Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Feb 11
2026
Workshop - Online
Commerce media is an emerging practice where retailers and other companies utilize their physical assets, digital properties, first-party data, and connection to the shopper journey to create integrated media opportunities. Retail media�...
$299 - Member
$399 - Non-Member
Mar 9
2026
Webinar - IAB
The IAB State of Data 2026 report examines how marketers and agencies are navigating a measurement ecosystem that is fundamentally broken, shaped by privacy changes, fragmented proprietary platforms, and inconsistent cross-channel approaches that lim...
Mar 11
2026
Webinar - Online
The creator economy has outpaced the systems built to measure it. As brand investment accelerates, marketers are struggling to compare creator performance to other media channels, reconcile fragmented metrics, and demonstrate impact beyond vanity eng...
FREE
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