IAB Unveils Agenda for 2023 IAB NewFronts

Four Days of In-Person and Virtual Events, Featuring Inspiring Digital Content Presentations Maria Menounos returns to Host IAB Main Stage on Wednesday, May 3 New York – March 30, 2023 – Advancements in streaming and digital media continue to provide consumers with exceptional viewing experiences. With a four-day series of exclusive presentations highlighting new content, … Continued

IAB Public Policy & Legal Summit

Register and mark your calendar for the IAB Public Policy & Legal Summit 2023 in Washington, D.C. on Monday, April 3rd, 2023. With new regulations, including five state privacy laws taking effect next year and more changes in the digital media landscape, you want to be ready for all the legal, policy, and technical challenges … Continued

Finding Success with In-Game Advertising

“Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers”, the new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions. Two out of every three Americans play video … Continued

4A's, IAB and ANA Launch New Standard T&Cs Task Force

Joint Effort with 4A’s, IAB, and ANA to Reduce Friction, Increase Buying Efficiency and Acknowledge Changes in Marketplace  NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled. Launching in April … Continued

New IAB Study Reveals Five Misperceptions About Video Game Advertising

Sizable audiences are at play, yet in-game ad networks and programmatic remain undervalued and underutilized. New York – March 8, 2023 – Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of where audiences spend their time–yet gaming … Continued

State of Data 2023 Report

As the digital ad industry continues to suffer from signal loss and the evolution of state-level privacy legislation, the demand for privacy-preserving technology that enables critical, data-driven advertising has never been greater. As part of our sixth annual State of Data initiative, IAB has commissioned Ipsos to examine how data clean rooms (DCRs) and other … Continued

IAB & Ad Net Zero

IAB is Proud to be a Founding Supporting Partner in the Global Launch of Ad Net Zero Ad Net Zero at IAB’s 2023 Annual Leadership Meeting Monday, January 23, 2023 The IAB welcomed John Osborn, U.S. Director of Ad Net Zero, to discuss the state of sustainable advertising. His panel sparked conversations about how every … Continued

IAB Multi-State Privacy Agreement

Blog Post: Advertisers’ Guide to the IAB MSPA The IAB Multi-State Privacy Agreement (MSPA) is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA is not a “model contract” … Continued