Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.
Upcoming Events
Upcoming Events of Measurement
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Aug 5
2021
Webinar - IAB
Are you tracking and measuring your DEI initiatives? Challenged to know how your company is doing against diversity recruiting goals and staffing metrics?Hear from Jeff Fernandez, CEO and Co-Founder, Dandi and Ryan Schell, Vice President...
Sep 9-10
2021
Conference - Virtual
2021 IAB Podcast Upfront Fall is the world's largest digital audio marketplace for media buyers to preview the latest in innovative podcast programming. The event brings traditional and digital agency planners, buyers, creatives, and...
Sep 14
2021
Conference - Virtual
IAB Fall Marketplace will showcase the latest opportunities for brands and media agencies in premium video content, technology, and digital platforms, while uncovering the latest trends and consumer-first strategies to find new a...
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