Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Nov 12
2026
Webinar - IAB
The creator economy grew to $44 billion in the U.S. without a shared rulebook, raising the question of how it will scale to $80 or $100 billion next. Across the industry, brands, agencies, and platforms still define 'views' differently, negotiate rig...
Nov 13
2026
Webinar - IAB
As consumers increasingly turn to ChatGPT, Google Gemini, Microsoft Copilot, and other AI systems for product recommendations, traditional attribution signals like impressions, clicks, and referral IDs can become harder to track or misclassify.
Conference - New York, NY
The 2027 IAB Connected Commerce Summit brings together brands, retailers, agencies, platforms, and commerce leaders to explore how an increasingly connected ecosystem is reshaping the way consumers discover, experience, and buy.
Going beyond retai...
Claim your Early Bird ticket today—register now! Brands, agencies, and media buyers can register using the promo code or request a free pass using the button to the right.
$649 - EARLY BIRD: Member Ticket
$799 - EARLY BIRD: Non-Member Ticket
$799 - Member Ticket
$949 - Non-Member Ticket
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