2022 IAB Video Leadership Summit

Video Leadership Summit (VLS) serves as IAB’s annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.  ​ ​ The two-day summit themed — Tele//Vision: Shaping the Future of the Video Landscape … Continued

2021 Video Ad Spend & 2022 Outlook

Now in its ninth year, the IAB 2021 Video Ad Spend & 2022 Outlook study provides a lens into the trends within the digital video market and offers guidance for buyers and sellers on how they can position and differentiate their video initiatives based on where the challenges and opportunities reside. To quantify the size … Continued

IAB Digital Audio Measurement Guide 2022

The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued

An Advertiser’s Guide to Reaching Gaming-Obsessed Gen Z and Millennials

Gaming is the hottest medium in entertainment today and the landscape is filled with options. Games genres span from Multiplayer Online Battle Areas (MOBAs) like League of Legends to FPSs like Call of Duty. Creators like Ninja and Pokimane and esports organizations such as 100 Thieves and Envy develop content for massive communities of loyal … Continued

IAB Eager To Work With Congress To Improve Federal Data Privacy Bill

WASHINGTON, D.C. – June 14, 2022 – The Interactive Advertising Bureau (IAB)’s Lartease Tiffith, Executive Vice President for Public Policy, released the following statement today in response to draft legislation in Congress creating a national data privacy framework, the American Data Privacy and Protection Act: “We’re glad that Congress has finally produced a discussion draft … Continued

IAB Joins Amicus Brief To Supreme Court Opposing Texas Law Restricting Content Moderation

Update: Supreme Court Temporarily Blocks Texas Social Media Law NEW YORK – May 19, 2022 – This week the Interactive Advertising Bureau (IAB) and nearly two dozen industry leaders jointly filed an amicus brief supporting NetChoice and the Computer and Communications Industry Association’s emergency application to prevent Texas House Bill 20 (HB20) from becoming law. … Continued

U.S. Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections

This sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies the annual podcast advertising revenues generated over the past year, outlines key podcast trends, and forecasts future revenues through 2024. Key Findings: For the first time ever, the podcast advertising market surpassed $1B in 2021 Revenues increased 72% … Continued

Retail Media Day of Learning

Over the past two years, Retail Media Networks have seen significant growth in the U.S. – 53.4% YoY in 2021 – bringing total spend to over $31.49 billion USD. Projections show that by 2023 this overall spend will further increase to over $52 billion USD (eMarketer, Oct 2021). Alongside this investment growth, we’ve seen a … Continued