IAB Tech Lab Launches Open Source Initiative To Increase Cross-Industry Transparency And Collaboration And Trust

Anthony Katsur Joins IAB Tech Lab As New CEO

IAB Audience Connect: Balancing Privacy, Personalization & Safety

Change is coming. Fast. The elimination of the third-party cookie and the intentional shift away from identifiers is drastically changing the digital advertising landscape and will impact the entire ecosystem. With this massive change on the horizon, it’s more important than ever for the advertising community to be educated, informed and speaking the same language. … Continued

IAB Tech Lab Launches New Supply Chain Validation Service For Publishers

IAB NewFronts Marketplace

NewFronts Marketplace Want to learn more about something that was presented at NewFronts, or schedule an intro meeting with one of the presenting companies? The NewFronts marketplace is your dedicated hub to connect with presenters and explore the ad products and sponsorship opportunities presented at NewFronts. The marketplace launches at 12pm EST on 5/3/2021 (same … Continued

What are you waiting for? The time to rethink your measurement was yesterday.

Change is coming. Fast. The way that the industry tracks and measures advertising online is going to change drastically. It has already started. If you are a marketer or a publisher, you should already be preparing for upcoming changes. Do not wait until new solutions are fully baked. In fact, the time to change your … Continued

The Impact of The Trade Desk Contributing UID 2.0 For Industry Development

IAB Q1 2021 Impact Study

The IAB Q1 2021 Impact study offers buy-side trends and insights to determine whether ad investments, planning, strategies, and tactics are shifting for 2021. We surveyed marketers, media buyers, and planners to understand the stability of the marketplace, opportunities to grow business, and expectations for Upfronts/Newfronts. Key Findings: Ad buyer optimism continues to increase in … Continued

An Advertiser Playbook For The Rise Of Streaming

The numbers are in. According to IAB’s Internet Advertising Revenue Report (with PwC): “Digital video experienced the greatest increase (20.6% year-over-year) in advertising revenue growth, generating $26.2 billion in 2020.” These numbers may not be that surprising. After all, most people spent 2020 with a remote in one hand and a mobile device in the … Continued