IAB Tech Lab Aims To Increase Transparency Across Entire Advertising Supply Chain For New ID Usage

IAB Announces World’s Largest Gathering of DTC & Startup Brand Leaders

DTC leaders Join Big Brand Innovators to Deliver Insights About How They Drive Growth Map the Post-Pandemic Business Landscape NEW YORK, NY –  September 21, 2021 – The IAB, which invented the concept of the “Direct Brand Economy” and convened the world’s first leadership conference for disruptor brand founders and teams, today announced its fourth … Continued

The Economic Impact of the Market-Making Internet

The webinar is on – you can still register here to join us now. This webinar will cover the release of “The Economic Impact of the Market-Making Internet | Advertising, Content, Commerce, and Innovation: Contribution to U.S. Employment and GDP.” This research about the economic value of the internet is conducted approximately every four years … Continued

IAB Tech Lab Announces Ads.Cert 2.0 Authentication Protocols To Combat Ad Fraud Across The Digital Advertising Ecosystem

IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories

IAB Tech Lab Launches Transparency Center To Combat Fraud And Enable Accountability And Compliance In The Digital Advertising Supply Chain

Global Privacy Controls (GPCs): New White Paper Explores CPRA Rulemaking Considerations

In November 2020, California voters enacted the California Privacy Rights Act (CPRA) by ballot initiative. The law endorses a new option for businesses to accept consumer requests under CPRA to opt out of the sale or sharing of their personal information and to limit the use or disclosure of their sensitive personal information. In lieu of a … Continued

First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

As the industry is hurdling into a new era of privacy, the need for a next-level consumer ad experience that drives relevance and utility is more important than ever before. By: Nina Muñoz Not too long ago, I was having dinner with my 5- and 7-year-old nephews. With their roaming and curious minds, you never know where the conversation might go but to … Continued