The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured EventsSee all events
The annual industry marketplace showcasing the latest original content programming from the biggest names in entertainment, news, and content. Highlighting innovative storytelling that taps into sight, sound, and motion, the Newfronts provide adverti...
madconNYC is a different kind of event, where smart marketers uplevel their ability to traverse the dynamic landscape of brand marketing.
What makes it so different? Think less conference, more field trip. At madcon you’ll swap the madness of ...
How GDPR, CCPA and COPPA Govern Digital Advertising for Marketers and Media Professionals
EU and US regulators have set their crosshairs on the digital advertising industry. It is essential that any company within the industry understand th...
Learning & Development
We train media professionals and certify their knowledge for employers and business partners. Since 2012, 19,000 professionals at 1,500 companies have participated in our professional development programs.
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From the Knowledge Center
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