Addressability - IAB

Companies are constantly facing new challenges as well as new ways of addressing the needs of their audiences as the advertising landscape continues to change. Bringing together stakeholders from across the digital supply chain, IAB helps companies identify new ways of reaching and attracting known and unknown audiences, and prepare for impending changes within the digital landscape.

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Supporting Groups

IAB Programmatic+Data Center

Seeks to expand the programmatic universe, increase the understanding of how data drives business, and make them easily accessible to all.

IAB Tech Lab

Develops foundational technology and standards that enable growth and trust in the digital media ecosystem.

Programmatic Council

Convenes programmatic CEOs to discuss best practices and emerging trends.

Automation Committee

Dedicated to identifying best practices for application of automated buying and selling tools and data to deliver efficient, effective, and relevant consumer messaging in pursuit of marketing objectives.

Future of Addressability

Featured Content

State of Data 2023: Data Clean Rooms & the Democratization of Data in the Privacy-Centric Ecosystem

IAB State of Data 2022 (Part II): Preparing For The New Addressability Landscape

IAB State of Data 2022 (Part I): The Measurement Dilemma

Upcoming Events

Related Content

Addressability Related Content

Supporting Groups

Supporting Groups