Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.
Upcoming Events
Upcoming Events of Measurement
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Sep 30
2021
Event - IAB
Consumer Journey as a metaphor for multi-stage marketing & advertising has been a topic of discussion for over a decade. It is more relevant now because the consumer journey has been altered and fragmented by COVID. Additionally, the technology f...
Free
Conference - Virtual
IAB’s Video Leadership Summit serves as the preeminent annual agenda-setting event for the video landscape. This year, over 100 senior leaders across the entire ecosystem – brand marketers, agency strategists, publishers, and AdTech companies –...
Oct 13-14
2021
Conference - IAB
Three major changes have impacted our industry this past year: the pandemic lifestyle has accelerated the already explosive growth of video streaming and connected TV (CTV) coupled with heightened brand safety challenges for advertisers, global priva...
$99 - (Early Bird) IAB Tech Lab Members
$199 - (Early Bird) Non-Members
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