Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Jan 28-30
2024
Conference - Marco Island, FL
It Starts Here.
IAB’s Annual Leadership Meeting is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, government regulation in the da...
For qualified brand marketers and agency professionals, register for free with code
$2995 - Member Price
$3995 - Non-Member
Mar 14
2024
Conference - Jay Conference Suites-Chelsea
Given its success at last year’s IAB Annual Leadership Summit, IAB's Measurement Leadership Summit, now expanded to a standalone one-day event in 2024, is scheduled for March 14 in New York City. This invite-only event
Free - to qualified attendees
Mar 26-27
2024
Conference - Quorum by Convene
The IAB PlayFronts is the annual marketplace dedicated to showcasing advertising and partnership opportunities in the gaming industry.
The third-annual IAB PlayFronts will define the gaming landscape, elevate the effectiveness of gaming, and ...
Free
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