across Mass², Kixer and Lakana, overseeing the suite of local and national digital marketing products, content monetization solutions and digital services that allow small and mid-sized media publishers and businesses to maximize revenues across every available channel.
He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and executed business with leading agencies, brands and media companies. Prior to Sonobi, Anthony held global leadership roles at Rubicon Project, MediaMath, and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.
Anthony is a current Investor and Advisory Board Member of Stackpop and RevCascade, and is a former Advisory Board Member of iSocket (acquired by Rubicon Project).
He is an active participant at industry conferences, speaking about the latest trends in advertising at AdAge’s Brand Summit, Advertising Week, AdMonsters and GABBCON. His thought leadership has been published in AdAge, Adweek, AdExchanger MediaPost, Econsultancy, Digiday and DMN, among others.
Matthew Katz is the Senior Director of Ad Operations for Univision Interactive Media. In this role he manages teams involved in the execution of client campaigns, strategy to maximize revenue overall company revenue for all Univision revenue streams (Display, Video, Audio and emerging platforms), and helps Univision adapt operations, process and strategy to changes in the industry.
Prior to Univision Matthew spent over 7 years with Turner running Ad Operations and Client Service teams for 20+ brands, properties and partnerships. He got his start early on in digital learning extensively with Discovery, WebMD and Dennis Digital (Maxim/Blender). Mr. Katz has been deeply involved with the IAB during his career, he is IAB Ad Operations and IAB Sales certified and also serves on the AdOps certification committee. In addition he has had tenures with the AdOps Council, Rich Media and Mobile Task Forces.
Matthew has a Bachelor of Science in Management with concentrations in Marketing and MIS, as well as an MBA from Binghamton University.
Tom Kershaw is Chief Product and Engineering Office at Rubicon Project. Tom oversees all product development, software and hardware engineering, operations and product management for Rubicon Project, including the strategy and execution for buyer and seller advertising platforms as well as initiatives for mobile and video advertising. Tom is also leading the company’s drives into Audience-based buying and selling as well as the evolution of Header Bidding. Prior to joining Rubicon, Tom led Google Ads and Commerce product management efforts for all of Asia-Pacific, based in Shanghai, China. At Google, Tom looked after the company’s advertising product portfolio for the region, including Display, Video and Search advertising. He also lead technical development and business plan for the Shanghai engineering team. Prior to taking on the Ads role, Tom was the PM Director for Google Cloud products, including Storage, Big Data, Networking and Security/Privacy. Prior to Google, Tom was Senior Vice President and General Manager of Database services at Ericsson. He has also held executive positions at VeriSign, SS8 Networks, Clarent Corporation and Unisys. Mr. Kershaw was chosen as a member of Global Telecoms Business Power 100 – the 100 Most Powerful People in Telecom. Tom holds a B.A. in Economics from New York University and Masters Degrees from the University of London and the London School of Economics.
Megan Latham is the Global Head of Advertising Operations for the Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms. She oversees planning and campaign management, pricing and inventory, programmatic, trafficking, ad technology and ad product.
Since joining Bloomberg in May of 2015, she transformed the ops organization to be fully cross- platform, and rebuilt both the structure and all processes around how the team works, both internally and externally. Building on that foundation, she expanded upon market-leading ideas, insights and ad products for all of Bloomberg Media’s properties while driving superior, measurable results for their media partners. Megan’s goal is working with her Global Ad Operations Team to show how Bloomberg Media is the leader in cross-platform, digitally-led media programs, product offerings, customer service and technology.
Megan is a 15-year veteran in media and prior to Bloomberg, she was most recently at Time Inc., where she held various titles from Director of Ad Operations to Senior Director of Planning and Strategy.
Stephanie Layser is the Director of Advertising Technology at News Corp. Prior to News Corp, Stephanie founded her digital media consulting business in March 2016, to help digital publishers understand and utilize programmatic advertising efficiently. Before consulting, she was employed at Ashton Kutcher’s media start up, A Plus, where she ran programmatic strategy and worked with her engineering department, facilitating the creation of a complex header bidding solution using AppNexus’ prebid.js. From April 2013 to January 2015 she managed programmatic advertising for Daily Mail’s US operations. Stephanie got her start in programmatic advertising in June 2010 at the New York Post. She graduated from Pennsylvania State University’s Smeal College of Business in Marketing.
Tian Lim is Chief Technology Officer of Hulu. Tian was most recently Senior Vice President, Product Engineering, at Sony Network Entertainment International (SNEI) where he was responsible for overseeing all North American engineering and operations, including client and service engineering for the PlayStation Store on PS3 and PS4, as well as many of the network features of the PS4. Prior to joining the company, he worked at Microsoft XBOX for eight years, where he was Director of Development, Microsoft Xbox LIVE & Platform and oversaw all development for the Xbox LIVE service and Xbox 360 operating system, Kinect, dashboard, marketplace and developer SDK. Prior to that, he worked at Nintendo Technology Development, Inc., as a software engineer where he helped deliver the Nintendo GameCube. Mr. Lim holds a Bachelor’s degree in Mathematics & Computer Science from Carnegie Mellon University and a Master’s degree in Science and Engineering from University of Washington.
Greg Lubetkin is the Director of Revenue Operations for ABC Digital (ABC.com, WATCH apps, ABCNews.com, and Oscar.com). In this role he oversees a team responsible for campaign execution, provides strategic direction to maximize revenue realization, and leads systems and solutions requirements to meet sales objectives.
Greg has been with The Walt Disney Company for 6 years. He received a Bachelor of Business Administration from Gonzaga University and a Technology Management MBA from the University of Washington.
Senior Manager, Digital Ad Technologies & Ad Product
John Montgomery is Group’s Executive Vice President of Brand Safety. He was appointed to this role in August, 2016 to ensure that GroupM client’s brands are protected from risks in the digital supply chain, like fraud and piracy and to ensure that the digital components of their plans are effective in every region.
John’s WPP career began when he joined Ogilvy in South Africa in 1989 as Media Director and launched Mindshare in that country. In the final three years he spent in South Africa, he was Managing Director of the Ogilvy Group in Cape Town, one of the most creative agencies in the Ogilvy Worldwide network. In 2001, John moved to Amsterdam as CEO, Ogilvy Group Netherlands.
In 2004, John relocated to New York to lead the Interactive media practice for Mindshare and Ogilvy and was subsequently appointed as Global CEO of Mindshare Interaction in 2006 where he established the digital practice for Mindshare worldwide. In 2009, he took on the role of COO of GroupM Interaction for North America and in 2015 was appointed as the Chairman of Connect North America.
John is seen as one of the digital innovators in the field and speaks regularly on issues such as Programmatic Buying, Brand safety, Data Quality and Privacy. He has represented the advertising industry to the U.S. Senate Commerce Committee and the White House and is on the Internet Steering Committee for the WEF. John is also Chairman of the 4A’s Media Leadership Council and leads The Privacy Task group for 4A’s. In addition, John is co-chairman of the TAG anti-piracy initiative.
In 2013, John was nominated by Adweek as one of the 12 smartest people in media and won a Media All-Star Award from Media Post.
David is a digital & traditional media executive with 20 years of experience focused on digital sales & marketing services for premium publishers and platforms and most recently on the Agency side. David joined Dentsu Aegis Network in 2016 as EVP, Digital Operations & Technology overseeing teams across multiple DAN agencies. At DAN, David manages and leads the Ad Operations, Technology Partnerships, Business Operations and Terms and Conditions teams that reside in multiple agencies within DAN.
Prior to DAN, David was at The Rubicon Project as SVP overseeing North American Publisher Accounts.
Prior to Rubicon David held various leadership roles in the Programmatic Sales & Ad Operations at Gannett/USATODAY, CBS Interactive, Time Inc, and NASCAR.
David has been active in many Industry committees & advisory boards & panels through the years including IAB, Admonsters and 4A’s Digital Operations Technology Committee.
He’s a University of Connecticut Grad (B.S in Sports Marketing) where is a regular guest speaker and resides in Fairfield, CT with his wife and 2 girls.
Dan Murphy is a two decade veteran of digital media, currently working at Univision Communications. He was the co-founder of the IAB Ad Operations Council and has received a Lifetime Achievement Award for work as the co-chair from 2006-2012. He has served in a leadership positions in Product Development, Ad Operations and Research/Analytics over his career. He also invests time with the Media Ratings Council and Council for Research Excellence.
Janneke is a serial entrepreneur and most recently co-founded Improve Digital, a leading European marketing technology firm. She currently serves as the company’s Chief Innovation Officer. She also invests considerable time serving as a member of company (advisory) boards, she is mentor for start-ups, and she is active as an angel investor. Janneke is also co-initiator of InspiringFifty, a pan-European programme that identifies, encourages, develops, and showcases women in leadership positions within the technology sector. As part of the InspiringFifty initiative, Janneke has published Project Prep, a novel for young girls in conjunction with an award winning child book’s author. The goal of the project is to encourage young girls, inspiring them to pursue a career in technology and invest in an educational foundation focusing on math and computer science. Janneke recently joined the supervisory board of UNICEF and writes a column about entrepreneurship for Sprout and about technology for LINDA. Janneke was named 2014 EY Entrepreneur of the Year and Most Innovative Leader in 2016, two of many in a long list of honours for Janneke in her time with Improve Digital.
Robyn Peterson is the Chief Technology Officer of Mashable. He is responsible for product strategy and development, and he manages the product, design and engineering teams. Robyn is also on the board or directors for the WWE, and the advisory board for Parsely, Inc.
While at Mashable, Robyn led the development of the new Mashable.com in 2012 which ushered in a 100% increase in mobile page views, pages-per-visit and ad engagement, and the development of Velocity, the company’s proprietary technology that predicts and reliably measures virality of content across the web.
His career has been the perfect marriage of tech start-ups and media companies. Before joining Mashable, Robyn was head of product at Next Issue Media. He has also served as the head of product strategy and technology for a division within NBC Universal, senior vice president of product management and CTO at Ziff Davis Media, and director of operations at Juno.
Robyn has spoken at TEDx, CES, Mashable Media Summit and many other conferences, and has appeared on CNN, MSNBC, CBS, Fox and the WB network. His writing appears on Mashable, PCMag.com, ABCNews.com, Yahoo and elsewhere.
Robyn has a Masters of Science in computer science from New York University’s Courant Institute of Applied Mathematics. He received his Bachelor of Arts from the University of Wisconsin at Madison.
Global Head of Ad Operations, Business Development and Programmatic
As Reuters Global Head of Ad Operations, Business Development and Programmatic, Prassas focuses on driving new revenue across 17 global site editions in nine different local languages. Prassas has been with Reuters for 13 years and served in many different capacities. She started her career in Advertising Operations at Reuters and helped build a global ops team focused on implementing out-of-the-box custom executions. Prassas then became the Director of Global Platform Solutions where she spent three years simplifying all consumer media workflow. From pipeline management to order management to campaign management all the way to billing and reconciliation, she integrated all critical systems at Reuters. Prassas then shifted gears and became the Director of Global Audience Development. She helped package a number of different data points into a unique audience offering for the Reuters sales team to take to market.
Prassas is a graduate of Boston University with a BS in Journalism. Immediately after graduating, Prassas Directed and Produced a full-length documentary entitled In Sickness and In Health. Her award-winning film traveled all around the world.
Zach Putnam is Vice President, Revenue Planning & Operations, ABC Digital Media Sales, Disney/ABC Television Group. In this position Zach provides leadership, oversight, and strategic direction for teams responsible for pricing, packaging, and advertising campaign execution across ABC’s digital and video on demand properties. Zach is also responsible for building the digital ad sales revenue annual operating plan as well as advertising systems and solutions integration in support of ABC’s digital advertising sales objectives.
Zach has served in various digital advertising related positions across Disney’s media business units since joining the company in 2000 ranging in responsibility from analytics to ad technology to product management. Zach has been a member of the IAB Ad Operations Council’s Advisory Board since 2006 and served as Co-Chair from 2012 to 2015.
Zach received a BA in Economics and Political Science from The Colorado College in Colorado Springs, CO.
Marcella Regniault joins ESPN from JP Morgan Chase Inc. where she was head of ad operations for the digital marketing group, driving the execution of the digital marketing campaigns for the lines of business encompassing significant value to the company. During her tenure, she significantly increased client confidence in, approval of and satisfaction with the ad operations team. Regniault also oversaw implementation of controls initiatives to ensure compliance and risk mitigation and recommended and implemented new operations technologies.
Prior to joining JP Morgan Chase, Reginault was vice president of marketing and sales operations at Ziff Davis, where she was responsible for sales planning, deal execution and client services for PCMag.com, Geek.com, ExtremeTech.com and, Computer Shopper.com.
Some of Regniault previous roles include vice president of business operations at TVGuide.com, executive director of production operations at The Wall Street Journal Digital Network and vice president of business operations for Time, Inc., where she worked at Sports Illustrated Digital, CNNSI.com and Time, Inc., New Media.
Regniault earned a bachelor’s degree from the State University of New York, Fredonia.
Rachael Savage is Vice President, Ad Ops & Platform Strategy at The New York Times. In her current role, Rachael spends her days on the lookout for ways to innovate and automate the Times’ portfolio of ad products, overseeing teams responsible for media operations, platform strategy, and programmatic.
Dr. Willard (Bill) Simmons is the co-founder and CTO of DataXu’s. He developed DataXu’s core technology while earning his PhD in Aeronautics and Astronautics at MIT. Bill came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation and control of the Atlas family of space launch vehicles. He is an expert in optimal system design and in developing reliable real-time software. Bill Simmons founded the OpenRTB open source standard for real-time bidding, which has now been adopted as an official IAB standard.
Peter Sirota joined Quantcast in 2014 as senior vice president of engineering, responsible for scaling engineering and managing, organizing and utilizing Quantcast’s tremendous understanding of real-time consumer behavior.
Sirota is a respected leader in the Big Data space, most recently serving as general manager of Amazon’s Elastic MapReduce (Amazon EMR) and Amazon Web services (AWS) Data Pipeline, where he had responsibility for software development, operations, product management and P&L for the businesses. He led these services from conception, scaling the teams, software and businesses through hyper growth. Prior to launching these services, he served as a senior manager of software development at AWS, leading billing, authentication and account management teams, and was responsible for launching the Amazon DevPay service.
Sirota also ran engineering teams at RealNetworks and was responsible for the development and operation of the first Internet audio and video streaming network, Real Broadcast Network (RBN). As a part of that team, he led the first audio ad replacement solution to bring local radio stations onto the Internet.
Sirota began his career at Microsoft, working on the Microsoft Office team. He holds a bachelor’s degree in computer science from Northeastern University.
Francis Torralba joined what is now Mode Media (formerly Glam Media) in October of 2012 where he started in Ad Operations and eventually became a driving force behind Mode’s programmatic business.
Joey Trotz is the Sr. Director, Advertising & Digital Strategy in AMPT – the Audience and Multi-Platform Technology division at Turner Broadcasting System, Inc. Mr. Trotz works on the policies, strategies and vision where technology and monetization intersect. He provides guidance to clients across Turner, including our heads of sales as well as brand owners at CNN.com, NBA.com, TBS.com, PGATour.com, Cartoonnetwork.com and others. He also serves as co-chair of the Interactive Advertising Bureau’s Digital Video Committee, supporting the development of the VAST and VPAID standards and other initiatives. Previously at Turner, Mr. Trotz held roles managing enterprise-wide digital advertising technology and product development. He has also directed product development for interactive television and emerging platforms for the company’s web sites and cable networks. Mr. Trotz began his career at Turner in executive leadership roles in event coverage, program management and advertising operations for SI.com, the web site of Sports Illustrated magazine. Earlier in his career, Mr. Trotz was a photojournalist and digital media executive in the newspaper industry. He makes his home in Atlanta’s Grant Park with his wife Amy, a French horn player with the Atlanta Ballet and other area orchestras, and his sons, six-year-old Sam and four-year-old Noah.
Mitch Weinstein is currently the SVP of Ad Operations, at Magna Global. He focuses on the latest in ad serving, targeting, and measurement technologies, ensuring that clients are making the most of their budgets, reaching their target audiences, and achieving their business objectives in the most efficient manner possible.
Prior to joining UM, Mitch was the Director of Sales Planning and Operations at Revolution Health Group, later purchased by Everyday Health, where he was responsible for inventory management, proposal development, revenue analysis, and ad operations. Before Revolution Health, Mitch worked for BabyCenter, a division of Johnson & Johnson, for over 4 years in planning and operations.
MediaMath’s Chairman and CEO Joe Zawadzki has spent his career redefining the marketing and advertising industries through software and data sciences. He has created and scaled companies with a combined $2B in market value, personally invested in a range of start-ups and is sought after for his vision on the future of technology.
Throughout his career representing marketers at top-tier agencies and Fortune 500 companies such as AOL, American Express, IAC, Verizon and Vonage, Joe has focused on the integration of media, data and data sciences, in software. That reached its peak with the founding of MediaMath in 2007, a company credited with starting the programmatic revolution with the first demand-side platform. MediaMath’s offering, centered around the TerminalOne software, powers the marketing practice of more than 3,500 brands worldwide.
Prior to MediaMath, Joe was Founder, President and Chairman of Poindexter Systems / [x+1] a pure-play marketing optimization enterprise, where he helped found and incubate Right Media, which sold to Yahoo! in 2007. He has been an active champion of digital media and the broader NYC startup ecosystem, having made investments in over 50 companies including 33Across, Accordant, AppNexus, CreditKarma, DataMinr, Electronifi, Integral Ad Science, Namely, Optoro, Sourcepoint, and Vistar Media.
Joe serves on the Executive Committee and Board of the Direct Marketing Association, an almost century-old trade association focused on serving the interests of consumers and brands through data-driven marketing, and of Hope for Vision, an organization dedicated to raising money for the development of treatments and cures for blinding diseases, with particular focus on retinal degenerative diseases.
He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack.
Julian Zilberbrand is the Executive Vice President of Audience Science at Viacom. Zilberbrand oversees key areas in the data strategy division including: audience onboarding and segmentation, advanced analytics and digital media executions. His team is responsible for the management and aggregation of data across all of Viacom’s media properties. Data is used to inform all aspects of media and programming at Viacom from sales to investment. His team works closely with groups across the organization to help enable a data driven approach to business which is paramount to success in today’s media landscape.
Prior to joining Viacom, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was SVP, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at Doubleclick as a project manager and technical analyst.
In addition to his work responsibilities, he held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal leader in the industry covering a wide array of topics from viewability with the 3MS Blue Ribbon committee to data and general industry trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. In 2014, he received the AdMonster Digital Media Leadership Award and the Marketers Choice Awards named him the Data, Analytics and Operations Innovator of the year for exemplary leadership in digital marketing.
The Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with empowering the media and marketing industries to thrive in a “mobile-always” world and in an increasingly “direct brand economy,” where user experience and consumer relationships are at the heart of modern day marketing and a significant driver of publisher transformation. Since its launch in 2010, the Mobile Center has helped accelerate the growth of the mobile ecosystem through standard setting, best practices, consumer research and public advocacy.
At IAB, Susan runs the Mobile Marketing Center of Excellence and all mobile-dominant initiatives including Local, Native/Content/Social, B2B and Games. She works with hundreds of digital publisher/technology providers to set guidelines and industry thought leadership. Susan was named as one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “Top 50 Content Marketing Influencer at CM World 2016” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch for two years running. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards and the Shorty Awards and is a frequent speaker at SXSW, iMedia Connect, Business Insider Ignition, Social Media Week and more.
Sheri Bachstein leads the consumer division for The Weather Company, an IBM Business (Weather). This includes overseeing all aspects of The Weather Channel and Weather Underground consumer properties, including product management and design, content development and global expansion across the organization on Weather’s owned and operated properties.
Sheri has played a role on many different aspects of The Weather Channel digital properties since joining in 2007. Previously she was head of global audience growth and has also led international consumer product for weather.com and The Weather Channel apps. While leading web efforts, she moved weather.com to a fully responsive site, improved SEO efforts, optimized referral traffic, and oversaw engagement and lifestyle sponsorship efforts. As vice president of product operations, Sheri’s overseen monetization, operations and the agile team. She’s also worked as a leader for audience products, as well as in product management for weather.com and global products.
But this isn’t her first stint at The Weather Channel. She worked previously for the television network as a producer and as part of the “storm tracking” team that went into the field to cover storms (1997-2000). Before returning to Weather, Sheri served as vice president of product and content at RMS Networks in Fort Lauderdale, FL. In her career she has also worked as a producer for WGNX-TV, Atlanta’s CBS affiliate.
Sheri is a member of Women in Cable Telecommunications (WICT) and has won multiple media awards, including an Emmy Award for breaking news coverage of the Atlanta Centennial Park bombing and an Associated Press Award for sports reporting.
An Atlanta native, Sheri received her bachelor’s degree in journalism from Georgia State University. She enjoys playing golf, traveling and cooking.
Pete Chelala is Viacom’s Vice President of Mobile and Video Partner Solutions where he focuses on driving strategy and development of mobile and video ad sales products across Viacom Media Networks’ Music, Entertainment, Kids and Family brands. He joined Viacom from The Weather Channel where he worked for the four years building and selling marketing solutions across the its mobile platform. Prior to The Weather Channel, Mr. Chelala spent three years in the online ad sales at both About.com and Yahoo!. Before moving into ad sales, he worked in production on commercials, music videos and feature films out of Los Angeles.
As SVP of product, Josh leads product development across Foursquare, including our suite of enterprise products – Pinpoint, Attribution and our developer tools – as well as our consumer apps.
Previously, Josh was at Google where he was the group product manager for Publisher Advertising Platforms and Business Product Manager for Google News, responsible for global product strategy, marketing and publisher outreach. He was also vice president of business development for the consumer media team at Reuters Media and director of business development for SmartMoney.com, a joint venture between Dow Jones and Hearst. Josh holds degrees from the University of Michigan and Columbia Business School, where he graduated Beta Gamma Sigma.
Gil Elbaz is the Founder and CEO of Factual, a data company that enables developers, publishers and advertisers to build highly relevant mobile experiences using the context of location. Prior to Factual, Gil co-founded Applied Semantics Inc. (ASI), which developed contextual advertising products, including ASI’s AdSense. Google acquired ASI in 2003, where Gil stayed on as the director of engineering, continuing to work on AdSense and other products. In 2008, Gil founded The Common Crawl Foundation, a non-profit with the goal of democratizing access to web information to enable greater innovation in research, business and education. He continues to serve on the board there as well as on the board of the X Prize Foundation. Gil is an active angel investor. He recently co-founded TenOneTen ventures with David Waxman, and his notable investments include Climate Corporation (acquired by Monsanto for $1.2 billion), GoodReads (acquired by Amazon), Scopely, and Kaggle. Gil earned a B.S. with a double major in Engineering & Applied Science and Economics from the California Institute of Technology.
Brian Gottesman leads monetization product development at Flipboard — the worlds largest curated content platform, with over 140 million users. In this role he oversees all monetization products from strategy to planning and execution. Prior to his time at Flipboard Brian ran product management for Amazon’s Video DSP, driving revenue growth, verification vendor business development, and feature expansion including pre-bid, performance optimization and OTT targeting. Before Amazon Brian was VP of Product at Critical Media where he designed, launched and managed Syndicaster, the first cloud-based video editing and distribution system for TV stations. He began his career at Harvard University, building web platforms for a range of departments and institutes including the Life Sciences Division, the Center for Brain Science and the Nieman Foundation.
Anthony Katsur is an advertising technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies.
As SVP of Platforms at Nexstar Digital, Anthony is responsible for leading the platform division across Mass², Kixer and Lakana, overseeing the suite of local and national digital marketing products, content monetization solutions and digital services that allow small and mid-sized media publishers and businesses to maximize revenues across every available channel.
He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and executed business with leading agencies, brands and media companies. Prior to Sonobi, Anthony held global leadership roles at Rubicon Project, MediaMath, and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.
Anthony is a current Investor and Advisory Board Member of Stackpop and RevCascade, and is a former Advisory Board Member of iSocket (acquired by Rubicon Project).
He is an active participant at industry conferences, speaking about the latest trends in advertising at AdAge’s Brand Summit, Advertising Week, AdMonsters and GABBCON. His thought leadership has been published in AdAge, Adweek, AdExchanger MediaPost, Econsultancy, Digiday and DMN, among others.
Alia Lamborghini brings over a decade of sales leadership to her position as Travel Industry Lead at Verizon Media, where she is responsible for driving strategy and innovation for Travel clients using Verizon Media’s content, technology and data solutions. Previously, she led East Coast and Mobile Sales at AOL.
Prior to Verizon Media, Alia served as SVP, Sales, North America at Millennial Media, which was acquired by AOL in October 2015. She joined the company in 2010 after spending eight years as a sales executive with Advertising.com and AOL. Alia is a member of the Mobile Board at the IAB and a founding member of Digital Divas Atlanta. In 2013 she was honored as one of Mobile Marketing’s Women to Watch, and in 2015 named one of Business Insider’s 30 Most Powerful Women in Mobile Advertising. She has a BA in Journalism from the University of Maryland and lives in Atlanta with her husband and three children.
Gefen has played a critical role in spearheading and shaping the future of Celtra’s products. She joined Celtra in 2011 as the Vice President of Product and has been largely responsible for ensuring that Celtra continues to disrupt the ad tech industry with constant innovation around data-driven creative. The Company’s SaaS products power digital advertising for over 4,000 brands including those of notable large enterprises such as Uber, Unilever, VICE and NBC Universal.
Gefen brings over 15 years of deep experience in product design and management. Prior to Celtra she drove product design and strategy at Mediamind (now Sizmek). There, she was responsible for building a creative suite from the ground up while leading global strategy for mobile and emerging media. Gefen currently serves as a board member of the IAB Mobile Center of Excellence and is an active voice and advocate of quality user experience in advertising. She earned her B.ED Degree in Visual Communication from the renowned “Bezalel Academy of Art and Design” in Jerusalem, Israel.
Director, New Products & Solutions, Publisher Business Group
With a decade of experience Chris LaSala is a seasoned veteran in the digital media space. Chris currently heads Google’s mobile publisher business development efforts where he works with established media brands as well as the emerging mobile application developer community. Prior to this role, Chris held roles leading a channel program aimed at delivering Google’s advertising solutions to local business and leading Google’s North American advertising agency strategy.
Prior to joining Google, Chris held the roles of director of business development at Looksmart where he was responsible for developing partnerships for the distribution of LookSmart’s advertising and search solutions, and strategy development consultant at Strategic Decisions Group, where he advised clients in the oil and gas and technology industries on making multi-billion dollar investments. Chris began his career as a public accountant for five years at Coopers & Lybrand. Chris holds a bachelor of science from Boston College and an MBA from Duke University.
Director of Direct Response, Brand, and Video Product Marketing
Kelly MacLean leads Facebook’s global product strategy and go-to-market for Direct Response, Brand and Video advertising. Prior to this role, Kelly built and led Facebook’s global emerging markets, cross-border business and China monetization organizations, in addition to opening Facebook’s first engineering office in EMEA. She’s been at the forefront of mobile advertising having been on the early team developing mobile & video ads on Facebook, mobile app ads and Facebook’s mobile ad network. Prior to Facebook, Kelly held several leadership positions in marketing, product, sales, and operations at Flite (acquired by Snap Inc), LiveRamp (acquired by Acxiom), and Dell. She’s led teams on the ground in North America, LATAM, and EMEA, and has deep expertise working in the APAC region. Kelly received a B.Sc. in Business from Purdue University and an MBA from the Stanford Graduate School of Business, and played soccer professionally and for the Canadian National team.
Dave Madden joined EA in 2011 as the Senior Vice President of Global Brand Partnerships. In his role at EA, Mr. Madden oversees company brand partnership and media solutions on a global basis. He is responsible for advertising technology, revenue generation and brand partnerships across console, online, mobile, and eSports. Dave’s team includes media sales, brand partnerships, ad technology, ad operations, yield management and optimization. Focused on building a cutting edge partnership and media tech platform that helps brands engage and delight players, while adding value to their entertainment experiences.
Ryan McConville is a results-driven, senior business executive with 15+ years of experience in media and advertising. He currently oversees the day-to-day operations of Kargo and is leading the next stage of the company’s growth.
Prior to Kargo, Ryan held key management positions in sales, marketing and business development for some of the best known and fastest growing media and ad technology companies in the world, including Rolling Stone and In Touch Weekly, as well as start-ups VoodooVox and Vdopia.
For the last 7 years, Ryan has worked exclusively in the mobile marketing industry, leading change and stewarding strategy and sales growth in this exciting and fast-growing space.
Allison Murphy is vice president, ad innovation at The New York Times Company, a position she assumed in November 2017. In this role, Allison leads the development and delivery of The Times Company’s ad innovation strategy, directing cross-functional teams responsible for accelerating the Company’s development of market-leading ad products.
Prior to this role, Allison served as vice president, ad products & news partnerships where she oversaw teams that ideate, build and execute unique products and packages to bring to advertisers – working in close concert with The Times’s newsroom and digital product teams.
Allison was previously chief of staff to the chief revenue officer, developing strategies and operational plans to grow The Times’s revenue across the subscription and advertising businesses. She began her career at the company in its central strategy & development team.
Before joining The Times, Allison was a strategy consultant for mission-driven organizations at The Bridgespan Group – an affiliate of Bain & Company. Allison has an M.B.A. from Harvard Business School and holds a B.A. and an M.A. in English from the University of Virginia.
Rachel Pasqua leads global corporate and product marketing for Verve. An 18-year veteran of the mobile industry, she joins Verve from GroupM where she led digital and emerging tech strategy for MEC and Metavision. Prior to GroupM, Rachel held innovation-focused roles at Hearst’s iCrossing and Omnicom’s Organic as well as at numerous early stage mobile and digital ad tech startups. A well-known thought leader in the mobile industry, she has presented at SXSW, CES, Digiday, Mobile Media Summit, The MMA, OMMA, and Street Fight to name but a few, has judged many competitions including The Smarties and the 2010 Communication Arts Interactive Design Annual, is co-author of the book Mobile Marketing: An Hour a Day (12.2012, John Wiley & Sons) and a frequent contributor to trade industry publications.
Joel Pulliam is responsible for product management at Conversant. He leads a team of talented associates who develop innovative and scalable advertising and marketing solutions to client business challenges. He works closely with sales, account management, marketing, analytics, operations and engineering to drive sales growth, profitability and client retention.
Joel joined Conversant in 2018. Prior to Conversant, he held product and general management roles in Fortune 100 companies including IBM, MCI and AOL Time Warner and venture-funded startups including AddThis, Fishbowl and Resonate. Joel is passionate about advertising and marketing technology, data and product management.
Joel received a BS, Mechanical Engineering from Villanova University and an MBA from The Darden School at The University of Virginia.
As the Global Head of Snap Inc’s Measurement and Insight teams, Ali’s leads Snap Inc’s measurement strategy and the resulting execution across Snapchat’s advertiser clients. Ali’s group is responsible for providing solutions and strategic guidance to advertisers on how to measure and optimize the online and offline impact of Snapchat advertising. Prior to joining Snapchat, Ali spent 16 years at Kantar Millward Brown, more recently as the company’s Chief Digital Strategist. While at Millward Brown, Ali built a number of pioneering measurement solutions across leading platforms and advertisers.
Ali is based out of Snap Inc’s Santa Monica office in Los Angeles.
Tim has more than 20 years experience working with digital news organizations to grow audiences, institutionalize editorial best practices, create new products and get the most from tools and technologies to drive great results.
He understands traffic opportunities from all sources (search, social, paid marketing, PR, etc.) and how a publisher can capture and keep new audiences while being true to their voice, brand and strategy. He is most effective when working across publisher departments — editorial, tech, marketing and sales — helping the individuals and teams maximize their contribution to common goals.
Tim’s results include: capturing the highest share of a target audience of any news web site, substantially increasing site engagement, improving visibility in search, increasing reach in social networks and more. Typical engagements will see improvements of 20 to 100% in the first year.
Ruder developed product lines for publishers that exceeded $40 million in second year revenues (and have continued growing), improved workflows to lower costs and developed new business strategies for publishers in need of a pivot. In addition to delivering business results, Tim’s work has received many industry accolades, including multiple Eppy’s, Webby’s, a Wammie and one of the first 1to1 Innovator Awards (for his work on personalization in news).
Tim is also an accomplished public speaker and has appeared at the World Association of Newspapers (WAN/IFRA) World Congress, multiple appearances at SxSW and numerous appearance at a variety of search, marketing and product development conferences.
Evan Rutchik is US Managing Director for Ogury. He has managed award winning media campaigns since 2007, previously holding senior roles at digital media leaders on both the technology and agency sides of the business. After joining Ogury in late 2016, Evan has been responsible for scaling the company’s US sales and business effort from the New York City office. Here he has overseen record growth as well as established Ogury’s reputation in North America and beyond for empowering organizations with the most thorough, accurate, and timely knowledge of mobile users, their entire journey, and the mobile ecosystem. Evan holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.
David Staas is President of NinthDecimal, responsible for the company’s go-to-market strategy and overseeing marketing, product management, engineering, and research. A 20-year veteran of the mobile ecosystem, David has created break-through businesses and solutions in the advertising, marketing, and mobile infrastructure markets. At NinthDecimal, David has led the creation of Location Graph, the industry’s first mobile audience platform based on location behavior, as well as the company’s evolution into mobile and enterprise data services for the world’s leading brands.
Prior to NinthDecimal, David built one of the first mobile ad networks and mobile ad platforms at Ad Infuse (acquired by Velti). Prior to Ad Infuse, David led global product marketing at Openwave Systems, the company that created today’s mobile Internet. He also co-founded the Messaging Anti-Abuse Working Group, an industry consortium of mobile carriers, telcos, and media companies to combat spam. He joined Openwave through the acquisition of Software.com, where he led product management and market development for the company’s flagship communications product. David has also launched new services and new products at companies such as Deloitte Consulting and Coca-Cola, and is a frequent author and speaker at key industry events.
Christina leads Product Marketing for all of Instagram’s Ad Solutions. This includes Instagram’s Brand and Direct Response solutions in both Feed and Stories. She was part of the early team that helped Instagram scale its monetization products and is passionate about helping marketers find success on Instagram. Prior to Instagram, Christina worked at Bain and Company in their LA and SF offices and Google’s NY office. Christina is a NorCal native, received a BS in Business Administration from UC Berkeley, and an MBA from Harvard Business School.
Jeff Weiser is the Chief Marketing Officer at Shopify and has been with the company since February 2018. He oversees the Marketing function globally, including Growth, Brand and Communications, Product Marketing, Strategy and Operations, and Creative teams. Prior to joining Shopify, he served as Chief Marketing Officer at Shutterstock, Inc. (NYSE). Prior to that, Jeff held multiple senior level positions with Beachbody LLC (creators of P90X and Shakeology), and Strategy and Analytics roles at SGN (Social Gaming Network), MySpace and Yahoo!.
Jeff holds a B.A. in English from Yale University and an M.B.A from Columbia Business School.
Grant Whitmore is SVP, Chief Digital Operations Officer at Tribune Publishing where he is responsible for Tribune’s digital operation strategy and execution. Grant’s focus includes improving monetization and revenue delivery across all Tribune properties, generating corporate-wide advertising growth, strengthening local and national sales efforts, and improving overall digital operations. Prior to his tenure at Tribune, Grant held a variety of digital leadership positions at companies ranging from startups to global media properties.
The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. The Digital Video Board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning the growing digital video programming, marketing, and distribution spectrum.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Pooja Midha is President of true[X], the most effective engagement advertising platform for on-demand, interactive media, leading the company’s daily operations and long-term strategy. As President, her mission is to grow true[X]’s roster of advertiser and premium publisher partnerships; expand its industry-leading ad products to create value for consumers, advertisers, and media companies; and further true[X]’s active role as an advocate for high-quality, measurable advertising across platforms.
Pooja most recently spent more than five years as senior vice president of digital ad sales and operations for the ABC Television Network, where she oversaw sales, strategy, and revenue operations for all of ABC’s digital properties — the ABC app, abc.com, abcnews.com, GMA on Yahoo, ABC on Hulu, Oscars digital, all ABC dynamically ad-served set top box video on demand, and all social and new media platforms. Pooja previously had worked for ten years at Viacom Media Networks, including serving as senior vice president of digital ad sales for the Music and Entertainment Group.
Pooja currently serves as vice chair of the Interactive Advertising Bureau (IAB) Video Board, co-chair of the IAB Long Form Video Committee, and is a member of the IAB CRO Council. Pooja also serves as a member of the Upstream Seller Forum Advisory Board. She holds a B.A. from Lehigh University and an MBA from Columbia Business School. She has also completed the National Association of Multi-Ethnicity in Communications (NAMIC) Executive Leadership Development Program from UCLA’s Anderson School of Management.
Pooja currently resides in New York City with her husband, Allan Beaufour.
Peter Naylor is the Senior Vice President of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions.
Prior to Hulu, Naylor was an Executive Vice President of Digital Media Sales where during his tenure he oversaw NBC Entertainment, Sports and News Digital.
Prior to his time at NBC Universal, Naylor served as the Senior Vice President of Sales for the iVillage Properties, which was acquired by NBC Universal in May 2006. Before joining iVillage in April 2002, he served as Vice President of Sales for Terra Lycos.
In the advertising community, Naylor served as the Chairman of the Board of the IAB in 2012 and sat on the board for over ten years. Naylor also served as Treasurer for the Online Publishers’ Association (now Digital Content Next) from 2010 to 2013 and served on the board for over ten years. He is also currently on the board of directors for the IRTS Foundation, the TD Foundation and the Digital Marketing Board of Governors for DMG World Media.
In addition, he was a founding board member of 212, a New York interactive media trade association. He also was a board member for LiveRail until the company was successfully sold to Facebook in August 2014. He is on the advisory board for numerous companies including Operative, NewCo New York, TripleLift, Upstream Group and Videonomics.
Naylor is a recipient of the 2014 Ad:Tech Industry Achievement Award which honors individuals who have made an overall impact on the digital industry.
Brian Albert leads the US Google/YouTube media partnerships team, driving strategic display & video deals with our largest advertising clients and agency partners. He also is responsible for all Google Preferred & other YouTube premium video upfront negotiations. Before this, Brian led a team which enabled independent media & creative agencies to unlock value across Google's media properties & technology platforms.
Prior to Google, Brian spent 15+ years as a labor & employment attorney, sports marketer representing professional athletes, Internet entrepreneur at 3 early stage start-ups and digital marketing agency executive.
He served on the Ad Council's inaugural Social Impact Council in 2016 and currently supports YouTube's involvement with the IAB's Digital Content NewFronts. A graduate of The University of Michigan and The George Washington University Law School, Brian resides just outside Boston, MA with his wife and son.
Christina Beaumier can get by in a few languages. She can order street food in Spanish and handle tribal negotiations in Burkina Faso in French. She understands the artist’s argot of her Northampton, MA hometown; comprehends the brainier dialects that originate at MIT, her alma mater; and is attuned to the intricacies of the Brooklyn accent, where she now lives with her family.
After a Peace Corps stint in Burkina Faso, and business school at MIT Sloan, Christina started her post-MBA career in investment banking, learning an analytical linguistics based on rigor and numbers. She was then exposed to the more creative syntax of the marketing world.
This path led her to Xaxis where she had a meteoric rise, starting as Director Strategic Engagements, then VP Global Client Development, then VP Media Product Development, and ultimately becoming SVP and leader of their digital ad unit. She was most recently a Strategic Partner Lead, Video Distributors and Telco, at Google, further solidifying her position as the Most Interesting Women in Ad Tech.
Her combined studies across continents and industries have made her into one of the most fluent translators in ad tech:
Within ad tech, nothing is a silo! There’s always a business development angle, a client angle, a technology angle, a media angle, a product angle… so being able to speak different languages and relate to different stakeholders is a powerful tool to help bridge gaps and bring people together.
Christina now brings her encyclopedic experience and comprehensive understanding of the industry to her role as VP, Product, TV Platform for AT&T’s advertising and analytics company Xandr. She considers this to be the perfect place to bring everything together: the rigor of analytics and the stories of brands, finally translated into a message that people care to hear.
The future at AT&T is exciting and not without uncertainty, but Christina finds herself comfortable in imbalance. She believes that the essence of business and life is a commitment to always correcting those imbalances, and finding the best way forward.
Advertising needs to relearn how to communicate with humans; Christina is the polyglot for the job.
Vice President - Global Publisher Sales and Operations
Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 15 years of experience in systems architecture, application design and development of leadership, Dan is known for developing transformative advertising technology solutions.
Tal Chalozin is Co-Founder & CTO of Innovid, the industry leader in interactive video advertising. As CTO of Innovid, Mr. Chalozin is responsible for technology development and implementation, product creation and business development activities across the company.
Mr. Chalozin is a multi-disciplinary entrepreneur, in early 2006 he co-founded the GarageGeeks (www.garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. GarageGeeks has grown to be one of Israel’s biggest “underground” organizations and its community consists of more than 1,000 active members. Prior to the GarageGeeks, Chalozin served as an officer in an elite computer unit in the Israeli Air Force for eight years, where he led the development of several military products with high algorithmic complexity.
Christine Cook is senior vice president and chief revenue officer of CNN Digital. In this leadership position, Cook oversees sales strategy for CNN’s overall digital portfolio, which includes premium verticals, mobile products, programmatic, emerging businesses and Great Big Story. Based in New York, Cook reports to Donna Speciale, president of Turner Ad Sales.
In this newly-developed position, Cook plays a critical role in creating a holistic sales approach across CNN’s digital business, while strengthening digital revenue opportunities in line with the company’s go-to-market strategies. With a special focus on video, social and rich branded content campaigns, Cook also partners closely with the Content Partnerships team and Courageous brand studio to bring to life the KPIs of ad partners across CNN’s digital footprint.
Prior to joining Turner, Cook served as senior vice president and global head of advertising partnerships at Flipboard. During her six years at the company, Cook oversaw the global sales force and mobile-led revenue strategy. As an advisor, and then founding member of the advertising business team, she built the partnerships unit from the ground up, which was responsible for publisher partnerships, advertising sales, operations and creative brand marketing strategy. Prior to joining Flipboard in 2012, Cook held leadership roles at The Daily, Martha Stewart Living Omnimedia, IAC/InterActiveCorp, Financial Times, and New York Times Digital, where she founded the company’s first international sales office in London.
Cook was recently named to the 2018 Cynopsis Digital It List, and she is an active member of the Internet Advertising Bureau (IAB), Mobile Marketing Association (MMA), Advertising Women of New York/She Runs It, and New York Women in Communications. A graduate from Louisiana University with a Bachelor of Arts in English Literature, History and Spanish, Cook currently resides in New York City.
Turner Ad Sales monetizes the company’s portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology.
Brian Danzis serves as the Global Head of Video & Live Events at Spotify. In his role, Brian leads the direct sales team’s efforts on the monetization of Spotify’s video ad formats and experiential offerings; developing and aligning strategies across Spotify’s 79 markets In addition, working with product, editorial and creative solutions, he leads the commercialization of new units, original content and events.
Prior to joining Spotify, Brian served as Global CRO for the programmatic video platform Virool. At Virool, he helped refocus the Silicon Valley firm from inside sales to Fortune 100 brands, Agency Holding Companies and Trading desks by launching new SaaS commercial models and forging global partnerships with key customers.
Previous to Virool, he was Head of Sales & Sales Strategy for Videology in the Americas. As the company’s first sales person hired in 2008, Brian spent the next 6 years building a 100MM+ sales org. that pivoted three times: First, from destination site to video network, then from video network to platform and again to a multi-channel SaaS offering with a focus on addressable video convergence.
Earlier in his career, Brian was VP of National Sales for the MCN Ripe Entertainment, East Coast Director for the launch of professionally produced video app Joost (later acquired by Adconion) and he was the first Account Executive hired at in-game advertising firm Massive, Inc. (acquired by MSFT during his tenure.) Previous to his digital media career, Brian spent five years in various sales roles for television sports networks in the Comcast portfolio as well as Turner Broadcasting’s CNN network.
Brian lives in Pelham, NY with his wife Stacie and three daughters.
Michael Dorf serves as Vice President of Revenue Operations at Univision Communications Inc. Michael oversees all of Yield Management, Ad Operations, Programmatic and Advertising Solutions.
Previously, Michael lead the Media Operations team at Freewheel, a Comcast Company and was able to bridge the gaps between Linear, Digital and Programmatic advertising. Prior to that he was at Conde Nast where he led the Ad Operations across Video, Programmatic, Display and Native. He started his career running Revenue Operations for Blip Networks which was eventually acquired by Disney via Maker Studios.
Mike Fisher leads MediaMath’s efforts around all things Advanced TV and Video, including creating and synthesizing internal and external product requirements, working with Product and Engineering teams to support development, packaging MediaMath and our partners’ TV and video inventory and capabilities, and supporting sales and client implementation. With a deep understanding of the advanced media landscape, emerging technologies, and traditional and OTT television, Mike is continually defining innovative and insightful ways to leverage Advanced TV and premium video advertising solutions to fit the needs of clients and partners, while keeping brand messaging top-of-mind and relevant to the viewer.
Prior to joining MediaMath, Mike led strategy and business development for BrightLine, the leading provider of OTT/Advanced TV advertising solutions used by leading publishers including Hulu, Fox, Discovery, CBS, ESPN, and more. Prior to joining BrightLine, Mike worked on the ad-sales marketing, client solutions, and research/analytics teams at Canoe Ventures, the interactive TV joint venture between cable companies.
Mike is a member of the IAB Video Center of Excellence Board, a founding member of the IAB Advanced TV Committee, Co-Chairs the IAB Interactive Video working group, and is a veteran of the Advanced TV speaking circuit, including speaking slots at CES, The TV of Tomorrow Show (TVOT), Park Associates CONNECTIONS Conference, and more.
Tom Fochetta is the Vice President of Samsung Ads, the advertising monetization arm of Samsung Electronics. He leads the global Ad Sales program and operations overseeing the company’s advertising strategy across Samsung’s Smart TV and digital ecosystem. Fochetta previously held the position of National Sales Director at Amazon’s Media group, and was part of the founding leadership team that built, scaled and monetized Amazon’s Ad Platform. Prior to Amazon, he served as the Head of Industry for the Retail Category within Google’s Sales Team, where he managed a national sales organization responsible for new business development and customer management.
Tom brings over 15 years of experience in the digital advertising space, with a proven track record for leading high-impact sales teams at world class companies in online media, commerce and hardware. Fochetta holds an MBA and a Bachelor of Science in Marketing and Management from St. John’s University. He lives on Long Island with his wife and two sons.
Senior Vice President of Global Brand & Programmatic
Anne is SVP of Global Brand & Programmatic at InMobi. Anne joined InMobi in 2008. Prior to InMobi, Anne managed revenue for Yahoo! as Vice President of Category and Sales Intelligence, providing strategic insights and digital media solutions to leading brands and agencies. A digital-media industry veteran of over 20 years, Anne’s experience also includes cofounding an e-commerce company, executing some of the first search marketing campaigns in the industry at AltaVista and Overture, and directing publisher development at what is now most famously known as Elon Musk’s first start-up, Zip2.
Anne is an active member in the mobile community. In 2011 she was selected as one of Mobile Entertainment Magazine’s Top 10 Women in Mobile and in 2012 became Business Insiders #6 in their Most Powerful Woman in Mobile Advertising. In 2011 and 2012, Anne Frisbie served on the North America board of the MMA. In 2013, Anne was named a co-chair for the IAB’s mobile advertising committee, and a Board of Director member for the IAB’s Mobile Marketing Center of Excellence.
Anne holds a Bachelor Degree in Economics from Georgetown University. Anne is an avid wine collector, cocktail maker, loves playing duplicate bridge and is a happy mom of three children.
Eric Harris is the President & Chief Operating Officer at Cheddar, the leading post-cable network currently broadcasting Cheddar, a business news network, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. Before Cheddar, Eric was Chief Operating Officer at KnowMe, an innovative video and sharing platform.
Prior to that, Eric was BuzzFeed’s Chief Business Operations Officer and was responsible for all business operations and a global team of over 100 rockstars that spanned sales strategy & planning, marketing, research, events, ad product, account management, ad operations, social discovery, client analytics, and project management. Eric started at BuzzFeed as the 6th employee and left the company of over 1,000 employees 7 years later.
Eric has also worked as VP of Product Management at Operative Media, where he helped to build their best of breed Advertising Management platform, and as Director of Operations at Washingtonpost.com after spending several years doing consulting work at Price Waterhouse.
Eric has an MBA from the Tepper School of Business at Carnegie Mellon University and lives with his wife, two children, and labradoodle in Brooklyn.
Senior Vice President, Global Operations / Disney Advertising Sales
Travis Howe has joined ESPN as SVP, Platform Ad Sales Strategy & Global Operations. In this new role, Howe will be responsible for establishing the go-to-market strategy for ESPN’s digital advertising business moving forward to enhance the overall ESPN Platform. He will work closely with the sales marketing, product and technology teams and be based in the company’s New York office, reporting to Ed Erhardt, president, global sales & marketing.Said Erhardt, “Travis is an outstanding and creative executive who has the vision to identify, develop and execute our key priorities for the digital sales team. His expertise and thorough understanding of the evolving digital media marketplace will help enhance and drive the entirety of our portfolio.”
Howe joins ESPN from Mediaocean, where he served as the executive vice president and general manager of global platform solutions. Throughout his tenure, Howe led the company’s go-to-market, cross-platform strategy, sales and client services supporting digital, cross-media and television ad sales revenue and technology for global media, entertainment and publisher companies.
Prior to Mediaocean, Howe was senior vice president, head of digital ad sales for the Americas at Sony, where he oversaw Sony’s digital entertainment division across Sony Pictures Entertainment, Sony Pictures Television, Sony Music and PlayStation. His previous roles include consulting, operational strategy and change management at Accenture.
Howe currently serves as an executive member of the Interactive Advertising Bureau (IAB), as well as for The Paley Center. He also serves on the Board of Directors for the Lighthouse Guild and Chairman of the Music School Advisory Board. He graduated from the University of Colorado, Boulder with a double major in finance and international business.
At Verizon Media, Marinn Jackson leads premium sales & strategy, managing multiple teams that forges collaborative partnerships with the company’s top advertisers. With deep experience across media and marketing, Marinn takes a customer-centric approach to helping brands and agencies build their campaigns and reinforcing Verizon Media as a best-in-class premium content and innovative media solutions partner.
Prior to joining Verizon Media, Marinn was a Head of Industry at Facebook leading the strategy, go to market plans and sales efforts across the restaurant category. She was responsible for guiding clients across the c-suite, media, marketing, IT and operations to assist companies through their transformation to a mobile first world. Before that, Marinn spend 18 years at Viacom, where she was most recently SVP of Strategic Accounts, developing partnerships with the company’s top advertisers.
Marinn is a graduate from the S.I. Newhouse School of Public Communications at Syracuse University. Marinn is an executive member of She Runs It (formerly the Advertising Women of New York).
Anthony Katsur is an advertising technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies.
As SVP of Platforms at Nexstar Digital, Anthony is responsible for leading the platform division across Mass², Kixer and Lakana, overseeing the suite of local and national digital marketing products, content monetization solutions and digital services that allow small and mid-sized media publishers and businesses to maximize revenues across every available channel.
He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and executed business with leading agencies, brands and media companies. Prior to Sonobi, Anthony held global leadership roles at Rubicon Project, MediaMath, and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.
Anthony is a current Investor and Advisory Board Member of Stackpop and RevCascade, and is a former Advisory Board Member of iSocket (acquired by Rubicon Project).
He is an active participant at industry conferences, speaking about the latest trends in advertising at AdAge’s Brand Summit, Advertising Week, AdMonsters and GABBCON. His thought leadership has been published in AdAge, Adweek, AdExchanger MediaPost, Econsultancy, Digiday and DMN, among others.
Brian Matthews leads the national advertising sales team for the NFL Media group. He oversees the ad sales responsibilities for the NFL Network, NFL RedZone and the NFL Digital portfolio.
Prior to joining the NFL, Matthews was the Senior Vice President of national sales for the NBC News Digital Group. He previously served as the Vice President for the NBC Entertainment team delivering innovative advertising solutions across digital properties such as NBC, Bravo, Oxygen, USA and Syfy. Before joining NBC, Matthews led East Coast sales for the BBC America cable network and the BBC digital properties where he helped create the first BBC sales team in the U.S. marketplace. He also spent seven years at Turner Broadcasting representing CNN Digital, and began his sales career at Scripps Interactive.
Matthews is a graduate of St. Bonaventure University and resides in Chatham, New Jersey with his wife and four children.
Jodie McAfee is Senior Vice President, Sales & Marketing at Inscape, a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics for broadcasters and advertisers.
A media and marketing veteran, Jodie has led the strategic execution for advanced video advertising, interactive TV and content acquisition initiatives for more than two decades.
Prior to Inscape, Jodie was General Manager at Samsung AdHub, where he led the development and introduction of Samsung’s multi-screen advertising platform across US and European markets, while overseeing many of Samsung’s partnerships with major agencies and Fortune 500 brands both domestically and internationally.
Previous to Samsung, Jodie was involved in the creation and operation of multiple emerging companies with expertise in connected TV, iTV and advanced advertising. Jodie resides in Brooklyn, is a graduate of The University of Texas and earned a Juris Doctor degree in Entertainment Law from Whittier University.
Kevin McGurn is Vevo’s Chief Sales Officer. He joins Vevo from Fullscreen, where he served as Head of Sales for the company as well as Otter Media properties including Crunchyroll, Roster Teeth SoompiTV and VRV. Prior to Fullscreen, Kevin was Chief Revenue Officer of Shazam. He previously served as Senior Vice President of Sales at Hulu for nearly seven years, where he grew the sales team from zero to half a billion dollars in advertising revenue. Kevin has also held prior senior roles at NBC Universal and DoubleClick.
Ebonie Newman is the Chief Revenue Officer for Storyful, a global social insights and content company. Ebonie leads the sales teams across Storyful’s media, brands and corporate communications business to drive revenue growth for the company. She is a skilled media professional with over a decade’s worth of sales experience and has a proven track record in digital—spanning branded and native content, display and rich media and performance media.
Prior to her current role, she was the Director of Sales for Storyful’s Asia Pacific region. She led the company’s commercial growth in APAC by expanding work with publishers and developing its strategy for helping brands and agencies connect with their audiences through social video. Prior to Storyful, Ebonie was a Group Sales Director at News Corp Australia and led the team servicing key accounts and agency groups such as Toyota, Telstra, OMD and Mindshare.
Ebonie was awarded the B&T 30 Under 30 Award in the media category in 2012. She holds a BA in Communications and Media Studies from the University of Wollongong.
—
Storyful is a global social insights and content company providing verification and contextual analysis around social data, content and conversations. Storyful helps media, brand and corporate communication partners with social content and insights to better understand their audiences, create content, and inform messaging and strategy. The company was founded in 2010 as the first social newswire and was acquired by News Corp in 2013.
Jay Prasad is Chief Strategy Officer for VideoAmp, The Integrated TV operating system for advertising. In this role, Mr. Prasad leads corporate strategy development and the partnership and marketing teams responsible for accelerating the industry’s move to automation and unification of TV and all forms of digital video. Taking into account dynamic aggressive market trends, emerging and disruptive technologies, Mr. Prasad is focused on increasing the valuation and long-term growth of VideoAmp’s business both domestically and internationally.
Mr. Prasad has led VideoAmp’s agency, broadcaster and data partnerships that were instrumental in developing new products such as ATV Ignite and it’s partnerships with Mediaocean, Comscore, and FreeWheel. Notably, Mr. Prasad is a co-inventor on VideoAmp’s patents.
Prior to joining VideoAmp, Mr. Prasad served as VP of Global Business Development at TubeMogul where he led the company’s launch of Programmatic TV, data and supply partnerships, as well as their international partnership teams in the U.S., EU, Japan, and Southeast Asia. Previously, he led strategic development at FreeWheel focused on broadcaster’s distribution to digital and OTT platforms. Jay has also held leadership roles w Yahoo!, and Ernst & Young.
Mr. Prasad holds a degree in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School.
A seasoned media executive, leader and strategist. As CEO and co-founder of Teads, the leading global video advertising platform, Bertrand founded a multi-million dollar company focusing on helping publishers monetize their online properties, opening up premium video inventory at scale and providing advertisers with viewable and transparent video solutions.
Bertrand has more than 12 years experience in the advertising industry and founded Teads in 2007. Prior to Teads, Bertrand was Espotting’s Business Development Director.
In his current role, Mike oversees the digital sales for the NBCU Entertainment Vertical (NBC, USA & Syfy) with a focus on digital video and Strategic Partnerships: YouTube, Snapchat and Buzzfeed.
In his 11 year career with NBCU, Mike has held several leadership roles, most recently leading a converged team of both digital and television sellers. Mike gained acceptance into NBCU via the GE Experienced Commercial Leadership Program (ECLP); a 2-year program known for the development of Marketing and Sales Executives through Six Sigma training.
He received his BA from Southern Methodist University in Dallas, Texas, (focusing on Advertising and Theater), and his MBA from Thunderbird, the International School of Business (focusing on Marketing and Chinese).
Vice President, Global Client Solution Development
Guilherme Ribenboim is Vice President of Global Client Solution Development since October 2016 and IAB Video Board Member since November 2017. He joined Twitter in November 2012 as the Country Director of Twitter in Brazil and in April 2015 became VP of Twitter in Latin America.
Prior to that, he was CEO of ClickOn South America and worked for Yahoo! for more than 12 years, in different jobs during the tenure. When Guilherme left Yahoo! he was the Vice President at Yahoo! Latin America and US Hispanics. He was also President and Chairman at IAB Brazil in 2015 and 2016.
Guilherme holds a degree in Economics from PUC-RJ and a Master’s degree in Economics from the same university.
James is the General Manager responsible for overseeing the global business unit responsible for providing the technology and services to support premium video companies with managing their video advertising monetization across all screens. The business unit combines the Sales, Client Relationships, Client Services, Product and Engineering teams from FreeWheel and Visible World.
Prior to his current role, James was Chief Revenue Officer, responsible for managing FreeWheel’s global client teams across FreeWheel’s 3 business lines: Technology, Video Marketplace and Advisory Services.
Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy and Execution as well as General Manager of its digital marketing services business. James has an extensive media consulting background with Ernst & Young in the United Kingdom, and Capgemini in the US.
Senior Vice President, Operations & Business Planning
René Santaella is the senior vice president of operations & business planning at Sony Pictures Television (SPT) where he oversees all direct and programmatic ad sales, as well as revenue operations for Sony Crackle and Sony Crackle Plus Network which includes O&O’s Sony Crackle, PlayStation Vue, Funimation, Mobile Games and other premium brands.
Previously, Santaella served as senior vice president of global ad strategy and operations, Digital Networks for SPT overseeing programmatic, ad platform and audience measurement initiatives for Sony Crackle and PlayStation. Prior to that, Santaella was vice president and general sales manager for SPT, where he was responsible for ad solutions and operations, trade marketing and corporate synergy across Sony Crackle and PlayStation. Sony Crackle has forged a number of industry groundbreaking ad sales initiatives under his leadership, including the first interactive video ad unit on all screens with Innovid, the first multi-platform audience measurement system with comScore, the first viewability verification on all platforms with Moat and the first ever addressable targeting solution across all platforms and multiple brand applications with Nielsen Marketing Cloud.
Prior to SPT, he was director of ad sales marketing for Disney Interactive, leading digital and multiplatform advertising and marketing solutions that spanned online, mobile, social, television, radio and print and across multiple business units with Disney Parks & Resorts, Hollywood Records and Walt Disney Pictures. Before his time at Disney, Santaella spent several years as senior vice president and chief operating officer of Fireworks Enterprises, a start-up entertainment marketing agency representing clients such as eBay, Mercedes Benz and Visa. During his tenure, he led client development of entertainment related promotions and marketing alliances while also managing day-to-day business operations.
Earlier in his career, Santaella worked for Sony Pictures Entertainment in the Global Strategic Marketing group building third party theatrical film promotions; as well as at PPW Inc, where he produced marketing events for the leaders in the sports and entertainment industries.
Throughout his career, Santaella’s work has been recognized by some of the industry’s most respected organizations and earning him recognition in Broadcasting & Cable and awards from IAB MIXX, Cynopsis and Webby.
Santaella holds a Master of Business Administration from the Anderson School at UCLA and a Bachelor’s degree from UCLA.
Scott Saperstein is the Vice President of Video Sales at Condé Nast, where he oversees enterprise digital video sales across the company’s portfolio of iconic brands. Saperstein was previously vice president of new business development and client strategy for Viacom and has more than 20 years of experience in media sales, marketing and product development. Prior to his role at Viacom, Saperstein held senior positions with Microsoft / MSN, Phase2Media and DLJdirect. Saperstein holds a MBA from the Fordham Gabelli School of Business and a B.S. in communications from Cornell University. Saperstein resides in Short Hills NJ with his wife Julie and 9 year old twins, Logan and Gabrielle.
As Chief Marketing Officer for Tremor Video DSP, Abbey is responsible for linking the company’s product innovations to its customer-focused operations in order to build the brand, increase awareness, enable sales and drive revenue for the organization. In her previous role as SVP of Sales, Abbey oversaw the entertainment and automotive sales teams for Tremor Video and was the founding member of the vertical strategy at the company. Thomas also spearheaded an exclusive category for TV retargeting, which allows brands to own the modern day living room by connecting their digital messages directly to the TV screen. Thomas reports directly to the Chairman of Tremor Video DSP.
Julian Zilberbrand is the Executive Vice President of Audience Science at Viacom. Zilberbrand oversees key areas in the data strategy division including: audience onboarding and segmentation, advanced analytics and digital media executions. His team is responsible for the management and aggregation of data across all of Viacom’s media properties. Data is used to inform all aspects of media and programming at Viacom from sales to investment. His team works closely with groups across the organization to help enable a data driven approach to business which is paramount to success in today’s media landscape.
Prior to joining Viacom, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was SVP, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at Doubleclick as a project manager and technical analyst.
In addition to his work responsibilities, he held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal leader in the industry covering a wide array of topics from viewability with the 3MS Blue Ribbon committee to data and general industry trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. In 2014, he received the AdMonster Digital Media Leadership Award and the Marketers Choice Awards named him the Data, Analytics and Operations Innovator of the year for exemplary leadership in digital marketing.
The IAB Tech Lab is a nonprofit research and development consortium comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena. Its goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry.
Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
Patrick Dolan is President at the Interactive Advertising Bureau. Mr. Dolan is responsible for finance, operations, costs, compliance, and risk management. In addition, he works closely with the rest of the executive management team to supervise strategy and revenue optimization.
Mr. Dolan served as the director of finance for George Soros’ network of philanthropic entities, the Open Society Institute, in Europe. Based in Budapest, he managed a budget of over $500 million disbursed in over 20 countries in Europe and the former Soviet Union.
Following the Open Society Institute, Mr. Dolan joined DoubleClick, Inc. first as their Director of International Finance and later as Director of Business Operations. Mr. Dolan was responsible for establishing international financial operations as well as developing new businesses that DoubleClick, Inc. acquired, including Abacus.
In 2001, Mr. Dolan moved to Miami to assume the position of Executive Director of Finance and Operations for The Locomotion Channel, a cable channel co-owned by Hearst Entertainment and Corus Entertainment which broadcast in Latin America.
Mr. Dolan later served as CFO of the Early Learning Coalition of South Florida, a not-for-profit with a budget of over $160 million, and most recently ran his own business management consulting firm where he worked with clients in New York, Miami and other U.S. cities on issues including trade association product development, business operations, forecasting, budgeting, financial management and marketing.
Mr. Dolan received his B.A. in Economics from the University of Virginia and his MBA from Virginia Commonwealth University.
Dennis Buchheim is Senior Vice President and General Manager of the IAB Tech Lab, based in the San Francisco office of IAB. He leads the overall product, engineering, and operations team for this digital advertising industry standards-setting organization, working closely with the IAB Tech Lab Board and membership. He was most recently SVP of Data & Ad Effectiveness, IAB, responsible for the Data Center of Excellence and its work on consumer identifiers, data quality, industry/organization benchmarks, and other tools for data activation and broader automation. In parallel, he ramped the IAB efforts on measurement and attribution.
Dennis has been focused on digital advertising since 2002. Prior to joining IAB and Tech Lab, he was VP of Product Management at Yahoo, responsible for display/video advertising platforms, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially supported syndication of advertising and search products, was later promoted as GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management across display advertising. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped grow after the company was acquired by Yahoo (leading to his first stint with Yahoo), before moving to lead product marketing for Yahoo/Overture partners. Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven. Dennis has dual degrees in Computer Science and Business Economics from Brown University.
Yoav Arnstein is the Director of Product Marketing for Publisher Solutions in Facebook’s London office. Yoav joined Facebook from LiveRail. Previously, he was at Legolas Media where he was CEO and grew the company to a multi-million dollar revenue business. Prior to Legolas, Yoav was at Eyeblaster (now MediaMind) where he was GM International, and then GM North American operations. At Eyeblaster, Yoav oversaw revenue growth of more than 5x, opened multiple international offices and helped build Eyeblaster into the world’s leading rich media ad platform. Yoav holds a B.Sc in Computer Science and Statistics from Tel-Aviv University and an M.Sc. in Computer Engineering from Denmark’s Technical University.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Paige Bilins leads Telaria’s global product team and is responsible for developing the company’s product strategy and designing and bringing to market proprietary yield and inventory management software solutions for premium video publishers across all screens and transaction types.
Prior to joining Telaria, Paige was SVP, Product Management at Freewheel where she spent over eight years. In that role, she led product strategy across two businesses resulting in double digit year-over-year growth. Ms. Bilins started her career at as a software engineer in the defense industry at Lockheed Martin and Northrop Grumman.
Paige holds a B.S. in Computer Science from Arizona State University as well as an MBA from Yale University.
Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 15 years of experience in systems architecture, application design and development of leadership, Dan is known for developing transformative advertising technology solutions.
As President and CEO of Index Exchange, Andrew leads 300 of the brightest minds in advertising technology across the U.S., Canada and Europe. With a sharp focus on delivering benefits to media companies like The New York Times, Hearst, Daily Mail and Conde Nast as they tackle the world of automation, he’s built Index Exchange as one of the only pure-play and transparent ad exchanges in the advertising ecosystem. While he’s responsible for providing strategic direction and market vision to the company at large, he’s also hands on with all day-to-day corporate operations.
Andrew has a unique penchant for the advertising industry and the promise of its automated future. At only age 15, he was a strategic advisor for his family company, Casale Media – one of the first ad tech startups built to help marketers manage online ad inventory. 15 years later, he’s pivoted his family’s company Casale Media into Index Exchange. By doubling down on investments in engineering and infrastructure, he’s continued to grow the company’s revenue by over 100% y/y and adding headcount when needed to bolster the company’s offering.
As a respected industry thought leader, Andrew is widely sought-after for his expertise and opinions on programmatic and exchange-traded media, and the growing need to transact with transparency at the forefront of the conversation. Andrew’s bylines and media contributions have appeared in numerous publications including Ad Age, Adweek, AdExchanger, The New York Times and The Wall Street Journal.
Joe has 25 years of experience in both digital and physical product development leadership. He currently leads content and search advertising, as well as homepage experiences, for Microsoft News. His teams have driven a host of novel technical and product innovations in the area of native advertising, including implementation of new server-side delivery mechanisms that improve user experience, fraud rates, breakage, and yield. Joe’s passion with respect to advertising is ensuring that digital advertising is used as a force for good, allowing consumers access to trusted and valuable experiences that they would not otherwise be able to afford, or be willing to pay for. His current professional focus areas include developing industry-wide solutions that allow users to safely and proactively share information with publishers and advertisers, as well as innovating on business models in ways that help content publishers achieve sustainable economics.
Deng-Kai Chen is a Vice President of Product Management at Verizon Media Group, leading Yahoo! Gemini, Verizon Media Group’s native and search ad platform. Prior to Yahoo, he was the co-founder and CEO of Distill (acquired by Yahoo!), Head of Ads Platform at Tapjoy, and started his career at Google as a Product Marketing Manager working on AdWords and consumer mobile apps (Gmail for mobile, Google Sync, Google Voice).
Kai is based out of San Francisco and holds a BS in Business Administration and a BA in Political Science with Honors from the Haas School of Business at the University of California, Berkeley.
As President and Head of Products and Platforms of LiveRamp, Acxiom’s Connectivity Division, Anneka leads the product, engineering, marketing and general and administrative functions. Anneka is an early member of the LiveRamp team and most recently served as LiveRamp’s Chief Product Officer, overseeing product strategy and execution. During her seven-year tenure with the business, she has led successful efforts in a variety of disciplines, including marketing, recruiting, product management and software development. In 2016, Anneka was recognized as a Top 10 Digital Marketing Innovator by AdAge. She holds a Bachelor of Science degree in Mathematics and Computational Sciences from Stanford University and has completed the Executive Program at the Stanford University Graduate School of Business.
Internet and mobile executive with over twelve years of experience, including general management, product development, business development, business operations, and strategy.
Currently a product leader at Yahoo responsible for Flurry Analytics and native and video ads syndication to desktop web, mobile web, and mobile app publishers. Built and scaled Yahoo’s native ads syndication from $0 to $200M+ annual revenue run rate.
Prior to Yahoo, product leader / co-founder at multiple mobile game studios. Recruited and built teams that built, launched, and operated titles that generated tens of millions on revenue. As a product manager at Google, worked on commerce and mobile ads initiatives. As a product planner at Apple, managed the iBook G4.
Mark Kopera leads the Moat Analytics Product organization at Oracle Data Cloud. Part of the Oracle Data Cloud, Moat makes brand advertising more effective by delivering software to measure and optimize media against viewability and attention, brand safety, invalid traffic, and quality.
Prior to Moat, Mark held ad tech leadership positions at Rocket Fuel, [x+1], appssavvy, and Digitas. He also advised media, retail and consumer goods companies and investors as a part of OC&C Strategy Consultants. Mark holds Bachelors and Masters degrees from Cornell University’s College of Engineering and lives in New York City.
With over 10 years of experience in business development, Elena joined PubMatic in 2013. As Vice President of Business Development, she is responsible for strategic alliances; business development and partnership management globally. In this capacity, Elena develops the company’s partnership strategy through market trend analysis, technology evaluation and ecosystem development.
Prior to joining PubMatic, Elena was a director of Mobile Apps & Services at Huawei Device USA where she owned the full lifecycle of strategic partnerships to support the handset maker’s consumer facing Cloud services offering. She negotiated and led go to market launches with 15+ global leading Internet companies including Facebook, Whatsapp, Yelp, Zynga, Swype, etc. Prior to Huawei Device USA, Elena was director of business development and first US based employee who helped NQ Mobile to expand into a new market here in the US and to go for IPO at NYSE. Elena worked in various business functions and capacities in product management, product marketing, corporate strategy and business development in her ten years plus career at Motorola before NQ Mobile.
Elena holds a Masters of Computer Science from the University of Illinois at Urbana-Champaign and graduated with high honor from the MBA at the University of Chicago Booth School of Business.
Ms. Ai Matsubara works closely with Yahoo! JAPAN’s executive management team to optimize business strategy. Prior to becoming a board of director of IAB Tech Lab, over 10 years of Video Ads product development experience with progressively increasing leadership responsibility through Vice President in Yahoo! JAPAN.
Dale has served as the Chief Product Officer for Integral Ad Science since 2018, bringing 20 years of product and technology experience to the role. As head of product, Dale sets the strategic direction and roadmap for IAS’ market-leading suite of measurement, verification, and optimization solutions.
Dale has held a variety of roles in engineering, corporate development, and product. Dale joined Integral from AOL Advertising where he was VP of audience data products. Prior to that, he led product development and M&A for AOL’s mobile advertising business. Dale spent his early career in consulting as an engineer for CGI Group, followed by Discovery Communications where he managed programs to transform Discovery’s digital media and advertising technology.
Dale holds a BS in Information Systems from Rensselaer Polytechnic Institute.
Michael Palmer is originally from a small town in upstate New York. As an undergraduate at Vassar College he majored in history and political science and holds advanced degrees from Cornell, Harvard and the Stern School of Business. Prior to settling into a career in software development, Michael had previously worked a wide variety of jobs, including being a college lecturer, a wilderness guide and a factory shift manager. After working for several years as a software product manager for a clinical trial software, Michael helped found a small business intelligence company, where he ran operations. After selling and successfully exiting this company, Michael joined GroupM via Xaxis where he has worked for the last five years in several technology-related roles. He is currently GroupM’s global Vice President for Emerging Technologies.
15+ years of experience creating technology for consumer identity management, analytics, and marketing automation. Previously Chief Product Officer of SocialCode, building 100% people-based marketing technology. Before that led product for Acxiom’s Marketing Services division, establishing strategy and enabling clients through digital transformation. Founder and CEO of two venture-backed companies: Aditive, the social advertising platform acquired by Acxiom in 2014 and BuzzLogic, the first Saas Social Media Monitoring company.
I’m fortunate to have led many cycles of innovation at startups and in public companies. I’m known for market vision and decisiveness, and draw great satisfaction from building and inspiring teams to fearlessly execute. Product expertise sits at the intersection of marketing technology and consumer identity – both offline and digital – and I enjoy sharing knowledge on this space.
Eric Picard is an advertising technology expert with more than 20 years of experience in the ad technology industry. Eric is currently Vice President of Advertising Product Management at Pandora Media. Previously Eric led product strategy for the DSP business at MediaMath, which acquired his startup Rare Crowds in 2014. Rare Crowds built micro-segmentation technology for finding valuable highly targeted audiences, at scale, and was a spin-out from TRAFFIQ, where Eric was the Chief Product Officer.
Previous to this, Eric was at Microsoft for six years, where he had a variety of roles in technology strategy. He helped set the company’s long-term vision for advertising technology, emerging media product planning, planning for incubation & research teams, and designed next generation advertising products. Eric managed advertising technology acquisition planning from 2005 through 2007 – including reviewing hundreds of deals, and participating on deal teams for numerous pivotal acquisitions, such as Massive, Screen Tonic, adECN, aQuantive and others.
Eric started working in ad technology as founder and director of product management at Bluestreak from 1997 to 2004, where he oversaw advertising products, such as third-party ad serving, ad analytics, rich media products and led development of many company technologies. A frequent speaker across the industry, Eric has written about advertising technology since 1999.
Gruia Pitigoi-Aron is the General Manager of Product for The Trade Desk. In his role, Gruia oversees teams that are responsible for all product management, user experience, and enterprise solutions at TTD. Closely working with all internal Trade Desk business teams, engineering, clients, and partners is a common theme as they aim to ship the right product at the right time with global impact and scale.
Prior to joining the Trade Desk, Gruia spent 10 years at Microsoft as a Product Manager in various capacities, while working on Outlook.com/Hotmail, Windows Live Agents, and BizTalk Server. The general focus was always on core parts of the systems, with the largest amount of time spent scaling and managing Hotmail’s ever increasing storage infrastructure.
Gruia received his M.S. in Computer Science from the University of California: Los Angeles, and his bachelor’s degree in Computer Science for the University of California: Berkeley. He is based in the Trade Desk’s offices in San Jose, CA.
With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.
Mike Romoff runs the Global Agency and Channel Sales team, helping the world’s biggest advertisers and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 19-year career where he has held key General Management, Operations, and Business Development positions at companies such as NBC, IDG, 360i and The Industry Standard Magazine (back in the day). Prior to his current role, Mike led the Global Sales and Advertising Operations teams at LinkedIn, responsible for the overall day-to-day operations of its advertising business. Mike holds a BA from Amherst College and an MBA from Columbia Business School as well as a 200 hour yoga instructor certification. He currently lives in Manhattan with his wife Heatherlynn and two children Niko and Bianka.
Wil Schobeiri is the Chief Technology Officer at MediaMath, the leading independent technology platform for Marketers. Based in Chicago, he oversees the technology strategy and architecture that power the operations of thousands of marketers globally. While his focus is primarily the development and operations of large-scale distributed systems, he’s also obsessed with building great teams and creating strong engineering cultures. A lifetime technologist and entrepreneur, Wil launched his first tech company at the age of 13 out of his parent’s basement. Prior to joining MediaMath, he led development at a number of startups, including Tap.Me, a gaming ad platform that was acquired by MediaMath in December 2012. Since then, he’s played a central role in MediaMath’s transformation into a platform-first technology organization. Wil is a proud college dropout.
General Manager & Vice President Product, Customer Experience
Kate Sloan is a Programmatic Sales Director at Hearst Magazines Digital Media (HMDM).
In this role, she helps advertisers connect with readers of Hearst Magazines’ portfolio of iconic brands – including ELLE, Esquire, Good Housekeeping – by utilizing evolving technologies to increase transactional efficiency and ROI. She helps lead a team of five programmatic sellers representing Hearst’s global magazine brands as well as Complex Media.
Prior to joining HMDM, Kate worked for Core Audience, a corporate-level group that unified data and ad tech partnerships across Hearst’s TV, Newspaper, and Magazine divisions.
Earlier in her career, Kate worked at Rocket Fuel (DSP) around the time of their IPO and helped to grow the company’s largest telecom and CPG accounts.
Scott Spencer is the Director of Product Management, Sustainable Ads at Google. Scott sets the vision and strategy for Google’s work to create a long-term viable ads ecosystem for publishers, users, and advertisers. Scott and his team develop products that help Google to combat ad fraud, ad spam and malware, and maintain the integrity of broader display network. His team oversees Google’s advertising and publisher policies that help to protect people from harmful, misleading, offensive and annoying ads. As part of those efforts, Scott works with the Coalition for Better Ads, an industry group tasked to improve online ad experiences that drive people to install ad blockers and establish an industry-wide standard for ad experiences. In addition, Scott represents Google in industry forums like TAG and the IAB Tech Lab, help to develop and advocate for standards across the industry.
Throughout his time at Google, Scott has worked on nearly every product and platform in Google’s ads portfolio. He played an instrumental role in the development and launch of the DoubleClick Ad Exchange over 10 years ago as well as Google’s acquisition of Invite Media which eventually would become DoubleClick Bid Manager, Google’s demand side platform (DSP).
Before joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Process and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.
As VP of Product Management, Steve oversees the publisher, marketplaces, and platform product groups at Xandr. He and his team set the strategy and roadmap, develop innovative products, and drive commercialization for key product offerings, including the adserver, SSP, media products, supply & demand quality, and DSP integrations. Steve joined AppNexus 2011, prior to the company’s acquisition by AT&T and subsequent evolution into Xandr. Throughout his tenure, Steve has been responsible for a multitude of different product areas, including the fraud prevention, the establishment of Prebid, identity, and consumer privacy & regulation. He’s led industry groups including TAG Anti-Malware and the IAB’s establishment of Transparency and Consent Framework for The GDPR.
Prior to AppNexus, Steve was a management consultant with McKinsey & Company at their NYC office. He specialized in high tech & media industries and advised the leadership of Fortune 100 companies on their strategy and operations. Steve holds a Ph.D. in mechanical engineering, a Masters in electrical engineering, and a Masters in mechanical engineering from The University of Michigan, where he focused on micro-electronic systems.
Dorothy Tse is the Vice President of Product at Quantcast. In her current role, Dorothy is responsible for scaling Quantcast’s Advertising product suite while developing new capabilities that drive value for customers. Dorothy most recently served as Head of Global Marketing Solutions Technology at Facebook where she led Product Management for global internal data products and internal CRM. Prior to Facebook, Tse spent time at Nielsen as SVP of Product Leadership responsible for their digital advertising measurement products and self service capabilities. She was previously Vice President of Product Management at advertising effectiveness company, Vizu which was acquired by Nielsen and led their acquisition activities. Dorothy holds a B.S. in International Business from the University of California, Davis.
Senior Vice President & GM, Global Programmatic Revenue & Partnerships
Jason White is the Senior Vice President & GM of Global Programmatic Revenue & Partnerships for CBS Interactive as well as serving as the Co-Chairman of the Programmatic Council at the IAB and board member of IAB Tech Lab. Jason has extensive experience in online digital media and marketing, specifically centered on development and implementation of best-of-breed digital strategies for both digital publishers and advertisers. He has proven success in analyzing consumer behavior trends and implementing brand, direct response and digital monetization programs with a strong background in strategy, management, sales, marketing and product development. Triple-digit revenue growth through customer acquisition and monetization initiatives can be attributed to White’s work with various Fortune 100 companies and start-ups.
Before CBSi, White was an SVP and GM at OpenX and EVP of Marketing at TrueCar. Prior to OpenX, White was SVP and GM at the FOX Audience Network building the MyAds ad platform, in addition to the third party network and the first RTB exchange, which was among the Top 5 ad networks per ComScore. White has also held roles at Bank of America and LowerMyBills.
Jason serves on the advisory boards of Convertro, TrueCar, and OpenX and graduated from the University of Georgia.
The IAB Data Center of Excellence is an independently funded unit within IAB, founded to expand existing IAB resources and drive the “data agenda” for the digital media, marketing, and advertising industry. The Data Center’s mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.
Vice President and Managing Director, Data Center of Excellence
Orchid Richardson serves as the newly appointed Vice President and Managing Director, Data Center of Excellence. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.
Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.
Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.
Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.
Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.
She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.
A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.
MediaMath’s Chairman and CEO Joe Zawadzki has spent his career redefining the marketing and advertising industries through software and data sciences. He has created and scaled companies with a combined $2B in market value, personally invested in a range of start-ups and is sought after for his vision on the future of technology.
Throughout his career representing marketers at top-tier agencies and Fortune 500 companies such as AOL, American Express, IAC, Verizon and Vonage, Joe has focused on the integration of media, data and data sciences, in software. That reached its peak with the founding of MediaMath in 2007, a company credited with starting the programmatic revolution with the first demand-side platform. MediaMath’s offering, centered around the TerminalOne software, powers the marketing practice of more than 3,500 brands worldwide.
Prior to MediaMath, Joe was Founder, President and Chairman of Poindexter Systems / [x+1] a pure-play marketing optimization enterprise, where he helped found and incubate Right Media, which sold to Yahoo! in 2007. He has been an active champion of digital media and the broader NYC startup ecosystem, having made investments in over 50 companies including 33Across, Accordant, AppNexus, CreditKarma, DataMinr, Electronifi, Integral Ad Science, Namely, Optoro, Sourcepoint, and Vistar Media.
Joe serves on the Executive Committee and Board of the Direct Marketing Association, an almost century-old trade association focused on serving the interests of consumers and brands through data-driven marketing, and of Hope for Vision, an organization dedicated to raising money for the development of treatments and cures for blinding diseases, with particular focus on retinal degenerative diseases.
He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack.
As chief marketing officer, Julie Bernard leads Verve’s brand strategy, marketing, analytics and creative services. Julie was previously senior vice president of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, where she was recognized as a customer-centric leader implementing data-driven approaches for strategic growth, including award-winning personalized communications at scale, first-of-a-kind loyalty programs, and modern media attribution techniques. Julie previously held executive leadership positions at Saks Fifth Avenue and XRoads Solutions Group, a boutique retail consultancy.
Throtle CEO Paul Chachko has been a formative member of the marketing community for over 30 years. He is credited with being the first to add demographic, behavioral, lifestyle, and geographic data to commercial email marketing and most recently he spearheaded the creation of an industry leading marketing automation platform that allows for acquisition marketing and customer relationship management. Mr. Chachko holds several patents in the use of data and technology.
A recognized innovator, Mr. Chachko has been invited to share his experiences and insights through speaking engagements for scores of events and various technology councils. His achievements in business and leadership have been recognized by;
· 2X Finalist Ernst & Young NJ Entrepreneur of the Year
· Stevie Award Winner
· America Business Bronze Award for Executive of the Year
· 2X SmartCEO Future 50 Award Winner
· NJBIZ Executive of the Year Award Winner
Prior to Throtle, Mr. Chachko was the Founder and CEO of V12 Group. He was also the founder and CEO of Datagence, a multichannel direct marketing services company and prior to that, Mr. Chachko was the founder and CEO of ConsumerNet, a leading Internet consumer database company (sold to 24/7 Real Media in 1999).
Paul has served as Chief Executive Officer for Infinata, an eCRM software company (sold to Financial Times in 2010). Paul was Founder and Chairman of Financial Information Group (sold to KKR in 2013). Paul graduated from Monmouth University with a dual degree in Marketing and Business.
Eric Danetz is AccuWeather’s Global Chief Revenue Officer. In this key leadership position, he oversees all aspects of AccuWeather’s revenue-generating products and services, and unify the sales structure internally for all AccuWeather business units, including digital and traditional media as well as AccuWeather Enterprise Solutions’ business-to-business services.
AccuWeather, with global headquarters in State College, Pennsylvania, now reaches nearly 2 billion people worldwide through smart phones, tablets, wired and mobile Internet sites, radio, television, newspapers and the AccuWeather Network cable channel. Further, AccuWeather serves Fortune 1000 companies as well as thousands of other businesses worldwide. Recognized as the most accurate source of highly localized weather forecasts and warnings everywhere in the world with proven Superior Accuracy™, AccuWeather has saved tens of thousands of lives and prevented tens of billions of dollars in property losses.
Prior to joining AccuWeather, Eric was SVP/GM, Time Inc. International where he managed a multi-platform global portfolio of more than 90 brands in 170 countries, published in 19 languages. Eric’s other previous roles include Group Publisher of FORTUNE & Money, EVP Chief Revenue Officer at Alloy Digital, and Executive Leadership positions at Newsweek Daily Beast, CBS Interactive, CNET and Ziff Davis.
David Danziger is the Vice President of Enterprise Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, David leads the company's strategic partnerships for data, targeting, and measurement. His emphasis is creating relationships that increase effectiveness of The Trade Desk clients’ media buys through improved front-end targeting or back-end analytics.
David is an adtech and data industry veteran having previously served as senior director of data solutions at Merkle and director of data products at Acxiom.
David is a graduate of The University of Michigan and The University of Texas.
Kevin Dean is the President & General Manager of Experian Marketing Services’ Targeting business, the primary data, identity linkage, and audience activation partner in the advertising industry today.
Under Dean’s leadership, Experian Marketing Services has returned to growth through portfolio optimization and market expansion and has emerged as the centerpiece of today’s data-fueled revolution in advertising, serving as the common link and trusted data execution partner for the advertisers, agencies, technology vendors and publishers that make up the adtech industry today. Dean joined Experian in 2011 as Senior Vice President, Global Product Management. During his tenure in that role, Dean led the global expansion of Experian’s extensive marketing data assets and services and invested heavily in the acquisition and compilation of data, lifecycle product management and product innovation which became the foundation of the company’s transition from direct marketing into digital advertising.
Prior to joining Experian, Dean spent ten years in leadership roles at Equifax, most recently serving as Vice President of Corporate Strategic Partnerships where he led a cross-functional team charged with identifying and on-boarding partners. He also served as Vice President, Product Management at Equifax where he led Product Management and New Product Innovation for Consumer and Credit Marketing. Previously he served as Director of Marketing at Cendant and Marketing Manager at Vita-Mix Corporation.
Kevin received his MBA from the University of Akron and holds a BA in History also from the University of Akron.
Conversant President Ric Elert is a recognized industry leader with 24 years of experience in high-scale technology, individualized data and operational development. As President, he sets the company’s vision and guides its 900+ U.S. employees to ensure that brands can have personalized conversations with their customers across every device, channel and media format.
Prior to joining Conversant in 2009, Ric was executive vice president of engineering at comScore, Inc. As one of the company’s original technology team leaders, he oversaw the development and management of comScore’s global enterprise technology that scaled to support billions of online transactions.
Ric sits on several boards, including the Federation for Internet Alerts (FIA) and FreeOsk, and is a founding member of the IAB Data Center of Excellence. Ric holds a bachelor’s degree in industrial engineering from the University of Wisconsin–Madison.
Chad Engelgau serves as Chief Strategy and Marketing Officer at Acxiom. As a member of the executive team, Chad focuses on Acxiom’s global strategies along with market messaging. He oversees brand management, product marketing, thought leadership, marketing communications, and campaign execution.
Previously, Chad served as Head of Product Marketing and as Head of Global Identity & Data Product Management at Acxiom. Additionally, Chad held various positions in product management, marketing and engineering at Dell and other high-tech companies.
Chad holds a bachelor’s degree in history from Texas A&M University. He lives in the Phoenix area.
Executive Vice President, Advertiser Direct and Marketing Cloud
Damian Garbaccio stands at the forefront of sales and marketing by providing value and progressive martech solutions to some of the largest brands in advertising today. As a calculated risk taker with deep industry knowledge, he leads Nielsen’s sales, strategy and client services for all brand-direct and marketing cloud teams in the U.S. and Canada. He also oversees business development efforts, which include: Nielsen Data Cloud, Advanced TV (Set Top Box, OTT) and all in-flight measurement initiatives (Automotive, CPG, and Retail), as well as Nielsen’s traditional data sales and analytics business.
With over 17 years of experience in advanced marketing tech, digital media, and online advertising, Garbaccio has always been driven by his core values of integrity, innovation, and growth. He was previously the Global Chief Revenue Officer of eXelate where he grew revenues exponentially across core DMP, analytics and attribution businesses while cementing partnerships with its largest clients including Google, Nielsen and MasterCard, as well as leading agencies and channel partners. Garbaccio successfully positioned eXelate for rapid growth and its eventual acquisition by Nielsen in March of 2015.
Prior to eXelate, Garbaccio led business development (behavioral solutions) and built the data targeting business at AOL’s Advertising.com. Garbaccio received a BA from Vanderbilt University, and Master’s Degrees from Fordham (MBA) and Boston University (MS – Management Information Systems).
Senior Vice President, Product and Business Intelligence
Matthew Groner is Senior Vice President of Product and Business Intelligence at AdTheorent, a machine learning-powered predictive advertising company that offers technologies and solutions for intelligent predictive audience targeting. In this role, he oversees all product strategy and development for the company.
During Matthew’s 20 years of experience in the industry, he has worked on every side of the business – agency, publisher, SaS and verification – combining a wealth of experience in product management, digital strategy, and driving value from data. His expertise is in bringing unique products to market across the digital ecosystem by leveraging in-house development and best-in-class vendor products. Prior to his time at AdTheorent, Matthew led the viewability product team at Double Verify, a leader in digital ad verification and fraud prevention, where he oversaw the creation of new products for video, mobile and apps. Prior to that, he was responsible for the strategy and product development for ad delivery and data collection and management across all digital platforms at Viacom.
An active member of the IAB, Matthew is currently co-chairing the IAB’s first Artificial Intelligence/Machine Learning Committee to help marketing, tech and ad executives navigate the impact that it will have on the space.
Jay Habegger is the co-founder and CEO of ownerIQ. Jay is a pioneer in digital media and advertising having over 20 years experience. He has built The Q from it’s humble beginnings to leading the industry in second party data and as the leading programmatic solution for digital advertisers, retailers and brands. Previously, Jay was the CEO and president of Bitpipe, leading the company through to its sale to TechTarget in 2004 in a $40 million transaction Jay has been a guest speaker at events attended by C-level marketing executives discussing the evolution of digital shopper marketing, retailer monetization, and programmatic advertising. He has also written several bylines for prominent advertising and retail publications such as Ad Age, Internet Retailer, Dealerscope, and TWICE Magazine. In addition, Habegger was acknowledged in The Rayno Report’s 2014 list of Top 11 ad tech visionaries. ownerIQ has been named one of the 50 Fastest Growing Private Companies in Massachusetts by the Boston Business Journal in 2017, as a MITX Award Finalist, in Ad Age’s 2015 B2B Best Awards, Digiday Signal Awards 2015, CIO Review’s 2015 Top 20 Most Promising Retail Technologies and as a Hot Tech to Watch in 2014.
As head of global automated monetization at IBM Watson Advertising, Jeremy Hlavacek oversees all programmatic monetization efforts globally as well as the data partnerships team, which drives off-property data and inventory partnerships with platforms and other publishers.
Watson Advertising offers agencies and marketers an ecosystem of media, data, and AI-powered technology solutions to help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
Previously, Hlavacek was vice president of programmatic. In that role, he oversaw all domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, the programmatic business grew 500% over a 3 year period to become one of the largest and most sophisticated sell side programmatic businesses in the industry. In 2017, AdExchanger ranked The Weather Company’s programmatic business as #2 in the industry among all publishers in media and broadcasting. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WEATHERfx division, where he was responsible for overseeing technology partnerships and business operations to support the WEATHERfx business.
Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first programmatic trading desks on the agency side. He was responsible for strategic platform partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.
Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub and now part of Seamless), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.
Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.
Andy Johnson joined ALC as Chief Data Officer with responsibility for ALC’s data strategy, acquisition and operations. During his 22-year career in the data-driven marketing industry, he has held a variety of marketing, strategic and senior leadership positions with several data services powerhouses. The skills and experience he brings to ALC include managing data strategy to enable data-driven products and advertising solutions that connect data to digital media, creating a unified organization to align all data-owner relationships across platforms, brands and global teams, managing systems process and tools to produce and optimize data assets, and overseeing multi-million-dollar budgets.
Before joining ALC, Andy was most recently SVP of data and audience solutions for Acxiom/LiveRamp. Prior to Acxiom, he spent 16 years at Experian Marketing services in data solutions, acquisition and management roles. He started his data career developing strategic online alliances at Infogroup.
He received his B.S. in business administration/finance from the University of Nebraska-Lincoln. For ten years, he served in the Nebraska National Guard, receiving the Air Force Achievement Medal for distinguished service (three times). He serves on the board for IAB’s Data Center of Excellence and the Board of Advisors for Kammok. Andy is a frequently requested speaker on a broad range of topics at industry roundtables, events and universities.
Cecilia is the Vice President of Product Management at Oracle Data Cloud. Cecilia has more than 20 years of experience in product strategy, development and management in solutions that combine data, technology and analytics clients around the globe. Prior to the current role, Cecilia was the Senior Director of Product Management for Oracle Data Cloud audience and data products. Prior to joining Datalogix (acquired by Oracle in 2015), Cecilia worked in financial services for over a decade, in companies like FICO and Verisk Analytics. She started her product management career in Silicon Valley at consumer technology companies, Diamond Multimedia and RioPort.com. Cecilia holds a B.A. in Physics from University of California, Berkeley.
Kristoffer Nelson is the COO and Director of SRAX and principal for BIGtoken. As a founding team member, Kristoffer has been pivotal in growing SRAX into a multinational digital marketing and data management platform company listed on Nasdaq.
With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations. Kristoffer is also a frequent contributor to many publications in advertising, blockchain, and crypto news and information.
Evgeny Popov
Global Vice President, Data Solutions & International
Evgeny Popov is the Global Vice President, Data Solutions & International for Lotame. Lotame is a global marketing technology company that through its leading Data Management Platform (DMP), helps publishers, advertisers and agencies navigate the growing challenge around managing audience data. Evgeny has more than fifteen years of media advertising, programmatic and advertising technology experience. He has held a number of senior and executive roles for large publishers such as News Corp and NineMSN to programmatic buy side platforms, RadiumOne and Brandscreen. Popov is also the co-founder and senior director of the Hong Kong, Singapore and Sydney AdTech MeetUp and previously was involved as a co-chair at IAB Programmatic Committee, and Ad Tech Advisory Council in Sydney.
Michael Schoen is the VP, Marketing Solutions at Neustar, developing and perfecting an integrated platform that enables companies to win in the connected age. Michael oversees the end-to-end system of identity that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels. His leadership has been instrumental in architecting the industry’s most authoritative and real-time marketing platform, built on trusted identity across people, places, and things.
Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG’s cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon’s offerings across all addressable media. Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out paid search platform and publisher syndication business.
Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.
Dan Taylor leads display advertising platform strategy for Google’s global business organization, focused on product innovation, commercialization and advertiser engagement at scale across Google Ads and Google Marketing Platform in all countries where Google operates.
Primary focus is on building and growing advertiser solutions and innovations in data strategy, inventory quality, ad formats, automated buying and measurement to power every ad experience and make the web and apps work for advertisers, publishers and consumers across devices.
Prior to his current role, Dan led high performing sales and activation teams in Search, Display, Video and Mobile as well as a long career in broadcast media sales. Dan is based in New York.
Antonio Tomarchio is the founder and CEO of Cuebiq, a location intelligence company allowing businesses to gain actionable insights about consumers’ offline behaviors and trends.
Antonio is an impressive entrepreneur who founded his first company, Ecom, at 19 years old. He went on to found PreCYdent and then AdRight. As cofounder and CEO of AdRight, Antonio led the company to a successful acquisition by Dada in 2009. He then became Dada’s Head of Product and R&D, overseeing global strategy and product development. This experience directly prepared him to found Beintoo, a mobile user acquisition and retention company. In his 6 years as Beintoo’s CEO, Antonio oversaw the rapid expansion of the company’s mobile marketing and location intelligence operations, which ultimately led to the creation of Cuebiq in February of 2016, which is now a leading location intelligence company with the largest, most accurate location database in the world, reaching 2 in 5 anonymous smartphone users worldwide. With 5 offices across United States, Italy, and China, Antonio is focused on growing Cuebiq’s footprint and helping its clients drive their business and marketing strategies with an outstanding suite of products providing actionable location insights, geo-behavioral targeting, cross-channel attribution, and real-time campaign optimization.
Antonio holds an M.S. in Mathematical Engineering from Polytechnic University of Milan and a double degree in Engineering Science from the Ecole Centrale de Paris. Since his college years, he published several studies on performance-based advertising algorithms, and network theory. Antonio was also named Top 40 Under 40 by DMN.
As Broadsign’s Chief Financial Officer, Dana Tunks oversees all financial reporting, treasury, corporate development, corporate finance and taxation and risk-management activities globally.
A seasoned professional, Dana has held roles as Chief Financial Officer and Advisory Board Member of software and technology companies in the healthcare, mobile commerce and emissions industries. She also spent over 23 years as a Senior Partner with Ernst & Young LLP, both in Audits and Consulting.
Dana is a Chartered Accountant and received her Honours Bachelor of Business Administration from Wilfrid Laurier University. Her community involvement has included the Audit Committee of Wilfrid Laurier University, Innovation Council at the Canadian Institute of Chartered Accountants and acting as President, Vice President and Audit Committee Chair of the Kitchener-Waterloo YWCA.
Anudit Vikram is the Sr. Vice President at Dun & Bradstreet’s Audience Solutions. Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics.
In his role, Anudit is responsible for bringing to market solutions applying Dun & Bradstreet’s vast commercial and contact data assets to solve for Sales and Marketing use cases both in the physical and the digital world. He is an industry veteran with over 15 years of experience in advertising and digital media. Anudit has been involved with leading digital technologies from the inception of advertising exchanges and programmatic buying with Right Media/Yahoo! to the latest in big data and data management. He is an active member of the IAB and sits on the Ad Technology and the Data Council.
The Digital Video Advisory Board reflects a dynamic mix of top brands and leading agencies that provides insights and recommendations that will help propel digital video – including mobile, over-the-top, and all other platforms – as a dynamic medium for creativity in programming and marketing. It is part of the IAB Digital Video Center of Excellence, a dedicated unit within IAB devoted to the advancement of the digital video medium in the global marketplace.
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
David Campanelli is a 19 year industry veteran and a homegrown Horizon talent. As Executive Vice President, Director of Video Investment, David is in charge of all Horizon’s national TV and premium digital video buying. David oversees such accounts as GEICO, Dish, Weight Watchers Burger King, Corona, LG, Little Caesars, Capital One and others. Over the past several years Horizon has seen its billings in the National arena skyrocket to now exceed $4.3B under David’s supervision.
David has spearheaded Horizon’s “video buying” approach, helping to break down the walls between traditional TV buying and digital video buying, resulting in innovative deals on behalf of his clients. Also, he has established and oversees Horizon’s sports buying unit, which has become one of the largest sports spenders in the industry, have placed major sports platforms such as the Capital One Orange Bowl.
More recently David has set his sights on the advanced TV marketplace, creating Horizon Advanced, a dedicated team to lead Horizon’s path forward in the emerging world of data informed, programmatic and Over The Top TV.
David has already garnered some of the industry’s top honors, including winning a CableFax “Sweet 16” award and the Mediaweek All-Star Award in the National TV category.
Innately driven to push boundaries and challenge the status quo, David heads MAGNA’s North America business driving investment, intelligence and innovation in his role as President. David also leads
Global Partnerships for MAGNA and has helped set the overall vision and remit for the organization. MAGNA uses its best-in-class marketplace and audience intelligence to drive agility, efficiency and
effectiveness for clients.
David has been with IPG Mediabrands since 2001, when he launched the digital practice at UM as Interactive Media Director. A year later, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the agency. In 2006, David was named U.S. Director of Digital Communications. He was promoted in 2011 to Global Digital Officer, and then elevated in 2013 to Chief Investment Officer.
David has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” and an “Online All-Star” by Media Magazine. David served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee from 2009-2012. He serves on the IAB Video and Advisory Board, as well as Google, Facebook, and Snapchat advisory boards. In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the social, emotional and cognitive skills of vulnerable children in New York City.
David enjoys spending time with his wife and two teenage daughters. A self-described gadgetgeek
and sometimes fitness fanatic – he can talk for hours about the latest in high-tech gear.
As VP, Enterprise Brand, Advertising and Media, at Voya Financial, Jim leads brand strategy, creative development and media planning. Jim’s current focus is building the Voya Financial brand introduced in the fall of 2014. His responsibilities include ensuring Voya’s brand is effectively expressed across television, digital, mobile, social and search platforms for consumer and business audiences. He has a passion for developing high impact integrated initiatives with partners, building messaging across touch points, and driving a measurement based culture.
Prior to joining Voya Financial, Jim led agency and client teams developing and executing brand strategy, creative, and media for companies in financial, real estate, healthcare, and retail industries. He has MBA and BA degrees from Duke University and resides in Atlanta.
Carl leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency.
Carl is a passionate leader in the industry and is a frequent speaker and consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.
Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.
Carl is passionate about how technology and data are changing, marketing and lectures on how automation, through programmatic media will change the unique relationship between buyer and seller.
Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG, Guidepoint Global and Pacific Crest. These positions provide Carl with a unique view of the advances in the industry. Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its lead for the I’m Part Media Action, which since its inception has raised over $10MM (US) for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.
Carl is a contributor to a book on Transitional Media published in September 2014,. In the book, Carl writes on the way in which brand and consumer interactions are being built on “Open Source Marketing” principles. The same principles the enabled the growth of the open software marketplace.
At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.
Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.
Adam Gerber is Global President, Media, for Essence, a data-driven global agency that is part of WPP’s GroupM. In this role, he oversees media capabilities across all channels. This includes driving the agency’s planning, investment, activation and ad operations disciplines and their intersection with GroupM. Gerber’s priority is to build and scale innovative, cross-channel investment models rooted in data and outcome-based metrics that are tied to clients’ business success. He stepped into this role in 2018 after serving as Essence’s SVP, Investment, North America.
Gerber joined Essence in 2017 after spending six years at ABC/Disney where he departed as SVP, Client Development & Communications. Before ABC, he served as Chief Marketing Officer of Quantcast, where he was and an active industry evangelist for the digitally-oriented audience measurement and targeting company.
Prior to Quantcast, he served as VP, Advertising Product & Strategy, for Boston-based Brightcove, Inc. Previously, he was SVP, Director of Innovation & Strategy for Mediavest Worldwide, and Senior Partner/Director, Media Strategy for The Digital Edge (now Wavemaker).
In earlier roles, Gerber served as VP, Associate Media Director at Ammirati Puris Lintas; Account Manager/Interactive Marketing for America Online and Media Supervisor/Media Planner for both JWT and D’Arcy Masius Benton & Bowles. He began his career as a paralegal at Sidley & Austin in Washington, DC.
Jeff Hagen is the Group Director of Connections Planning & Investment for The Coca-Cola Company’s USA division. In this role he is responsible for helping build Coca-Cola’s integrated marketing strategy; focusing on building a Brand’s ability to connect with consumers using media, data and technology, and owned touchpoints across a consumer’s daily journey. With 15+ years of experience, Jeff has led both planning & investment teams at Cingular/AT&T Wireless, The Home Depot, and Arby’s. He has also worked at world renowned advertising agencies including BBDO, Initiative and OMD leading media strategy and investment across automotive, consumer packaged goods, financial services and entertainment industry accounts.
Most recently, under his leadership, the Coca-Cola Connections team has been recognized for industry leading work in integrated marketing across video, social, search, outdoor and radio and has received various awards from Effie’s, Media Post, and the Festival of Media.
Jeff lives in Sandy Springs, Georgia with his wife, Leslie, and two daughters. Jeff is an active member of his children’s school, church community and youth sports association.
Rachael Haley, the Regional Marketing Director for the Americas at Airbnb, she oversees strategy and execution of all regional integrated marketing initiatives across all Airbnb businesses. She leads a team responsible for marketing content development, social media strategy and execution, and connections and media activation.
With more than 13 years in the industry, Rachael leans on her deep expertise in media and marketing strategy, including communication planning, strategic partnership development, buy negotiation, plan execution, and measurement, to build innovative marketing campaigns that disrupt the category while driving business results. Prior to Airbnb, Rachael worked in media planning and buying at a number of agencies including OMD before moving into a marketing strategy role at Netflix where she led US launch campaigns for a number of Netflix Originals including House of Cards and Orange is the New Black
Larry Hunt leads Video Investment for AT&T at Hearts and Science. Included in his responsibilities are AT&T’s Mobility, Directv and Business to Business Solutions brands in addition to Cricket Wireless.
Prior to joining the Hearts & Science, Larry was Senior Vice President, National Video Investment at Zenith. Over 14 years, Larry’s tenure focused on Verizon Wireless while working across a number of top brands including Sonic Restaurants, Hulu, Hallmark Channel, JP Morgan Chase, Darden Restaurants, and Ubisoft. Prior to Zenith Larry had spent years working at Initiative, True North and Y&R. At those agencies, Larry serviced brands such as Subaru, Jergens, American Airlines, Nortel Networks, US Army, Dr Pepper and Miller Beer.
Larry is a graduate of Baruch College and resides in Cranford, New Jersey with his wife Jennifer, daughter Isabelle and sons Owen and Harrison.
Karyn Johnson, President, US Precision, spearheads programmatic strategy, capabilities and operations across Publicis Media brands. Karyn’s eye for innovation, paired with her depth of experience in the digital, media and ad tech spaces, helps her to lead Publicis Media fearlessly into the future programmatic world on behalf of its clients.
With over 15 years of industry experience, Karyn has led innovative campaigns on strategy, digital and ad tech development teams, continuously expanding her knowledge, qualifications and ambition. In her previous role at Blue 449 as EVP, Managing Director – Digital, Karyn was instrumental in developing strategic relationships with leading media, data and technology companies for the agency. She constantly challenged her clients to think differently, and led Blue 449 client T-Mobile to become one of the most digitally savvy brands in the market.
Executive Vice President, Managing Director, Video Investment
Mike Law is currently Executive Vice President, Managing Director, Video Investment for Dentsu Aegis Network. In this role, Mike oversees TV and Digital video strategy and investments across the agencies clients as well as leading greater convergence internally at the agency and advancing the adoption of new, advanced advertising platforms. Mike oversees more than $4B in annual video spending across many clients including Microsoft, GM, Home Depot, Pfizer, Macy’s, Reckitt Benckiser, MasterCard, Staples, Sony, Dannon, Outback, Disney and Diageo.
Formerly, Mike was Director of Media Strategy and TV Investments for Pfizer where he handled consumer media strategy for their DTC brands as well as managing the portfolios $600MM+ TV and digital video investments. Previously, Mike was a Media Buyer at Carat and Arnold.
A catalyst of innovation, champion of programmatic, and fierce believer in her team, Helen Lin, President, Digital, Publicis Media Exchange – U.S., exemplifies what it means to be an impactful leader. With over 20 years of experience in digital media and marketing, Helen now manages the digital investment and negotiations on behalf of the entire Publicis Media network, representing the group in industry-leading digital initiatives.
Prior to her recent promotion to Publicis Media Exchange, Helen served as EVP – Managing Director, Digital & Magazine Activation at Zenith for over five years, overseeing the planning, buying, integration and analysis of digital media platforms and print properties for clients including Verizon, Chase, Coty, Kohl’s, Farmers, Puma and many others.
In this role she also led various major agency initiatives. First, she spearheaded the effort to bring Zenith’s print and digital activation teams into one, making Zenith the first in the industry to make this realignment. Following this success, she helped to lead the practice of bringing Programmatic Competency in-house at Zenith, integrating programmatic capabilities into client teams, and recently she played an integral role in the effort to integrate Analytics into Communications Strategy teams at Zenith, beyond digital measurement. Helen’s vision, collaboration and leadership in these massive initiatives led to widespread industry recognition, including by being named a 2016 Cynopsis Top Women in Digital honoree and a 2016 Adweek Media All-Star.
Helen’s professional focus goes beyond client work, as she has established a reputation as an incredible mentor and role model among her teams. As the Executive Sponsor of the Women’s Business Resource Group POW! (Power of Women), Helen makes it her personal mission to create conversations around female leadership and diversity in the workplace.
Kristian (Kris) Magel serves as President, DAN Media Clients for Dentsu Aegis.
A veteran with nearly two decades of experience in the media business, Kris has proven himself a formidable negotiator who has earned the respect of media partners for both his analytical approach to the marketplace and his passionate representation of clients. His reputation for articulate, informed intelligence also makes him a favorite with the press and a popular panelist at industry events. In 2012 Magel was named to the Adweek 50 (#16) as one of the industry’s most influential executives and was a Mediaweek ‘Media All-Star’ in 2007. Magel also has an influential voice within the video industry, serving as a co-chair of the Ad Council Broadcast TV Committee, a member of the advisory boards of industry collective Videonomics and Advertiser Perceptions and a board member of the New York Advertising Club.
Kris received his Bachelors of Arts degree from the John Wiley School of Business at the State University of New York at Geneseo. He makes his home with his family in New York City and East Hampton, New York.
Jason began his career in 1988 buying media for political campaigns. He joined DMB&B in 1989
working on accounts such as GM, Kraft general Foods and P&G. Jason joined Ogilvy & Mather in 1993 as
Associate Media Director, working on Hershey, Ryder, Mattel, Duracell, and Sandoz Pharmaceutical
(later Novartis Consumer Health Group). He soon rose to Group Director, National Broadcast at Ogilvy,
and was named President, Managing Director in 2000 with Mindshare’s launch in the US.
In 2002, Jason was named Media Buyer of the Year by Electronic Media. In 2005, Jason was named a
Media All-Star for National TV/Cable by AdWeek magazine. Jason has also served as Chairperson of the
4A’s National Audio/Video committee.
Jason graduated from Gettysburg College (Pennsylvania) with a B.A. in English Literature, and was
honored by Gettysburg with the Young Alumni Career Achievement Award in 2003. He lives in Chatham,
New Jersey with his wife, Betsy, and their three children, Sean, Megan, and James. He is an avid reader
and enjoys fishing, hiking and travel.
Maggie co-founded Sibling Rivalry in 2011 with partners Joe Wright and Mikon van Gastel. Creating a hybrid company that at its core is based in design and storytelling for brands and networks. Maggie oversees all the sales and operations of the company.
Maggie comes from a career as an Executive Producer from awarded companies such as @radical media and Droga5. While at Droga5, she produced and branded various award-winning multimedia projects, including the “Tap Project,” where she won the first Titanium Lion at the Cannes International Advertising Festival.
Maggie rarely has down time and prefers to have a full social calendar at all times, as people give her energy. She resides in downtown NYC with her husband and daughter.
A 30-plus year veteran and legend in the media world, John Muszynski is the Chief Investment Officer at Spark, and leads all negotiating on behalf of our client’s brands in order to deliver media savings and the best pricing in the marketplace. Not only does John oversee the buying team for Spark, he also leads the Starcom MediaVest Group Exchange (which we call SMGx). John’s SMGx team helps our entire network drive innovation in advanced media and technology while gathering marketplace intelligence across SMG’s $16 Billion in media spending.
Prior to joining Spark and SMGx, John served as CEO of Starcom USA (2005 – 2009), helping build a company at the forefront of leveraging media partnerships to strengthen the brands of some of the world’s biggest marketers. Under his leadership, Starcom was named Ad Age Agency of the Year (2006-07), Media magazine Media Agency of the Year (2005-07) – and was the first media agency to ever make Ad Age’s A List (2007).
John has received numerous honors for his work in the industry, including Advertising Age’s Media Maven, TV Week’s Buyer of the Year as well as a Mediaweek All-Star, min’s Most Intriguing People in Media and Kidscreen Golden Marble Award for Best Media Director. Most recently, John was inducted into the Broadcasting & Cable Hall of Fame, securing his status as an industry icon.
John Nitti joined Zenith in 2009. His goal was to build ZenithInteractive, the full-service digital media arm of the agency, from the ground up. In less than a year, John brought in more than 50 new hires and 10 new clients—increasing digital billings from $3MM to $180MM.
Since then, John’s leadership has continued to change and grow the agency. In 2010 the Digital and Magazine divisions were merged to offer clients a more robust, content-centric approach to media. Two years later, John was promoted to the newly created position of President of Activation, where he was charged with trading, investment, execution, and activation for all Zenith craftskills. In that capacity, John formed the National Video group in 2012 to bring together linear, digital, and mobile video. The latest implementation, in 2013, was the full integration of all aspects of Local Activation (Broadcast, Print, OOH, and Digital).
That same year also saw the creation of the Activation Standards, Insights and Technology group to complete John’s reimagining of Zenith Activation. With the creation of this group, Zenith is now structured to implement buying standards and strategic partnerships and technology platforms that apply to all genres of media and across all of its clients. This group, driven by John’s vision, helps continue to put Zenith in an industry leading position of driving the marketplace for fluidity and ensures Zenith is a respected leader in the measurement, programmatic and technology space.
John’s vision for the Zenith Activation group has brought about tremendous impact for the agency. His Activation Team now includes over 300 staff members across North America and manages clients’ media investments of over $10B (2013). John is the architect of Zenith’s fluid video approach for reaching consumers across multiple screens. He has also been a guiding force in the creation of strategic partnerships that drive cross-platform innovation and measurement.
Fueled by a drive for innovation and a desire to evolve the media marketplace, John was promoted to Chief Investment Officer of Zenith in September of 2014. In this position, John will continue his oversight of the Zenith Activation teams while adding many key initiatives for Publics Groupe and the ZO Agency Network (Zenith, Optimedia, Moxie and Performics) to his remit.
Prior to joining Zenith, John was Director of U.S. Media & Sponsorships at American Express for six years, where he was responsible for developing and overseeing traditional and digital media planning and strategy efforts across various business areas for the company.
In addition to his work at Zenith and American Express, John has held posts at Young & Rubicam, Time Inc. and Dentsu. He has over 16 years of experience in media planning, buying, and sales.
John holds a Bachelor of Science in marketing and finance from Wagner College. He resides on Staten Island, New York, with his wife Noelle and their two sons.
Senior Vice President – Enterprise Media Executive
Lou Paskalis is the Senior Vice President, Enterprise Media Executive, for Bank of America. He is responsible for leading a team of communications professionals in developing and implementing comprehensive media strategies to drive enterprise business objectives. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He leads the team that delivered a game changing real-time 360 degree program around the World Economic Forum which leveraged the bank’s extensive original content assets.
Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel communications and engagement initiatives for the American Express brand and core U.S. product portfolios, as well as mobile marketing.
Paskalis also lead communications planning for the annual Small Business Saturday campaign, which was awarded the Grand CLIO in the Content and Contact category, the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media in addition to multiple MIXX awards.
Paskalis holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, fine wine and Formula One motor-racing. He is a board member of the Mobile Marketing Association and a jury member of the IAB MIXX Awards.
Catherine Patterson serves as Director of Experiences and branded content, for VMLY&R North America, where she leads teams in identifying, architecting and developing branded content platforms and experiences for all clients, with a focus on the crossroads of culture and technology.
Her work has received highest honors worldwide with multi-channel multi-year wins at the Cannes Festival of Creativity, the One Show, D&AD, the Webby Awards, FastCo Innovation SXSW, and others. During her tenure at Y&R, Catherine established best practices, trained creative, tech and production units in strategic and integrated production, and delivered multi-million-dollar programs for clients in the consumer packaged goods, tech, not-for-profit and social cause spaces. She’s masterminded strategic partnerships with the New York International Children’s Film Festival, the 92 Street Y, and is working on an initiative designed to reboot historical exploration with partners including the Explorers Club and others. She’s recognized as an industry leader, a positive force for good, and was voted one of Adweek’s top branded-content creators.
Executive Vice President, Director of Integrated Production
As Director of Production, Dave oversees all of BBDO’s production areas. Rolfe joined BBDO in 2012 to help the agency break new barriers with innovation, agility and cross-medium work.
Dave spent much of his career at Crispin, Porter + Bogusky, as a partner and global lead of CPB’s production forays into digital and innovation throughout the 2000’s. Dave also ran Production at DDB Chicago for a short period in 2006-07.
Dave has garnered nearly every content and innovation award, based on work with clients like AT&T, GE, Bacardi, Anheuser-Bush and MINI. Dave’s production leadership has extended into multicultural and global oversight on accounts such as Burger King, Microsoft, Pepsi, Ikea and VW. Dave was named to the Entertainment Jury at the 2016 Cannes Lions Festival, and increasingly has been sought as a speaker at Cannes as well as other global media and marketing forums.
Dave founded “Integrated Production” in ’02 at CPB, now the industry standard, highlighting the need to systemically evolve capabilities of production departments. Dave now leads the charge at BBDO with a new model, guided by the “5C’s of Production.”
Dave and his wife Tiffany Rolfe live in NY with their two young children.
Jenny Schauer currently holds a Media VP/Group Director role at Digitas where she’s found a home for the last eight years. During the majority of her tenure there she’s been guiding the strategic direction for a large financial services account in the Video Investment Lead role which oversees their total video strategy across linear and digital platforms. Additionally Jenny now leads the planning oversight for Hilton hotels, with a focus on advanced video strategies.
In addition to her day-to-day role, Jenny is also the national Video Center of Excellence lead at Digitas, heading up a cross-office COE team that’s shaping the video approach for Digitas overall. Through this role, she also acts the agency’s voice on digital video in the trades – frequently quoted in leading publications like AdAge, Digiday, Reuters, and eMarketer.
Jenny was also named the 2015 CIMA Rising Star, as well as one of a select few national 2015 Rising Stars from Cynopsis Media.
Susan Schiekofer is the Chief Digital Investment Officer for GroupM North America. She is responsible for digital trading and implementation across all of GroupM’s agencies including Mindshare, MEC, MediaCom, Maxus, and Essence.
Susan’s digital skill set, coupled with her broader knowledge of trading best practices across all media formats, ensures that GroupM continues to lead the market with the best, most valuable and accountable digital solutions for clients of GroupM agencies.
She is figurative in GroupM’s efforts to improve the integrity of the digital marketplace in the U.S. by championing viewability, anti-fraud safeguards, measurement, and standards.
Schiekofer has been a leader in the digital media space at WPP and GroupM since 1994. She founded the digital media offering at Ogilvy & Mather, which was later rebranded to [email protected], and worked on accounts including IBM, TD Ameritrade and Lenovo, among many others. In 2010, Schiekofer joined MEC to head up the AT&T digital business, and soon became responsible for all of digital at MEC. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of online video.
Get the latest from IAB in your inbox
Be the first to know. Sign up to receive news about the IAB programs, standards, events, classes, and more!
