Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.
Upcoming Events of MeasurementSee all events
Assessing the industry's awareness and readiness for changes in measurement and addressability, the 2022 IAB State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising camp...
Join our first Addressability & Measurement Committee meeting on Monday, June 13th.
Topics will include:
Legal and compliance updates affecting our industry;
IAB and IAB Tech Lab priorities and updates;
Video Leadership Summit (VLS) serves as IAB’s annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer,...