IAB Gaming Measurement Framework

Just launched! The IAB Gaming Measurement Framework is a new industry framework that brings clarity, consistency, and confidence to gaming ad campaigns—a channel where over 80% of U.S. internet users identify as gamers. Developed in collaboration with industry leaders, the framework outlines standard gaming ad formats by media type (Display, Video, Audio, and Custom) and … Continued

IAB Video Compliance Brief: Age Verification, Data Brokers, and More

Video advertising is evolving—and so are the regulations governing it. The latest IAB Video Compliance Brief delivers a concise overview of the most urgent legal developments affecting video ads, from state privacy laws to AI oversight. With 20+ states enacting new privacy rules, tighter FTC regulations on subscription services, and increasing scrutiny of AI in … Continued

A Beginner’s Guide to Measuring Digital Audio in Media Mix Models (MMM)

Digital Audio is one of the most underutilized channels in media planning—despite its reach, engagement, and proven ROI. IAB’s new guide, “Measuring Digital Audio in Media Mix Models (MMM),” explores why audio investment lags and how the industry can fix it. Why This Matters  Although 80% of Americans listen to Digital Audio monthly, the channel … Continued

Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws

As Commerce Media Networks (CMNs) continue to emerge as a new business model in digital advertising industry, this whitepaper, Untangling the Issues in Commerce Media Networks: Key Considerations Under U.S. State Privacy Laws, offers timely and practical privacy insights into the legal and compliance considerations in developing the CMNs. CMNs—operated by retailers, travel companies, and … Continued

75% Off! Register for Audio 360 Training

Audio and podcasting have continued to evolve with the expansive digital media ecosystem, and they have also become a pervasive part of our content consumption. Forecasted to tie with social media for second place after Subscription OTT, US adults will spend on average 1 hour and 27 minutes a day with digital audio by 2026*. … Continued

JUST RELEASED | IAB Digital Advertising Invoice API Specifications

Automating Invoicing in Digital Advertising: Streamline operations. Eliminate manual processes. Accelerate invoice processing. Now Open for Public Comment Despite the digital transformation of media and marketing, invoicing remains one of the last strongholds of outdated, manual workflows. From emailed PDFs to snail-mailed paper bills, the financial operations underpinning digital advertising still rely on slow, error-prone … Continued

2025 IAB Video Leadership Summit

The IAB Video Leadership Summit brings together over 100 exclusive executives from across the digital video ecosystem to shape the future of CTV and digital video. This year’s “Driving to Outcomes” theme will explore shifting from traditional metrics to business-driven KPIs, balancing quality and cost, and how AI can accelerate outcomes. Attendees will collaborate on … Continued

2025 IAB Measurement Leadership Summit

The IAB Measurement Leadership Summit brings together over 100 invite-only data and measurement executives from across the advertising ecosystem. This year’s “Driving to Outcomes” theme will cover modernizing MMM, the intersection of privacy, AI, and first-party data, and cross-channel attribution, outcomes, and incrementality. Attendees will gain valuable insights through panels and breakout sessions, ensuring they’re … Continued