Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Mar 9
2026
Webinar - IAB
The IAB State of Data 2026 report examines how marketers and agencies are navigating a measurement ecosystem that is fundamentally broken, shaped by privacy changes, fragmented proprietary platforms, and inconsistent cross-channel approaches that lim...
Mar 11
2026
Webinar - Online
The creator economy has outpaced the systems built to measure it. As brand investment accelerates, marketers are struggling to compare creator performance to other media channels, reconcile fragmented metrics, and demonstrate impact beyond vanity eng...
FREE
Apr 14
2026
Conference - New York, NY
Registration is now open for the 2026 IAB Connected Commerce Summit—April 14, 2026!
Get ready for the next evolution of commerce-media strategy at the upcoming 2026 IAB Connected Commerce Summit—the must-atten...
Complimentary passes available for qualified brands and agencies
$649 - Member Ticket (Early Bird)
$799 - Non-Member Ticket (Early Bird)
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