IAB Digital Audio Measurement Guide 2022

The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued

"There’s a Metric for That”: Maturation of Digital Audio Measurement Powers Podcasting’s Mainstream Moment

When Apple rolled out its iconic “There’s an App for That” ad campaign in 2009, the value proposition to potential iPhone buyers was spectacularly clear and easy to grasp.  Grab your phone, tap an icon, and instantly find, learn, or do just about anything you want.  Sufficiently impressed by the promise of such power and … Continued

IAB Public Policy & Legal Summit

2022 is a pivotal year for the digital advertising industry. New state privacy laws, technology changes made by advertising platforms, and the continuing evolution of the policy and regulatory landscape in capital cities around the globe are just a few of the seismic legal, political, and technical challenges on the horizon for businesses. The IAB … Continued

IAB Inclusive Leadership Series

The IAB Inclusive Leadership Series is a 5-part leadership training series designed to equip frontline managers with the knowledge, skills, and tools to cultivate and nurture an inclusive culture in their teams. The series consists of 4 virtual training sessions and 1 final in-person session for leaders to share and collaborate on the successes and challenges … Continued

2021 Video Ad Spend & 2022 Outlook

Now in its ninth year, the IAB 2021 Video Ad Spend & 2022 Outlook study provides a lens into the trends within the digital video market and offers guidance for buyers and sellers on how they can position and differentiate their video initiatives based on where the challenges and opportunities reside. To quantify the size … Continued

Interactive Advertising Bureau Warns Senate Bill Could Be Destructive To Competitive Ad Market, U.S. Economy

NEW YORK – May 19, 2022 – Interactive Advertising Bureau CEO David Cohen released the following response to the Competition and Transparency in Digital Advertising Act introduced today in the U.S. Senate, which would bar digital advertising companies from providing both ad-buying and ad-selling technology, as well as online exchanges facilitating those transactions: “This legislation … Continued

Digital Fundamentals for Lawyers

In this instructor-led training, you will gain a detailed understanding of the digital ad ecosystem, common terminology, and essential processes used throughout the industry. It provides an in-depth introduction to the digital advertising ecosystem. We will teach you about how the industry is structured, and how digital media is bought and sold. We will talk … Continued

Privacy Law Essentials for Digital Advertising Professionals

Privacy compliance can be complicated stuff, but with so much attention focused on this subject in the digital advertising industry, everyone needs to become fluent in the basics.  This course is designed for those in business strategy, operations, product, and engineering roles, as well as junior lawyers, to provide a detailed introduction to upcoming U.S. … Continued