Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Conference - New York City
September 9, 2025 | New York City
IAB’s third annual Connected Commerce Summit brings together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic peer-to-peer discussions, and brea...
Complimentary passes are available for qualified brand marketers and media buyers. Already have a promo code? Click 'Register Now' to secure your spot.
$699 - Member
$799 - Non-Member
Webinar - IAB
Register Now
It's time to separate AI fact from fiction.
Join Caroline Giegerich, VP of AI at IAB, at State of Data: AI in Advertising — Unl...
October 15 & 22, 1-3 PM ET
Workshop - Online
Join IAB for a series of virtual workshops to help you improve your data structure to support precise and accurate measurement. This workshop is designed to help mid-level planners, buyers, ad ops, and data analytics and will feature IAB best practi...
$299 - Member
$399 - Non-Member
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