Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Sep 17-18
2024
Conference - New York City
IAB’s second annual Connected Commerce Summit: Retail Reimagined will take place on September 17 & 18, 2024 live in New York City! Don't miss it!
The retail media ecosystem has expanded rapi...
Complimentary pass for qualified brand marketers and agencies (Request a pass)
$1199 - Member Ticket
$1499 - Non-Member Ticket
Sep 25
2024
Webinar - IAB
The Video Leadership Summit (VLS) is IAB’s premier “roll up the sleeves” event, bringing together thought leaders from across the video and CTV ecosystem. It was a dynamic and insight-rich gathering, and we are excited to share some of the most...
Webinar - IAB
Learn how retailers, brands, and agencies are looking at attribution and standardization of retail media as retailers move to develop full-funnel capabilities and brands look to understand omnichannel impact. Join the discussion on best practices and...
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