IAB Names Patrick Dolan President & Appoints Anna Bager Executive Vice President of Industry Initiatives
Podcast Metrics: The Next Generation
Marne Levine, COO, Instagram, discusses Instagram's evolution, how today's businesses are using the platform, and more, at the IAB Leadership Dialogues
Recent Press Releases
IAB on Ad Blocking
The digital marketing and media industry regularly confronts fresh adversaries eager to intercept the flow of ad dollars, often to the disadvantage of consumer choice. Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. To combat it effectively, it's essential to distinguish ad blocking's two sources -- and their significance.
- Five Tactics Can Persuade Two-Thirds of Consumers Using Ad Blockers on Their Compu...
- IAB Ad Blocking Report: Who Blocks Ads, Why, and How to Win Them Back
- Seven Recommendations to Reduce the Impact of Ad Blocking
- Ad Blocking: What you need to know
IAB on Building Brands In Digital
IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as the IAB Ad Unit Portfolio and Brand New Ideas: IAB Content Studio Showcase are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can successfully build brands online.
- IAB Annual Leadership Meeting 2018
- IAB New Ad Unit Portfolio
- The OTT Co-Viewing Experience: 2017
- Digital Advertising Fast Facts
IAB on Data
Data is essential to the evolution of digital advertising. Data allows the kind of dynamic, customized experiences that people expect online, and in an era of growing accountability, data allows publishers to create better experiences for their consumers, lets advertisers create stronger relationships with their customers, and permits all parties to better track progress.
- IAB Data Center of Excellence
- The Outlook for Data 2017: A Snapshot Into the Evolving Role of Audience Insight
- Restructured IAB Data, Automation, Measurement Committees to Tackle Industry Chall...
- IAB Data Symposium
IAB on Digital Video
There is no question that digital video is garnering major consumer attention and that brands want to be a part of the experience. In order to fulfill digital video’s long-term promise of delivering powerful brand advertising at scale, IAB is devoted to the advancement of the digital video medium in the global marketplace. Together with its member companies and in cooperation with the IAB Technology Laboratory, the IAB Digital Video Center produces technical standards, research, and thought leadership critical to the field, while identifying emergent best practices in the fast growing arena of digital video.
- IAB Digital Video Center of Excellence
- The OTT Co-Viewing Experience: 2017
- IAB To Brands: Here’s How To Embrace Vertical Video
- Video Landscape Report
IAB Ad Revenue Report
The IAB Internet Advertising Revenue Report is the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.
- IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers (PWC)
- First Quarter U.S. Internet Ad Revenues Hit Record-Setting High at Nearly $16 Bill...
IAB on Measurement, Viewability and 3MS
The ground-breaking Making Measurement Make Sense (3MS) initiative has one goal—to provide better metrics in digital for brands, agencies, and publishers. Founded by the 4A’s, ANA, and IAB, and administered by the Media Rating Council (MRC), 3MS will revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising.
- MRC Releases Draft Version of Digital Audio Measurement Guidelines for Public Comment
- Media Rating Council Issues Draft Version of Digital Audience-Based Measurement St...
- Making Measurement Make Sense (3MS): Resources for Publishers
IAB on Mobile
The growth in the space has been dizzying—and IAB is best positioned to bring the same supply chain discipline to the mobile marketing sector that it has done for the broader digital advertising space for nearly 20 years. Through the IAB Mobile Marketing Center of Excellence, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification.
- IAB Mobile Symposium Highlights
- A Global Perspective of Mobile Commerce
- The Mobile Identity Guide for Marketers
- IAB Adds Viewability Spec, and Much More, in Latest Edition of MRAID
IAB on Native Advertising
Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. Marketers are embracing native strategies and publishers are looking for a roadmap that will allow them to take full advantage of the trend. The IAB Native Advertising Task Force is focused on evaluating the value and potential of the emerging native advertising space.
- IAB Social Media, Native Advertising, and Content Marketing Hub
- Native Advertising
- Brand New Ideas: The IAB Content Studio Showcase
- IAB Deep-Dive on In-Feed Ad Units
IAB on Programmatic
Over the last several years, publishers and advertisers have increasingly adopted programmatic buying and selling of digital inventory into their media strategies. Programmatic’s share of total internet advertising was $10.1 billion in 2014, comprising 20 percent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report. Through its Programmatic Council, IAB aims to bring together all players in the programmatic space to discuss and advance the key business issues in the evolving programmatic marketplace.
- IAB Programmatic Fee Transparency Calculator
- Automation and Programmatic
- Top Takeaways For Publishers And Advertisers From IAB’s First Mobile Programmatic ...
- The Challenge of Attribution Paralysis
IAB on Traffic Fraud
Criminal activity threatens to erode trust in the digital ecosystem. Quality, original content is not sufficiently protected against the threats of fraudulent traffic, malware attacks, and IP piracy, and publishers, marketers and agencies stand together to combat these dangerous forces as a unified entity. In response, the 4A’s, ANA, and IAB created the Trustworthy Accountability Group (TAG). TAG is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable the astonishing levels of innovation that have propelled digital advertising into the largest ad medium in the United States.
- IAB Tech Lab Launches Assault on Illicit Advertising Inventory
- IAB To Make TAG Registration Mandatory For Members To Fight Fraud and Improve Bran...
- IAB Tech Lab
To deliver on our mission to empower the media and marketing industries to thrive in the digital economy, IAB created the following organizations to focus on these growing areas:
The IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions for the digital media and advertising industries. The goal of the IAB Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing … Continued
The IAB Education Foundation is dedicated to increasing racial, gender, economic, and cultural diversity as well as closing the skills gap in the digital media and advertising industries. The Foundation has launched a dedicated initiative, called iDiverse, to promote diversity in the workforce through training, mentoring, recruiting, interviewing and placement services. The iDiverse initiative is uniquely … Continued
The IAB Global Network brings together 44 national IABs and one regional organization in Europe to share challenges, develop global solutions and advance the digital advertising industry worldwide. IABs are located in North America, South America, Africa, Asia Pacific and Europe. Each association is independently owned and operated, functioning under bylaws consonant with local market needs to further the best interests of … Continued
The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, is charged with driving the growth of mobile marketing, advertising, and media. Launched in December 2010, the IAB Mobile Center has created standards and best practices, and provided research and insights that have helped accelerate the growth of the … Continued
The IAB Digital Video Center of Excellence, a dedicated unit within IAB, is devoted to the advancement of the digital video medium in the global marketplace. Its board and members reflect a dynamic mix of top television brands, original digital video content producers, prominent print publishers, digital video technology leaders, and innovative start-ups spanning the … Continued
The IAB Data Center of Excellence is an independently funded and staffed unit within IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and … Continued
IAB Webinar: What Does AI Mean For Day-to-Day Marketing?
Ads.txt Across the Supply Chain: Business Perspectives
“ IAB empowers the media and marketing industries to thrive in the digital economy. ”
IAB Enduring Priorities:
- Trustworthy Digital Supply Chain
- Making Measurement Make Sense
- Publisher Transformation
- Building Brands Digitally
- Putting Users First