The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
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Three Weeks Until Women Visionaries! This event will sell out - register today!
Join us as we convene top leaders in tech, media, and marketing to share workplace wisdom and industry insights.
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IAB Released the 2019 NewFronts Line-Up: The weeklong New York City marketplace will feature media powerhouses and pioneers showcasing in...
The IAB Data, Video, and Mobile Centers of Excellence have joined forces to produce the inaugural IAB NexGen Marketing Summit. This one-day event will focus on how modern marketers are utilizing data, mobile, and video-driven marketing strategies to ...
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