Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.
Upcoming Events of MeasurementSee all events
As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry.
In this full-day in...
It Starts Here.
IAB’s Annual Leadership Meeting (ALM) is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, Government regulation in ...