Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.
Upcoming Events of MeasurementSee all events
This third town hall, part of the New Rules for Digital Media series, will cover targeting, media platform/channels, and measurement & reporting.
Visions and Decisions
Leadership is commitment… it’s showing up and collaborating on a vision for the future of our industry, our companies, our teams, and ourselves.
Leadership is action… it’s digging into complex chal...