2023 Outlook Survey: Ad Spend, Opportunities, and Strategies for Growth

This 2023 Outlook Survey was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2023 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view into overall spend as well as at the … Continued

IAB Members: In their Words

IAB’s superpower is our members. As the only media and marketing trade body that truly represents the entire ecosystem, it is our belief that the challenges of our industry require us all to have an equal seat at the table. There has never been a more important time for collaboration among brands, creative and digital … Continued

IAB Joins with Other Industry Leaders to Urge Swift Conclusion to EU-U.S. Data Privacy Agreement

WASHINGTON, D.C. – Leading technology associations including Interactive Advertising Bureau (IAB) have joined a letter to European Union institutions supporting the Transatlantic Data Framework that President Joe Biden implemented with an executive order last month. In the years since the European Court of Justice invalidated the EU-U.S. Privacy Shield that permitted American companies to self-certify … Continued

How the IAB Multi-State Privacy Agreement Can Help Advertisers Meet their 2023 Privacy Challenges

The IAB Multi-State Privacy Agreement (MSPA) is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA is not a “model contract” or a template agreement; instead, it is a … Continued

IAB Challenges FTC “Commercial Surveillance” Rulemaking for Digital Advertising

Federal Agency Exceeding Its Authority, Jeopardizing Internet Jobs and EconomyWASHINGTON, D.C. – November 15, 2022 – The Federal Trade Commission (FTC) is flouting Congress and its own rules with an Advanced Notice of Proposed Rulemaking (ANPR) that could severely restrict the use of consumer data for nearly every sector of the economy, including digital advertising, … Continued

Brand Disruption 2023: Four Key Disruptions Challenging Brands, Retailers, and the Digital Ecosystem

Each year IAB releases a seminal brand report exploring how brands and retailers are innovating to address the market disruption driven by the rise of digital B2B platforms, changing media consumption habits, omnichannel shopping, and ongoing privacy legislation—disruptions that have been largely and dramatically accelerated by the pandemic. This year’s report, our sixth annual study, … Continued

State of Data 2022 (Part II): Preparing For The New Addressability Landscape

This IAB State of Data 2022 (Part II) report marks the fifth year and sixth installment of IAB’s State of Data research, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. For this installment, IAB commissioned MediaScience to conduct … Continued

IAB Tech Lab Privacy Enhancing Technologies Evolution Series

This is the third and final event in our three part event series on Privacy Enhancing Technologies. Event 3 will focus on providing updates to the industry on the projects and outcomes from the IAB Tech Lab Privacy Enhancing Technologies Working Group. To find out more about the working group and to get involved visit … Continued