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IAB State of Data 2022: The Measurement Dilemma

IAB State of Data Initiative 2022 1

Part II of the IAB State of Data 2022 Report: Preparing for the New Addressability Landscape was just released in September, please read more about it here.

About IAB State of Data 2022 Part I:
The IAB State of Data 2021 report revealed industry leaders believed they were infinitely more prepared for the deprecation of third-party cookies and identifiers than their organizational readiness demonstrated. This lack of preparedness should have served as a call-to-action for industry leaders to both educate themselves and implement these imminent and ever-evolving standards, caused by updates to privacy and compliance regulations, the . . .

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