4A's, IAB and ANA Launch New Standard T&Cs Task Force

Joint Effort with 4A’s, IAB, and ANA to Reduce Friction, Increase Buying Efficiency and Acknowledge Changes in Marketplace  NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be significantly overhauled. Launching in April … Continued

New IAB Study Reveals Five Misperceptions About Video Game Advertising

Sizable audiences are at play, yet in-game ad networks and programmatic remain undervalued and underutilized. New York – March 8, 2023 – Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of where audiences spend their time–yet gaming … Continued

IAB Public Policy & Legal Summit

Register and mark your calendar for the IAB Public Policy & Legal Summit 2023 in Washington, D.C. on Monday, April 3rd, 2023. With new regulations, including five state privacy laws taking effect next year and more changes in the digital media landscape, you want to be ready for all the legal, policy, and technical challenges … Continued

2023 IAB Podcast Upfront

IAB Podcast Upfront is a marketplace event designed for brands, agencies, and media buyers to preview the latest and greatest in podcasts today. Leading audio performers and thought leaders in the space will showcase the power of audio to connect audiences to brands like never before. Audiences will also have a first look at the … Continued

State of Data 2023 Report

As the digital ad industry continues to suffer from signal loss and the evolution of state-level privacy legislation, the demand for privacy-preserving technology that enables critical, data-driven advertising has never been greater. As part of our sixth annual State of Data initiative, IAB has commissioned Ipsos to examine how data clean rooms (DCRs) and other … Continued

IAB & Ad Net Zero

IAB is Proud to be a Founding Supporting Partner in the Global Launch of Ad Net Zero Ad Net Zero at IAB’s 2023 Annual Leadership Meeting Monday, January 23, 2023 The IAB welcomed John Osborn, U.S. Director of Ad Net Zero, to discuss the state of sustainable advertising. His panel sparked conversations about how every … Continued

IAB Multi-State Privacy Agreement

Watch the VOD Now The IAB Multi-State Privacy Agreement (MSPA) is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA is not a “model contract” or a template agreement; … Continued

2023 Outlook Survey

This 2023 Outlook Survey was conducted by IAB to provide the digital ad-supported ecosystem with a forward-looking view into the 2023 ad spending marketplace (including both spend levels and strategies) being projected by buy-side ad investment decision-makers, primarily at brands and agencies. This study provides: A view into overall spend as well as at the … Continued