Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.
Upcoming Events
Upcoming Events of Measurement
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Sep 28
2022
Training - IAB Ad Lab
As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry.
In this full-day in...
$499 - IAB Member
$599 - IAB Non-Member
Oct 26
2022
Committee & Council - IAB
Addressability & Measurement Committee Mission
The Addressability & Measurement Committee aims to provide updates, guidelines, best practices and market solutions for data collection, data automation, audience activation, and measur...
Jan 22-24
2023
Conference - Marco Island, FL
It Starts Here.
IAB’s Annual Leadership Meeting (ALM) is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, Government regulation in ...
Free for qualified brand marketers and agency professionals
$2499 - Early Bird - Member
$3499 - Early Bird - Non-Member
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