The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
The IAB Global Network brings together 45 national IABs and three regional IABs to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs.
Interested in becoming an IAB member? Contact us to apply.
Without trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry – and by extension all of the monumental innovations our industry supports – is indefinitely debilitated. We need an industry-wide behavior change at an unprecedented scale. Only with the help and dedication of the entire advertising community will … Continued
Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and IAB. The Media Rating Council (MRC) is responsible for setting and implementing measurement standards. The viewable impression is the first step toward revolutionizing the way digital media is measured, planned, … Continued
A key challenge for the long-term vitality of the interactive advertising industry is supporting publisher transformation in the fast-changing digital advertising ecosystem. The value of publishers’ audiences must be realized, and diversified publisher revenue streams must become commonplace.
IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as IAB Ad Unit Portfolio and the Brand New Ideas: IAB Content Studio Showcase are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can … Continued
Through the IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing.
Without trust between marketers, publishers, consumers, and the multitude of parties in between, the growth of our industry – and by extension all of the monumental innovations our industry supports – is indefinitely debilitated. We need an industry-wide behavior change at an unprecedented scale. Only with the help and dedication of the entire advertising community will … Continued
Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and IAB. The Media Rating Council (MRC) is responsible for setting and implementing measurement standards. The viewable impression is the first step toward revolutionizing the way digital media is measured, planned, … Continued
A key challenge for the long-term vitality of the interactive advertising industry is supporting publisher transformation in the fast-changing digital advertising ecosystem. The value of publishers’ audiences must be realized, and diversified publisher revenue streams must become commonplace.
IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as IAB Ad Unit Portfolio and the Brand New Ideas: IAB Content Studio Showcase are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can … Continued
Through the IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification in the burgeoning field of mobile media and marketing.
To deliver on our mission to empower the media and marketing industries to thrive in the digital economy, IAB created the following organizations to focus on these growing areas:
The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing … Continued
The Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with empowering the media and marketing industries to thrive in a “mobile-always” world and in an increasingly “direct brand economy,” where user experience and consumer relationships are at the heart of modern day marketing and a significant driver … Continued
IAB Video Center is devoted to the advancement of the digital video medium in the global marketplace. Its mission is to simplify the video supply chain, provide best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video across devices, from Advanced TV (including … Continued
The IAB Programmatic+Data Center is an independently funded and staffed unit within IAB, founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry. IAB Data’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem … Continued
IAB Research & Analytics tackles some of the biggest questions the industry faces. We arm you with insights into how digital advertising works, ideas about how to build marketing strategies, and information about how markets are moving.
The IAB Global Network brings together 44 national IABs and one regional organization in Europe to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs to further the best interests of … Continued
Innately driven to push boundaries and challenge the status quo, David currently leads a consulting practice for companies looking to capitalize on the digital transformation sweeping the industry.
Prior to starting his own consultancy, David worked at IPG for over 20 years in a variety of leadership roles. Most recently, David ran MAGNA’s North America business driving investment, intelligence and innovation in his role as President. David also led Global Partnerships for MAGNA and has helped set the overall vision and remit for the organization.
David had been with IPG Mediabrands since 2001, when he launched the digital practice at UM as Interactive Media Director. A year later, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the agency. In 2006, David was named U.S. Director of Digital Communications. He was promoted in 2011 to Global Digital Officer, and then elevated in 2013 to Chief Investment Officer.
David has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” and an “Online All-Star” by Media Magazine.
David served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee from 2009-2012. In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the social, emotional and cognitive skills of vulnerable children in New York City.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he can talk for hours about the latest in high-tech gear.
Rik van der Kooi is Corporate Vice President of the Microsoft Advertising Business Group (MSA BG). In this capacity, van der Kooi has overall responsibility for building and scaling Microsoft’s advertising offerings globally. The MSA BG is the advertising engine that monetizes Microsoft’s consumer assets, generating in excess of US$4 billion annually. The MSA BG defines the advertising product strategy, marketing and sales motion for search, display and emerging solutions across all surface areas, including PC, mobile, tablets, and TV platforms. Offerings include marketer and agency solutions, paid search, data and targeting offerings, the Microsoft Media Network, the Microsoft Advertising Exchange, Atlas, social media, mobile, publisher offerings, and premium brand display solutions. Van der Kooi is also accountable for the success of the combined Microsoft + Yahoo Search Alliance, and has executive oversight over the company’s expanding digital ecosystem partnership strategy.
Prior to taking over as leader of MSA BG, van der Kooi served as CFO and corporate vice president of Microsoft’s Online Services Division (OSD), where he was responsible for all financial matters for the group. Before that, he had stints as chief financial officer of Windows; general manager of finance and administration for the Sales, Marketing and Services Group in EMEA, based in Paris; and finance director for the Benelux countries. He joined Microsoft in 1999.
Before he joined Microsoft, van der Kooi was chief financial officer of IBC Vehicles Ltd, a subsidiary of General Motors Corporation, in Luton, United Kingdom. He held several other finance and business positions within GM’s European operations in Spain and the United Kingdom.
Van der Kooi holds a Master of Business Administration degree from the Instituto de Estudios Superiores de la Empresa (IESE) in Barcelona, Spain, and a Bachelor of Business Administration degree from Nyenrode University in The Netherlands. He is married and has three children. In his spare time, he enjoys running, soccer and music.
Gina Garrubbo is President and CEO of National Public Media (NPM), where she is committed to ensuring the continued growth of NPR and the public media system through the funding from corporate sponsors. Garrubbo has spent more than 20 years in traditional and digital media growing marketing and sales teams, launching brands and building companies. She was one of the builders of Women.com, one of the first websites for women, and BlogHer, which brought independent voices to millions of readers. Garrubbo built advertising sales teams for Oxygen Media, Discovery Communications and in syndicated television.
Krishan Bhatia
Executive Vice President, Business Operations & Strategy
Krishan Bhatia serves as EVP, Business Operations & Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships. Bhatia oversees the division’s product capabilities, technology platforms and operations as well as the strategy, insights, measurement and analytics functions — spanning its TV and digital portfolio.
Bhatia leads the company’s digital and advanced advertising offerings, under the Audience Studio umbrella, including NBCUniversal’s programmatic, addressable, linear optimization, and social advertising capabilities. He also manages the company’s advertising partnerships, including with Amazon, Apple, Comcast/FreeWheel, Google/YouTube, Hulu, Snap, Twitter, Verizon Media and Vox.
Bhatia took on his role at NBCUniversal after Comcast acquired the company in 2011 and initially led the integration of Comcast’s and NBCUniversal’s digital advertising businesses. He joined Comcast in 2005 as a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast through acquisitions and partnerships.
Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York, advising many of the world’s leading media and technology companies.
Bhatia serves as a board member of OpenAP, TrustX, Digital Content Next (DCN) and the Trustworthy Accountability Group (TAG).
Alysia Borsa is chief marketing and data officer at Meredith Corporation, a leading media company that reaches 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. In this role, Borsa leads corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all of Meredith’s 40+ national media channels.
Borsa is a seasoned marketing executive who has driven successful business development and marketing initiatives for various companies. She joined Meredith Digital in 2011 as vice president of product, which was a new role responsible for setting strategic direction and execution of key initiatives that differentiated and leveraged the company’s assets in the mobile and consumer data marketplaces.
Prior to joining Meredith, Borsa was head of partner integration and portfolio planning at Nokia, where she led the business development team charged with growing subscriptions and renewals. Borsa also held senior management roles at Comcast as a product marketing lead and Accenture as a strategy consultant in the tech and telecom markets.
Borsa is a graduate of Wilfrid Laurier University where she earned a Bachelor of Business degree. She also earned an MBA from the University of Western Ontario in Canada.
Rita Ferro was named President, Advertising Sales for The Walt Disney Company in February, 2017. Ms. Ferro had served as Executive Vice President of Media Sales and Marketing for Disney Channels Worldwide for nearly seven years. In appointing her to her new position, Disney consolidated all advertising sales functions and ad revenue-generating strategies for all of the company’s domestic entertainment, news, kids, digital and radio businesses under her. She also runs ad outreach for Disney’s online, mobile and social properties. The move put one person in charge of selling all the Disney entertainment-TV assets, as more advertisers insist upon being able to buy ads across a company’s various media properties, rather than having to negotiate separate deals for each of the various broadcast, cable, and digital outlets under a media conglomerate’s umbrella. Disney recently had different senior ad-sales executives for ABC, Freeform and Ferro’s portfolio. She reports to Bruce Rosenblum, newly appointed president of business operations.
“We are combining the unmatched power of the Disney-ABC portfolio of brands, franchises and shows to create a one-stop shop for our advertising clients,” Disney | ABC Television Group president Ben Sherwood said at the time of Ms. Ferro’s appointment. “This new, simplified structure will create innovative and targeted opportunities that showcase the quality and reach of our content. Rita has done a tremendous job developing unparalleled relationships with clients and marketers and building the best kids and family sales team in the media industry.”
With its move, Disney is building a structure mirroring that of rivals such as NBCUniversal, Time Warner’s Turner or 21st Century Fox, all of which have placed the majority of their media brands under the oversight of a single executive.
Jean-Philippe (JP) Maheu leads our global Agency Partnership and Brand Strategy teams. He joined Twitter through the acquisition of Bluefin Labs where he was the CEO of the leading SocialTV analytics company. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012.
Prior to Bluefin Labs, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended into the role of CEO for the last two years of his tenure, leading the vision, strategy and growth of the company. Following Razorfish, Maheu was the chief digital officer of Ogilvy & Mather, where he was responsible for digital growth and innovation across the company’s operating units. More recently, JP was the Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide, which is the largest agency within Publicis Groupe.
JP holds a MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. JP lives in NYC with his wife and two teenage children.
Kim Norris
Group Vice President, Digital & Advanced Advertising Sales
Kim Norris is a senior cable advertising and media executive with over 20 years of experience in general management leading sales, strategy and new ad technology products and data solutions for multiple cable operators. As Group Vice President, Digital & Advanced Advertising Sales, Kim is responsible for leading the sales teams in the Northeast and a robust enterprise wide digital business. An industry thought leader and innovator; Norris has established a record of success running both traditional media sales and incubating and deploying transformative new advertising products at the convergence of media, technology and data.
Prior to Joining Spectrum Reach, Norris was Chief Operating Officer for Viamedia and worked with the company’s 60 MVPD partners across the US on both traditional and OTT and mobile streaming and programmatic advertising monetization with local, regional and national advertisers in 70 DMA’s across the country. While at Viamedia, she successfully launched an addressable platform with Google Fiber in Kansas City and led the company’s programmatic TV platform placemedia.
Previously, Norris held senior sales and product roles at both Comcast and Cablevision. As EVP of Emerging Business & Data Analytics at Cablevision, Norris drove the advanced advertising product roadmap and commercial strategy for set top box data and addressable and interactive television advertising that established Cablevision as an advertising industry leader and innovator. At Comcast she was a Division Vice President for the Northeast television markets following Comcast’s acquisition of ATT Cable. Norris also served as the founding President of the DPAA (Digital Place-based Advertising Association) in the digital out-of-home advertising industry.
Norris has served on advisory committees for television and digital industry groups and several technology companies. Multichannel News and Women in Cable Telecommunications (WICT) named her a “Wonder Woman” in 2013. She is a Cynopsis 2016 ‘Top Women in Digital” and has been recognized by Cablefax as a “Top Woman in Cabletech” 2011-2016 and is a WICT Betsey Magness Fellow. In 2010, she received the “Most Significant Product or Platform” award from ITVT for leadership in interactive and multiplatform television.
Marian Pittman is Cox Media Group’s Executive Vice President. In this role, Marian oversees digital strategy, content and sales efforts for all of CMG’s newspapers, radio and TV platforms. Marian also is responsible for CMG’s Digital Content Desk, Fans First Media, as well as the Washington News Bureau and CMG’s Research division. Previously, she oversaw all content and marketing strategic decision making for CMG’s television markets as VP of News and Marketing.
Marian’s media career includes being station manager for CMG’s flagship WSB-TV, the leading local channel for television news serving the 55 counties in the Atlanta TV market. She oversaw news, programming, public affairs, and engineering. Additionally, during her WSB-TV career, she served as news director and oversaw the daily news operations and long-term planning for over 45 hours of news coverage each week. Under her leadership since July 2006, the station strengthened its dominant position as the news leader in North Georgia.
Marian’s other career highlights include serving as the assistant news director at CMG’s WFTV in Orlando. There, she played a significant role in WFTV’s award winning coverage of Hurricanes Charlie, Frances, and Jeanne. From 2000 through 2003, she was senior executive producer of news at WSB-TV and was chosen and participated in the Cox Executive Leadership Program. She started on the floor crew at CMG’s WSOC-TV in Charlotte, NC, followed by stints at WHIO-TV in Dayton, OH, WSB-TV in Atlanta, and WFTV in Orlando before returning to WSB-TV in July 2006.
Throughout her career, Marian has been honored with multiple individual and station Emmy awards from the National Academy of Television Arts and Sciences Southeast Chapter. In 2010 the station was awarded the prestigious Alfred I. duPontAward for journalistic excellence, the Edward R. Murrow award for overall excellence, as well as Best Newscast by the Georgia Association of Broadcasters. In 2008, Pittman was awarded Top 10 TV Managers of the Year by Television Week Magazine. In 2007 and 2008 under Marian’s leadership, WSB-TV was awarded Best Newscast, Best Staff Coverage and Pacemaker Award from the Georgia Associated Press Broadcasters Association numerous times. She also serves on the COX Fellowship Advisory Board to Emory and The FernbankMuseum of Natural History Corporate Council. She previously served on the Board of Directors for the ABC Affiliate Advisory Board, the Board of Directors for Hosea Feed the Hungry and Homeless and has been a member of the Radio Television News Directors Association since 2003. Marian earned a Bachelor of Science degree in communications from East Carolina University and currently resides in Atlanta, Ga. with her husband and daughter.
Stuart Ingis, Partner at Venable LLP, is nationally recognized as a leading attorney on privacy, marketing, advertising, eCommerce, and Internet law. He co-leads Venable’s privacy practice, which won the Chambers USA Award for Excellence for the top privacy practice and top advertising practice in the United States. He has also been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500 and ComputerWorld magazine.
Mr. Ingis regularly represents companies in the media, communications, Internet, information services, advertising, and retail industries before the US Congress and the Federal Trade Commission as well as before other federal and state agencies. He defends companies in investigations by the FTC and State Consumer Protection Authorities. He regularly counsels clients on privacy and marketing issues and practices. He conducts internal assessments of company practices and products, and works with companies to design and implement compliance systems and best practices. He has represented CEOs in testimony before Congressional Committees.
Mr. Ingis brings coalitions together and leads self-regulatory efforts in the eCommerce, online, privacy, and data security space. He serves as general and policy counsel to the Direct Marketing Association, Washington advertising and privacy counsel to the Interactive Advertising Bureau, and general and policy counsel to the Digital Advertising Alliance.
Rich LeFurgy has been a board member, advisor or investor in over 55 online advertising companies, drawing from over a 30 year career in advertising. LeFurgy was Founding Chairman of the IAB and sfBIG, a Venture Capitalist (WaldenVC), head of ad sales at Starwave (ESPN.com) and the Walt Disney Internet Group. Prior to Starwave, LeFurgy had a 17 year career at traditional ad agency NWAyer in New York, working on clients AT&T, Proctor & Gamble, Avon, Gillette and Dupont, among others.
He started online advertising business accelerator Archer in 2004, helping early stage online advertising companies reach takeoff velocity with strategic advisory services in fundraising, trade marketing and sales. LeFurgy received ad:tech’s Industry Achievement Award (2008), the IAB’s Lifetime Achievement Award (2004), was inducted into Advertising Age’s Interactive Hall of Fame (2000). He was recognized by USA Today as the “Johnny Appleseed of online advertising”.
LeFurgy has served on company boards as a director, including Blue Lithium and Associated Content (both sold to Yahoo!) and Web Clients (sold to ValueClick), and is currently on the board of Placecast. He has also provided advisory services to large and small online advertising companies (Google, AOL, Blue Lithium, Glam, and Placecast) and has personally invested in a number of promising online advertising startups, such as Klout, Ad Relevance (sold to Nielsen NetRatings), Grouper/Crackle (sold to Sony) and Blue Lithium (sold to Yahoo!), among others.
John was the Group Vice President of Finance for Time Warner Cable Media in New York, serving as the finance lead for TWC’s $1 billion advertising arm.
Prior to this role, John spent a year establishing TWC’s change management function as Group Vice President of Operational Effectiveness. John coordinated process improvement activities across the company. John previously spent six years as a leader in TWC’s Corporate Finance group, including three years heading up TWC’s investor relations support and competitive analysis activities as Vice President of Financial Analysis and Special projects, as well as three years in charge of TWC’s Corporate Financial Planning and Analysis team.
John’s broad media finance background includes four years at Cablevision, seven years at CBS and five years at NBC, all with progressive management responsibilities. John also spent three years as a mid-career management consultant at Booz Allen Hamilton, advising a variety of clients both inside and outside the media industry.
John holds a bachelor’s degree in Government from Harvard University, and an MBA from Columbia Business School. He and his wife Kristin have three children and live in Westport, CT.
Konrad Feldman, CEO, co-founded and launched Quantcast in 2006 along with Paul Sutter to transform the effectiveness of online advertising through the use of science and scalable computing. Prior to co-founding Quantcast, Feldman co-founded Searchspace (now Fortent) the leading provider of terrorist financing detection and anti-money laundering software for the world’s financial services industry. As CEO of Searchspace’s North American business, he established the business in the US and directed its rapid growth to become a market leader. Prior to Searchspace, Feldman was a Research Fellow in the Intelligent Systems Laboratory at University College London. Feldman holds a Bachelor of Science in Computer Science from University College, London.
Tom Fochetta is a highly-experienced business leader and media veteran with more than 20 years of digital advertising experience. He currently serves as Vice President of Samsung Ads, a leading provider of Advanced TV advertising solutions. Tom has a proven track record for spearheading high-impact sales teams at world-class media, commerce and hardware companies, including Google and Amazon.
Throughout Tom’s career, he’s displayed a knack for identifying opportunities to grow businesses and industries from the ground floor, helping to drive vision and momentum and building long-term sustainable growth. So when Tom joined Samsung Ads, he had a personal goal to take the playbook of his past successes and bring to life the monetization efforts of Samsung—who had yet to enter the advertising market. In Samsung Ads, he saw an opportunity to help shape a nascent industry, one that needed competent leadership, industry-wide standards and real solutions. Here was a unique opportunity to organize and create products within a changing landscape, centered around video.
As the founding executive of Samsung Ads (2015), Tom was tasked with establishing its global ad sales platform. Among his responsibilities, he leads the Americas’ ad sales, client solutions, and operations, and oversees the Company’s advertising platform across Samsung’s Smart TV and digital ecosystem. Tom reports up into Samsung’s Corporate Offices in South Korea and frequently travels to Seoul to inform Executive Leadership of Market Conditions and to seek further investment.
Armed with a deep understanding of viewership preferences and Smart TV usage, Samsung Ads is a leader in Advanced TV, bringing innovation to advertising and empowering more efficient and effective media strategies. Under Tom’s leadership, Samsung Ads has achieved significant year-over-year growth over the past five years. Through acquisitions, technology enhancements and the development of an end-to-end tech stack, Tom has opened up a new world of opportunities for the sales team and their clients. In fact, Tom championed the acquisition of AdGear and was part of the Deal Team from Samsung’s M&A arm to acquire the foundation of a fully owned and operated tech stack. Today, Samsung Ads works with Fortune 500 advertisers selling and servicing ads natively, across over-the-top (OTT)/Connected TV, display and mobile, leveraging its unique audience platform.
Prior to joining Samsung Ads, Tom was the Director of National Display Advertising Sales for Amazon, where he saw an opportunity to unlock a unique data source that had yet to be realized. During his six years at Amazon, Tom successfully established a robust and successful advertising program. He was a member of the founding leadership team that built and monetized Amazon’s display, video and native advertising business.
Before joining Amazon, Tom spent nearly six years at Google. As Head of Industry for the retail category, he managed a national sales organization focusing on new business development and customer management, seeing great success in his efforts to sell the company’s suite of online and offline advertising solutions, primarily to Fortune 500 clients.
Tom also served as Vice President of Sales at Google’s DoubleClick (today called Google Ad Manager), and was responsible for 75% of the total company profits from selling software and professional services.
Tom is an outspoken advocate for the Advanced TV industry. He has taken an active role with the Interactive Advertising Bureau (IAB), sitting on its Video Center Board of Directors, and participates in its Advanced TV Committee, along with many other industry associations. Tom frequently participates in industry conferences to help educate the industry on Connected TV and evangelize Samsung Ads’ platform.
Tom holds an MBA and a Bachelor of Science in Marketing and Management from St. John’s University. He lives on Long Island with his wife and two sons.
Rajeev Goel co-founded PubMatic in 2006, based on the belief that publishers are underserved from a technology and services perspective, and set out to build an automation software company focused on publishers. Under his leadership, the company has grown and matured into a major enterprise provider with more than 350 employees and 13 locations around the globe. The high pace of revenue and profit growth is fueled by Rajeev’s commitment to help publishers protect, monetize and manage their most valuable asset – the relationship between consumers, content and brands.
Rajeev is a serial entrepreneur who has raised more than $250 million in funding throughout his career.
Prior to PubMatic, he co-founded Chipshot.com, a leading online retailer of custom-built golf equipment, where he served as vice president of technology. At Chipshot, Rajeev also led product management and development, helping grow the company into a $30 million business. An experienced management consultant, he was also a principal at Diamond Management and Technology Consultants, an IT strategy consulting firm for Fortune 2000 clients, where he led teams on IT strategy engagements. In addition, Rajeev was a product marketing executive at SAP, where he was responsible for global go-to-market strategy for new products.
Rajeev served as a member of the Board of Directors of the Ad Council, a nonprofit organization and the largest producer of national public service campaigns in the U.S. He holds a master’s degree in computer science from the University of Pennsylvania and a bachelor’s degree in economics, political science and Spanish from the Johns Hopkins University.
Chris Guenther
Senior Vice President & Global Head of Programmatic
Chris Guenther is Senior Vice President, Global Head of Programmatic and GM of News IQ for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company’s global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States.
Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.
As President and Head of Products and Platforms of LiveRamp, Acxiom’s Connectivity Division, Anneka leads the product, engineering, marketing and general and administrative functions. Anneka is an early member of the LiveRamp team and most recently served as LiveRamp’s Chief Product Officer, overseeing product strategy and execution. During her seven-year tenure with the business, she has led successful efforts in a variety of disciplines, including marketing, recruiting, product management and software development. In 2016, Anneka was recognized as a Top 10 Digital Marketing Innovator by AdAge. She holds a Bachelor of Science degree in Mathematics and Computational Sciences from Stanford University and has completed the Executive Program at the Stanford University Graduate School of Business.
As CRO for IBM Watson Advertising, Jeremy Hlavacek is responsible for all global advertising sales efforts including premium direct sales, programmatic sales, agency partnerships and data partnerships. His teams work across Watson Advertising’s portfolio of media, data, and AI-powered technology solutions, which includes The Weather Company’s consumer platforms such as weather.com and The Weather Channel apps. Watson Advertising’s offerings help agencies and marketers improve decision-making and drive value across key facets of the marketing lifecycle – from media planning to targeting and activation to measurement and optimization.
Previously, Hlavacek was SVP, global automated monetization for The Weather Company. In that role, he oversaw all programmatic monetization efforts globally and the data partnerships team, which drives off-property data and inventory partnerships with platforms and other publishers. Hlavacek was promoted from vice president of programmatic, where he was responsible for all domestic programmatic sales efforts, platform relationships and programmatic operations. Under his leadership, the programmatic business grew 500% over a 3 year period to become one of the largest and most sophisticated sell side programmatic businesses in the industry. In 2017, AdExchanger ranked The Weather Company’s programmatic business as #2 in the industry among all publishers in media and broadcasting. Hlavacek joined Weather in early 2013 as vice president of operations and strategic partnerships for the company’s WEATHERfx division, where he oversaw technology partnerships and business operations to support the WEATHERfx business.
Prior to Weather, Hlavacek was vice president of strategy and business operations at Varick Media Management, where he helped to build one of the first programmatic trading desks on the agency side. He was responsible for strategic platform partnerships in the ad tech/real-time bidding ecosystem, as well as the business and financial operations of the company.
Hlavacek’s previous experience includes building out digital marketing and gaming experiences at LEGO Toys, directing advertising strategy and business development at Dotmenu (an online food ordering startup acquired by GrubHub/Seamless), and building out digital experiences for entertainment programming at CBS Television. On the agency side, Jeremy has held senior strategic roles at Ogilvy and Cadient Group, where he advised clients in healthcare, financial services and technology.
Hlavacek holds a master’s degree in business administration from Cornell University, a master’s degree in media and communication from the London School of Economics and Political Science, and a bachelor’s degree from the College of William and Mary.
As President, Steve Horowitz oversees all aspects of Ziff Davis including the five business units – Ziff Davis Tech & Commerce; IGN; Ookla; Ziff Davis B2B; and Ziff Davis International. Steve will continue to assist Everyday Health businesses in their development and strategy, and be a key member of the j2 corporate leadership team.
Horowitz was formerly Senior Vice President, General Manager at Bankrate Inc., the leading aggregator of personal finance and mortgage content. At Bankrate, he directed product and business strategy and spearheaded the portal’s transformation into one of the leading destinations that allowed consumers to research and purchase consumer financial products, ranging from mortgages to deposit products to credit cards.
Prior to Bankrate, Horowitz served as Vice President of e-commerce classifieds at AOL and held director positions in business and sales strategy for classifieds and local properties with Yahoo! and GeoCities. He also served as Associate Director of internet marketing for BMG Music Club (Bertelsmann), Director of Internet Venues at eDrive.com and as Online Publicist for Turner Entertainment Group at Turner Broadcasting Systems, Inc.
Horowitz received a Bachelor of Arts degree with a major in English from the State University of New York at Oswego.
Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.
Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.
Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.
Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.
Julie Jacobs is Executive Vice President & General Counsel of Verizon Media Inc., a global technology and digital media company with a dynamic house of brands that reach over one billion people around the world. Yahoo (Yahoo Mail, Yahoo.com, Yahoo Finance, Yahoo News and Yahoo Sports), AOL (AOL Mail and AOL.com), Huffington Post, TechCrunch, Tumblr, MAKERS, Ryot, Build Studios and Autoblog are among the brands in Verizon Media’s portfolio. The company, a subsidiary of Verizon, employs over 12,000 people across offices in 24 countries.
Julie has over two decades of experience in the global media technology industry. She is a proven leader who identifies strategic business priorities and effectively executes against them while promoting organizational culture and values and protecting consumer and company interests. In her current role, she led the integration of the Yahoo and AOL Legal Departments following the acquisition of Yahoo and is responsible for all Legal, Regulatory, Privacy and Compliance matters for Verizon Media.
Craig Kostelic
Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions
Craig Kostelic is chief business officer, revenue at Condé Nast, heading up all advertising sales across the Condé Nast portfolio.
Kostelic most recently served as the chief business officer of The Lifestyle Collection, including The Food Innovation Group (Bon Appétit and Epicurious), Architectural Digest, Condé Nast Traveler and SELF, overseeing all revenue and brand development for the collection of brands.
Previously, Kostelic served as head of revenue and head of digital for The Food Innovation Group. Under his sales and digital leadership, The Food Innovation Group hit record highs in terms of revenue, profitability and digital audience growth. Prior to his role at the Food Innovation Group, Kostelic also served as digital advertising director at Condé Nast Traveler, where he was responsible for all digital revenue streams and oversaw the launch of CNTraveler.com.
Before joining Conde Nast, Kostelic worked at Google where he was responsible for developing and managing national strategic sales for Mobile Display within the automotive vertical. Prior to Google, Craig held numerous sales and marketing roles at Microsoft and Johnson & Johnson.
Katie Kulik is Executive Vice President, Global Digital Sales at ViacomCBS.
Prior to becoming EVP, Global Digital Sales, Kulik was the Global Senior Vice President of Sales and Marketing for CBS Interactive’s Tech, Games, Lifestyle and Business groups. For the renowned brands CNET, GameSpot, Chow, Last.fm and others, Kulik leads global revenue and product marketing and directs agency and client media strategy and implementation. A veteran sales and marketing executive, Kulik is an expert in premium digital media and understands how to connect brands with customers anywhere.
In her role as Global Senior Vice President Kulik directed a worldwide team of more than 100 sales and product-marketing professionals dedicated to building major campaigns for brands across CBSi’s ecosystem of screens, from online to mobile and social platforms. Kulik has designed innovative marketing programs for nearly every major technology and CE brand, as well as major auto, CPG, and retail industries.
Kulik’s other expertise lies in change management, helping sales and marketing teams rapidly adjust to – and embrace – the ever-changing digital landscape and the resulting implications on consumer buying habits.
Prior to joining CBS Interactive she was in ad sales with the Motley Fool.
She earned a bachelors degree in Economics and Psychology from Lake Forest College and lives with her husband and daughters in Tiburon, CA.
Seth Ladetsky is senior vice president of Turner Digital Sports Ad Sales, managing sales efforts for Turner’s digital sports destinations, with a specific concentration on NBA, NCAA, Golf and NASCAR digital sales. He is based in New York and reports to Greg D’Alba, president of CNN Networks and Turner Digital Ad Sales.
In this role, Seth is responsible for managing Turner’s relationships and sales with key partners across the NBA, NCAA, PGA and NASCAR. With oversight for national sales in Atlanta, Detroit and New York, Ladetsky is charged with leading a team that sells integrated marketing solutions for advertisers online, within video-on-demand and mobile products while also engineering innovative licensing, marketing and promotional partnerships with advertisers. In 2013, Ladetsky played an integral role in launching the first execution of Turner’s sales and content agreement with Twitter to promote real-time highlights from live events and continues to monetize mobile inventory through the partnership with activations around NCAA Men’s Division I Basketball Tournament and NBA Playoffs, to date.
A Turner veteran of over 17 years, Seth began his career at Turner in CNN Ad Sales. In 2001, he transferred to the digital side of the business as an account executive and then sales manager for the Turner Sports Digital division. He held ascending positions until he was promoted to senior vice president in 2011, managing national sales for the NCAA digital business, including live streaming of the NCAA Division I Men’s Basketball tournament, March Madness Live. He had oversight of Turner’s digital sales teams based in New York responsible for selling all Turner Digital properties across sports, news and entertainment, including CNN.com, Funny Or Die, TBS.com, adultswim.com and others.
Seth’s extensive digital background provides unique insight to the evolution of the digital landscape and marketplace over the years, and he is an expert in the space.
Seth earned his Bachelor of Arts degree from the University of Pennsylvania, where he pursued a double major in International Relations and Communications. A native of Valley Stream, N.Y, Ladetsky now calls Milburn, N.J. home with his wife and three children.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
Ryan Mayward is the Global Head of Agency Development at Amazon. He and his team are responsible for building relationships with advertising agencies worldwide, including working with media agencies to enable self-service adoption of Amazon DSP.
Ryan joined Amazon in April 2012 from Simulmedia, where he was the Sr. Director of Ad Sales. Prior to Simulmedia he built the national programmatic sales team at NBCUniversal. He’s also held sales and business development roles at TACODA, Inc., before the AOL/Advertising.com acquisition.
Ryan holds a BA from Arizona State University and a JD from Brooklyn Law School. He lives in Brooklyn with his wife and two daughters.
Peter Naylor is Vice President of Americas at Snap, responsible for driving the growth of the company’s advertising business across the United States, Canada and Mexico. Previously, Peter served as SVP and Head of Advertising Sales at Hulu, where he worked for over six years. Prior to Hulu, Peter was EVP of Digital Media Sales for NBCUniversal (NBCU) where he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Before NBCU, Peter served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Prior to joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital. He serves on the Board of Directors for the IAB, the IRTS Foundation and the TD Foundation, an not-for-profit organization that provides aid to children of wounded warriors.
Penry Price is the Vice President for LinkedIn’s Marketing Solutions business. In this role he oversees the large global team responsible for building the strategic partnerships necessary to raise awareness of and drive revenue for the company and its customers. His deep knowledge and passion for the advertising ecosystem plays a significant role in the transformation of LinkedIn’s advertising business as it evolves into a content marketing platform for brands.
Penry joined LinkedIn from Dstillery (formerly Media6Degrees), where as President, he provided direction for the ad tech firm’s partnerships and managed day-to-day revenue and marketing operations. Prior to his tenure at Dstillery, he held many top sales positions at Google. There, he led the North American Sales and Account Management teams before leading business strategy and global partnerships with advertising agencies — a part of Google’s business that represented 30% of its global revenue. He ended his seven-year tenure at Google as Vice President of Global Agency Sales and Partnerships.
Penry spent his early career in a variety of sales and sales management roles at Wenner Media and Hachette Filipacchi.
Penry holds a Bachelor of Arts from Hobart College. In 2008, he was named to the AAF Advertising Hall of Achievement, which includes people who have demonstrated great leadership in the industry. He is a member of the Board of Directors of Church & Dwight (NYSE:CHD) and the Board of Directors of Dstillery. He is also on the Board of Advisors of Outward Bound USA, and sits on the Board of Governors of dmg Media.
Prabhakar Raghavan is a Senior Vice President at Google, and oversees Google’s Advertising and Commerce products, including search, display and video advertising, analytics, shopping, payments, and travel. In addition, he is responsible for infrastructure teams that provide much of the software backbone for search, ads and other groups.
Previously, he served as Vice President of Google Apps, Google Cloud, overseeing engineering, products and user experience. Under his leadership, the Apps business expanded from a set of consumer apps to an enterprise solution that is a major contributor to Google’s Cloud business. He also grew both Gmail and Drive past 1 billion MAUs and introduced a number of machine intelligence features in G Suite, including Smart Reply, Smart Compose, Drive Quick Access — each leading to measurable improvements in user experience.
Prior to joining Google, Prabhakar founded and led Yahoo! Labs where he was responsible for search and ad ranking, as well as ad marketplace design, and later served as the company’s Chief Strategy Officer. He also served as CTO at Verity, and held various positions over the course of 14 years at IBM with a focus on algorithms, data mining and machine learning.
Prabhakar holds a Ph.D. from U.C. Berkeley in Electrical Engineering and Computer Science and a Bachelor of Technology from the Indian Institute of Technology, Madras. His research background spans algorithms, web search and databases. He is the co-author of two widely-used graduate texts on algorithms and on search: Randomized Algorithms and Introduction to Information Retrieval; a member of the National Academy of Engineering, a Fellow of the ACM and IEEE; and was a Consulting Professor of Computer Science at Stanford University. In 2009, he was awarded a Laurea honoris causa from the University of Bologna. He has served as editor in chief for the Journal of the ACM, has published over 100 papers in various fields and holds 20 issued patents, including several on link analysis for web search.
Gretchen Saegh-Fleming is the Chief Marketing Officer of L’Oréal USA, a position she was appointed to
in 2018.
As Chief Marketing Officer, Gretchen is responsible for the entire marketing function of L’Oréal USA
including driving new marketing models, digital innovations and strategic partnerships across the
company’s portfolio of more than 30 iconic brands.
Prior to her current role, Gretchen served as a Senior Vice President of Digital and Marketing for L’Oréal
USA’s Luxe division where she led the direct-to-consumer business for luxury brands like Yves Saint
Laurent Beauté, Giorgio Armani Beauty & Fragrance, Urban Decay, IT Cosmetics and Clarisonic.
Gretchen joined L’Oréal USA in 2012 as a Vice President of e-commerce and digital innovation within the
Luxe division where she launched an omnichannel ecommerce strategy to engage and retain customers
and drove the digital transformation of the brands within the portfolio.
Before joining L’Oréal, Gretchen held various leadership roles at startups and at General Electric, where
she launched GE’s digital “ecomagination” brand campaign and website in China and led a digital
rebranding efforts for GE Healthcare.
Gretchen holds a master’s degree in business administration from Boston College and a bachelor’s
degree from Dartmouth College.
Dave Spector is the Co-Founder/Co-CEO of ThirdLove, the fastest growing and most disruptive brand in the lingerie industry. Dave has always been an entrepreneur, starting his first company in college and another during business school. Prior to founding ThirdLove, he focused on consumer internet, e-commerce, and analytics investing as a Partner at Sequoia Capital. One investment, in Stella & Dot, got him particularly interested in female-focused e-commerce. Before Sequoia, Dave was at IBM and Google, where he helped lead Google’s first efforts in commerce with the launch of Google Checkout, Product Search, and Google Analytics. Outside of ThirdLove, he’s an angel investor in two dozen companies and an advisor to others.
Dave has been recognized as: National Retail Federation Disruptors, Goldman Sachs’ 100 Most Intriguing Entrepreneurs and EY Entrepreneur of the Year in Northern California. Dave’s also a certified pilot and enjoys competing in triathlons.
Nada Stirratt
Vice President, North America, Global Business Group
Nada C. Stirratt is the Vice President, North America, Global Business Group for Facebook. Prior to Facebook, Nada served as the Chief Executive Officer of Verve Wireless, Inc., a provider of SaS-location-based mobile advertising solutions for retail, auto, CPG, restaurants, and other drive-to-retail brand advertisers.
Nada also previously served as Chief Revenue Officer and Executive Vice President for Acxiom, the data-mining and analytics company. In this role, Nada led all of the client-facing areas of the business, including field, account management, and consulting across the globe.
Stirratt came to Acxiom with a proven track record of delivering transformational business results. Prior to Acxiom, she served as Chief Revenue Officer at MySpace, where she led global sales, strategy and advertising operations. Previously, Nada served as Executive Vice President of digital advertising at MTV Networks, where she successfully led the company’s aggressive expansion into the digital advertising arena across all properties, overseeing advertising sales, strategy and operations.
Earlier in her career, Nada was senior vice president and general manager of advertising sales at Advertising.com and also held senior positions with some of the world’s most well-known brands, including AOL, Moviefone, Hearst Publications and Condé Nast. Stirratt holds a bachelor’s degree in advertising from the University of Illinois. She is based in New York City.
Sebastian Tomich was named Global Head of Advertising, Marketing Solutions at The New York Times in November 2017. In this role, he guides the strategy and revenue generation of the entire advertising team across media, partnerships and services, including T Brand Studio, ad innovation, marketing solutions and sales.
Previously, Tomich was senior vice president of Advertising and Innovation, starting in April 2015. In that role he led The Times’s branded content business and studio, overseeing Hello Society and Fake Love—the two agencies the Times Company acquired in 2016—and steered the company’s advertising innovation efforts.
Tomich was previously vice president of advertising where he led the launch and rapid expansion of T Brand Studio, The Times’s commercial content studio. He also managed sales teams across multiple categories.
Before joining The Times, Tomich was the director of East Coast advertising at Forbes Media. In this position he led the company’s largest regions advertising sales and business development efforts with their new native advertising platform, BrandVoice. During his tenure at Forbes, Mr. Tomich held a number of positions, including Regional Sales Manager and National Digital Director.
In 2017 he was named an Ad Age “40 Under 40” and in 2014 he was named to Ad Age’s “Creative 50.”
John Trimble serves as the Chief Revenue Officer of Pandora where he is responsible for all advertising revenue, strategic sales marketing and advertising operations. Pandora’s diverse revenue streams tap display, mobile, audio that reach consumers on their computers, mobile phones and consumer electronic devices. Pandora advertising offerings utilize the super-specific aspects of internet radio: a medium that enables advertisers to reach any type of consumer, anytime, anywhere – based on a multitude of quantifiable data.
Previous to Pandora, John was the EVP of sales at Glam Media where he helped guide their revenue and product expansion. Before that, John was part of the executive team tasked by News Corp. to develop and execute the creation of Fox Interactive Media where he was part of the acquisition team that brought MySpace.com and IGN.com into the Fox Interactive Media fold. He was also responsible for building out all ad marketing and operational functions while overseeing branded sales for MySpace, IGN, Fox Sports.com and American Idol.com. John has balanced his digital career with quality brands, in the role of Director of Sales for Sports Illustrated.com and with innovative starts ups in his position as Vice President of Sales with Phase2 Media.
John received his BA from St. Lawrence University. When he is not on the road looking for ad partners, he is evolving his station list to keep relevant with his family of four children. His current Pandora line-up features the Counting Crows, the Dropkick Murphy’s, Kanye West, U2 and Jack Johnson.
Julie Van Ullen is the Managing Director for US and Canada for Rakuten Marketing. In her role, Julie is responsible for overseeing the commercial organization selling and supporting the holistic suite of Rakuten Marketing’s affiliate and performance marketing solutions for Brands, Agencies, and Publishers. Additionally, Julie drives the strategy and vision related to all aspects of go-to-market for Rakuten’s Affiliate+ (data, prospecting, retargeting, social, search) offerings. Prior to joining Rakuten Marketing, Julie was the Vice President of Digital, for FreeWheel. In her role, she served as digital segment GM to oversee product vision, client acquisition, and overall go-to-market strategy for FreeWheel’s suite of video ad serving and monetization solutions. Before FreeWheel, Julie served as Vice President of Publisher Solutions at premium ad exchange, OpenX, overseeing the Sales function for the East Coast and before that as Vice President of Member Services at the IAB where she was responsible for attracting new members and developing a portfolio of opportunities and initiatives to keep current members engaged. As a part of serving IAB’s membership, Julie oversaw IAB’s elite Committees and Councils, charged with putting industry best practices and thought leadership into the marketplace. Those focal areas included Native, Programmatic, Digital Video, AdvancedTV, Digital Audio, Social Media, and Gaming.
Prior to making her transition to the digital space, Julie was an Editor at The Taunton Press in the books division of Fine Woodworking and Fine Homebuilding and still enjoys furniture-making in her free time. When not on the job, ex-opera singer Julie sings with the classic rock cover band.
Deborah Wahl was appointed General Motors Global Chief Marketing Officer (CMO) on Sept. 1, 2019. She previously served as the Global CMO of Cadillac, where she guided the directional shift of the brands’ look and feel – with bright visuals and heavy hitting anthems. She also took the brand to new places like ComplexCon, the PGA, and launched aggressive campaigns to bring customers to showrooms, like XT4 – 4TX. Rooted firmly in the school of performance marketing, she always drives her teams to use data to change how they seek and engage with consumers. Prior to joining General Motors, Deborah served as the Senior Vice President and CMO for McDonald’s from 2014 to 2017, where she played a key role in the brand’s turnaround. In addition to McDonald’s, Deborah has held a number of CMO and Vice President positions, including at PulteGroup , Chrysler and Lexus. Deborah earned a bachelor’s degree in Economics from Wellesley College and an MBA from The Wharton School. She also has a master’s degree from The Lauder Institute, University of Pennsylvania. Forbes named her to its Most Influential CMO list in 2018 and 2019, and she was recognized as one of 2019 AdWeek 50 Marketing and Tech Execs. Deborah is an active business leader who serves on the boards of Groupon, Mediaocean and The Mobile Marketing Association (MMA), as well as on the Board of Trustees of Cranbrook Educational Community.
MediaMath’s CEO Joe Zawadzki has spent his career redefining the marketing and advertising industries through software and data sciences. He has created and scaled companies with a combined $2B in market value, personally invested in a range of start-ups and is sought after for his vision on the future of technology.
Throughout his career representing marketers at top-tier agencies and Fortune 500 companies such as AOL, American Express, IAC, Verizon and Vonage, Joe has focused on the integration of media, data and data sciences, in software. That reached its peak with the founding of MediaMath in 2007, a company credited with starting the programmatic revolution with the first demand-side platform. MediaMath’s offering, centered around the TerminalOne software, powers the marketing practice of more than 3,500 brands worldwide.
Prior to MediaMath, Joe was Founder, President and Chairman of Poindexter Systems / [x+1] a pure-play marketing optimization enterprise, where he helped found and incubate Right Media, which sold to Yahoo! in 2007. He has been an active champion of digital media and the broader NYC startup ecosystem, having made investments in over 50 companies including 33Across, Accordant, AppNexus, CreditKarma, DataMinr, Electronifi, Integral Ad Science, Namely, Optoro, Sourcepoint, and Vistar Media.
Joe serves on the Executive Committee and Board of the Direct Marketing Association, an almost century-old trade association focused on serving the interests of consumers and brands through data-driven marketing, and of Hope for Vision, an organization dedicated to raising money for the development of treatments and cures for blinding diseases, with particular focus on retinal degenerative diseases.
He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack.
Miranda Dimopoulos is the Regional CEO of the IAB SEA+India, a not-for-profit association that elevates the digital industry locally, regionally and globally.
Under her leadership, the membership has grown more than twelvefold in the last five years. An economist and expert on Asia, Miranda is a sought-after public speaker and commentator internationally on the insights and opportunities to grow investment in this diverse region. She has served as a Singapore Government Board Member for Critical Infocomm Technology since 2016, is an official advisor to the Indonesia, Thailand and India Governments and launched the 2018 partnership with the Economic Development Board (EDB) and Workforce Singapore (WSG) for a 2 year programme developing Programmatic talent.
Miranda was one of Campaign APAC’s 40 under 40 2016, CMO Asia and World Brand Congress Top 50 Leaders in Asia 2016, Campaign APAC Women to Watch (Agents of Change) 2016, the only person from APAC on the The Drum New Years Global Honours List 2017, World Women’s Congress Super Influencer 2017 (Top 10 Global Leaders) and Business Top Leader APAC 2018.
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend has an M. Phil. in European policy from the law faculty of the University of Edinburgh.
Stuart Ingis, Partner at Venable LLP, is nationally recognized as a leading attorney on privacy, marketing, advertising, eCommerce, and Internet law. He co-leads Venable’s privacy practice, which won the Chambers USA Award for Excellence for the top privacy practice and top advertising practice in the United States. He has also been repeatedly listed in the first tier of privacy attorneys in Chambers USA, Legal 500 and ComputerWorld magazine.
Mr. Ingis regularly represents companies in the media, communications, Internet, information services, advertising, and retail industries before the US Congress and the Federal Trade Commission as well as before other federal and state agencies. He defends companies in investigations by the FTC and State Consumer Protection Authorities. He regularly counsels clients on privacy and marketing issues and practices. He conducts internal assessments of company practices and products, and works with companies to design and implement compliance systems and best practices. He has represented CEOs in testimony before Congressional Committees.
Mr. Ingis brings coalitions together and leads self-regulatory efforts in the eCommerce, online, privacy, and data security space. He serves as general and policy counsel to the Direct Marketing Association, Washington advertising and privacy counsel to the Interactive Advertising Bureau, and general and policy counsel to the Digital Advertising Alliance.
Rich LeFurgy has been a board member, advisor or investor in over 55 online advertising companies, drawing from over a 30 year career in advertising. LeFurgy was Founding Chairman of the IAB and sfBIG, a Venture Capitalist (WaldenVC), head of ad sales at Starwave (ESPN.com) and the Walt Disney Internet Group. Prior to Starwave, LeFurgy had a 17 year career at traditional ad agency NWAyer in New York, working on clients AT&T, Proctor & Gamble, Avon, Gillette and Dupont, among others.
He started online advertising business accelerator Archer in 2004, helping early stage online advertising companies reach takeoff velocity with strategic advisory services in fundraising, trade marketing and sales. LeFurgy received ad:tech’s Industry Achievement Award (2008), the IAB’s Lifetime Achievement Award (2004), was inducted into Advertising Age’s Interactive Hall of Fame (2000). He was recognized by USA Today as the “Johnny Appleseed of online advertising”.
LeFurgy has served on company boards as a director, including Blue Lithium and Associated Content (both sold to Yahoo!) and Web Clients (sold to ValueClick), and is currently on the board of Placecast. He has also provided advisory services to large and small online advertising companies (Google, AOL, Blue Lithium, Glam, and Placecast) and has personally invested in a number of promising online advertising startups, such as Klout, Ad Relevance (sold to Nielsen NetRatings), Grouper/Crackle (sold to Sony) and Blue Lithium (sold to Yahoo!), among others.
John was the Group Vice President of Finance for Time Warner Cable Media in New York, serving as the finance lead for TWC’s $1 billion advertising arm.
Prior to this role, John spent a year establishing TWC’s change management function as Group Vice President of Operational Effectiveness. John coordinated process improvement activities across the company. John previously spent six years as a leader in TWC’s Corporate Finance group, including three years heading up TWC’s investor relations support and competitive analysis activities as Vice President of Financial Analysis and Special projects, as well as three years in charge of TWC’s Corporate Financial Planning and Analysis team.
John’s broad media finance background includes four years at Cablevision, seven years at CBS and five years at NBC, all with progressive management responsibilities. John also spent three years as a mid-career management consultant at Booz Allen Hamilton, advising a variety of clients both inside and outside the media industry.
John holds a bachelor’s degree in Government from Harvard University, and an MBA from Columbia Business School. He and his wife Kristin have three children and live in Westport, CT.
Innately driven to push boundaries and challenge the status quo, David currently leads a consulting practice for companies looking to capitalize on the digital transformation sweeping the industry.
Prior to starting his own consultancy, David worked at IPG for over 20 years in a variety of leadership roles. Most recently, David ran MAGNA’s North America business driving investment, intelligence and innovation in his role as President. David also led Global Partnerships for MAGNA and has helped set the overall vision and remit for the organization.
David had been with IPG Mediabrands since 2001, when he launched the digital practice at UM as Interactive Media Director. A year later, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the agency. In 2006, David was named U.S. Director of Digital Communications. He was promoted in 2011 to Global Digital Officer, and then elevated in 2013 to Chief Investment Officer.
David has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” and an “Online All-Star” by Media Magazine.
David served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee from 2009-2012. In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the social, emotional and cognitive skills of vulnerable children in New York City.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he can talk for hours about the latest in high-tech gear.
Randall served as CEO of the Interactive Advertising Bureau between 2007 and 2020. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.
Dennis Buchheim is President of the IAB Tech Lab, overseeing product, engineering, membership, and operations teams for the digital advertising industry’s global technical standards-setting organization. Prior to Tech Lab, Dennis was SVP of Data & Ad Effectiveness for IAB, after 12 years leading advertising technology product teams at Microsoft and Yahoo. Earlier in his career, Dennis worked for Apple, Oracle, and two startups, including one he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.
A “net vet” with 20+ years of driving meaningful revenue through insights into action consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). Adept at building successful sales teams, developing go-to-market sales strategies and gaining consensus across company divisions. Experience includes mobile, tech (DSP, PMP, Exchange) and data driven solutions, social media and word of mouth marketing, Website development and design, online media and marketing and cross-platform media experience (TV, Radio and live-event). A passionate leader and relationship builder who is committed to exceeding goals and expectations for clients, her team and company.
Dave Grimaldi is Executive Vice President for Public Policy at IAB, and is based out of the Washington, D.C. office. He leads the the IAB policy team, which advocates on behalf of IAB member companies before Congress, federal agencies, and involves direct lobbying, political fundraising, issue campaigns, and policy development.
Dave joined IAB from Pandora Media, where he directed the company’s public affairs strategy and opened its Washington, D.C. office. Dave worked to craft Pandora’s policy messaging toward political and national media, while cultivating and strengthening relationships with a broad network of journalists, third party validators, and other music industry and technology representatives.
Prior to Pandora, Dave served as Chief of Staff to FCC Commissioner Mignon Clyburn, serving as the Commissioner’s advisor on all matters. Dave prepared Commissioner Clyburn for congressional oversight hearings, the review of proposed mergers and various FCC rulemakings, and helped guide the office through Clyburn’s tenure as Acting FCC Chairwoman.
Before the FCC, Dave served as Senior Counsel to House Majority Whip James E. Clyburn of the U.S. House of Representatives. He advised the Whip in a variety of capacities, from policy positions to floor strategy, and coordinated with the House’s committees and other Leadership offices to prepare legislation for consideration by the full House.
Before joining the Whip’s office, Dave was a Principal at The Raben Group, where he advised corporate clients on issues relating to intellectual property, financial services, and telecommunications.
Dave earned his BA in English at Loyola Marymount University in Los Angeles, followed by a J.D. at Catholic University Law School.
Brad Berens has enjoyed a wide-ranging career with powerful storytelling as an organizing theme. As Editor in Chief of the Interactive Advertising Bureau (IAB), Berens oversees all thought leadership, research, and event programming. He is also a Strategic Advisor and Senior Research Fellow at the Center for the Digital Future at USC Annenberg, where he was formerly Chief Strategy Officer. Berens is a trusted advisor to a variety of companies, from a venture capital firm focused on artificial intelligence to a startup trying to eradicate media bias, among others. A futurist, he works with companies all over the world and also gives regular domestic and global keynote addresses. Earlier in his career, he had a long tenure as the Global Chief Content Officer at dmg events, having started as the Editor in Chief at iMedia Communications before dmg acquired iMedia. Still earlier, he was Managing Editor at EarthLink the ISP, worked in startups at the dawn of the digital age, and was a Hollywood story analyst for companies like DreamWorks, Mirage, New Regency, and Scott Free. Berens began his career as an award-winning teacher of Shakespeare and writing at U.C. Berkeley. Keeping his hand in, he is presently writing The Shakespeare Strategy, a book about Shakespeare as a business genius. Follow him on Twitter as @bradberens, learn more about him at www.bradberens.com, and read his novel, Redcrosse, a near-future dystopia.
Jeanie Carstensen is the Senior Vice President, Finance and Operations of Finance and Operations. She joined the IAB in October 2015 with 20+ years experience in the media and entertainment industries. Most recently she was with Comcast/NBCUniversal as a strategic finance and administration leader supporting the Cable Ad Sales Division. Prior to that she held finance leadership roles at Viacom/MTV Networks in New York and MTV Europe in London, England.
Jeanie holds a BA in Finance from Iona College, is an avid traveler, and volunteers with Monday Night Hospitality serving restaurant style meals to those in need.
Craig Coleman joins IAB with over 15 years of expertise developing marketing programs, messaging, and positioning strategies for IAB member brands such as USA TODAY, NBCUniversal, and MTV. He is excited to raise the profile of the IAB brand and positioning IAB as the industry thought leader in media and marketing.
Most recently, Coleman was VP, Client Solutions and Product Marketing for Gannett Digital and USA TODAY where he led digital product marketing and client solutions. Under his leadership, USA TODAY launched the award winning Gravity unit and introduced digital partnerships in virtual reality (VR) and augmented reality (AR).
In previous roles, Coleman served as Vice President, Marketing for Screenvision where he launched a new branded content offering combining media, movie studio and partner assets. While at NBCUniversal, he was brand manager of the lifestyle brands Green is Universal, Healthy at NBCU and Hispanics at NBCU and oversaw the development and implementation of integrated ad sales marketing programs for advertisers across NBCUniversal’s portfolio including the first-ever movie studio program with Sony. Prior to joining NBCUniversal in 2010, Coleman directed all marketing and communications for the fastest growing kid’s network, Nicktoons Network. Coleman also co-produced the Nicktoons Network Animation Festival driving festival submissions and partnerships with LEGO, Addicting Games and mtvU making it the largest animation festival in North America.
Coleman earned a Bachelor’s degree from University of Connecticut, and currently resides in CT with his wife, Evan, and daughter, Bennett.
Michael Hahn is Senior Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, antitrust compliance, intellectual property rights issues, and general corporate and contractual matters. Michael is also responsible for serving as an advocate for the industry on common legal issues affecting member companies.
Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation, as well as direct lawsuits involving competitor conduct, distributional restraints, monopolization, and price discrimination claims. Michael also has significant experience litigating other complex commercial claims.
Michael serves as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.
Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.
While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.
A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”
Rick has significant experience across all sides of the marketing ecosystem including brand management, agency, media, digital, ad tech, data, analytics, and attribution. He started his career working on blue chip brands for several major NY ad agencies and then transitioned to the brand side at L’Oreal. After a successful stint launching and managing haircare brands, Rick took on a role running sales for Next Generation Radio, an industry association charged with generating new on-air and digital revenue. In nine years, NGR generated over $125M in new sales to the industry. After leaving NGR, Rick ran the NY Sales office for Alloy, helping to launch the largest teen ad network. Rick has also run sales teams at Music Mogul (a music start-up), Interactive One (a multi-cultural publisher), Specific Media/Viant (the largest ad network) and inPowered (a native platform). Most recently, Rick has been with Conversant, the identity platform and digital arm of Epsilon. In this role, Rick has been the lead revenue generator for Conversant’s emerging Restaurant segment.
Lucia’ Cameron is the Vice President of Human Resources. She joins IAB with over 20+ years of experience in Human Resources, supporting various industries and companies. Previously, she was the head of Human Resources for VillageCare, a healthcare not for profit organization.
Lucia’ has held senior level Human Resources and training roles at a number of global and domestic institutions, including Carver Federal Savings Bank, Credit Suisse, Edelman Public Relations, Colgate Palmolive, and AOL Time Warner.
Prior to her HR experience, Lucia’ was a practicing licensed psychotherapist for over 10 years. Lucia’ serves on the Board for the Boys and Girls Club of Harlem.
She received a Masters of Social Work from New York University School of Social Work and her B.A. from the State University of New York at Stony Brook.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Alex Propes is the Director of Public Policy at the Interactive Advertising Bureau, based out of its Washington D.C. office. He is responsible for coordinating policy initiatives and representing IAB policy positions to the federal government. Prior to joining IAB, Alex served as the Policy Manager at the European-American Business Council, where he managed government affairs activities related to cloud computing, privacy, and telecommunications. Alex has experience managing online marketing campaigns. He holds a bachelor’s degree in economics.
Orchid Richardson
Vice President & Managing Director, Programmatic+Data Center of Excellence
Orchid Richardson serves as the newly appointed Vice President and Managing Director, Programmatic+Data Center of Excellence. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.
Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.
Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.
Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.
Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.
She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.
A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.
Phone: 2123804740
Zoe Soon
Vice President, Consumer Experience Center of Excellence
Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.
I have 20 years experience in accounting and administration. Before joining IAB, I started my career as a Client Associate at Chase Manhattan Bank in Global Trading. I then moved on from Chase and started working at Bank of New York as a Financial Analyst in Investment Management. I decided I wanted to try a little something different and started working at Long Island University as a Executive Assistant. I enjoyed it and it definitely was too easy so I went back to accounting. I started working at Major Food Group (Carbone, Sadelles, The Grill, and Lobster Club to name a few) a very well known Hospitality Group as a Staff Accountant.
I love traveling with my two amazing daughters Tatiana and Tiana along with my significant other. I enjoy watching Football and I am a huge fan of the Philadelphia Eagles. When I visit my country Belize I volunteer at the Orphanage Child Care Program.
I am a alumni of Berkeley College where I received my degree in Accounting. I am a member of the National Black Accountants Association.
Joe maintains IAB.com, markets Learning & Development programs, and assists with Mobile Marketing Center of Excellence and Digital Video Center of Excellence initiatives. Joe is an alumnus of the University of North Carolina at Chapel Hill where he graduated with degrees in Business Administration and Media and Journalism.
Matt has worked in digital media for over 12 years with stops at companies like [email protected], CBS Interactive, and Undertone. He currently lives in Park Slope, Brooklyn with his wife (who is also in the industry) and 4-year-old son.
Ranjeeta joined IAB as the Director of Account Management, L&C in May of 2018. She serves as a lead within IAB’s industry education team to provide optimal experience and insights for all members and partners participating in all IAB Certification and Learning programs. Her skill sets are strategy and execution in developing new opportunities with an ability to identify strong industry trends.
Previously, Ranjeeta started her Digital Media career at YP.com as the Director of Sales, as part of their Go-To-Market Strategy. Ranjeeta’s team was responsible for the growth and retention of YP’s B2B customer base.
Ranjeeta is a graduate of Fordham Gabelli School of Business. She earned her MBA focusing on International Business, where she also studied in Istanbul and Beijing. She received her undergraduate degree in Mathematics/Computer Science from SUNY Purchase. She is a travel enthusiast, a strong supporter of pet adoption, and firm believer in environmental health.
Loretta Bain is an experienced and detailed Executive Assistant who has supported various C-Level Executives at American International Group Inc., The Guardian Life Insurance Co., Goldman Sachs, Merrill Lynch, to name a few.
Loretta is extremely excited and pleased in her newly appointed role as Executive Assistant supporting IAB – Center of Excellence, Editor-in-Chief.
Her core belief is “there’s not a problem . . . there’s only a solution”! –
Chris Bruderle brings over 20 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.
Most recently, Chris was VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio.
Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.
Chris earned a Bachelor’s of Arts in English and Communications from Fairfield University in Fairfield, Connecticut.
Cameron is a pioneer of the digital media industry having worked at iconic industry brands like Yahoo!, News Corp, and Twitter.
For the last 20 years, his career has spanned across sales, strategic partnerships, business development, and sales management roles with a consultative approach that’s delivered trusted and value-driven partnerships.
His industry experience runs across Digital Display, Video/OTT, Social, DOOH, Programmatic, and SaaS. Most recently, Cameron has focused his work around deterministic, people-based, activation’s and omni-channel attribution initiatives with the purpose of providing incremental revenue and scaling wanted business impact.
A passionate industry professional and relationship builder who is committed to exceeding goals and expectations for partners, his team and company.
Alex joined Tech Lab in early 2020 after 7 years at Xandr (formerly AppNexus) where he lead multiple product and engineering groups to deliver a broad range of successful ad tech products. Alex stood up Xandr’s Privacy product and engineering capability in 2018 and since realized digital privacy is the area of advertising where he can make the most impact to the industry and consumers. Alex believes Tech Lab–with its global reach, technology focus, diverse membership and trade group relationships–is uniquely positioned as a place where he can leave a positive lasting mark on privacy.
Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence. He leads IAB projects within its automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate some of the most pressing opportunities and challenges within these verticals. By developing best practices, research, white papers, and thought leadership in collaboration with IAB members, Ben helps improve and facilitate digital media buying and selling via automated tools, software and data.
Prior to joining the IAB, Ben was Associate Director, Digital Trading at GroupM where he oversaw programmatic strategy, measurement / optimization, ad operations, and private marketplace relationships across Nestlé 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.
Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Brooklyn, NY.
Preethi is a Salesforce admin and developer who brings optimal and industry standard design solutions in all stages of BRDs, design, development, execution and deployment for Salesforce applications. With certifications such as Salesforce Admin 201, she has performed Salesforce implementation and customizations for various applications with customer-facing websites interacting with Salesforce. She also extends her skillsets into user interface, learning Angular and typescript frameworks to create client facing applications using APIs provided by Salesforce and other frameworks.
When not programming, she’s painting, doing arts & crafts, singing and dancing to Indian classical music, and designing clothes.
Meredith Green is an experienced analytics professional who loves data-driven storytelling, bringing to life the meaning (the “why”) behind consumer behavior. She has spent the majority of her career agency-side, holding positions across digital planning and analytics and has a strong passion for cross-functional learning. Meredith holds bachelor’s degrees in Psychology and Italian Studies from Emory University and loves to travel, eat (is a big foodie!), and spend time with family and friends.
Nicole joins the IAB as Senior Manager in the Member Services department. In this role she strategically engages and recruits IAB membership through the creation of our many offerings and events. Nicole draws from her wealth of industry experience both on the buy side, having worked for Saatchi and Saatchi, and on the sell side at Oddcast and Westwood One. Her natural curiosity and desire to learn the industry also landed her experience client side, working as a Marketing Manager for Emblem Health. Nicole graduated from Fordham University with a BA in Communications & Media Studies, as well as a business degree. Her latest curiosity is travel, and when not working she tries to discover as many new places as possible.
Eric John
Senior Director, Digital Video Center of Excellence
Eric John leads IAB’s Video Center of Excellence, a dedicated unit within the IAB whose mission is to simplify the video supply chain, providing best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video. Eric drives the center’s efforts in the development of market-making research, industry standards and best practices and buyer/seller terms and conditions. Before joining the IAB, Eric led digital services and strategy at the Alliance for Audited Media and the MPA. Eric also served as global director of publisher marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, Loreal and Nikon. Eric began his career in internet advertising at DoubleClick (Google) where he served in business and product development within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click “Spotlight” measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program. Read articles by Eric John.
Deleela Jones was most recently head of B2B marketing at Live Nation Entertainment where she was responsible for building Live Nation’s value proposition to advertisers and promoting the brand’s thought-leadership.
Prior to joining Live Nation, Deleela was Senior Director of Industry & Agency Marketing at Pandora Media where she led strategy, planning and execution of Pandora’s high impact industry events and agency programs.
Throughout her professional career, Deleela has held marketing leadership positions at some of the biggest media brands in the world, including USA TODAY/Gannett, Yahoo! and Univision Communications. She is known for helping to drive revenue for high-performing sales organizations and the ability to forge strategic partnerships.
Deleela earned an M.B.A. in marketing from Baruch College in NYC and a Bachelor of Arts with Distinction in telecommunications from Penn State University.
Stacey Lyons is the Executive Assistant to the CEO and COO. She joined IAB in August 2018 with 15+ years of Executive Administrative support experience across several business areas including media and entertainment.
Most recently, she was employed at CBS Corporation for three years as Executive support to the CTO. During her experience at CBS, she oversaw departmental communications, several employee engagement initiatives, as well as coordinated small and large scale conferences.
Prior to CBS, she provided Executive support to the CFO of the Marine & Powers division at L-3 Technologies, including the Corporate Finance department over the course of 8.5 years.
Stacey has a passion for performing arts and travel. She is also volunteer and mentor at Dress for Success and is on the committee for Young New Yorkers for the New York Philharmonic.
Kathleen has been the Event Director at IAB since 2018. In this role, she and the events team are responsible for all the behind-the-scenes magic that bring an event to life. Prior to joining IAB, Kathleen worked for over 10 years in the meeting and events industry. Most recently as the Senior Manager, Special Event for the David Lynch Foundation and the Event Director at IQPC, a leading conference company.
In her spare time, she loves to travel, explore the NYC/Hoboken restaurant scene, go on brewery tours, binge watch Law & Order, and spend time with her boyfriend and nieces.
Kathleen received her Bachelors of Science from James Madison University and currently resides in Hoboken, NJ.
Specializing in scaled ad product development, with an emphasis on cross-functional partnerships and project management. Accomplished in developing strategic partnerships and delivering on shared business goals through data-informed decision making. Demonstrated success through an extensive 10+ years of professional experience in ad technology working within notably acclaimed media and technology companies. Possessing a deep technical understanding of the ad tech landscape with high proficiency in identifying and troubleshooting technical limitations and deficiencies.
Holly is the person at the gym you’ll see organizing the free-weights back into their rightful place. She hopes to bring her innate helpfulness and organization to the Salesforce Coordinator position at IAB. With 3 years experience within the fast-paced tech start-up world in Seattle, Holly loves to roll-up her sleeves, learn new skills and solve big problems. In her spare time, you’ll find her running in Central Park or darting between coffee shops and bakeries in search of the best almond milk latte in NYC (Stumptown is winning so far).
Mayank is a visionary technologist, bringing several years of thoughtful leadership in all stages of technology design, development, execution in support of a product vision and road-map with experience from large corporations to early startups adept in conceiving, defining, developing, & launching Web & mobile applications.
He has designed system software, Middleware, eCommerce and Mobile platform/apps for Fortune 50 corporations to startups for companies like IBM, Appssavvy,Kickapps and Flurry.
With certifications like PMI, Java/J2EE, Business Rules and also being speaker at developer conferences, he loves learning new technology and designing platforms.
With several mobile apps in app store and SDK’s running on thousand of devices, he loves to spend time in building mobile and wearable apps or playing guitar.
Twafiqa has previously worked in an agency doing project management, event coordination, and office management. Her skills range from setting up events for kindergarteners to coordinating a major fundraiser promoting awareness on female genital mutilation.
Nina, Director, Video Center of Excellence, works closely with industry leaders to identify challenges and opportunities that face advertising within the evolving video landscape. In collaboration with IAB members, Nina develops industry guidelines, best practices, and thought leadership to help provide clarity to the marketplace.
Prior to joining the IAB, Nina spent 6 years at Nielsen conducting gold standard cross platform research and providing best in class client service across a diverse set of TV, ad agency, and advertiser clients. Prior to her departure, she was leading the agency vertical of Nielsen Social – a leading provider of social TV measurement that helps agencies maximize the impact of cross platform marketing and advertising solutions. Before that, Nina was with Nielsen’s Media Analytics division where she spearheaded custom solutions surrounding promotion planning, cross platform analytics, ROI, etc.
Nina received a Bachelor of Science degree from the McIntire School of Commerce at the University of Virginia, where she concentrated in Marketing and International Business.
Hannah joined the IAB in November of 2018. She serves as a Member Services Manager with a focus in post-sales. Hannah is an alumna of Villanova University and holds a Bachelor’s degree in Economics and Classical Studies.
Andie joined IAB in October 2017. Andie works as a Marketing Manager, marketing IAB’s conference events. Andie is an alumnus of Quinnipiac University, in Hamden, CT. She graduated with undergraduate degree in Marketing in 2016, and received her MBA in 2017.
Edwin Orta is the Senior Facilities Manager. He joined IAB in December 2016 with 20+ years’ experience in the Advertising and finance industries. Most recently he was with RAPP an Omnicom company as a Facilities manager for their NY office. Prior to that he held an Office Services management position for NERA economic consulting firm, a Marsh and Mclennan company.
Edwin holds a BA in Business Management from Brooklyn College and has his certifications from Baruch College. Edwin is a devoted husband and father of two. Volunteers as a coach for youth basketball and baseball and is a huge NY sports team fanatic.
Joe Pilla joined IAB in Summer of 2018 as Director, Data & Automation within the IAB Programmatic+Data Center. In his role, Joe works closely with Orchid Richardson, VP, Managing Director on a variety of projects related to data transparency, attribution modeling and the changing consumer experience.
Joe brings a wealth of diverse media experience to IAB from his accomplished career in advertising research and consumer insights. Previously, Joe was Vice President, Social Insights at Zenith Media where he led the Social Intelligence practice providing clients with data analysis related to their brand environment, online conversation and campaign performance. Joe spearheaded several agency thought leadership initiatives covering a wide spectrum of topics including brand integrations, the rise of Influencer Marketing, shifts in consumer behavior, and the relationship between televised tent pole events and Social Media channels.
Prior to Zenith, Joe was the Associate Director of Media & Consumer Insights at Mindshare where he led the adoption of The Loop, the agency’s global operating system linking real-time multimedia insights to real-time actions. Naturally curious, Joe excelled at developing the annual US Consumer Trends presenting the agency perspective to clients nationwide. Before making a move to the agency world, Joe honed his storytelling expertise at Condè Nast, Meredith Corporation and Reader’s Digest where he mastered syndicated research bringing the magazine consumer to life.
Joe earned a Bachelor’s of Science in Marketing from Rutgers University. He lives in Long Island City with his husband Kevin Davis, AIA. Joe sits on the board of SuperCommunityLIC, a local organization celebrating the local community while finding ways to give back. In his spare time, Joe produces his YouTube Channel “Pop Culture Monger” dedicated to the latest entertainment news with the tagline nonsense to follow.
Alexandra Salomon joined the IAB Tech Lab in 2018 to lead global business development efforts for the organization, spearheading growth around the world and across the value chain. After heading up International for the Interactive Advertising Bureau for 5 years, she brings more than 25 years of business development and global marketing experience to the team, including two decades specifically in Digital.
A veteran in online advertising and interactive marketing, Salomon has worked for leading brands such as AOL, Yahoo, Zinio, and Disney Publishing. She was born in the U.K, grew up in France, and is not only multi-lingual but truly multicultural.
Amit Shetty comes to the IAB Tech Lab with a background building Cloud, Mobile and Video products in a wide variety of markets, ranging from Telcos to Enterprise to Consumer apps. He has worked in Product Management, Marketing and Engineering roles, and has built platforms in standards based ecosystems at Motive/Nokia (products built on Broadband Forum standards) and InnoPath (products built on Open Mobile Alliance standards). He also worked at Yahoo! where he worked on the Video Player used across all of Yahoo!’s properties. He is a proud Longhorn from the University of Texas at Austin.
Colleen Shields joined the IAB in 2012, and supports the IAB Tech Lab in advancing the team’s work of producing protocols and tools that help companies implement global industry technical standards. Colleen is a native Wisconsinite, though she has lived in London and Sydney previously. In her spare time she enjoys attending storytelling and comedy events around New York, pointing out that all things great in the world stem from Wisconsin, hiding her North-woods accent, and working on silversmithing in her basement.
Shailley Singh
Senior Director of Product, Research & Development
Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications. At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.
Solutions Driven Leader with eight years of results-proven digital operations experience within yield, ad operations, account management and programmatic sales strategy. Motivated to contribute greatly to IAB’s pre-sales team’s overall success and to learn from her super talented coworkers. Previous companies include Conde Nast, Univision Communications and Essence Communications.
Graham Spencer joined the IAB in January 2019 as their first Instructional Designer. He previously spent 12 years at Red Bee Media in London, beginning as a Closed Captioner for a number of British and North American clients including the BBC. He then moved into Learning & Development, creating and implementing training programs to improve the quality of live and pre-recorded captioning. Most recently he managed the transmission of the BBC’s interactive TV services.
Graham is a British native. When not in work, he can regularly be found exhibiting his mediocre soccer skills on the fields of northern New Jersey. He is a Brighton & Hove Albion supporter, which is usually met with bewilderment by most American soccer fans.
Alicia Stansbury joins us with 18 years of experience in the Learning & Development space across a wide variety of industries and roles with companies such as msnbc.com, Starwood Hotels & Resorts, and AOL. Most recently she held the role of Director of Product Enablement at Namely focusing on optimization of the platform and client service offering.
Alicia brings with her a passion for fitness as an instructor (and soon to be personal trainer) in addition to an endurance athlete background where she competed in 24 to 72 hour races across the United States including two National Championships with USARA (United States Adventure Racing Association).
Tierney Steele is an education evangelist at the IAB where she develops training and certifications for the ad tech industry. Tierney has previously taught at companies including Apple, AOL, and EMX Digital.
After spending more than ten years building training programs from the ground up, Tierney underscores how education can drive business. Her tenured journey gives her a unique approach to develop results-driven learning for growing organizations. Tierney utilizes adult learning theory and micro-training to create easily digestible content that suits the needs of any learner.
Tierney graduated at the top of her class with a BA in animation and multimedia from Bloomfield College. She resides in New Jersey with her terrifying watchdog, Little Miss Muffin. Tierney enjoys globetrotting, DIY home hacks, collecting comics, and feeding her Harry Potter addiction.
John Ward is the Director of Conference Programs, where he is responsible for agenda development and speaker recruitment for a number of IAB events. He has built a career in programming conferences in variety of different industry verticals such as, Retail, E-commerce, Customer Experience, Pharmaceuticals and most recently in Real Estate. He graduated with a Bachelor of Arts in History from St. Lawrence University in Canton, New York.
Jill Wittkopp is Director of Product, Software at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.
Jarrett Wold comes to the IAB Tech Lab with a diverse background in technology leading teams focused on digital applications. His most recent role was Director of Technology and Platforms at Ad-ID, where he was overseeing Ad-ID’s technology endeavors and focusing on industry standards for the advertising ecosystem. His former role as Director of Technology includes Ad-ID, Rodale, Inc. and HealthiNation. He also worked at AOL on AOL Video, AOL Search, and Moviefone. He graduated from Syracuse University and is a huge Orange fan!
The IAB Agency Advisory Board is comprised of senior executives from the nation’s leading creative, digital, and media agencies. The board’s objective is to spark dialogue among agencies, publishers, and marketers, and even between media agencies and creative agencies. The IAB leverages the board to infuse the agency point of view more fully in its guidelines work and to drive forward the importance of premium online experiences, with audience as the first priority.
Michael Lebowitz is Founder and CEO of Big Spaceship, a globally-recognized marketing agency that creates connected experiences, products and services. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship, while working closely with the agency’s clients, including BMW, Capital One, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung, West Elm, and YouTube.
At Big Spaceship Michael has assembled “a crack team of digital inventors,” according to Fast Company’s “Most Innovative Companies” list, and has led the company to be named one of Advertising Age and Crain’s New York Business Best Places to Work for multiple years in a row. Big Spaceship’s multidisciplinary team structure and progressive culture have been profiled by Harvard Business School, with the case study now taught at business schools in 40 countries.
Speaking on creativity, innovation and the evolution of business, Michael speaks across the globe and has engaged audiences at top industry events including Cannes Festival of Creativity, SXSW, Click:NY, Forge Conference, Advertising Week, Click:London and ad:tech, as well as at business schools including NYU Stern, Long Island University and SLU’s Institute for Private Business.
He frequently chairs and sits on juries for creative awards and influential industry organizations including the IAB Agency Advisory Board and annual MIXX Awards, The One Club, Society of Digital Agencies and The International Academy of Digital Arts & Sciences, among others. And has led the agency to win countless awards of its own including an Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios, Webbys, Andys, and One Show Interactive Pencils, as well as numerous IAB MIXX, Webby, Shorty, FWA, Communication Arts, W3 and Pixel Awards, among others. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.
As Chief Digital and Operating Officer at PHD USA, Craig maintains a dual role with oversight of the agency overall as well as serving as the champion of thought leadership and innovation focused on the agency’s output.
Craig came to PHD after 6+ years at sister agencies OMD and Omnicom Media Group where, most recently he served as Chief of Acquisitions, North America, leading strategic and corporate development for Omnicom Media Group, with a particular focus on emerging areas of digital channels including search marketing, mobile, social media and content development. In addition, Craig was the overall owner of the client relationship for the McDonald’s US business at OMD.
Before taking on the Acquisitions role, Craig served as Midwest Regional Director at OMD and was responsible for the strategic direction and regional oversight of OMD’s Chicago operations.
Craig has held positions within digital marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading digital marketing strategy and program development for such clients as Intel, Michelin, HP, the U.S. Army and Allstate. Craig also spent two years on the client side working inside Washington Mutual’s ecommerce group as a product manager, leading development of applications to acquire and securitize mortgage backed loans.
A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Craig is regularly quoted in such publications as The New York Times, The Wall Street Journal, Advertising Age and Adweek.
Craig is a graduate of the University of Vermont, recently relocated to the NY area and is thoroughly enjoying eating his way through his new neighborhood in Brooklyn with his wife Nikki and sons Jake and Sam.
Tom Bedecarré is one of the most influential leaders in advertising today. Recently named “Silicon Valley’s Favorite Adman” by Fortune Magazine, he was described as a rare hybrid who has cred with both Silicon Valley techies and advertising’s Mad Men.
Tom is CEO of AKQA, the world’s largest independent digital advertising agency. With 1,000 global employees, AKQA has offices in Amsterdam, Berlin, London, New York, San Francisco, Shanghai and Washington D.C. and serves leading clients including Audi, Heineken, Nike, Target, Visa and Xbox.
An enthusiastic entrepreneur, Tom has been an innovator and pioneer of the advertising and communications business over the last three decades. Previously, Tom was founder and CEO of Citron Haligman Bedecarré, San Francisco’s largest independent advertising agency and a leader in launching Internet brands.
Tom holds a BA degree from Stanford University and an MBA degree from the Kellogg School of Management at Northwestern University.
Jeff Benjamin, former Partner and Chief Creative Officer at Crispin Porter + Bogusky, joined JWT in 2012 as Chief Creative Officer, North America.
During his career, Jeff has navigated clients through the interactive landscape with great success, creating some of the world’s most pioneering and famous campaigns. His ability to lead multi-national marketers to experiment and break ground has continually opened up new doors for brands such as Best Buy, Coke Zero, Domino’s Pizza, Microsoft and Kraft. ‘Subservient Chicken’ and ‘Whopper Sacrifice,’ his campaigns for Burger King, are among the most successful viral marketing campaigns of all time.
Jeff has been recognized internationally by every major industry award show, winning the Grand Prix at Cannes in three different categories, Best of Show at the One Show, and the Grand Clio at the Clio Awards. He served as president of the Cyber Jury at Cannes in 2010, has been profiled in Fast Company and The New York Times, appeared in the ‘Creativity 50’ and is regularly called upon by television networks such as CNBC to comment on the state of the industry. His work has been showcased in numerous publications, including The Wall Street Journal, Communication Arts, Time, and Newsweek.
Winston Binch is Chief Digital Officer, Deutsch North America, and one of the most accomplished digital marketing leaders and innovators of his generation. Over the past 15 years, he’s developed some of the industry’s most influential and meaningful digital campaigns, products, and experiences, bringing customization to Nike by way of Nike iD and the Pizza Tracker to Domino’s, Whopper Sacrifice to Burger King, and reinventing Volkswagen’s approach to online car shopping. He has also advised countless global brands and conglomerates on how to identify the marketing potential of the digital age, including American Express, Best Buy, Microsoft, Target, Pizza Hut, Vail Resorts, Sprint and Taco Bell. An educator and humanitarian at heart, Winston is co-founder of Boulder Digital Works at the University of Colorado, a digital continuing education program, and sits on the board of Protect Our Winters, a non-profit organization against climate change. See what he’s up to on Twitter or Instagram @winstonbinch.
Conor Brady is a Global Creative Director at Huge, where he works closely with creative teams across the agency’s offices in the United States, Europe and Latin America. Conor plays a critical role in Huge’s work on integrated marketing campaigns and business development.
Before joining Huge, Conor served as Chief Creative Officer at Organic, where he was responsible for overseeing the creative discipline across all offices in the United States and Europe. He has worked with many of the world’s largest brands, including Pepsi, Intel, Hilton Hotel Group, VW, BBC, Bank of America, P&G, Nike and Conde Nast.
Conor studied at the Royal College of Art and Middlesex University and holds a BA in graphic design. Conor is an avid cyclist and lives in Brooklyn with his wife. In his spare time, he runs Elcyclista, a journal for bike design and culture.
Brad has led Durham, North Carolina-based McKinney since 2002.
Since his arrival, McKinney has more than doubled in size by building one of the most innovative business models in the advertising industry, one that blurs the line between traditional and digital media. As a result, McKinney has been recognized as one of the best agencies in the country by Advertising Age. In 2008, Brad led a management buyback of the agency from French holding company Havas.
He is also on the board of the American Association of Advertising Agencies (4A’s) and founding chair of the Interactive Advertising Bureau’s (IAB’s) Agency Advisory Board.
An anthropology major at Dartmouth, where he rowed on the varsity crew and was editor-in-chief of the humor magazine, Brad also earned a finance MBA from Columbia. Before joining McKinney, he spent two decades at global advertising giant Leo Burnett in Chicago, rising from trainee to CEO of Leo Burnett USA.
Very few have had a run like Brent Choi over the past decade. Prior to being tapped to lead both J. Walter Thompson New York and Canada in 2015, Brent helped to transform the company’s Canadian operation, winning new business and leading the agency to be named Strategy’s 2015 Silver Agency of the Year. In fact, since 2000, Brent has helped two different agencies to become Agency of the Year in Canada.
Now, Brent drives industry-leading creative work for clients like Johnson & Johnson, Puma, Kellogg’s Special K, Tim Hortons, Air Canada, and more.
In 2013, Brent was the #2 ranked Chief Creative Officer in the world for his digital work, and consistently ranked as one of Canada’s top 10 creative directors. In the past few years, he has received several Cannes Lions (including two golds), multiple CLIOs and D&AD pencils, AdAge’s Top Five Ads of the Year, and was one of only 11 worldwide winners of the inaugural Fast Company Innovation Award. His work has also been featured numerous times in Mashable, Wired, Forbes, CNN, and Fast Company.
Some would say his creative success is because he started with a business degree from Ivey, one of Canada’s top business schools. Others will argue it’s in spite of it. At home he is a proud dad, insane NFL fan, and loving husband. His wife would add “In that order.”
Every agency says it wants “to do great creative,” but for Chief Creative Officer Susan Credle, it’s the reason why that matters. “Great creative has to build helpful, meaningful brands for the long-term,” she says. “That’s the sum of what we at Leo Burnett do, and what I’ve set out to do my entire career.”
She came to Leo Burnett in the fall of 2009, after more than two decades at BBDO in which she rose from “bathroom-break girl” for the agency’s receptionists to EVP Executive Creative Director. There, Susan reinvented the iconic M&M’s characters; turned Cingular Wireless from a start-up into a leader brand; and created other consistently award-winning work for such clients as Bank of America, FedEx, Gillette, Lowe’s, PepsiCo, Pizza Hut and Visa.
Since joining Leo Burnett, Susan has spearheaded a creative renaissance at the agency through an eye for new top talent, a commitment to work that benefits brands and the world, and a vision for clients that always looks beyond a single campaign or ad.
Susan’s leadership, inspiration and in-the-trenches contributions have led to legacy-respecting yet forward-looking campaigns like McDonald’s Happy Meal “Happy Tales,” Kellogg’s Special K “What Will You Gain When You Lose?” Secret’s “Mean Stinks” anti-bullying campaign and, one of the most beloved and awarded platform ideas, Allstate’s “Mayhem.”
“I believe in purpose-driven brands and having pride in something in lasts,” she says. “And, as we say here at Leo, that creativity can transform human behavior.”
Susan serves on the Boards of the University of North Carolina’s School of Journalism and Mass Communication, the American Association of Advertising Agencies, the Foundation for EXXcellence and the Creative Circus. She is a member of the Economic Club of Chicago, the Media Council at the Paley Center for Media in New York, the Creative Review Board of the Ad Council and is a supporter of Marwen and One Million Degrees in Chicago.
Mainardo de Nardis has been CEO of OMD Worldwide since 2009.
OMD Worldwide is a leading global media communications agency, recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for nine consecutive years; Adweek Global Media Agency of the Year for 2008, 2009, 2011, 2013 and 2014; and the 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.
Prior to joining OMD he was CEO of both Aegis Media and Mediaedge:cia Worldwide. He was a co-founder of one of Italy’s “third wave” ad agencies before moving from advertising to media communications to start Medianetwork, Italy’s first media independent.
Mainardo presided over the Cannes Festival’s Media Lions Jury in 2012 and sits on the Boards of Omnicom Media Group and the Ad Council. He resides in NY and London with his family.
Tom works across Saatchi & Saatchi’s worldwide digital capability and is based in NYC and spends 50% of his time in China as Greater China Chief Digital Officer. He has both a worldwide focus across integrated creative, strategy and operations, adding talent, new capabilities and forging worldwide partnerships with creative partners and platforms. In 2014, Tom added Digital Executive Creative Director to the Asia Pacific/China region to his creative and strategic duties. Tom is a highly awarded digital and mobile creative director, with 69 Cannes Lions across multiple categories and 100s of international awards. Following his Presidency of the Cyber Lions, Tom was the first President of the Mobile Lions in 2012. The Creative Data jury at Cannes 2015 is Tom’s fifth Cannes jury, having served on the 2002 Cyber and 2006 Titanium juries. He is a member of Saatchi & Saatchi’s Worldwide Creative Board and works on the development of the annual New Director’s Showcase at Cannes Lions. Tom’s creative work is part of the permanent design collections of Museum of Modern Art in NYC and the Smithsonian Institute in Washington DC. Naturally Tom’s work has become all things social and mobile. He champions the necessity, tactics, and possibilities of mobile advertising and marketing in his recently published book “Mobile Magic”, where he takes readers step-by-step through his process for creating truly mobile ideas. Tom lives with his partner Gregory and their Lakeland Terrier Berkeley Jackson in the Financial District of Manhattan.
Kirsten is the Managing Director of BBDO New York.

In addition to her agency responsibilities, Kirsten oversees the Mars business (which includes more than a dozen of the company’s major chocolate, pet and food brands), FedEx, ExxonMobil and the agency’s public service efforts in support of Autism Speaks. 

Since joining BBDO in 2006, Kirsten has been named a “Woman to Watch” as well as one of the “100 Most Influential Women in Advertising” by Ad Age.

Outside of her day-to-day responsibilities, Kirsten serves on the board of Somerset Hills Learning Institute, one of the premier institutions for children with Autism, is a member of Advertising Women of New York and BBDO’s Women Leadership Council, a group dedicated to helping women succeed in the workplace.

 Kirsten is a 1989 graduate of the University of Florida. She currently resides in Brooklyn with her husband and their two children.
As Chief Innovation Officer, Quentin George is responsible for the overall growth, development and implementation of Mediabrands’ intelligence capabilities including its incubation practice and the physical and virtual Media Labs. Quentin serves as the key driver of all group activities that address not only the complexities of the digital arena for Mediabrands’ clients, but also educates and informs our clients on the hidden opportunities within the space. Internally, he will continue to transform the Mediabrands culture, creating a toolkit of resources that connects the network with a complete catalog of Mediabrands’ services and platform capabilities, partner solutions and case studies. In addition, Quentin will identify and introduce Mediabrands and IPG leadership to potential technology and content partners that are ideally suited to enable our network and clients to grow.
One of the most tenured leaders in the digital arena, Quentin was appointed Chief Digital Officer, Mediabrands in 2009. He joined the IPG Network in 2007 and was named Global Lead, Digital Media and Strategic Innovation for Universal McCann. Prior to his role at UM, he served as Chief of Corporate Development and Managing Director for Organic, Inc., where he grew the business substantially since joining in October 2004. During his tenure at Organic, he led assignments for clients such as Sprint, 20th Century Fox, Mitsubishi Motors and GeekSquad.
Quentin was SVP of Client Services at Avenue A/Razorfish, where he co-managed the San Francisco and Los Angeles offices and was responsible for driving online-based initiatives for clients such as Sun Microsystems, Oracle, Disney, Cisco Systems and Genentech. Back in 1994, he cofounded Electric Ocean, an internationally renowned interactive marketing agency based in Cape Town, South Africa, where he won one of the first Clios ever awarded for digital work. He’s also a founding member and former cochairman of the Digital Interactive Media Association (DIMA).
Quentin resides and makes wine in San Francisco with his wife and children.
Jae Goodman is Chief Creative Officer and Co-Head of CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). Goodman works in the Los Angeles office and helps provide corporate clients with creative solutions that leverage the power of entertainment to build brands and drive business results. CAA Marketing clients include Coca-Cola, General Motors, Diageo, Chipotle, Samsung, Neiman Marcus, Burberry, Keurig, Fender and The MacArthur Foundation, among others.
CAA Marketing was the driving force behind Hasbro’s Transformers film franchise and Chipotle’s “Cultivate” campaign, including the animated short film “Back to the Start” featuring Willie Nelson covering Coldplay and its follow-up “The Scarecrow.” The campaign has won four Cannes Grand Prix awards in four different categories in the past three years.
CAA Marketing is responsible for the first and second brand films ever accepted to the Sundance Film Festival, the first-ever live interactive show on Hulu, nine Webby Awards in six years for four different clients, and eight Emmy nominations and four wins for such clients as Old Navy, Chipotle, and Dolby.
Prior to CAA, Goodman served as Senior Vice President and Executive Creative Director at Publicis & Hal Riney in San Francisco, overseeing all creative talent and work. Previously, he held creative and executive positions at Wieden+Kennedy, Leagas~Delaney, and Ogilvy & Mather.
Under Goodman’s leadership, CAA Marketing’s work has been selected as one of TED’s “10 Ads Worth Spreading,” and in 2014, Goodman was named to both Fast Company’s Most Creative People in Business 1000 and Ad Age’s Creativity 50 List.
Matthew Harrington oversees Edelman’s four regions as well as Edelman Berland, the firm’s research arm; human resources; legal; information technology; and conflict management. A 21-year Edelman veteran, Matthew is a specialist in corporate positioning and reputation management. His expertise includes crisis communications, merger and acquisition activity and initial public offerings. Currently, Matthew provides corporate and/or issues management counsel to a range of clients, including, GE, Charles Schwab & Company, Samsung and Starbucks. Matthew is a graduate of Denison University, where he also serves on the Board of Trustees. He is a member of the Public Relations Society of America and is also a board member of the World Food Program USA, the Council of Public Relations Firms and the Classic Stage Company.
Brad is the President/Partner of SS+K – a creative agency with a unique perspective on social engagement. SS+K is partially owned by Creative Artists Agency (CAA).
The firm may be best known as President Obama’s youth marketing agency for its work on both the 2008 and 2012 campaigns, as well as its involvement in the creation and marketing of the yellow wrist band for the Lance Armstrong Foundation.
Since Brad’s return to SS+K 4 years ago, he and his partners have generated year-over-year double-digit growth in revenue and profit and added Fortune 500 clients including GM, Kaplan, Kraft, and Pfizer among others. This momentum was punctuated by a Cannes Gold for Coca-Cola’s Honest Tea and an anointment as Political Agency of the Year by OMMA magazine.
This is Brad’s second tour of duty with the firm. He first joined SS+K in 1994 and stayed through 1998. Since rejoining the firm, Brad’s focus has been on SS+K’s go-to-market strategy, business development, operations, talent acquisition and retention and managing some of the firm’s larger accounts.
Prior to SS+K, Brad was the EVP/Executive Director of Draftcb’s Digital practice and a member of the New York Leadership Team.
Before this, Brad served as the GM and Co-founder of Merkley ID, the Digital and Design unit of Merkley + Partners. Brad also served as Director of Business Development at The Attik, a global digital, design and motion graphics firm working on brands including HBO, MTV and Nike.
Prior to The Attik, he held account management positions at Ogilvy, Cliff Freeman & Partners and Saatchi & Saatchi.
Brad is currently an Agency Advisory Board member to the IAB. He has spoken about the power of social media as a keynote speaker at Brazil’s “Mais” Account Planning Conference and on a panel of independent agencies at the Cannes Festival. He was featured in Departures Magazine as one of the advertising industry’s new Mod Men. He’s been a judge for the Effie’s, led panels for IAB and been a guest columnist for Adweek, MediaPost and The Hub.
Joyce King Thomas is Chairman, Chief Creative Officer of McCannXBC, a unit focused on leading MasterCard’s global marketing efforts. She has is one of the originators of MasterCard’s priceless campaign, which runs in 100 countries and has been spoofed by everyone from Ralph Nader to Bart Simpson.
During a two-year hiatus from McCann, Joyce became a partner at Longreads, at twitter fueled social reading site. She also became a board member of the Nurse Family Partnership, a group dedicated to teaching parenting skills to young mothers living in poverty.
She has won numerous awards and served as a judge for Cannes, the One Show and the Clios. Advertising Age named Joyce one of the 100 most influential women in advertising.
As Global Chief Creative Officer, Nick is responsible for the creative vision of R/GA, the New York-based agency for the digital age. He guides teams of visual designers, copywriters and experience designers as they create award-winning work for a many of Fortune 500 companies. He also ensures that R/GA stays true to the company’s unique legacy of collaboration between world-class creative and groundbreaking technology.
Nick’s background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. He began his career in branding and corporate identity and design before switching to advertising, and then ultimately, focusing on digital marketing.
Nick has won every major industry awards, including a Titanium Lion and Grand Prix Cyber Lion at Cannes, and a prestigious Black Pencil from D&AD. Three times he has been named in Creativity Magazine’s “Creativity 50”, a list of the world’s most influential creatives.
Nigel Morris was appointed CEO of Aegis Media Americas in 2011 having held the position of CEO, Aegis Media North America from May 2009. In June 2012 Nigel was additionally appointed CEO of Aegis Media EMEA. From 2003 until 2009, Nigel was the founder CEO of Isobar, and led its rapid expansion into the world’s leading digital services agency network. Prior to this Nigel held a range of senior positions in Carat International. He joined Aegis Media in 1992 having previously worked in fashion, corporate identity and branding consultancy. Nigel is also Chairman of the Aegis Group plc Sustainability Committee and leads the future product offering and service delivery strategy for Aegis Media.
Matt Murphy is partner and Group Creative Director at 72andSunny, where he helps lead the company’s commitment to experimentation with art, technology, and entertainment.
During his five and half years at 72andSunny, he’s worked across many brands, including the iconic collaboration between K-Swiss and Kenny Powers of HBO’s “Eastbound and Down” to create “Kenny Powers, MFCEO” as well as creating the fully integrated launch campaign for Call of Duty: Black Ops 2.
He currently leads the creative charge on all things Google, including the relaunch of the Google’s Search App which invited New Yorkers to rediscover their city through bespoke OOH placements all throughout the city; YouTube’s Proud to Play film, which celebrated equality in sports during the World Cup; and the recent Made With Code: Holiday Lights project, which gave Google’s initiative to get teenage girls into coding a national stage at the White House Christmas Tree Lighting Ceremony.
Prior to 72andSunny, Matt spent three years at Wieden+Kennedy in Portland working on Nike and EA.
Janet was one of the first to apply strategic corporate communications to build agency brands. She was The Martin Agency’s first director of agency communications and held the same post later at Fallon and again in 1999 when she joined McKinney. Her work has earned international media for the agency’s talked-about work in the marketplace. In 2009, Janet inspired the formation of the Interactive Advertising Bureau’s Agency Advisory Board that serves as the voice of creativity to its publisher members. She has chaired the 4A’s Agency Communications Committee and is on the board of the UNC School of Journalism and Mass Communication.
John’s career began as a copywriter in New York City at TBWA\Chiat\Day, NY, where he created campaigns for a diverse roster of clients, including Nextel, Absolut, Samsonite, and Bic. With efforts that included multiple awardwinning television campaigns, and such nontraditional work as a limited edition fashion collector’s piece for Absolut and a billboard that blistered and faded for the Skin Cancer Foundation, his work received some of the highest creative honors in the industry.
In 2004, John moved west and joined the TBWA/Chiat/Day office in San Francisco and went on to lead award winning campaigns for another large variety of clients, including, most notably, adidas, Fox Sports Net, and Motorola. With more high profile, gold pencil and lion winning campaigns including the first ‘viral’ video to receive top honors by the AICP John helped TBWA/Chiat/Day SF become one the most awarded offices in the world.
In 2007, he left to help launch T.A.G. SF. As global creative lead on Xbox, his first year resulted in the Halo 3 “Believe” campaign. With it’s unique approach to integrated storytelling, it became the most creatively awarded campaign of the decade, garnering top honors at every major international award shows including the Integrated Titanium Grand Prix and Film Grand Prix at Cannes, Best in Show at the One Show, Grandy, Grand Clio, Grand Effie, the Art Director’s Club, Addy’s, D&AD, AICP, and more. Once released, Halo 3 become the biggest launch in entertainment history. This and other content driven successes led John to cofound agency two fifteen in 2010 in San Francisco, where he served as ECD/Partner. With it’s continued award winning global Xbox success joined by the social media driven content launch of the Kin phone among other campaigns, agency two fifteen celebrated it’s first birthday by being named to Creativity’s “Alist”, placing it among the 10 most creative agencies in the world.
In summer of 2011, John accepted the role of Chief Creative Officer at BBH New York. One year later the agency was named to Creativity’s “AList” for the first time in it’s history. With integrated campaigns for clients like Playstation, Axe, Google and Cole Haan it has grown to become one of the most awarded agencies in NYC, and was recently named one of Creativity’s “Innovators of the Year” in 2014, “One to Watch” by Adage, and was the only agency in North America to win Gold Cannes lions in both the Film and Cyber categories at the 2014 festival. For this and other efforts, John was recently named one of the “Adweek 50”, the annual list of the top 50 innovators and influencers in marketing. And in January of 2015, he was named BBH’s first ever Creative Chairman in New York.
Over his career John has received every single top international creative honor several times over, including the One Show Best in Show, Grand Clio, The Grandy, and the Cannes Grand Prix, which he has won twice.
Rosemarie is a renowned leader, brand builder and rabble-rouser in the marketing industry.
She began her career in account planning and was among the first wave of Brits to import the Account Planning discipline to the United States at Chiat Day. As president of K&B, she took it from a 30-person boutique to a 400-person strong award-winning agency. She then took on the mantle of leading the 125 year-old JWT into the 21st century. In her tenure she restructured the workplace, the teams and creative product, and doubled the profits of the agency. Not satisfied with reinventing an agency, she decided it was time to reinvent the industry.
In September of 2010, Rosemarie, along with her creative partner Ty Montague, left JWT and founded co:collective. Co: is a Storydoing collective focused on business and brand transformation and is fortunate enough to be working with likes of YouTube, Infiniti , Google and Timberland.
In September 2012, Rosemarie was named as one of the ‘100 most influential Women in Advertising’, by Advertising Age.
“Never forget that only dead fish swim with the current.”
These words of British author-journalist Malcolm Muggeridge, spoken many years ago, are a mantra for David Sable, whose advertising career spans more than 30 years. His profound commitment to innovative customer-centric advertising continues to power his journey.
David was appointed Global CEO of Y&R in February 2011, but his ties to the agency date back to his first job in the industry, when he joined Y&R’s training program in 1976. He later went on to Wells Rich Greene, then co-founded the award-winning Israeli agency, Mimsar-Arielly. On his return to the U.S., David spent time at PR giant Burson-Marsteller and Cohn & Wolfe (both parts of the Y&R group), where he was counselor to clients like Colgate-Palmolive, Digital Equipment Corporation and Coca-Cola.
David rejoined Y&R in 1990 to lead the United States Postal Service account, where his service approach helped direct a new messaging platform and other assets, including its logo, which are still in use today. Under David’s leadership of the USPS team, Y&R created the industry’s very first website for a client.
An early digital entrepreneur, David co-founded Genesis Direct, an innovative, web-based firm instrumental in establishing a direct-to-fan Internet presence for the National Hockey league, Major League Baseball, National Football league and the National Basketball and the National Basketball Association.
For the 10 years prior to Y&R, David was vice chairman and COO at sibling company, Wunderman, where he was responsible for managing their global marketing services network — and presided over its digital transformation and the creation of their digital offering. As a leading authority on digital marketing, David serves as an adviser to many digital start-ups in the world.
Not surprisingly, David has an active presence in the blogosphere, with The Weekly Ramble, which he has been writing since 2006 and which has garnered a large audience. Fast Company recently invited David to become an expert blogger on corporate culture; his first blog for them, “Finding the ‘Colere’ in Corporate Culture,” debuted recently. Y&R’s global client, Xerox, asked him to share his thoughts on productivity on their blog, #FocusFriday: Reframing Productivity.
David is a Director at Large of the American Association of Advertising Agencies (the 4As) and was a founding member of its Digital Advisory Board. He has served on juries at the Cannes International Creative Festival, including the highly prestigious Titanium panel. He is a frequent speaker on the digital environment, for example, to Microsoft UK, where he spoke on how digital is driving every communication today. David is frequently tapped for his marketing and digital expertise throughout the industry and around the world. Recent interviews include Campaign Asia, Forbes on driving innovation, Forbes on how everything is digital, as well as Digiday and Microsoft Advertising.
Active in philanthropy and education all his life, David was named to the New Yorkers Volunteer State Office of National and Community Service Commission in 2010. Two years earlier, the Mayor of the City of New York, Michael R. Bloomberg, appointed him to serve as a member of the Cultural Advisory Committee of the New York City Department of Cultural Affairs.
David and his wife, Debbie, have two married daughters and Henry and Teddy, their treasured grandsons.
Steve Wax attended Reed College and the UCLA Film School; he received one of the first American Institute short film grants, was a member of the landmark San Francisco film collective, Cine Manifest.
Steve was also a founding board member of the Independent Feature Project. In the first phase of his career, he produced a number of independent feature films.
Steve founded Chelsea Pictures in 1987; Chelsea pioneered the use of feature and documentary directors in commercial production.
Under Chelsea’s banner Wax produced the feature film Unmade Beds. He also exec-produced the Oscar Nominated short film, Killing Joe, and the Emmy-nominated documentary Following Sean.
In 2000 Steve began working with two of the Blair Witch filmmakers, forming Campfire, the narrative ad agency. Campfire’s social marketing projects include brand clients such as GM, Verizon, Dr Pepper/Snapple, Harley-Davidson, and many entertainment brands, including True Blood, Game of Thrones, and Shark Week. Campfire is now a division of Sapient Nitro and the Publicis Groupe.
Steve is now a partner at The Cooke Wax Partnership, a two year old agency that combines brand strategy with social marketing. Among Cooke Wax’s clients are IMAX, United Way of NYC, Libertine drinks and TmaxSoft.
He’s also a member of the Agency Advisory Board of the Interactive Agency Bureau, and a longstanding board member of Issue Project Room, the landmark experimental theater in Brooklyn.
Bryan Wiener is CEO of digital agency 360i. Under his leadership, 360i has earned a spot on Ad Age’s coveted “Agency A-List” and Fast Company’s “World’s Most Innovative Companies” roster, helping clients like Coca-Cola, Kraft Foods, Diageo and NBC Universal engage their target audiences across the ever-changing digital landscape. Mediaweek has named Bryan a Top 50 person in media two years running for his visionary leadership within the industry and recently named him a Media All-Star.
Bryan’s background includes a series of senior management positions at Net2Phone Global Services, a pioneer in VoIP communications technology. Prior to that, he served as General Manager at TheGlobe.com and Director of Business Development at Standard and Poor’s. Bryan is Vice Chairman of the AAAA Digital Board and serves on the AAAA National Board of Directors and the IAB Agency Advisor Board. He is also an advisor to NYU’s Media & Entertainment Student & Alumni Associations.
Bryan holds an MBA from the Stern School of Business at NYU and a BA in History from Syracuse University.
John Winsor is a leading strategic marketing and product innovation thinker known for his work in collaboration, co-creation and crowdsourcing. He is the CEO of Victors & Spoils, the world’s first creative advertising agency built on crowdsourcing principles and, in 2011, a business named to Advertising Age’s “Agency A-List 10 to Watch” list and Mashable’s Top 5 Digital Agencies.
Before founding Victors & Spoils, Winsor was Vice President and Executive Director of Strategy and Innovation at Crispin Porter + Bogusky, helping the company become the most awarded advertising agency in the world in 2008 and 2009. He brought his co-creation philosophy to the agency that formed the underpinning of the agency’s strategy practice that fueled work such as, Dominos, “Transparency,” Best Buy’s “Twelpforce” and Microsoft’s “I’m a PC.”
Prior to CPB, he founded his own company, Radar Communications, in 1998 – with Nike as its first client – and sold it to CP+B in 2007. At Radar, Winsor used co-creation, strategy and academic-based market intelligence tools to help some of the country’s most progressive companies learn from key voices in their communities.
Winsor was a journalist before founding Radar, building a magazine publishing company devoted to sports that included mountain biking, in-line skating and extreme skiing. In 1990, he acquired the rights to publish a then-struggling magazine, Women’s Sports & Fitness. Within three years, he turned that magazine around and launched several other highly profitable titles and events, including The Gravity Games. He sold the business to Conde Nast in 1998.
Winsor is a frequent industry speaker and respected author. He gave the speech “The Trials and Tribulations of Harnessing the Chaos of Abundance” at the Guardian UK summit in Cannes. He spoke, along with Mark-Hans Richer, CMO of Harley-Davidson, at the M50 Summit. He was recently interviewed by Harvard Business School for a study on crowdsourcing in the agency environment. He will be speaking at the 2013 Mirren conference in New York City.
His books include “Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business,” “Spark: Be more Innovative through Co-Creation,” “Baked In: Creating Products and Businesses That Market Themselves” (with Alex Bogusky) and “Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation.” Baked In, a bestseller, was named an award winner in the marketing category for the 2009 800-CEO-Read Business Book Awards.
He was recently featured in the book “Pioneers of Digital” a showcase of success stories from leaders in advertising, marketing, search and social media, which credited him with turning his “…wealth of communication and digital experience…into a crowdsourcing (ad)venture.”
Throughout his career Winsor has been deeply involved in the start-up and technology communities. He was a founding investor in Nau, the sustainable clothing company and has been on the board of directors of Black Diamond Equipment and Lijit Technologies.
Outside of work he pursues his passions of climbing, skiing, cycling and surfing. Among his accomplishments, he set the world record for the ascent and round-trip of Kilimanjaro.
Winsor earned a bachelor’s degree from Colorado College and an MBA from the Daniels College of Business at the University of Denver.
As President of the DigitasLBi New York region, Joanne is responsible for driving the development and growth of the NYC and Atlanta offices. She leads a team overseeing the strategy and execution of Digitas services across the region’s client base (including American Express, Aetna, Comcast, Delta, and Travelers). During her tenure as President, she has driven significant expansion and growth of Digitas New York, adding several Fortune 500 clients and recruiting some of the industry’s top talent. Under Joanne’s leadership, the NY & Atlanta offices received more accolades as a “Best Place to Work” than ever before in their history. Joanne has over 30 years of advertising industry experience. She has led innovative, strategic & cross channel marketing programs that have built brand equity for national brands. Her career as an integrated marketer began in general advertising at Havas Dentsu Marsteller. She then spent 14 years in Direct Marketing at Wunderman Worldwide/Young & Rubicam. She joined Digitas in 1999 to gain more experience in digital marketing. Joanne serves on the Board of Directors for Junior Achievement New York, the [email protected] Advisory Board, is an AWNY (Advertising Women New York) Executive Member, and is on the IAB (Interactive Advertising Bureau) Agency Advisory Board. She was honored in 2011 by AWNY and Working Mother Magazine as Advertising Working Mother of the Year. She is also an honored recipient of the Academy of Women Achiever’s (YWCA) Women Achiever Award. Joanne graduated magna cum laude from Harvard University with a BA in History and Literature, and was elected to Phi Beta Kappa. She lives in Manhattan with her husband and three children.
The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. The Digital Video Board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning the growing digital video programming, marketing, and distribution spectrum.
Pooja Midha is President of true[X], the most effective engagement advertising platform for on-demand, interactive media, leading the company’s daily operations and long-term strategy. As President, her mission is to grow true[X]’s roster of advertiser and premium publisher partnerships; expand its industry-leading ad products to create value for consumers, advertisers, and media companies; and further true[X]’s active role as an advocate for high-quality, measurable advertising across platforms.
Pooja most recently spent more than five years as senior vice president of digital ad sales and operations for the ABC Television Network, where she oversaw sales, strategy, and revenue operations for all of ABC’s digital properties — the ABC app, abc.com, abcnews.com, GMA on Yahoo, ABC on Hulu, Oscars digital, all ABC dynamically ad-served set top box video on demand, and all social and new media platforms. Pooja previously had worked for ten years at Viacom Media Networks, including serving as senior vice president of digital ad sales for the Music and Entertainment Group.
Pooja currently serves as vice chair of the Interactive Advertising Bureau (IAB) Video Board, co-chair of the IAB Long Form Video Committee, and is a member of the IAB CRO Council. Pooja also serves as a member of the Upstream Seller Forum Advisory Board. She holds a B.A. from Lehigh University and an MBA from Columbia Business School. She has also completed the National Association of Multi-Ethnicity in Communications (NAMIC) Executive Leadership Development Program from UCLA’s Anderson School of Management.
Pooja currently resides in New York City with her husband, Allan Beaufour.
Brian Albert leads the US Google/YouTube media partnerships team, driving strategic display & video deals with our largest advertising clients and agency partners. He also is responsible for all Google Preferred & other YouTube premium video upfront negotiations. Before this, Brian led a team which enabled independent media & creative agencies to unlock value across Google's media properties & technology platforms.
Prior to Google, Brian spent 15+ years as a labor & employment attorney, sports marketer representing professional athletes, Internet entrepreneur at 3 early stage start-ups and digital marketing agency executive.
He served on the Ad Council's inaugural Social Impact Council in 2016 and currently supports YouTube’s involvement with the IAB Digital Content NewFronts. A graduate of The University of Michigan and The George Washington University Law School, Brian resides just outside Boston, MA with his wife and son.
Christina Beaumier can get by in a few languages. She can order street food in Spanish and handle tribal negotiations in Burkina Faso in French. She understands the artist’s argot of her Northampton, MA hometown; comprehends the brainier dialects that originate at MIT, her alma mater; and is attuned to the intricacies of the Brooklyn accent, where she now lives with her family.
After a Peace Corps stint in Burkina Faso, and business school at MIT Sloan, Christina started her post-MBA career in investment banking, learning an analytical linguistics based on rigor and numbers. She was then exposed to the more creative syntax of the marketing world.
This path led her to Xaxis where she had a meteoric rise, starting as Director Strategic Engagements, then VP Global Client Development, then VP Media Product Development, and ultimately becoming SVP and leader of their digital ad unit. She was most recently a Strategic Partner Lead, Video Distributors and Telco, at Google, further solidifying her position as the Most Interesting Women in Ad Tech.
Her combined studies across continents and industries have made her into one of the most fluent translators in ad tech:
Within ad tech, nothing is a silo! There’s always a business development angle, a client angle, a technology angle, a media angle, a product angle… so being able to speak different languages and relate to different stakeholders is a powerful tool to help bridge gaps and bring people together.
Christina now brings her encyclopedic experience and comprehensive understanding of the industry to her role as VP, Product, TV Platform for AT&T’s advertising and analytics company Xandr. She considers this to be the perfect place to bring everything together: the rigor of analytics and the stories of brands, finally translated into a message that people care to hear.
The future at AT&T is exciting and not without uncertainty, but Christina finds herself comfortable in imbalance. She believes that the essence of business and life is a commitment to always correcting those imbalances, and finding the best way forward.
Advertising needs to relearn how to communicate with humans; Christina is the polyglot for the job.
Tal Chalozin is Co-Founder & CTO of Innovid, the industry leader in interactive video advertising. As CTO of Innovid, Mr. Chalozin is responsible for technology development and implementation, product creation and business development activities across the company.
Mr. Chalozin is a multi-disciplinary entrepreneur, in early 2006 he co-founded the GarageGeeks (www.garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. GarageGeeks has grown to be one of Israel’s biggest “underground” organizations and its community consists of more than 1,000 active members. Prior to the GarageGeeks, Chalozin served as an officer in an elite computer unit in the Israeli Air Force for eight years, where he led the development of several military products with high algorithmic complexity.
Michael Dorf serves as Vice President of Revenue Operations at Univision Communications Inc. Michael oversees all of Yield Management, Ad Operations, Programmatic and Advertising Solutions.
Previously, Michael lead the Media Operations team at Freewheel, a Comcast Company and was able to bridge the gaps between Linear, Digital and Programmatic advertising. Prior to that he was at Conde Nast where he led the Ad Operations across Video, Programmatic, Display and Native. He started his career running Revenue Operations for Blip Networks which was eventually acquired by Disney via Maker Studios.
Erik leads the Facebook US & Canada Agency teams based in New York and is part of NA Sales Team. His team’s mission is to advance the value that agencies bring their partners through the “relentless pursuit of progress”! Additionally, Erik is the executive sponsor for the Facebook Reserve video solutions that feature In-Stream videos in Watch. He previously led the Technology and Telecommunication team at Facebook for over four years. Prior to Facebook, Erik has founded several companies under the common theme of “changing the way brands advertise”. In 1994, he was a founding partner at Student Advantage, a college marketing company that is credited with establishing the benefits of Youth and Student marketing. In 2005, as a partner and Chief Strategy Officer at Noise, his digital agency produced the first ever marketing campaign on Facebook for Chase credit card services. Erik lives in Brooklyn with his wife Rachel, daughter Ryan (12) and son Logan (11) and enjoys cooking, golf and snowboarding.
Evan Giamanco is senior vice president of sales strategy and operations at CNN Digital. In this role, Giamanco is responsible for the development and execution of CNN Digital’s advertising strategy and ad product development efforts. Based in New York, he reports to Christine Cook, senior vice president & chief revenue officer of CNN Digital.
Giamanco plays a key role in creating a holistic sales approach across CNN’s digital business, which includes premium verticals, mobile products, programmatic, emerging businesses and Great Big Story, while also strategizing digital revenue and product development opportunities that are in line with the company’s go-to-market strategies.
Before taking on his current role, Giamanco served as vice president of news content partnerships at Turner Ignite, where he developed innovative advertising solutions and powerful branded content campaigns across the company’s news brands.
Giamanco was previously vice president of business operations at SimpleReach, a company that specializes in providing content creators with measurement and optimization capabilities across digital and social channels. There, he built an operations team from the ground up, while leading campaign management and marketing across the company. Prior to SimpleReach, Giamanco was vice president of Business Insider Studios & ad strategy at Business Insider, and spent over nine years of his career at People.com, where he established his digital background.
Giamanco has a Bachelor of Business Administration in marketing and e-commerce from Fordham University, as well as a Master of Business Administration in marketing and e-commerce from St. John’s University.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Ms. Gorcey overseas product and advertising sales strategy for Condé Nast, where she focuses on turning the company’s unique assets – including data, video, programmatic, and experiential offerings – into buyable solutions that drive results for clients. Eden has held leadership roles in both agency and publisher settings, where her work leading media strategy for brands including P&G, Microsoft and Coca Cola has contributed to her status as an industry-recognized innovator.
Eric Harris is the President & Chief Operating Officer at Cheddar, the leading post-cable network currently broadcasting Cheddar, a business news network, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. Before Cheddar, Eric was Chief Operating Officer at KnowMe, an innovative video and sharing platform.
Prior to that, Eric was BuzzFeed’s Chief Business Operations Officer and was responsible for all business operations and a global team of over 100 rockstars that spanned sales strategy & planning, marketing, research, events, ad product, account management, ad operations, social discovery, client analytics, and project management. Eric started at BuzzFeed as the 6th employee and left the company of over 1,000 employees 7 years later.
Eric has also worked as VP of Product Management at Operative Media, where he helped to build their best of breed Advertising Management platform, and as Director of Operations at Washingtonpost.com after spending several years doing consulting work at Price Waterhouse.
Eric has an MBA from the Tepper School of Business at Carnegie Mellon University and lives with his wife, two children, and labradoodle in Brooklyn.
Travis Howe
Senior Vice President, Global Operations / Disney Advertising Sales
Travis Howe has joined ESPN as SVP, Platform Ad Sales Strategy & Global Operations. In this new role, Howe will be responsible for establishing the go-to-market strategy for ESPN’s digital advertising business moving forward to enhance the overall ESPN Platform. He will work closely with the sales marketing, product and technology teams and be based in the company’s New York office, reporting to Ed Erhardt, president, global sales & marketing.Said Erhardt, “Travis is an outstanding and creative executive who has the vision to identify, develop and execute our key priorities for the digital sales team. His expertise and thorough understanding of the evolving digital media marketplace will help enhance and drive the entirety of our portfolio.”
Howe joins ESPN from Mediaocean, where he served as the executive vice president and general manager of global platform solutions. Throughout his tenure, Howe led the company’s go-to-market, cross-platform strategy, sales and client services supporting digital, cross-media and television ad sales revenue and technology for global media, entertainment and publisher companies.
Prior to Mediaocean, Howe was senior vice president, head of digital ad sales for the Americas at Sony, where he oversaw Sony’s digital entertainment division across Sony Pictures Entertainment, Sony Pictures Television, Sony Music and PlayStation. His previous roles include consulting, operational strategy and change management at Accenture.
Howe currently serves as an executive member of the Interactive Advertising Bureau (IAB), as well as for The Paley Center. He also serves on the Board of Directors for the Lighthouse Guild and Chairman of the Music School Advisory Board. He graduated from the University of Colorado, Boulder with a double major in finance and international business.
Anthony Katsur is an advertising technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies.
As SVP of Platforms at Nexstar Digital, Anthony is responsible for leading the platform division across Mass², Kixer and Lakana, overseeing the suite of local and national digital marketing products, content monetization solutions and digital services that allow small and mid-sized media publishers and businesses to maximize revenues across every available channel.
He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and executed business with leading agencies, brands and media companies. Prior to Sonobi, Anthony held global leadership roles at Rubicon Project, MediaMath, and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.
Anthony is a current Investor and Advisory Board Member of Stackpop and RevCascade, and is a former Advisory Board Member of iSocket (acquired by Rubicon Project).
He is an active participant at industry conferences, speaking about the latest trends in advertising at AdAge’s Brand Summit, Advertising Week, AdMonsters and GABBCON. His thought leadership has been published in AdAge, Adweek, AdExchanger MediaPost, Econsultancy, Digiday and DMN, among others.
Rob Klippel is Senior Vice President of Advertising Products and Strategy at Spectrum Reach, the advertising sales division of Charter Communication. He oversees data platforms including insights strategy and attribution, and is responsible for advanced advertising platforms including streaming, video on demand, and digital and cross-platform addressable products.
Mr. Klippel joined Charter from Comcast where he was Vice President of Advanced Platforms, developing dynamic ad insertion on VOD and addressable platforms and prior to that he was Vice President of New Products, and of Engineering and Operations. He also served in leadership roles in customer care and operations at Adelphia, Relera and Verio. Early in his career Mr. Klippel held management consulting roles at Deloitte and Accenture.
He holds a B.S. in engineering from the University of Illinois, and an MBA in marketing and operations from the Kellogg School of Management at Northwestern University.
Katie Kulik is Executive Vice President, Global Digital Sales at ViacomCBS.
Prior to becoming EVP, Global Digital Sales, Kulik was the Global Senior Vice President of Sales and Marketing for CBS Interactive’s Tech, Games, Lifestyle and Business groups. For the renowned brands CNET, GameSpot, Chow, Last.fm and others, Kulik leads global revenue and product marketing and directs agency and client media strategy and implementation. A veteran sales and marketing executive, Kulik is an expert in premium digital media and understands how to connect brands with customers anywhere.
In her role as Global Senior Vice President Kulik directed a worldwide team of more than 100 sales and product-marketing professionals dedicated to building major campaigns for brands across CBSi’s ecosystem of screens, from online to mobile and social platforms. Kulik has designed innovative marketing programs for nearly every major technology and CE brand, as well as major auto, CPG, and retail industries.
Kulik’s other expertise lies in change management, helping sales and marketing teams rapidly adjust to – and embrace – the ever-changing digital landscape and the resulting implications on consumer buying habits.
Prior to joining CBS Interactive she was in ad sales with the Motley Fool.
She earned a bachelors degree in Economics and Psychology from Lake Forest College and lives with her husband and daughters in Tiburon, CA.
Brian Matthews leads the national advertising sales team for the NFL Media group. He oversees the ad sales responsibilities for the NFL Network, NFL RedZone and the NFL Digital portfolio.
Prior to joining the NFL, Matthews was the Senior Vice President of national sales for the NBC News Digital Group. He previously served as the Vice President for the NBC Entertainment team delivering innovative advertising solutions across digital properties such as NBC, Bravo, Oxygen, USA and Syfy. Before joining NBC, Matthews led East Coast sales for the BBC America cable network and the BBC digital properties where he helped create the first BBC sales team in the U.S. marketplace. He also spent seven years at Turner Broadcasting representing CNN Digital, and began his sales career at Scripps Interactive.
Matthews is a graduate of St. Bonaventure University and resides in Chatham, New Jersey with his wife and four children.
Jodie McAfee is Senior Vice President, Sales & Marketing at Inscape, a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics for broadcasters and advertisers.
A media and marketing veteran, Jodie has led the strategic execution for advanced video advertising, interactive TV and content acquisition initiatives for more than two decades.
Prior to Inscape, Jodie was General Manager at Samsung AdHub, where he led the development and introduction of Samsung’s multi-screen advertising platform across US and European markets, while overseeing many of Samsung’s partnerships with major agencies and Fortune 500 brands both domestically and internationally.
Previous to Samsung, Jodie was involved in the creation and operation of multiple emerging companies with expertise in connected TV, iTV and advanced advertising. Jodie resides in Brooklyn, is a graduate of The University of Texas and earned a Juris Doctor degree in Entertainment Law from Whittier University.
Kevin McGurn is Vevo’s Chief Sales Officer. He joins Vevo from Fullscreen, where he served as Head of Sales for the company as well as Otter Media properties including Crunchyroll, Roster Teeth SoompiTV and VRV. Prior to Fullscreen, Kevin was Chief Revenue Officer of Shazam. He previously served as Senior Vice President of Sales at Hulu for nearly seven years, where he grew the sales team from zero to half a billion dollars in advertising revenue. Kevin has also held prior senior roles at NBC Universal and DoubleClick.
Kunal Nagpal
General Manager - Publisher Platforms and InMobi Exchange
Kunal Nagpal serves as the GM – Publisher Platforms for InMobi driving both revenue and product strategy for InMobi’s publishing business and premium media exchange. Before that, Kunal was Vice President of Client Services at InMobi, where he oversaw account management for thousands of advertiser clients. Prior to InMobi, Kunal spent a number of years at McKinsey and Co., where he worked with Fortune 500 clients on cross-regional board-level strategy, operations and risk discussions for the U.S., Europe and Australia regions
Joe Pinsky is the head of product development of OTT solutions for Amazon Advertising. His team of product managers and software developers focuses on building products that enable our customers, advertisers, and publishers to grow their businesses. His team looks across products, content, creative formats, supply, and measurement to take a holistic view of digital video advertising. In 2019, Joe was instrumental in the launch of IMDb TV which unlocked unique ad-supported OTT reach. His team also enabled viewers worldwide to watch Thursday Night Football on Amazon Prime Video and Twitch. Additionally, products like genre blocking and video creative builder help build interactivity for OTT ads and give advertisers more control. In working closely with Amazon Publisher Services, Joe has built header bidder solutions for advertisers and helped to connect publishers to new advertising demand. We are excited to have Joe serve as a board member on the IAB’s Video Center of Excellence and be an active participant in critical conversations that are shaping customer experiences and the advertising industry at large. Prior to joining Amazon, Joe worked as a consultant at The Boston Consulting group in Chicago. Joe holds a Bachelor’s degree from Kansas State University and an MBA from Michigan University’s Ross School of Business. Joe lives in Seattle with his one daughter and two sons.
Stephanie is responsible for Twitter’s advertising business running through Agencies, Ads API, and Sales Partners, globally. Her team equips these partners with creative solutions to scale and deliver business outcomes for their portfolio of clients.
Prior to joining Twitter in 2013, Stephanie was a Managing Partner at MEC, where she led the Digital Practice. Earlier, as Vice President at MediaVest USA, she was responsible for overseeing research, development, and execution of digital media strategy for her clients.
Ms. Prager was named a 2020 “Female Frontier” honoree by Campaign US and was honored as one of Advertising Age’s “Women to Watch” in 2018.
She resides in New York City, holds a degree from Lehigh University, and is a proud wife and mother of two. She is @stephanieprager on Twitter.
Jay Prasad is Chief Strategy Officer for LiveRamp.
Mr. Prasad has led VideoAmp’s agency, broadcaster and data partnerships that were instrumental in developing new products such as ATV Ignite and it’s partnerships with Mediaocean, Comscore, and FreeWheel. Notably, Mr. Prasad is a co-inventor on VideoAmp’s patents.
Prior to joining VideoAmp, Mr. Prasad served as VP of Global Business Development at TubeMogul where he led the company’s launch of Programmatic TV, data and supply partnerships, as well as their international partnership teams in the U.S., EU, Japan, and Southeast Asia. Previously, he led strategic development at FreeWheel focused on broadcaster’s distribution to digital and OTT platforms. Jay has also held leadership roles w Yahoo!, and Ernst & Young.
Mr. Prasad holds a degree in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School.
In his current role, Mike oversees the digital sales for the NBCU Entertainment Vertical (NBC, USA & Syfy) with a focus on digital video and Strategic Partnerships: YouTube, Snapchat and Buzzfeed.
In his 11 year career with NBCU, Mike has held several leadership roles, most recently leading a converged team of both digital and television sellers. Mike gained acceptance into NBCU via the GE Experienced Commercial Leadership Program (ECLP); a 2-year program known for the development of Marketing and Sales Executives through Six Sigma training.
He received his BA from Southern Methodist University in Dallas, Texas, (focusing on Advertising and Theater), and his MBA from Thunderbird, the International School of Business (focusing on Marketing and Chinese).
Lisa Utzschneider is the chief executive officer of Integral Ad Science and a member of the company’s board of directors. IAS is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. Lisa joined IAS as CEO in January 2019, bringing more than 20 years of digital advertising expertise and tech-industry leadership experience to the role.
Prior to joining IAS, Lisa held the position of chief revenue officer at Yahoo where she oversaw Yahoo’s global sales organization and provided solutions for the needs of advertisers worldwide. Lisa served as CRO up through the acquisition of Yahoo by Verizon in June 2017.
Previously, Lisa was Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Lisa spent 10 years at Microsoft culminating in her role as General Manager of the national sales and service teams where she focused on driving revenue for the company’s top online advertising accounts. She also developed the U.S. advertising go-to-market strategy.
Lisa has previously served as a board member for the Ad Council and the Interactive Advertising Bureau, where she was also a member of the organization’s executive committee. Notable honors include: the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising”, New York Business Journal’s “Women of Influence” and Working Mother’s “50 Most Powerful Moms”. Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University. She resides in Greenwich, CT with her husband and two daughters.
Julian Zilberbrand is the Executive Vice President of Audience Science at Viacom. Zilberbrand oversees key areas in the data strategy division including: audience onboarding and segmentation, advanced analytics and digital media executions. His team is responsible for the management and aggregation of data across all of Viacom’s media properties. Data is used to inform all aspects of media and programming at Viacom from sales to investment. His team works closely with groups across the organization to help enable a data driven approach to business which is paramount to success in today’s media landscape.
Prior to joining Viacom, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was SVP, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at Doubleclick as a project manager and technical analyst.
In addition to his work responsibilities, he held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal leader in the industry covering a wide array of topics from viewability with the 3MS Blue Ribbon committee to data and general industry trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. In 2014, he received the AdMonster Digital Media Leadership Award and the Marketers Choice Awards named him the Data, Analytics and Operations Innovator of the year for exemplary leadership in digital marketing.
The Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with empowering the media and marketing industries to thrive in a “mobile-always” world and in an increasingly “direct brand economy,” where user experience and consumer relationships are at the heart of modern day marketing and a significant driver of publisher transformation. Since its launch in 2010, the Mobile Center has helped accelerate the growth of the mobile ecosystem through standard setting, best practices, consumer research and public advocacy.
Primary Staff Liason
Zoe Soon
Vice President, Consumer Experience Center of Excellence
Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.
Sheri Bachstein leads the consumer division for The Weather Company, an IBM Business (Weather). This includes overseeing all aspects of The Weather Channel and Weather Underground consumer properties, including product management and design, content development and global expansion across the organization on Weather’s owned and operated properties.
Sheri has played a role on many different aspects of The Weather Channel digital properties since joining in 2007. Previously she was head of global audience growth and has also led international consumer product for weather.com and The Weather Channel apps. While leading web efforts, she moved weather.com to a fully responsive site, improved SEO efforts, optimized referral traffic, and oversaw engagement and lifestyle sponsorship efforts. As vice president of product operations, Sheri’s overseen monetization, operations and the agile team. She’s also worked as a leader for audience products, as well as in product management for weather.com and global products.
But this isn’t her first stint at The Weather Channel. She worked previously for the television network as a producer and as part of the “storm tracking” team that went into the field to cover storms (1997-2000). Before returning to Weather, Sheri served as vice president of product and content at RMS Networks in Fort Lauderdale, FL. In her career she has also worked as a producer for WGNX-TV, Atlanta’s CBS affiliate.
Sheri is a member of Women in Cable Telecommunications (WICT) and has won multiple media awards, including an Emmy Award for breaking news coverage of the Atlanta Centennial Park bombing and an Associated Press Award for sports reporting.
An Atlanta native, Sheri received her bachelor’s degree in journalism from Georgia State University. She enjoys playing golf, traveling and cooking.
Peter Chelala
Vice President of Mobile & Video Partner Solutions
Pete Chelala is Viacom’s Vice President of Mobile and Video Partner Solutions where he focuses on driving strategy and development of mobile and video ad sales products across Viacom Media Networks’ Music, Entertainment, Kids and Family brands. He joined Viacom from The Weather Channel where he worked for the four years building and selling marketing solutions across the its mobile platform. Prior to The Weather Channel, Mr. Chelala spent three years in the online ad sales at both About.com and Yahoo!. Before moving into ad sales, he worked in production on commercials, music videos and feature films out of Los Angeles.
Michael Dorf serves as Vice President of Revenue Operations at Univision Communications Inc. Michael oversees all of Yield Management, Ad Operations, Programmatic and Advertising Solutions.
Previously, Michael lead the Media Operations team at Freewheel, a Comcast Company and was able to bridge the gaps between Linear, Digital and Programmatic advertising. Prior to that he was at Conde Nast where he led the Ad Operations across Video, Programmatic, Display and Native. He started his career running Revenue Operations for Blip Networks which was eventually acquired by Disney via Maker Studios.
Gil Elbaz is the Founder and CEO of Factual, a data company that enables developers, publishers and advertisers to build highly relevant mobile experiences using the context of location. Prior to Factual, Gil co-founded Applied Semantics Inc. (ASI), which developed contextual advertising products, including ASI’s AdSense. Google acquired ASI in 2003, where Gil stayed on as the director of engineering, continuing to work on AdSense and other products. In 2008, Gil founded The Common Crawl Foundation, a non-profit with the goal of democratizing access to web information to enable greater innovation in research, business and education. He continues to serve on the board there as well as on the board of the X Prize Foundation. Gil is an active angel investor. He recently co-founded TenOneTen ventures with David Waxman, and his notable investments include Climate Corporation (acquired by Monsanto for $1.2 billion), GoodReads (acquired by Amazon), Scopely, and Kaggle. Gil earned a B.S. with a double major in Engineering & Applied Science and Economics from the California Institute of Technology.
Brian Gottesman leads monetization product development at Flipboard — the worlds largest curated content platform, with over 140 million users. In this role he oversees all monetization products from strategy to planning and execution. Prior to his time at Flipboard Brian ran product management for Amazon’s Video DSP, driving revenue growth, verification vendor business development, and feature expansion including pre-bid, performance optimization and OTT targeting. Before Amazon Brian was VP of Product at Critical Media where he designed, launched and managed Syndicaster, the first cloud-based video editing and distribution system for TV stations. He began his career at Harvard University, building web platforms for a range of departments and institutes including the Life Sciences Division, the Center for Brain Science and the Nieman Foundation.
Anthony Katsur is an advertising technology veteran with more than two decades of executive leadership and operational experience at innovative technology companies.
As SVP of Platforms at Nexstar Digital, Anthony is responsible for leading the platform division across Mass², Kixer and Lakana, overseeing the suite of local and national digital marketing products, content monetization solutions and digital services that allow small and mid-sized media publishers and businesses to maximize revenues across every available channel.
He most recently served as President of Sonobi, where he implemented strategy, recruited and led highly effective teams and executed business with leading agencies, brands and media companies. Prior to Sonobi, Anthony held global leadership roles at Rubicon Project, MediaMath, and Maxifier, where he served as CEO. Earlier in his career, he joined DoubleClick via the acquisition of NetGravity and quickly ascended to lead multiple product, operations and engineering divisions.
Anthony is a current Investor and Advisory Board Member of Stackpop and RevCascade, and is a former Advisory Board Member of iSocket (acquired by Rubicon Project).
He is an active participant at industry conferences, speaking about the latest trends in advertising at AdAge’s Brand Summit, Advertising Week, AdMonsters and GABBCON. His thought leadership has been published in AdAge, Adweek, AdExchanger MediaPost, Econsultancy, Digiday and DMN, among others.
With a decade of experience Chris LaSala is a seasoned veteran in the digital media space. Chris currently heads Google’s mobile publisher business development efforts where he works with established media brands as well as the emerging mobile application developer community. Prior to this role, Chris held roles leading a channel program aimed at delivering Google’s advertising solutions to local business and leading Google’s North American advertising agency strategy.
Prior to joining Google, Chris held the roles of director of business development at Looksmart where he was responsible for developing partnerships for the distribution of LookSmart’s advertising and search solutions, and strategy development consultant at Strategic Decisions Group, where he advised clients in the oil and gas and technology industries on making multi-billion dollar investments. Chris began his career as a public accountant for five years at Coopers & Lybrand. Chris holds a bachelor of science from Boston College and an MBA from Duke University.
As the Global Head of Snap Inc’s Measurement and Insight teams, Ali’s leads Snap Inc’s measurement strategy and the resulting execution across Snapchat’s advertiser clients. Ali’s group is responsible for providing solutions and strategic guidance to advertisers on how to measure and optimize the online and offline impact of Snapchat advertising. Prior to joining Snapchat, Ali spent 16 years at Kantar Millward Brown, more recently as the company’s Chief Digital Strategist. While at Millward Brown, Ali built a number of pioneering measurement solutions across leading platforms and advertisers.
Ali is based out of Snap Inc’s Santa Monica office in Los Angeles.
Tim has more than 20 years experience working with digital news organizations to grow audiences, institutionalize editorial best practices, create new products and get the most from tools and technologies to drive great results.
He understands traffic opportunities from all sources (search, social, paid marketing, PR, etc.) and how a publisher can capture and keep new audiences while being true to their voice, brand and strategy. He is most effective when working across publisher departments — editorial, tech, marketing and sales — helping the individuals and teams maximize their contribution to common goals.
Tim’s results include: capturing the highest share of a target audience of any news web site, substantially increasing site engagement, improving visibility in search, increasing reach in social networks and more. Typical engagements will see improvements of 20 to 100% in the first year.
Ruder developed product lines for publishers that exceeded $40 million in second year revenues (and have continued growing), improved workflows to lower costs and developed new business strategies for publishers in need of a pivot. In addition to delivering business results, Tim’s work has received many industry accolades, including multiple Eppy’s, Webby’s, a Wammie and one of the first 1to1 Innovator Awards (for his work on personalization in news).
Tim is also an accomplished public speaker and has appeared at the World Association of Newspapers (WAN/IFRA) World Congress, multiple appearances at SxSW and numerous appearance at a variety of search, marketing and product development conferences.
David Staas is President of NinthDecimal, responsible for the company’s go-to-market strategy and overseeing marketing, product management, engineering, and research. A 20-year veteran of the mobile ecosystem, David has created break-through businesses and solutions in the advertising, marketing, and mobile infrastructure markets. At NinthDecimal, David has led the creation of Location Graph, the industry’s first mobile audience platform based on location behavior, as well as the company’s evolution into mobile and enterprise data services for the world’s leading brands.
Prior to NinthDecimal, David built one of the first mobile ad networks and mobile ad platforms at Ad Infuse (acquired by Velti). Prior to Ad Infuse, David led global product marketing at Openwave Systems, the company that created today’s mobile Internet. He also co-founded the Messaging Anti-Abuse Working Group, an industry consortium of mobile carriers, telcos, and media companies to combat spam. He joined Openwave through the acquisition of Software.com, where he led product management and market development for the company’s flagship communications product. David has also launched new services and new products at companies such as Deloitte Consulting and Coca-Cola, and is a frequent author and speaker at key industry events.
Christina leads Product Marketing for all of Instagram’s Ad Solutions. This includes Instagram’s Brand and Direct Response solutions in both Feed and Stories. She was part of the early team that helped Instagram scale its monetization products and is passionate about helping marketers find success on Instagram. Prior to Instagram, Christina worked at Bain and Company in their LA and SF offices and Google’s NY office. Christina is a NorCal native, received a BS in Business Administration from UC Berkeley, and an MBA from Harvard Business School.
Grant Whitmore
Executive Vice President, General Manager, Eastern Region
Grant Whitmore is SVP, Chief Digital Operations Officer at Tribune Publishing where he is responsible for Tribune’s digital operation strategy and execution. Grant’s focus includes improving monetization and revenue delivery across all Tribune properties, generating corporate-wide advertising growth, strengthening local and national sales efforts, and improving overall digital operations. Prior to his tenure at Tribune, Grant held a variety of digital leadership positions at companies ranging from startups to global media properties.
Rachel Xanttopoulos is the Product Marketing Lead for Instagram Business Verticals, the ads innovation team at Instagram. In this role, Rachel focuses on building new ad formats to create advertiser value for specific industry verticals such as Retail and Entertainment. Rachel is passionate about the intersection of tech and media—after starting her career at the Boston Consulting Group (BCG), Rachel worked as a Manager in the New York Times Corporate Strategy and Business Development Group, and then as a Product Manager for Kindle at Amazon. Rachel holds an MBA from the Kellogg School of Management at Northwestern University.
The IAB Tech Lab is a nonprofit research and development consortium comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena. Its goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry.
Innately driven to push boundaries and challenge the status quo, David currently leads a consulting practice for companies looking to capitalize on the digital transformation sweeping the industry.
Prior to starting his own consultancy, David worked at IPG for over 20 years in a variety of leadership roles. Most recently, David ran MAGNA’s North America business driving investment, intelligence and innovation in his role as President. David also led Global Partnerships for MAGNA and has helped set the overall vision and remit for the organization.
David had been with IPG Mediabrands since 2001, when he launched the digital practice at UM as Interactive Media Director. A year later, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the agency. In 2006, David was named U.S. Director of Digital Communications. He was promoted in 2011 to Global Digital Officer, and then elevated in 2013 to Chief Investment Officer.
David has been recognized as a “Media All-Star” by Adweek, one of the “Adweek 50” and an “Online All-Star” by Media Magazine.
David served as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee from 2009-2012. In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the social, emotional and cognitive skills of vulnerable children in New York City.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he can talk for hours about the latest in high-tech gear.
Dennis Buchheim is President of the IAB Tech Lab, overseeing product, engineering, membership, and operations teams for the digital advertising industry’s global technical standards-setting organization. Prior to Tech Lab, Dennis was SVP of Data & Ad Effectiveness for IAB, after 12 years leading advertising technology product teams at Microsoft and Yahoo. Earlier in his career, Dennis worked for Apple, Oracle, and two startups, including one he co-founded. Dennis holds degrees in Computer Science and Business Economics from Brown University.
Yoav Arnstein is the Director of Product Marketing for Publisher Solutions in Facebook’s London office. Yoav joined Facebook from LiveRail. Previously, he was at Legolas Media where he was CEO and grew the company to a multi-million dollar revenue business. Prior to Legolas, Yoav was at Eyeblaster (now MediaMind) where he was GM International, and then GM North American operations. At Eyeblaster, Yoav oversaw revenue growth of more than 5x, opened multiple international offices and helped build Eyeblaster into the world’s leading rich media ad platform. Yoav holds a B.Sc in Computer Science and Statistics from Tel-Aviv University and an M.Sc. in Computer Engineering from Denmark’s Technical University.
Airey Baringer is Head of Product at Quantcast. At Quantcast, Airey is focused on developing product and business solutions at the intersection of privacy and advertising.
Previously, Airey led business and product development teams for consumer internet and SaaS products, including products focused on helping consumers complete their taxes, understand and act in accordance with the Affordable Care Act, and increase access to sustainable food products. In his free time, Airey is usually trail running, backpacking, cycling, and eating his way through the San Francisco Bay Area.
Varun Bhagwan is an executive with 20 years of experience leading numerous R&D projects from inception to delivery. Varun currently serves as Vice President of Product Management & Engineering at Verizon Media, where he is responsible for all Advertising Data Products: Targeting & Identity, Insights & Measurement, and Trust & Verification. Prior to the formation of Verizon Media, Varun held several leadership roles at Yahoo! focused on Data, Insights & Measurement as well as Mail Monetization Insights & Analytics.
Prior to joining Yahoo!, Varun worked in research for 12 years at IBM where his focus areas included text analytics, web-scale systems, information Integration, healthcare, and privacy.
Varun holds his Bachelor of Engineering in Electronics and Telecommunications Engineering from Maulana Azad National Institute of Technology, and his MS in Computer Science from University of Florida. Varun has invented or co-invented roughly 50 patents, is a Yahoo! Master Inventor, holds 10 honors & awards including Verizon’s top honor of the Verizon Credo Award, and produced more than 15 publications in top tier conferences and journals. Varun is also a frequent speaker at industry events and represents the company at events such as CES, Cannes Lions etc.
Dan is the CTO of Extreme Reach. He leads innovation and development with a customer-centric revision cycle, growing our industry-leading platform with new capabilities every two weeks. With over 15 years of experience in systems architecture, application design and development of leadership, Dan is known for developing transformative advertising technology solutions.
As President and CEO of Index Exchange, Andrew leads 300 of the brightest minds in advertising technology across the U.S., Canada and Europe. With a sharp focus on delivering benefits to media companies like The New York Times, Hearst, Daily Mail and Conde Nast as they tackle the world of automation, he’s built Index Exchange as one of the only pure-play and transparent ad exchanges in the advertising ecosystem. While he’s responsible for providing strategic direction and market vision to the company at large, he’s also hands on with all day-to-day corporate operations.
Andrew has a unique penchant for the advertising industry and the promise of its automated future. At only age 15, he was a strategic advisor for his family company, Casale Media – one of the first ad tech startups built to help marketers manage online ad inventory. 15 years later, he’s pivoted his family’s company Casale Media into Index Exchange. By doubling down on investments in engineering and infrastructure, he’s continued to grow the company’s revenue by over 100% y/y and adding headcount when needed to bolster the company’s offering.
As a respected industry thought leader, Andrew is widely sought-after for his expertise and opinions on programmatic and exchange-traded media, and the growing need to transact with transparency at the forefront of the conversation. Andrew’s bylines and media contributions have appeared in numerous publications including Ad Age, Adweek, AdExchanger, The New York Times and The Wall Street Journal.
Karan heads supply operations for Media.net and manages some of Media.net’s key publisher partnerships working out of the New York office. As one of the first employees, he has been instrumental in Media.net’s rise in the adtech ecosystem. His role over the last 10+ years has been focused on building and managing partnerships across the ad-tech landscape, nurturing strategic alliances and helping drive product strategy.
Prior to Media.net, Karan was an attorney in the Technology & Media practice of one of India’s premier law firms. He is deeply passionate about how access to quality education can help alleviate global poverty and spent over a year living and teaching in a remote village in India to improve the educational infrastructure for teachers and students.
Karan holds a BS in Computer Science and Mathematics from University of Illinois – Urbana-Champaign and a Bachelor of Laws degree from Mumbai University.
Alanna is Head of Advertising Technology at ConsenSys, a blockchain company focused on the adoption of decentralized networks and economies. She is also the CEO of the Digital Asset Trade Association (DATA), an advocacy group formed in Davos in 2018 for Distributed Ledger Technology. DATA helps to shape public policy issues to support the growth of digital assets, digital identity, smart-contracts and digital currencies and worked extensively in Wyoming and Colorado on blockchain and cryptocurrency legislation. Prior to DATA, Alanna was Global CRO at MetaX where she oversaw product creation, strategy, and go-to-market including the adChain and adToken dApps on Ethereum and the first Token Curated Registry on the Ethereum Mainnet. Before she entered the blockchain sphere, Alanna ran global advertising standards General Manager of the IAB Tech Lab. Alanna had senior roles at Accuen/Omnicom Media Group, Condé Nast and at Admeld (acquired by Google) where she helped grow Real Time Bidding from an idea into an advertising industry mainstay.
Chris Guenther is Senior Vice President, Global Head of Programmatic and GM of News IQ for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company’s global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States.
Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.
Day-to-day
Vincent leads the product vision and strategy for Rakuten Marketing, designing the company’s innovative roadmap to keep pace with the swiftly evolving industry. With a team of more than 200 specialists across the business, Vincent oversees Product Operations, Product Management, Product Marketing and Corporate Strategy. Underscoring everything he does is a commitment to making things happen and creating new avenues for growth for both Rakuten Marketing and its clients.
Career history
An entrepreneur at heart, Vincent has nearly 20 years of experience scaling software businesses through product innovation. Vincent joined Rakuten Marketing as CEO and Founder of Nextperf, the AI-based retargeting business that Rakuten Marketing acquired in 2016. He oversaw the integration of the company’s programmatic assets and laid the foundational platform its Display business is built on today. Prior to NextPerf, Vincent ran IT services and software companies and invested in start-ups across the entertainment, marketing/advertising and retail sectors.
Alma mater
MIT, Executive Certificate in Management and Leadership, AI, IoT, Strategy
Institute Superieur de Gestion, Master Degree in Business and Finance
Favorite quote
“Innovation distinguishes between a leader and a follower” – Steve Jobs
Of personal note
Father of 3, Vincent has a huge passion for golf.
Mark Kopera leads the Moat Analytics Product organization at Oracle Data Cloud. Part of the Oracle Data Cloud, Moat makes brand advertising more effective by delivering software to measure and optimize media against viewability and attention, brand safety, invalid traffic, and quality.
Prior to Moat, Mark held ad tech leadership positions at Rocket Fuel, [x+1], appssavvy, and Digitas. He also advised media, retail and consumer goods companies and investors as a part of OC&C Strategy Consultants. Mark holds Bachelors and Masters degrees from Cornell University’s College of Engineering and lives in New York City.
Ms. Ai Matsubara works closely with Yahoo! JAPAN’s executive management team to optimize business strategy. Prior to becoming a board of director of IAB Tech Lab, over 10 years of Video Ads product development experience with progressively increasing leadership responsibility through Vice President in Yahoo! JAPAN.
Michael Palmer is originally from a small town in upstate New York. As an undergraduate at Vassar College he majored in history and political science and holds advanced degrees from Cornell, Harvard and the Stern School of Business. Prior to settling into a career in software development, Michael had previously worked a wide variety of jobs, including being a college lecturer, a wilderness guide and a factory shift manager. After working for several years as a software product manager for a clinical trial software, Michael helped found a small business intelligence company, where he ran operations. After selling and successfully exiting this company, Michael joined GroupM via Xaxis where he has worked for the last five years in several technology-related roles. He is currently GroupM’s global Vice President for Emerging Technologies.
Gruia Pitigoi-Aron is the Vice President of Product for The Trade Desk. In this role, Gruia oversees the teams responsible for all product management, user experience, and enterprise solutions. These teams work closely with all internal business teams, engineering, clients, and partners as they strive to ship the right product at the right time with global impact and scale.
Prior to joining The Trade Desk, Gruia spent 10 years at Microsoft as a Product Manager in various capacities, working on Outlook.com/Hotmail, Windows Live Agents, and BizTalk Server. The general focus was always on core parts of the systems, with the largest amount of time spent scaling and managing Hotmail’s ever increasing storage infrastructure.
Gruia received his M.S. in Computer Science from the University of California, Los Angeles, and his bachelor’s degree in Computer Science for the University of California, Berkeley. He is based in The Trade Desk’s offices in San Jose, CA.
Krishna Poola
General Manager, Microsoft Native Advertising & Retail Marketing Platform
With 20 years of software experience, Neal is focused on optimizing business needs, leading tech teams to create relevant and effective data-driven products that build the bottom line and deliver client value. Prior to entering advertising technology, Neal worked at RightNow Technologies, an early CRM vendor that sold to Oracle in 2011. There Neal led a team of AI/ML engineers that pioneered the use of sentiment analysis, natural language processing and content search systems in over 36 languages within automated customer service systems. Neal currently serves as co-Chair of the OpenRTB protocol that standardized the process of RTB, the Deal-ID and the Native ads format and the new Ads.txt standard.
Mike Romoff runs the Global Agency and Channel Sales team, helping the world’s biggest advertisers and their clients harness the power of LinkedIn’s platform. His breadth of experience spans a 19-year career where he has held key General Management, Operations, and Business Development positions at companies such as NBC, IDG, 360i and The Industry Standard Magazine (back in the day). Prior to his current role, Mike led the Global Sales and Advertising Operations teams at LinkedIn, responsible for the overall day-to-day operations of its advertising business. Mike holds a BA from Amherst College and an MBA from Columbia Business School as well as a 200 hour yoga instructor certification. He currently lives in Manhattan with his wife Heatherlynn and two children Niko and Bianka.
Paul Ryan is the chief technology officer at OpenX where he oversees the company’s technology and product development. He leads a global team of more than 150 engineers, data scientists and product managers tasked with fostering the development of new, innovative programmatic technology. Prior to OpenX, Paul held CTO roles at Yellow Pages Group, Leads360, and Overture. During his time at Overture, Paul was principally responsible for engineering the world’s first high-scale auction-based market for the web, an innovation that established the foundation of today’s $45 billion programmatic marketplace.
Paul holds a BSE, EECS from Princeton University, an MS in Computer Science from John Hopkins University and an MBA from the Wharton School at the University of Pennsylvania.
Experienced Chief Technology Officer with a demonstrated history of working in the internet industry. Strong information technology professional skilled in Cloud Transformation, Digital Strategy, Mobile Applications, Software as a Service (SaaS), and Start-ups.
Positive, proven, and successful, technology executive has the strategic vision for developing assets and adding the greatest value. Driven by big challenges, to build the next “big thing”, to hire the teams, to build the processes, to get everyone producing at their best potential and to collaborate with clients. Committed to the company’s business objectives and selfless in ethos, I believe that facts should drive direction, and that performance needs to be measured with clear goals and objectives.
Steve Silvers
General Manager & Vice President Product, Customer Experience
Scott Spencer is the Director of Product Management, Sustainable Ads at Google. Scott sets the vision and strategy for Google’s work to create a long-term viable ads ecosystem for publishers, users, and advertisers. Scott and his team develop products that help Google to combat ad fraud, ad spam and malware, and maintain the integrity of broader display network. His team oversees Google’s advertising and publisher policies that help to protect people from harmful, misleading, offensive and annoying ads. As part of those efforts, Scott works with the Coalition for Better Ads, an industry group tasked to improve online ad experiences that drive people to install ad blockers and establish an industry-wide standard for ad experiences. In addition, Scott represents Google in industry forums like TAG and the IAB Tech Lab, help to develop and advocate for standards across the industry.
Throughout his time at Google, Scott has worked on nearly every product and platform in Google’s ads portfolio. He played an instrumental role in the development and launch of the DoubleClick Ad Exchange over 10 years ago as well as Google’s acquisition of Invite Media which eventually would become DoubleClick Bid Manager, Google’s demand side platform (DSP).
Before joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Process and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.
As VP of Product Management, Steve oversees the publisher, marketplaces, and platform product groups at Xandr. He and his team set the strategy and roadmap, develop innovative products, and drive commercialization for key product offerings, including the adserver, SSP, media products, supply & demand quality, and DSP integrations. Steve joined AppNexus 2011, prior to the company’s acquisition by AT&T and subsequent evolution into Xandr. Throughout his tenure, Steve has been responsible for a multitude of different product areas, including the fraud prevention, the establishment of Prebid, identity, and consumer privacy & regulation. He’s led industry groups including TAG Anti-Malware and the IAB’s establishment of Transparency and Consent Framework for The GDPR.
Prior to AppNexus, Steve was a management consultant with McKinsey & Company at their NYC office. He specialized in high tech & media industries and advised the leadership of Fortune 100 companies on their strategy and operations. Steve holds a Ph.D. in mechanical engineering, a Masters in electrical engineering, and a Masters in mechanical engineering from The University of Michigan, where he focused on micro-electronic systems.
Anudit Vikram is a business and technology leader with over 20 years of experience, 15+ of which have been in the advertising and marketing technologies space. His deep experience in data centric product innovation and design and innate understanding of the ad-tech space make him a frequent contributor to industry publications, conferences, and round-tables.
As the SVP of Products for MediaMath, Anudit is responsible for the strategy and roadmap of the entire suite of MediaMath’s product capabilities. He drives the evolution, positioning, and launch of new features and programs across all regions and brings MediaMath’s product vision to life.
Prior to MediaMath, Anudit worked at Dun & Bradstreet, Merkle, Yahoo!, Microsoft, and other noteworthy organizations leading teams and – in his words – “building cool stuff … changing the world one release at a time!” A past board member of the IAB Data Center of Excellence and co-chair of the B2B Committee, Anudit is also active in helping shape the industry as it shape-shifts through its maturation.
Anudit holds a Masters in Technology Management from Columbia University and a Bachelors in Engineering from the University of Pune (India). He lives in NYC with his wife and is an avid photographer and optimistic golfer in his spare time.
Ken Weiner leads the engineering, product, and supply teams behind the industry’s top computer vision platform for marketers and rights holders. As an active member of the ad tech community, Weiner is a guest columnist for VentureBeat and Forbes, a frequent speaker at conferences and a participant of industry groups such as IAB’s OpenRTB Working Group. He also runs the LA AdTech Meetup which brings together ad tech engineers and product managers. Weiner was LA Business Journal’s 2015 CTO of the Year, and in 2003, he was included in the InfoWorld 100 for his work on uPortal, an open-source web portal framework for the higher education community.
Before coming to GumGum, Weiner was the Director of Engineering at the lead-generation platform LowerMyBills.com, acquired by Experian in 2005. He has also worked as an open-source software consultant, a project manager and an instructor at Interactive Business Solutions, acquired by Unicon Inc. in 2003. Weiner received a B.S. from UCLA and currently lives in Los Angeles. Away from the office, he enjoys mountain biking, hiking, California native plants, jazz music and playing the saxophone.
Sheng Zhou serves as General Manager of Product at TikTok Ads. In this role, he is responsible for the TikTok Ads Platform development as well as management of advertiser growth for the company. He also leads the company’s efforts on a number of new monetization projects, including the recently launched TikTok Creator Marketplace.
With a rich background in business and product development in the IT space, Zhou has honed his expertise both as an entrepreneur and in senior leadership positions at several leading global technology companies, including Alibaba Group and Microsoft. Versatile and quick to adapt to rapidly changing market environments, Zhou excels at building robust teams from the ground up and cultivating early stage products alongside managing and commercializing complex business initiatives.
Prior to joining TikTok, Zhou served as Vice President at Alibaba Entertainment Group, primarily focusing on Youku’s advertising business and user operation. Before Youku was acquired by Alibaba, Zhou served as Corporate Vice President of Youku Tudou Inc., where he led R&D efforts and drove the development of advertising services and a PGC/UGC content ecosystem.
Zhou began his career with Microsoft, undertaking several product management roles throughout a 10-year tenure across multiple products, including Office, CRM, Windows Mobile and Online Advertising.
Zhou received a master’s degree in Management Information Systems from the University of Iowa and a bachelor’s degree in Computer Science from Peking University.
The Digital Video Advisory Board reflects a dynamic mix of top brands and leading agencies that provides insights and recommendations that will help propel digital video – including mobile, over-the-top, and all other platforms – as a dynamic medium for creativity in programming and marketing. It is part of the IAB Digital Video Center of Excellence, a dedicated unit within IAB devoted to the advancement of the digital video medium in the global marketplace.
Dave Campanelli
Executive Vice President, Director of Video Investment
David Campanelli is a 19 year industry veteran and a homegrown Horizon talent. As Executive Vice President, Director of Video Investment, David is in charge of all Horizon’s national TV and premium digital video buying. David oversees such accounts as GEICO, Dish, Weight Watchers Burger King, Corona, LG, Little Caesars, Capital One and others. Over the past several years Horizon has seen its billings in the National arena skyrocket to now exceed $4.3B under David’s supervision.
David has spearheaded Horizon’s “video buying” approach, helping to break down the walls between traditional TV buying and digital video buying, resulting in innovative deals on behalf of his clients. Also, he has established and oversees Horizon’s sports buying unit, which has become one of the largest sports spenders in the industry, have placed major sports platforms such as the Capital One Orange Bowl.
More recently David has set his sights on the advanced TV marketplace, creating Horizon Advanced, a dedicated team to lead Horizon’s path forward in the emerging world of data informed, programmatic and Over The Top TV.
David has already garnered some of the industry’s top honors, including winning a CableFax “Sweet 16” award and the Mediaweek All-Star Award in the National TV category.
Jim Cowsert
Vice President, Enterprise Brand, Advertising & Media
As VP, Enterprise Brand, Advertising and Media, at Voya Financial, Jim leads brand strategy, creative development and media planning. Jim’s current focus is building the Voya Financial brand introduced in the fall of 2014. His responsibilities include ensuring Voya’s brand is effectively expressed across television, digital, mobile, social and search platforms for consumer and business audiences. He has a passion for developing high impact integrated initiatives with partners, building messaging across touch points, and driving a measurement based culture.
Prior to joining Voya Financial, Jim led agency and client teams developing and executing brand strategy, creative, and media for companies in financial, real estate, healthcare, and retail industries. He has MBA and BA degrees from Duke University and resides in Atlanta.
Adam Gerber is Global President, Media, for Essence, a data-driven global agency that is part of WPP’s GroupM. In this role, he oversees media capabilities across all channels. This includes driving the agency’s planning, investment, activation and ad operations disciplines and their intersection with GroupM. Gerber’s priority is to build and scale innovative, cross-channel investment models rooted in data and outcome-based metrics that are tied to clients’ business success. He stepped into this role in 2018 after serving as Essence’s SVP, Investment, North America.
Gerber joined Essence in 2017 after spending six years at ABC/Disney where he departed as SVP, Client Development & Communications. Before ABC, he served as Chief Marketing Officer of Quantcast, where he was and an active industry evangelist for the digitally-oriented audience measurement and targeting company.
Prior to Quantcast, he served as VP, Advertising Product & Strategy, for Boston-based Brightcove, Inc. Previously, he was SVP, Director of Innovation & Strategy for Mediavest Worldwide, and Senior Partner/Director, Media Strategy for The Digital Edge (now Wavemaker).
In earlier roles, Gerber served as VP, Associate Media Director at Ammirati Puris Lintas; Account Manager/Interactive Marketing for America Online and Media Supervisor/Media Planner for both JWT and D’Arcy Masius Benton & Bowles. He began his career as a paralegal at Sidley & Austin in Washington, DC.
Jeff Hagen is the Group Director of Connections Planning & Investment for The Coca-Cola Company’s USA division. In this role he is responsible for helping build Coca-Cola’s integrated marketing strategy; focusing on building a Brand’s ability to connect with consumers using media, data and technology, and owned touchpoints across a consumer’s daily journey. With 15+ years of experience, Jeff has led both planning & investment teams at Cingular/AT&T Wireless, The Home Depot, and Arby’s. He has also worked at world renowned advertising agencies including BBDO, Initiative and OMD leading media strategy and investment across automotive, consumer packaged goods, financial services and entertainment industry accounts.
Most recently, under his leadership, the Coca-Cola Connections team has been recognized for industry leading work in integrated marketing across video, social, search, outdoor and radio and has received various awards from Effie’s, Media Post, and the Festival of Media.
Jeff lives in Sandy Springs, Georgia with his wife, Leslie, and two daughters. Jeff is an active member of his children’s school, church community and youth sports association.
Rachael Haley, the Regional Marketing Director for the Americas at Airbnb, she oversees strategy and execution of all regional integrated marketing initiatives across all Airbnb businesses. She leads a team responsible for marketing content development, social media strategy and execution, and connections and media activation.
With more than 13 years in the industry, Rachael leans on her deep expertise in media and marketing strategy, including communication planning, strategic partnership development, buy negotiation, plan execution, and measurement, to build innovative marketing campaigns that disrupt the category while driving business results. Prior to Airbnb, Rachael worked in media planning and buying at a number of agencies including OMD before moving into a marketing strategy role at Netflix where she led US launch campaigns for a number of Netflix Originals including House of Cards and Orange is the New Black
Larry Hunt leads Video Investment for AT&T at Hearts and Science. Included in his responsibilities are AT&T’s Mobility, Directv and Business to Business Solutions brands in addition to Cricket Wireless.
Prior to joining the Hearts & Science, Larry was Senior Vice President, National Video Investment at Zenith. Over 14 years, Larry’s tenure focused on Verizon Wireless while working across a number of top brands including Sonic Restaurants, Hulu, Hallmark Channel, JP Morgan Chase, Darden Restaurants, and Ubisoft. Prior to Zenith Larry had spent years working at Initiative, True North and Y&R. At those agencies, Larry serviced brands such as Subaru, Jergens, American Airlines, Nortel Networks, US Army, Dr Pepper and Miller Beer.
Larry is a graduate of Baruch College and resides in Cranford, New Jersey with his wife Jennifer, daughter Isabelle and sons Owen and Harrison.
Karyn Johnson, President, US Precision, spearheads programmatic strategy, capabilities and operations across Publicis Media brands. Karyn’s eye for innovation, paired with her depth of experience in the digital, media and ad tech spaces, helps her to lead Publicis Media fearlessly into the future programmatic world on behalf of its clients.
With over 15 years of industry experience, Karyn has led innovative campaigns on strategy, digital and ad tech development teams, continuously expanding her knowledge, qualifications and ambition. In her previous role at Blue 449 as EVP, Managing Director – Digital, Karyn was instrumental in developing strategic relationships with leading media, data and technology companies for the agency. She constantly challenged her clients to think differently, and led Blue 449 client T-Mobile to become one of the most digitally savvy brands in the market.
Mike Law
Executive Vice President, Managing Director, Video Investment
Mike Law is currently Executive Vice President, Managing Director, Video Investment for Dentsu Aegis Network. In this role, Mike oversees TV and Digital video strategy and investments across the agencies clients as well as leading greater convergence internally at the agency and advancing the adoption of new, advanced advertising platforms. Mike oversees more than $4B in annual video spending across many clients including Microsoft, GM, Home Depot, Pfizer, Macy’s, Reckitt Benckiser, MasterCard, Staples, Sony, Dannon, Outback, Disney and Diageo.
Formerly, Mike was Director of Media Strategy and TV Investments for Pfizer where he handled consumer media strategy for their DTC brands as well as managing the portfolios $600MM+ TV and digital video investments. Previously, Mike was a Media Buyer at Carat and Arnold.
A catalyst of innovation, champion of programmatic, and fierce believer in her team, Helen Lin, President, Digital, Publicis Media Exchange – U.S., exemplifies what it means to be an impactful leader. With over 20 years of experience in digital media and marketing, Helen now manages the digital investment and negotiations on behalf of the entire Publicis Media network, representing the group in industry-leading digital initiatives.
Prior to her recent promotion to Publicis Media Exchange, Helen served as EVP – Managing Director, Digital & Magazine Activation at Zenith for over five years, overseeing the planning, buying, integration and analysis of digital media platforms and print properties for clients including Verizon, Chase, Coty, Kohl’s, Farmers, Puma and many others.
In this role she also led various major agency initiatives. First, she spearheaded the effort to bring Zenith’s print and digital activation teams into one, making Zenith the first in the industry to make this realignment. Following this success, she helped to lead the practice of bringing Programmatic Competency in-house at Zenith, integrating programmatic capabilities into client teams, and recently she played an integral role in the effort to integrate Analytics into Communications Strategy teams at Zenith, beyond digital measurement. Helen’s vision, collaboration and leadership in these massive initiatives led to widespread industry recognition, including by being named a 2016 Cynopsis Top Women in Digital honoree and a 2016 Adweek Media All-Star.
Helen’s professional focus goes beyond client work, as she has established a reputation as an incredible mentor and role model among her teams. As the Executive Sponsor of the Women’s Business Resource Group POW! (Power of Women), Helen makes it her personal mission to create conversations around female leadership and diversity in the workplace.
Kristian (Kris) Magel serves as President, DAN Media Clients for Dentsu Aegis.
A veteran with nearly two decades of experience in the media business, Kris has proven himself a formidable negotiator who has earned the respect of media partners for both his analytical approach to the marketplace and his passionate representation of clients. His reputation for articulate, informed intelligence also makes him a favorite with the press and a popular panelist at industry events. In 2012 Magel was named to the Adweek 50 (#16) as one of the industry’s most influential executives and was a Mediaweek ‘Media All-Star’ in 2007. Magel also has an influential voice within the video industry, serving as a co-chair of the Ad Council Broadcast TV Committee, a member of the advisory boards of industry collective Videonomics and Advertiser Perceptions and a board member of the New York Advertising Club.
Kris received his Bachelors of Arts degree from the John Wiley School of Business at the State University of New York at Geneseo. He makes his home with his family in New York City and East Hampton, New York.
Jason began his career in 1988 buying media for political campaigns. He joined DMB&B in 1989
working on accounts such as GM, Kraft general Foods and P&G. Jason joined Ogilvy & Mather in 1993 as
Associate Media Director, working on Hershey, Ryder, Mattel, Duracell, and Sandoz Pharmaceutical
(later Novartis Consumer Health Group). He soon rose to Group Director, National Broadcast at Ogilvy,
and was named President, Managing Director in 2000 with Mindshare’s launch in the US.
In 2002, Jason was named Media Buyer of the Year by Electronic Media. In 2005, Jason was named a
Media All-Star for National TV/Cable by AdWeek magazine. Jason has also served as Chairperson of the
4A’s National Audio/Video committee.
Jason graduated from Gettysburg College (Pennsylvania) with a B.A. in English Literature, and was
honored by Gettysburg with the Young Alumni Career Achievement Award in 2003. He lives in Chatham,
New Jersey with his wife, Betsy, and their three children, Sean, Megan, and James. He is an avid reader
and enjoys fishing, hiking and travel.
Maggie co-founded Sibling Rivalry in 2011 with partners Joe Wright and Mikon van Gastel. Creating a hybrid company that at its core is based in design and storytelling for brands and networks. Maggie oversees all the sales and operations of the company.
Maggie comes from a career as an Executive Producer from awarded companies such as @radical media and Droga5. While at Droga5, she produced and branded various award-winning multimedia projects, including the “Tap Project,” where she won the first Titanium Lion at the Cannes International Advertising Festival.
Maggie rarely has down time and prefers to have a full social calendar at all times, as people give her energy. She resides in downtown NYC with her husband and daughter.
A 30-plus year veteran and legend in the media world, John Muszynski is the Chief Investment Officer at Spark, and leads all negotiating on behalf of our client’s brands in order to deliver media savings and the best pricing in the marketplace. Not only does John oversee the buying team for Spark, he also leads the Starcom MediaVest Group Exchange (which we call SMGx). John’s SMGx team helps our entire network drive innovation in advanced media and technology while gathering marketplace intelligence across SMG’s $16 Billion in media spending.
Prior to joining Spark and SMGx, John served as CEO of Starcom USA (2005 – 2009), helping build a company at the forefront of leveraging media partnerships to strengthen the brands of some of the world’s biggest marketers. Under his leadership, Starcom was named Ad Age Agency of the Year (2006-07), Media magazine Media Agency of the Year (2005-07) – and was the first media agency to ever make Ad Age’s A List (2007).
John has received numerous honors for his work in the industry, including Advertising Age’s Media Maven, TV Week’s Buyer of the Year as well as a Mediaweek All-Star, min’s Most Intriguing People in Media and Kidscreen Golden Marble Award for Best Media Director. Most recently, John was inducted into the Broadcasting & Cable Hall of Fame, securing his status as an industry icon.
John Nitti joined Zenith in 2009. His goal was to build ZenithInteractive, the full-service digital media arm of the agency, from the ground up. In less than a year, John brought in more than 50 new hires and 10 new clients—increasing digital billings from $3MM to $180MM.
Since then, John’s leadership has continued to change and grow the agency. In 2010 the Digital and Magazine divisions were merged to offer clients a more robust, content-centric approach to media. Two years later, John was promoted to the newly created position of President of Activation, where he was charged with trading, investment, execution, and activation for all Zenith craftskills. In that capacity, John formed the National Video group in 2012 to bring together linear, digital, and mobile video. The latest implementation, in 2013, was the full integration of all aspects of Local Activation (Broadcast, Print, OOH, and Digital).
That same year also saw the creation of the Activation Standards, Insights and Technology group to complete John’s reimagining of Zenith Activation. With the creation of this group, Zenith is now structured to implement buying standards and strategic partnerships and technology platforms that apply to all genres of media and across all of its clients. This group, driven by John’s vision, helps continue to put Zenith in an industry leading position of driving the marketplace for fluidity and ensures Zenith is a respected leader in the measurement, programmatic and technology space.
John’s vision for the Zenith Activation group has brought about tremendous impact for the agency. His Activation Team now includes over 300 staff members across North America and manages clients’ media investments of over $10B (2013). John is the architect of Zenith’s fluid video approach for reaching consumers across multiple screens. He has also been a guiding force in the creation of strategic partnerships that drive cross-platform innovation and measurement.
Fueled by a drive for innovation and a desire to evolve the media marketplace, John was promoted to Chief Investment Officer of Zenith in September of 2014. In this position, John will continue his oversight of the Zenith Activation teams while adding many key initiatives for Publics Groupe and the ZO Agency Network (Zenith, Optimedia, Moxie and Performics) to his remit.
Prior to joining Zenith, John was Director of U.S. Media & Sponsorships at American Express for six years, where he was responsible for developing and overseeing traditional and digital media planning and strategy efforts across various business areas for the company.
In addition to his work at Zenith and American Express, John has held posts at Young & Rubicam, Time Inc. and Dentsu. He has over 16 years of experience in media planning, buying, and sales.
John holds a Bachelor of Science in marketing and finance from Wagner College. He resides on Staten Island, New York, with his wife Noelle and their two sons.
Lou Paskalis is the Senior Vice President, Enterprise Media Executive, for Bank of America. He is responsible for leading a team of communications professionals in developing and implementing comprehensive media strategies to drive enterprise business objectives. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He leads the team that delivered a game changing real-time 360 degree program around the World Economic Forum which leveraged the bank’s extensive original content assets.
Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel communications and engagement initiatives for the American Express brand and core U.S. product portfolios, as well as mobile marketing.
Paskalis also lead communications planning for the annual Small Business Saturday campaign, which was awarded the Grand CLIO in the Content and Contact category, the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media in addition to multiple MIXX awards.
Paskalis holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, fine wine and Formula One motor-racing. He is a board member of the Mobile Marketing Association and a jury member of the IAB MIXX Awards.
Catherine Patterson serves as Director of Experiences and branded content, for VMLY&R North America, where she leads teams in identifying, architecting and developing branded content platforms and experiences for all clients, with a focus on the crossroads of culture and technology.
Her work has received highest honors worldwide with multi-channel multi-year wins at the Cannes Festival of Creativity, the One Show, D&AD, the Webby Awards, FastCo Innovation SXSW, and others. During her tenure at Y&R, Catherine established best practices, trained creative, tech and production units in strategic and integrated production, and delivered multi-million-dollar programs for clients in the consumer packaged goods, tech, not-for-profit and social cause spaces. She’s masterminded strategic partnerships with the New York International Children’s Film Festival, the 92 Street Y, and is working on an initiative designed to reboot historical exploration with partners including the Explorers Club and others. She’s recognized as an industry leader, a positive force for good, and was voted one of Adweek’s top branded-content creators.
Jenny Schauer currently holds a Media VP/Group Director role at Digitas where she’s found a home for the last eight years. During the majority of her tenure there she’s been guiding the strategic direction for a large financial services account in the Video Investment Lead role which oversees their total video strategy across linear and digital platforms. Additionally Jenny now leads the planning oversight for Hilton hotels, with a focus on advanced video strategies.
In addition to her day-to-day role, Jenny is also the national Video Center of Excellence lead at Digitas, heading up a cross-office COE team that’s shaping the video approach for Digitas overall. Through this role, she also acts the agency’s voice on digital video in the trades – frequently quoted in leading publications like AdAge, Digiday, Reuters, and eMarketer.
Jenny was also named the 2015 CIMA Rising Star, as well as one of a select few national 2015 Rising Stars from Cynopsis Media.
Susan Schiekofer is the Chief Digital Investment Officer for GroupM North America. She is responsible for digital trading and implementation across all of GroupM’s agencies including Mindshare, MEC, MediaCom, Maxus, and Essence.
Susan’s digital skill set, coupled with her broader knowledge of trading best practices across all media formats, ensures that GroupM continues to lead the market with the best, most valuable and accountable digital solutions for clients of GroupM agencies.
She is figurative in GroupM’s efforts to improve the integrity of the digital marketplace in the U.S. by championing viewability, anti-fraud safeguards, measurement, and standards.
Schiekofer has been a leader in the digital media space at WPP and GroupM since 1994. She founded the digital media offering at Ogilvy & Mather, which was later rebranded to [email protected], and worked on accounts including IBM, TD Ameritrade and Lenovo, among many others. In 2010, Schiekofer joined MEC to head up the AT&T digital business, and soon became responsible for all of digital at MEC. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of online video.
The IAB Data Center of Excellence is an independently funded unit within IAB, founded to expand existing IAB resources and drive the “data agenda” for the digital media, marketing, and advertising industry. The Data Center’s mission is to help advertisers and marketers operationalize their data assets while maintaining quality, transparency, accountability, and consumer protection.
Primary Staff Liasion
Orchid Richardson
Vice President & Managing Director, IAB Programmatic+Data Center
Orchid Richardson serves as the newly appointed Vice President and Managing Director, IAB Programmatic+Data Center. She is charged with driving the Center’s mission to define boundaries, reduce friction, and increase value along the data supply chain, for consumers, marketers, and the ecosystem that supports them.
Before joining the IAB Data Center, Orchid was General Manager of Publisher & Media Solutions for 33Across, Inc. where she was responsible for leading the global business strategy & development for both the company’s growth and the growth of their publisher partners. Her successes include leading the development and integration of the 33Across Real Platform with over 250 demand partner, developing a product suite that was the catalyst for the company’s pivot into programmatic and launching the Real Platform in 12 countries located in EMEA, LATAM and North America.
Orchid also served as Head of Digital Operations for Hearst Magazines Digital Media. There, she was responsible for architecting the Hearst Audience Exchange that represented the consolidation of Hearst’s audience data for multiple Hearst corporate units including Magazines, Newspaper, Entertainment, and Broadcast on to one platform for strategic company-wide initiatives.
Before Hearst, Orchid was Senior Director of Advertising Operations & Strategy for BET Networks within the Digital Group. Orchid has also served in management roles at other leading digital companies including Everyday Health, Singer Direct (an Omnicom Media Group Company) and Multimedia Solutions.
Orchid is actively involved in the advertising community, having held leadership roles in key industry trade organizations. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc., the Metro-Manhattan (NY) Chapter of the Links, Incorporated and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation which has built over $100 million in affordable housing in Westchester County, New York.
She is an alumna of Spelman College and New York University’s Stern School of Business where she holds a degree in Business Administration & International Business.
A citizen of the world having visited over 30 countries, Orchid is based in New York where she lives with her husband, Eugene Uzamere, Esq. and their children, Owen, Addison, Ivie, Eki, and Nosa.
Kyle Antoian is the Vice President, Strategic Partnerships at Epsilon, responsible for identifying and integrating new partnership opportunities into the company’s product line. Antoian helps lead the strategic partnerships group at Epsilon and focuses on data commercialization, new product incubation, and partnerships.
Kyle joined Epsilon from Datran Media where he led strategic partnership expansion with a focus on growing the user base of publishers and sustaining and prospecting match partners. Prior to that he was Marketing Manager at Takkle Inc, tasked with new customer acquisition and analytics.
Kyle holds a bachelor’s degree in Economics from Duke University. He is the assistant coach of Philadelphia-Whitemarsh Rugby Football Club and sits on the board of the Eastern Pennsylvania Rugby Union.
Karen Caulfield
Senior Vice President, Acxiom Global Data Products
Karen leads Acxiom’s data product division with responsibility for data product strategy and the expansion of Acxiom’s data capabilities in the US and across global markets. Karen’s expertise lies in the design, development, and implementation of customer targeting and engagement strategies. Karen has deep experience across all aspects of the data ecosystem and is an expert on the nuances and complexities of the global data landscape with significant on-the-ground experience across EMEA, Latin America, Asia Pacific, and North America.
Before joining Acxiom Karen was Vice President of Global Data Solutions at Merkle where she focused on expanding Merkle’s data solutions into new global markets as well as working with clients to expand their CRM strategies across geographies. Prior to that, she held multiple roles in Europe and the Americas with ICLP – the global loyalty agency
David Danziger is the Vice President of Enterprise Partnerships at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, David leads the company's strategic partnerships for data, targeting, and measurement. His emphasis is creating relationships that increase effectiveness of The Trade Desk clients’ media buys through improved front-end targeting or back-end analytics.
David is an adtech and data industry veteran having previously served as senior director of data solutions at Merkle and director of data products at Acxiom.
David is a graduate of The University of Michigan and The University of Texas.
Kurt Fulepp is the Global Chief Product Officer of AccuWeather. In this key leadership role, Kurt is responsible for the vision, strategy and design for the enterprise-wide product portfolio, as well as brand design, creative services, audience & analytics, business intelligence and mobile app development.
As CPO, Kurt is charged with every element of the AccuWeather product roadmap, from conceptualization to launch and post-launch performance. Drawing on his extensive experience working at the intersection of cutting-edge digital products and premium content, he leads the development of the latest ecosystems of products, leveraging artificial intelligence, big data, and connected and smart devices. His expertise in multiplatform storytelling, product management, content commercialization, and cross-platform brand development shapes how AccuWeather delivers weather information to consumers and enterprises around the world.
Before joining AccuWeather, Kurt served as Vice President and Digital General Manager of News and Business at Time, Inc leading the digital brands of TIME, Money & Fortune. Previously, he was Vice President and Head of Product at AOL, Inc., where he oversaw product management, technology and design of AOL’s core business of AOL.com, as well as a portfolio of lifestyle brands focused on home, food, style, weddings and women’s leadership. Concurrent with his AOL tenure, Kurt also served as General Manager of MAKERS.com, providing end-to-end leadership for this first-of-its-kind multiplatform video destination, which profiled exceptional women and their groundbreaking achievements.
Earlier in his career, Kurt served as Senior Manager, Consumer Marketing for NineMSN (Microsoft’s joint-venture in Australia) covering Bing, MSN and Windows Live (incl. Hotmail, SkyDrive & WebApps), as well as Director of Marketing at Nine Television Network Australia; one of Australia’s largest commercial television networks.
Kurt is also as an adjunct professor in the Master of Science in Publishing – Digital Media program at New York University, teaching a course that examines the various business models in digital media and what it takes to build a successful digital publishing business.
He resides in New York City and based at AccuWeather’s New York office at 7 World Trade Center.
Jay Habegger is the co-founder and CEO of ownerIQ. Jay is a pioneer in digital media and advertising having over 20 years experience. He has built The Q from it’s humble beginnings to leading the industry in second party data and as the leading programmatic solution for digital advertisers, retailers and brands. Previously, Jay was the CEO and president of Bitpipe, leading the company through to its sale to TechTarget in 2004 in a $40 million transaction Jay has been a guest speaker at events attended by C-level marketing executives discussing the evolution of digital shopper marketing, retailer monetization, and programmatic advertising. He has also written several bylines for prominent advertising and retail publications such as Ad Age, Internet Retailer, Dealerscope, and TWICE Magazine. In addition, Habegger was acknowledged in The Rayno Report’s 2014 list of Top 11 ad tech visionaries. ownerIQ has been named one of the 50 Fastest Growing Private Companies in Massachusetts by the Boston Business Journal in 2017, as a MITX Award Finalist, in Ad Age’s 2015 B2B Best Awards, Digiday Signal Awards 2015, CIO Review’s 2015 Top 20 Most Promising Retail Technologies and as a Hot Tech to Watch in 2014.
Aimee Irwin serves as VP of Strategy and Partnerships at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg.
Andy Johnson joined ALC as Chief Data Officer with responsibility for ALC’s data strategy, acquisition and operations. During his 22-year career in the data-driven marketing industry, he has held a variety of marketing, strategic and senior leadership positions with several data services powerhouses. The skills and experience he brings to ALC include managing data strategy to enable data-driven products and advertising solutions that connect data to digital media, creating a unified organization to align all data-owner relationships across platforms, brands and global teams, managing systems process and tools to produce and optimize data assets, and overseeing multi-million-dollar budgets.
Before joining ALC, Andy was most recently SVP of data and audience solutions for Acxiom/LiveRamp. Prior to Acxiom, he spent 16 years at Experian Marketing services in data solutions, acquisition and management roles. He started his data career developing strategic online alliances at Infogroup.
He received his B.S. in business administration/finance from the University of Nebraska-Lincoln. For ten years, he served in the Nebraska National Guard, receiving the Air Force Achievement Medal for distinguished service (three times). He serves on the board for IAB’s Data Center of Excellence and the Board of Advisors for Kammok. Andy is a frequently requested speaker on a broad range of topics at industry roundtables, events and universities.
Ed Leahy is the Senior Director of data sales and solutions for Lotame, a global marketing technology company that through its leading Data Management Platform (DMP), helps publishers, advertisers and agencies navigate the growing challenge around managing audience data. Ed joined Lotame in 2016 to spearhead data solutions sales efforts across North American agencies and trading desks. Prior to joining Lotame, Ed held positions in business development at iBehavior (KBM Group) and Mariah Media Network. He started his advertising career on the agency side of the business, working for WPP’s GroupM in several client facing roles.
Mainak is a Data Science executive with 20+ years experience in consumer, media, and marketing tech. As the Chief Data and Research Officer of Nielsen Company, Mainak leads the Data Science, Identity Solutions and AI initiatives. He is responsible for developing audience measurement methodologies and product development. Mainak is passionate about scaling businesses with AI, developing talent and delivering results. Prior to Nielsen, Mainak held Data Science leadership roles with GfK, Simulmedia, and Google (DoubleClick).
He completed his masters and doctoral studies from Brown University. Mainak is a member of the General Assembly’s Data Science Standard Board and a steering committee member of the University of Chicago Booth Business School’s Kilts Center of Marketing.
Adam is SVP – Associate General Counsel for Xandr where he provides legal guidance on technology, product, data, and privacy issues. In his current role, he advises Xandr on the responsible collection and use of data to make advertising matter. Prior to joining Xandr, AT&T’s advertising company, in 2018, Adam was the lead attorney at AT&T for privacy and data protection issues, as well as AT&T’s data analytics unit. Over a 20 year career at AT&T, he has held a wide variety of roles at AT&T, many of them focused on product and data issues. He has a BBA in Management Science from Southern Methodist University and his JD from Baylor University. He offices in New York City.
Noel McMichael
Vice President for Strategic Initiatives and Public Sector
Noel McMichael is Vice President for Strategic Initiatives and Public Sector at LiveRamp (NYSE: RAMP), the leading connectivity platform for the safe and effective use of data.
Responsible for delivering growth in new market verticals that are making investments in identity resolution strategy, he also oversees strategy for public policy initiatives and helps to ensure LiveRamp solutions are interoperable and compliant with evolving industry regulations and privacy laws. An innovator and product evangelist for over 20 years, McMichael has had an illustrious career in the digital marketing industry, having worked with hundreds of the world’s leading brands and startups to bridge the gap between technology and business.
Before joining LiveRamp, McMichael was Vice President of Product at Acxiom, a leader in identity and customer data management, where he played an instrumental role in the company’s acquisition of LiveRamp and soon after, the formation of the Advertising ID Consortium. His extensive industry experience also includes founding two startups – real-time analytics and demand-side platform Adgile and SEO/SEM company Marketleap. He was also a part of the leadership team at Right Media, the world’s first ad exchange and a pioneer of programmatic media. McMichael has been awarded two patents over the course of his professional tenure, most recently for developing a method to analyze website visitors using anonymized behavioral prediction models.
Throughout his expansive career, McMichael has maintained a passion for mentorship. He currently sits on the board of the IAB Data Center of Excellence and Advertising ID Consortium and was a co-founding board member of the Search Engine Marketers Professional Organization (SEMPO). He holds a bachelor’s degree in political science and international studies from the University of Texas at Arlington.
Kristoffer Nelson is the COO and Director of SRAX and principal for BIGtoken. As a founding team member, Kristoffer has been pivotal in growing SRAX into a multinational digital marketing and data management platform company listed on Nasdaq.
With over 15 years of technology and creative business experience, Kristoffer has been a guest speaker for Loyola Marymount University among other academic institutions, the National Association of Broadcasters, the IAB and numerous other professional and media organizations. Kristoffer is also a frequent contributor to many publications in advertising, blockchain, and crypto news and information.
Michael Schoen is the VP, Marketing Solutions at Neustar, developing and perfecting an integrated platform that enables companies to win in the connected age. Michael oversees the end-to-end system of identity that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels. His leadership has been instrumental in architecting the industry’s most authoritative and real-time marketing platform, built on trusted identity across people, places, and things.
Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG’s cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon’s offerings across all addressable media. Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out paid search platform and publisher syndication business.
Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.
Dan Taylor leads display advertising platform strategy for Google’s global business organization, focused on product innovation, commercialization and advertiser engagement at scale across Google Ads and Google Marketing Platform in all countries where Google operates.
Primary focus is on building and growing advertiser solutions and innovations in data strategy, inventory quality, ad formats, automated buying and measurement to power every ad experience and make the web and apps work for advertisers, publishers and consumers across devices.
Prior to his current role, Dan led high performing sales and activation teams in Search, Display, Video and Mobile as well as a long career in broadcast media sales. Dan is based in New York.
Joey Trotz is a recognized industry leader and expert in digital advertising. For 20+ years, he has identified, built and implemented critical technologies supporting hundreds of millions of dollars in marketing budgets.
He is currently the Global Head of Technology for Watson Advertising where he leads engineering efforts for cognitive marketing and advertising tech. Mr. Trotz works on the policies, strategies, and roadmaps where technology and monetization intersect, focused on applying emerging technology including IBM Watson and IBM Blockchain in support of strategic goals.
Previously, Mr. Trotz held a variety of executive roles during his 18-year tenure at Turner Broadcasting.
As Broadsign’s Chief Financial Officer, Dana Tunks oversees all financial reporting, treasury, corporate development, corporate finance and taxation and risk-management activities globally.
A seasoned professional, Dana has held roles as Chief Financial Officer and Advisory Board Member of software and technology companies in the healthcare, mobile commerce and emissions industries. She also spent over 23 years as a Senior Partner with Ernst & Young LLP, both in Audits and Consulting.
Dana is a Chartered Accountant and received her Honours Bachelor of Business Administration from Wilfrid Laurier University. Her community involvement has included the Audit Committee of Wilfrid Laurier University, Innovation Council at the Canadian Institute of Chartered Accountants and acting as President, Vice President and Audit Committee Chair of the Kitchener-Waterloo YWCA.
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