Scott Schiller serves as Executive Vice President/General Manager of Advertising Sales, Marketing, within NBCUniversal’s Advertising Sales and Client Partnerships Division. In this role, he oversees the company’s new branded Content Studio, its Portfolio Trade Marketing and Events team and the monetization of key advertising partnerships and products such as Buzzfeed and Vox.
NBCUniversal’s Content Studio capitalizes on the company’s best in-class creative resources, proprietary data and insights, as well as the massive reach and scale of the portfolio to create a center of excellence for video content development and distribution. The company’s Portfolio Trade Marketing and Events team leads the execution of NBCUniversal’s presence and inclusion at all major industry conferences and facilitates relationships with key industry trade organizations.
Schiller’s leadership and direction contributes significantly to the success of NBCU’s Advertising Sales Marketing Division which specializes in the development of rich, research-based, data-centric marketing strategies for its marketing and advertising clients, and distributes them across the media landscape, including NBCUniversal’s array of digital, broadcast, and cable platforms.
Previously, Schiller directed and managed NBCU’s digital sales efforts for entertainment, lifestyle, news, and Hispanic brands including unique properties such as Fandago and E!Online, with offerings that included original digital content development, social media, and data programs. He led the creation and development of a rigorous training program for all sales and marketing personnel on convergence, the selling of digital and TV together.
Schiller joined Comcast/NBCUniversal in 2009 as head of Comcast’s digital advertising sales. Subsequently, as Executive Vice-President of Digital Advertising Sales for NBCUniversal, he reorganized, aligned, and expanded six separate groups culminating in 50% year-over-year growth of digital video in the 2015-16 upfront marketplace. Through his leadership, his teams introduced a variety of effective leading advertising products such as digital video, content marketing, social marketing, data, and programmatic.
Prior to NBCUniversal, Schiller spent more than 20 years in marketing, sales management, and media for iconic industry giants, as well as innovative start-ups, including AOL, Disney/ABC, MTV Networks, Prodigy, and Sony.
He is a founder, four-time board member, and on the executive committee of the Interactive Advertising Bureau (IAB), and was its first vice-chairman. Schiller is the Chairman of the IAB’s Digital Media Sales Certification program, which has tested and graduated more than 5000 sales professionals since its introduction.
Schiller earned a BA in Economics from Cornell University. He has an MBA in Marketing/ Finance from the Kellogg School of Management at Northwestern University. Additionally, he has created, led, and currently speaks to graduate and undergraduate classes on digital media and marketing trends and developments. He is an active advisor to Cornell’s Department of Communication and Unigo, the college services company.
Giving back is important to Schiller. He is on the Board of Directors for the Make-A-Wish Foundation/Metro New York, and is a member of its Governance and CEO Search Committees.