AI is reshaping how consumers discover products, make decisions, and complete purchases, but traditional attribution often misses the role AI plays. When an AI recommendation leads to a sale, the conversion may be credited to search, direct traffic, or another observable channel.
The AI-Era Attribution Blueprint gives brands, agencies, publishers, AI platforms, and measurement providers a shared framework for classifying AI’s role in conversions and evaluating claims for credit.
What's inside:
- Definitions for three AI influence pathways to purchase: Human-Owned, AI-Assisted, and AI-Executed
- A framework for determining who can claim credit and what evidence is required
- Guidance on available evidence and current measurement gaps
- Key transparency and . . .
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