The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
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5G, AR, AI, AVOD, IOT, OTT, Voice...Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically altering the relationship between humans and the world around them. News, ...
There’s a reason why it feels like just about everyone has a favorite podcast – 67% of the U.S population ages 12 and up are listening to podcasts, according to the IAB Podcast Revenue Report.
Audio has a long history with advertising t...
In the spirit of the holiday season, we have gifting on our minds, but not the kind you find in stores. We’re focused on the gift you give to help pay it forward and the invaluable benefit you receive in return. Our next Women's Visionaries event...
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