The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
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5G, AR, AI, AVOD, IOT, OTT, Voice...Technology is rewriting the language of ...
Join us to learn more about the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. We will also dive into specific measurement initiatives and how they support advertisers in understanding the ...
There’s a reason why it feels like just about everyone has a favorite podcast – 67% of the U.S population ages 12 and up are listening to podcasts, according to the IAB Podcast Revenue Report.
Audio has a long history with advertising t...
Learning & Development
We train media professionals and certify their knowledge for employers and business partners. Since 2012, 19,000 professionals at 1,500 companies have participated in our professional development programs.
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