AR Buyer’s Guide

AR – The Next Frontier in Immersive Advertising Experiences Since Apple and Google equipped phones with Augmented Reality (AR)-ready software, an increasing number of AR apps are being used by consumers on a daily basis. This year, the number of AR users in the U.S. alone is expected to reach 85 million [1]. Consumers, particularly … Continued

IAB State of Data Initiative 2021

Assessing Digital Advertising’s Preparedness for the Loss of Third-Party Cookies and Identifiers In two parallel studies as part of IAB Programmatic+Data Center’s State of Data initiative, it was revealed that the industry’s perceived sense of readiness around the loss of third-party cookies and identifiers does not align with its concerns for future ad tracking, targeting, … Continued

Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors

NBCUniversal’s Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League New York, NY (March 8, 2021) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of … Continued

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

Artificial Intelligence Use Cases and Best Practices for Marketing

Data. It’s the lifeblood of digital marketing — so it should come as no surprise that artificial intelligence (AI) and machine learning (ML) are an essential part of a modern marketer’s toolkit. During the past few years, AI has made significant inroads in the digital ad ecosystem for audience and product development, creative testing and … Continued

IAB Outlook: 2021 Digital Ad Ecosystem

While there is much optimism around the tectonic shifts—and subsequent growth opportunities—across the entire digital advertising-supported ecosystem, there is also an undercurrent of pessimism driven by the belief that not all players are currently equipped to embrace new models and thrive. While the worry is legitimate, it can also be lethal: the greatest and most … Continued

Brand Disruption 2021 Report

Eight months in quarantine have accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates. This report explores how brands of all sizes are innovating to address disruption accelerated by COVID and social unrest. Key findings include: A New Retail Paradigm: “Storelessness” Most categories of consumer goods and … Continued

IAB Issues Industry-Wide Wake-Up Call

The Industry’s Perceived Sense of Readiness Around the Loss of Third-Party Cookies and Identifiers Does Not Align with its Concerns and Challenges Publishers will have to replace up to $10 billion in ad revenue New York, March 11, 2021 – With the looming loss of third-party cookies and identifiers, the entire digital advertising ecosystem should … Continued