2023 IAB PlayFronts

The IAB PlayFronts is the annual marketplace dedicated to showcasing the advertising and partnership opportunities in the gaming industry. Members from gaming companies, streaming platforms, and ad tech partners will present fresh consumer insights, and demonstrate current and upcoming creative opportunities for how brands can drive incremental revenue, find new audiences, and create innovative ad … Continued

Data Clean Rooms Are Now Essential for Audience Insights, Measurement, and Data Activation According to IAB State of Data Report

Cost Remains a Barrier – Putting Smaller Agencies, Brands, and Publishers at Disadvantage​ NEW YORK – January 24, 2023 – The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms (DCRs) to become an indispensable privacy-preserving technology. However, the significant investments in talent, … Continued

IAB Service of Excellence Awards

Congrats to All the Award Winners! The IAB Service of Excellence Awards honor individuals at IAB member companies who have gone above and beyond to make standout contributions to IAB initiatives in the past year. The winners of the IAB Service of Excellence Awards were announced at the IAB Annual Leadership Meeting (ALM) 2023. Lifetime … Continued

IAB Annual Report 2022

CEO Letter: Staying Grounded in Dynamic Times How do you stay grounded when everything is changing? That’s the question that we will all face in the coming year. Nearly everyone is back to the office in some form or other, but it’s not really clear how that will settle in the long term or how to best manage … Continued

IAB Unveils Reimagined Events Schedule for First Half of 2023

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront   Returning Bigger and Better, IAB PlayFronts will be a Two-Day Event Addressing the Growing Gaming Industry New York, December 7, 2022 – The Interactive Advertising Bureau (IAB), the digital media and … Continued

How the IAB Multi-State Privacy Agreement Can Help Industry Participants Meet their 2023 Privacy Challenges

Watch the VOD Now The IAB Multi-State Privacy Agreement (MSPA) is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA is not a “model contract” or a template agreement; … Continued

2023 Outlook Survey: Ad Spend, Opportunities, and Strategies for Growth

This 2023 Outlook Survey was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2023 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view into overall spend as well as at the … Continued

Metaverse for Brands

Will the metaverse impact the advertising landscape? The short answer is yes! The metaverse market is expected to reach $800 billion by 2024 (Bloomberg.) For most brands, however, activating in metaverse environments is a black box in every sense of the word. This paper is designed to equip brands with a framework for developing a … Continued