The IAB Agency Advisory Board is comprised of senior executives from the nation’s leading creative, digital, and media agencies. The board’s objective is to spark dialogue among agencies, publishers, and marketers, and even between media agencies and creative agencies. The IAB leverages the board to infuse the agency point of view more fully in its guidelines work and to drive forward the importance of premium online experiences, with audience as the first priority.
The Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with empowering the media and marketing industries to thrive in a “mobile-always” world and in an increasingly “direct brand economy,” where user experience and consumer relationships are at the heart of modern day marketing and a significant driver of publisher transformation. Since its launch in 2010, the Mobile Center has helped accelerate the growth of the mobile ecosystem through standard setting, best practices, consumer research and public advocacy.
The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. The Digital Video Board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning the growing digital video programming, marketing, and distribution spectrum.
The IAB Tech Lab is a nonprofit research and development consortium comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena. Its goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry.
The IAB Data Center of Excellence is an independently funded unit within IAB, founded to expand existing IAB resources and drive the “data agenda” for the digital media, marketing, and advertising industry. The Data Center’s mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.
The Digital Video Advisory Board reflects a dynamic mix of top brands and leading agencies that provides insights and recommendations that will help propel digital video – including mobile, over-the-top, and all other platforms – as a dynamic medium for creativity in programming and marketing. It is part of the IAB Digital Video Center of Excellence, a dedicated unit within IAB devoted to the advancement of the digital video medium in the global marketplace.