The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
See all events
Join us as we convene top leaders in tech, media, and marketing to share workplace wisdom and industry insights.
This one-day event will offer important lessons in leadership and real-world advice to advance women’s tr...
Questions about IAB?
Contact Us
From the Knowledge Center
Site Results
Filter by:
- Ad Blocking
- Ad Operations
- Ad Revenue
- Ad Sales
- Ad Technology
- Advocacy
- AI/Machine Learning
- Attribution
- Audio
- Blockchain
- Building Brands In Digital
- Certification
- Compliance
- Content
- Creative
- Cross-Screen
- Data
- Data
- Data 360 In-Person
- Digial Marketing & Media
- Digital Fundamentals
- Digital Purchase Influence
- Digital Trends
- Digital Video
- Direct Brand Economy
- Direct to Consumer
- Esports
- Games
- GDPR
- Global
- Guidelines
- HTML5
- IAB Ad Revenue Report
- IAB Board
- IAB Diversity & Inclusion Initiatives
- IAB Education Foundation
- IAB Members
- IAB New Ad Portfolio
- IAB Tech Lab
- iDiverse
- Influencer Marketing
- Influencers
- Learning
- Legal
- Market Intelligence
- Measurement, Viewability and 3MS
- Mobile
- Multicultural
- Native Advertising
- NewFronts
- OTT (Over-The-Top) Video
- Podcast
- Privacy
- Programmatic
- Public Policy
- Quality Assurance
- Rising Stars
- Social
- Social Media
- TAG
- Taxonomy
- Traffic Fraud
- TV
- User Experience (UX)
- Video
- Viewability and 3MS