IAB Advertising Spend & Revenue Research

Revenue and spend reports from IAB are the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.

IAB U.S. 2020 Digital Video Ad Spend Report

2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and cancelled campaigns, digital video remains relatively stable, driven by Connected TV (CTV).  According to IAB’s U.S. 2020 Digital Video Advertising Spend Report: Putting COVID in Context, CTV is largely responsible … Continued

IAB Brand Disruption Summer Summit Series

These summits bring together business leaders, thought leaders, and original research to help you and your team navigate changes in consumer behavior, the explosion in streaming video, the DTC revolution, and the impending post-cookies Internet. Like all IAB conclaves, these summits center on insights and dialogue – so you can learn from us, and from … Continued

COVID Impact on Ad Spend 2020

In this third study of advertising Buyers, IAB focuses on Upfronts/NewFronts spend, plus the impact of COVID on total advertising spend for the 2nd half of the year. Key trends include: Overall, ad buyers expect 2020 ad spend to decline 20% from last year due to COVID’s economic impact Amid the overall decline, digital ad … Continued

Step In & Step Up: Allies in Action

A Change Movement with IAB “We’re in the middle of a ‘Trisis’.’’ – Monique Nelson, CEO UWG Our country is experiencing an economic, health and societal crisis impacting our entire livelihood. There is an urgent calling for the digital media industry to come together to change the way we represent and influence the communities we … Continued

Partnership for Responsible Addressable Media

Leading trade associations and companies representing every sector of the global advertising industry, including IAB and IAB Tech Lab, have joined together to launch the Partnership for Responsible Addressable Media. The partnership is similarly focused on the future of addressability for our industry, and it will build on relevant work by all of you already … Continued

Why Brands Should Invest in Connected TV

Executive Summary CTV media consumption is skyrocketing, particularly during COVID. Ad spend is not increasing at a comparable rate. The article below details the specific things that the industry needs to do to grow the CTV ad market. Please register to attend the upcoming “Prove it to Move it” virtual town hall on Thursday, June … Continued

The Future of Measurement & Attribution After the Cookie

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure advertising and user behavior and how campaigns and … Continued