2026 IAB ALM: Registration Open!

It Starts Here. The future of digital media is back in Palm Springs from February 1-3, 2026. Join the brightest minds and boldest voices at the 2026 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead. Across three immersive days, dive into agenda-setting conversations, candid fireside chats, and … Continued

Digital Out-Of-Home (DOOH) Measurement Guide

Digital Out-of-Home (DOOH) advertising is one of the fastest-growing channels in digital media, with a U.S. market expected to hit $3 billion in 2025*. As DOOH becomes a key part of omnichannel campaigns, understanding how to measure its impact is essential for marketers, agencies, and media owners alike. Despite the momentum, the DOOH landscape is … Continued

Regulators Never Rest. Neither Do We.

IAB Diligence Platform Updated With New Online Tracking Questionnaire and an Expanded Data Supplier Questionnaire The Growing Scrutiny of Tracking Technologies and Data Suppliers Online tracking technologies like cookies and pixels are increasingly the subject of both direct and class action litigation. Agencies like the FTC are also scrutinizing the ways these technologies collect and … Continued

Play to Win: Measuring Gaming Ad Success

Gaming isn’t just entertainment—it’s where audiences live, engage, and connect. With 84% of U.S. internet users aged 16 to 64 identifying as gamers (GWI, 2024)—and 90-95% of Gen Z and Gen Alpha (Newzoo, 2024)—it’s no surprise that brands are investing in gaming to reach their audiences. But with more investment flowing into gaming environments, how … Continued

Free AI State of Data Webinar 7/28

AI is no longer a future bet. It’s a present-day tool reshaping how the advertising industry operates and grows. Marketers and media owners are implementing AI to drive campaign performance, automate workflows, and uncover new strategic value, but not without a few growing pains. Join Jon Roberts, Chief Innovation Officer at DotDash Meredith, and Caroline … Continued

IAB Gaming Measurement Framework

Just launched! The IAB Gaming Measurement Framework is a new industry framework that brings clarity, consistency, and confidence to gaming ad campaigns—a channel where over 80% of U.S. internet users identify as gamers. Developed in collaboration with industry leaders, the framework outlines standard gaming ad formats by media type (Display, Video, Audio, and Custom) and … Continued

Open for Comments Until August 12 | IAB Digital Advertising Invoice API Specifications

Automating Invoicing in Digital Advertising: Streamline operations. Eliminate manual processes. Accelerate invoice processing. Now Open for Public Comment Despite the digital transformation of media and marketing, invoicing remains one of the last strongholds of outdated, manual workflows. From emailed PDFs to snail-mailed paper bills, the financial operations underpinning digital advertising still rely on slow, error-prone … Continued

A Beginner’s Guide to Measuring Digital Audio in Media Mix Models (MMM)

Digital Audio is one of the most underutilized channels in media planning—despite its reach, engagement, and proven ROI. IAB’s new guide, “Measuring Digital Audio in Media Mix Models (MMM),” explores why audio investment lags and how the industry can fix it. Why This Matters  Although 80% of Americans listen to Digital Audio monthly, the channel … Continued