With impending changes to third-party cookies and other identifiers, IAB is convening stakeholders across the digital supply chain and providing resources to help partners rearchitect digital marketing to harmonize privacy, personalization, and community. Our goal is to ensure brands and publishers preserve their ability to communicate effectively with their customers.

Featured Content

State of Data 2022 (Part II): Preparing For The New Addressability Landscape

IAB State of Data Initiative 2022: The Measurement Dilemma

Upcoming Events

Upcoming Events on Addressability

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Jan 22-24

2023

Addressability

ALM 2023

Conference - Marco Island, FL

It Starts Here.

IAB’s Annual Leadership Meeting (ALM) is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, Government regulation in ...

Free for qualified brand marketers and agency professionals

$2499 - Early Bird - Member

$3499 - Early Bird - Non-Member

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Supporting Groups

IAB Programmatic+Data Center

Seeks to expand the programmatic universe, increase the understanding of how data drives business, and make them easily accessible to all.

IAB Tech Lab

Develops foundational technology and standards that enable growth and trust in the digital media ecosystem.

Programmatic Council

Convenes programmatic CEOs to discuss best practices and emerging trends.

Automation Committee

Dedicated to identifying best practices for application of automated buying and selling tools and data to deliver efficient, effective, and relevant consumer messaging in pursuit of marketing objectives.

Future of Addressability

Featured Content

State of Data 2022 (Part II): Preparing For The New Addressability Landscape

IAB State of Data Initiative 2022: The Measurement Dilemma

Upcoming Events

Upcoming Events on Addressability

Related Content

Addressability Related Content

Supporting Groups

Supporting Groups