Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.
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Webinar - IAB
Join us on Wednesday, June 16 at 1PM ET for the first IAB State of Data Town Hall about the Future of Contextual. With the loss of third-party cookies and other identifiers, first-party data has become even more critical. What is the...