Workshop -

Minding the Gap: Strategies for Closing the In-Quarter Digital Revenue Gap

Aug 20, 2024 / 3:00 pm – 5:00 pm EST

$499 - Member
$599 - Non-Member
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      Overview

      A big client canceled their campaign this quarter.  Another will miss deadlines and shift business into the future.  You’re faced with a revenue gap that you need to fill quickly – without mortgaging your future with your clients or resetting your price in the wrong direction.  In this 2-hour Zoom Workshop, Upstream Group CEO and long-time digital sales and strategy expert Doug Weaver will offer a meaty, tactical approach that will help you prepare your plan in advance, and act with vigor and focus when you’re presented with a gap.

      Included in the training will be:

      • Establishing the Secondary Customer Diagnosis
      • The motivations and agendas of client and agency decision makers
      • Pre-developing relationships with your “Truthtellers” at client and agency
      • Maintaining a strong, active negotiating posture when closing gaps
      • Communication strategies for moving quickly and “Navigating from Answer to Answer”

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