Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
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Upcoming Events of Measurement
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Webinar - IAB
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Join us for the fourth installment of IAB’s State of Data webinar series, where we’ll explore two perspectives shaping the future of da...
Dec 4
2025
Webinar - IAB
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Marketing Mix Modeling (MMM) is evolving into a critical capability for today’s marketers. As privacy reshapes data access and AI transfo...
Apr 14
2026
Conference - New York, NY
Save the date for the 2026 IAB Connected Commerce Summit—April 14, 2026!
Get ready for the next evolution of commerce-media strategy at the upcoming 2026 IAB Connected Commerce Summit—the must-attend gathering...
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