Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Oct 24
2024
Webinar - IAB
In this installment of the State of Data webinar series, we’ll examine how AI is reshaping data and measurement practices across the advertising industry, drawing on insights from the latest State of Data report. This educational session will cover...
Webinar - IAB
Explore how retailers, brands, and agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement. Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omn...
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