The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
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While the California Attorney General’s enforcement of the CCPA commenced just two months ago, the private right of action has been available since January 1 of this year. Please join us for a webinar presented by three members of the California p...
Where Has Your Audience Gone?
Planning & Buying in a Time of Change.
2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we've se...
A prestigious group of senior industry stakeholders, including those from leading media agencies, brands, technology companies, and publishers, convene to discuss the challenges facing business leaders, understand the implications of new technology, ...