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IAB State of Data Initiative 2022

IAB State of Data Initiative 2022 1

The IAB State of Data 2021 report revealed industry leaders believed they were infinitely more prepared for the deprecation of third-party cookies and identifiers than their organizational readiness demonstrated. This lack of preparedness should have served as a call-to-action for industry leaders to both educate themselves and implement these imminent and ever-evolving standards, caused by updates to privacy and compliance regulations, the emergence of new business and technical requirements, platform upgrades, and the evolution of rules and mandates by technology companies such as Apple, Facebook, and Google. While the industry’s sense of preparedness grows, actual implementation has made little progress.

As part of our fifth annual State of Data initiative, IAB has commissioned Ipsos to co-create and execute this . . .

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