2020 IAB Reach Conference

Where Has Your Audience Gone? Planning & Buying in a Time of Change. 2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we’ve seen the acceleration of consumer adoption of OTT, a shift in focus toward measurement beyond the cookie, and an unprecedented need to … Continued

IAB Announces “Audience Week”

Audience Week Encompasses Two Events, “Reach Conference” and “Video Leadership Summit”   Keynote Speakers include ViacomCBS and Pluto TV New York, NY – September 10, 2020 – For the first-time, IAB will host Audience Week, a series of virtual events from September 29 to October 2 that will feature programming across measurement, audio, and video … Continued

All Good Things: Change at IAB

Outgoing IAB CEO Randall Rothenberg sent this letter on Tuesday to the IAB and IAB Tech Lab Boards of Directors Dear IAB Board and Tech Lab Board, With great excitement and anticipation–and yes, a wisp of nostalgia, too–I am pleased to announce that, after 14 years, I will be stepping down as Chief Executive Officer … Continued

David Cohen Named IAB CEO

One of the Industry’s Most Respected Buy-Side Executives to Lead Next Generation at IAB NEW YORK (September 9, 2020) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding … Continued

2020 U.S. Report on Programmatic In-Housing

Download What is the purpose of this report? Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in … Continued

Change Equity: A Simple Way to Change the World

Recently, I was on a call with several other trade association leaders and the chief marketing officer of one of the world’s largest advertisers. Together, we represented companies that account for close to $300 billion in advertising and marketing spending annually in the United States. We’d gathered to talk about some technical issues involving the … Continued

IAB Advertising Spend & Revenue Research

Revenue and spend reports from IAB are the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.

IAB Brand Disruption Summit Series

These summits bring together business leaders, thought leaders, and original research to help you and your team navigate changes in consumer behavior, the explosion in streaming video, the DTC revolution, and the impending post-cookies Internet. Like all IAB conclaves, these summits center on insights and dialogue – so you can learn from us, and from … Continued