The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
See all events
Podcast Upfront has now sold out. Join the waitlist or request an invite to the post-event Audio 360 Training Day on October 17th.
There’s a reason why it feels like just about everyone has a favorite podcast – 67% of the U.S population ages 12 and up are listening to podcasts, according to the IAB Podcast Revenue Report.
Audio has a long history with advertising t...
Questions about IAB?
Contact Us
From the Knowledge Center
Site Results
Filter by:
- Ad Technology
- Attribution
- Audio
- Brand Safety
- Compliance
- Consumer Privacy
- Content
- Creative
- Data
- Digital Video
- Direct Brands
- Diversity & Inclusion
- Emerging Technologies
- Fraud
- Games
- IAB
- IAB Diversity & Inclusion Inititatives
- Influencer Marketing
- International
- Legal Affairs
- Market Intelligence
- Measurement
- Mobility
- Native Advertising
- Professional Development
- Programmatic
- Public Policy
- Social Media
- User Experience (UX)
- Viewability