The creator economy has outpaced the systems built to measure it. As brand investment accelerates, marketers are struggling to compare creator performance to other media channels, reconcile fragmented metrics, and demonstrate impact beyond vanity engagement. This webinar unpacks the current measurement landscape in creator marketing — what’s being measured today, where gaps persist, and what must evolve to unlock the next wave of accountable, scalable creator investment.
Jamie Gutfreund is a leading authority on the creator economy. She founded Creator Vision to advise brands, investors, and technology companies on creator strategy, platform selection, measurement, and market positioning. Jamie is Co-Chair of the IAB Creator Economy Board, an advisor to the Cannes Lions International Festival of Creativity, and a Forbes contributor covering the business of creators. Her career includes senior and C-suite roles at Microsoft, Expedia, WPP, Hasbro, CAA, and Whalar, plus board service at Tubular Labs. She is the author of landmark research studies the Creator Rosetta Stone and Apples to Apples.
Steph Money is an experienced commercial growth and strategy leader working at the intersection of the creator economy, measurement, and technology. She currently advises and contracts with companies across the creator ecosystem, with a keen interest in measurement frameworks, operational models, and tech stacks to drive scalable growth.
Steph has held leadership roles at Edelman, ThisThat and Streetbees, where she built and scaled client service functions, led enterprise measurement initiatives, and drove revenue growth across global accounts. She is an active board member of the IAB’s Creator Economy Center of Excellence and an industry-recognized voice on creator measurement.
Danielle is a digital native and seasoned sales leader with over 20 years of experience spanning new and traditional media. Currently, she leads growth and strategy for Nielsen’s Content Creator Solutions, helping shape how creators, brands, and platforms are measured in the next evolution of media.
Throughout her career, Danielle has held roles at industry giants and innovators alike, including Hulu, Warner Bros. Discovery (Turner), Fandom, MNTN, and Spotter. Her expertise across Streaming, Sports, News, Gaming, and Fan Communities has made her a go-to expert for brands navigating the shift toward creator-led storytelling. A passionate advocate for the creator economy, Danielle is dedicated to building new standards for influence and authenticity in the modern media landscape.
She is a proud member of SheRunsIt & Chief and a graduate of Fairfield University (Go Stags!).
