Privacy Now

Consumer trust is the lifeblood of digital media and brand loyalty.  With the loss of identifiers and increased privacy regulation, advertisers and marketers need to find new ways to operate their business, address their customers with personalized messaging, and comply with local and global legislation.  Our industry has grown quickly, with innovation outpacing regulation. Now, we need to harmonize privacy, consumer protection, and community.

Featured Content

CCPA, CPRA’s Hidden ‘Third Party Business’ Classification

State Privacy Laws: Access, Deletion, and Correction Obligations

Upcoming Events on Privacy

Privacy Related Content

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Supporting Groups

IAB Public Policy

Works to raise the industry’s political visibility and profile as a driving force in the American economy through grassroots advocacy, member fly-ins, research, and public affairs campaigns.

IAB Legal Affairs

Public Policy Council

Leads the advocacy efforts of IAB's membership as they engage all levels of government on key policy issues in order to ensure continued growth of the industry.

Legal Affairs Council

Forum for legal professionals of member companies to identify legal issues in the interactive advertising community, develop or recommend solutions, and help improve the legal interaction amongst participants.