Programmatic continues to be the primary channel for media activation. In 2021, nearly 88% of U.S. digital display ad dollars, worth $81 billion, will flow via automation (eMarketer). With more marketing budgets flowing to programmatic channels, itâ€...

The Inclusion Institute is an IAB campaign committed to realizing a truly inclusive, equitable and diverse industry that is sustainable. We are looking to accomplish this through outreach, education, leadership development and accountability done wit...

Overview
Programmatic accounts for nearly 90% of all digital revenue spend. It brings data into the ad buying equation and makes the process both automated and programmable through algorithms and software platforms. This makes the whole pro...