Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Feb 21
2023
Training - Los Angeles
As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry.
In this full-day in...
$499 - In-Person (Member)
$599 - In-Person (Non-Member)
$249 - Virtual (Member)
$349 - Virtual (Non-Member)
Feb 23
2023
Training - San Francisco
As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry.
In this full-day in...
$499 - In-Person (Member)
$599 - In-Person (Non-Member)
$249 - Virtual (Member)
$349 - Virtual (Non-Member)
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