Measurement & Attribution Workshop

As the digital media industry continues to evolve at a rapid pace, it can often seem impossible to keep up with the latest trends and capabilities in measurement and attribution – both critical to the success of our industry. In this full-day in-person workshop, attendees will learn the current strategy and methodologies for measurement across … Continued

State of Data Town Hall: The New Privacy Landscape

In this first town hall, IAB experts and industry thought leaders discuss the new addressability landscape, privacy legislation and compliance changes, and financial impact on businesses. We will also address consumer trust and the consumer value exchange. In this town hall series, we will have an in-depth discussion on the findings from the latest IAB … Continued

IAB Releases Intrinsic In-Game (IIG) Measurement Guidelines

In a joint collaboration between IAB, IAB Tech Lab, and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay. When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in … Continued

State Privacy Laws: Access, Deletion, and Correction Obligations

New state privacy laws coming into effect in 2023 include new requirements for companies to respond to, and in some cases pass on, consumer requests to access, delete, or correct their personal information. This chart summarizes those requirements in a succinct, one-page chart. Five new privacy state laws are taking effect in 2023: California Privacy … Continued

Commercial Contracting Issues in Digital Advertising

Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced.  In this session, digital advertising attorney, Matt Savare, will demystify this confusing area and walk participants through the differences between direct and programmatic deals.  Through the course, participants will review the … Continued

A Look Ahead: What to Expect from a Fully Staffed FTC under President Biden

A free virtual briefing by Loeb & Loeb attorneys Robyn Mohr and Jessica Lee, as well as IAB’s Executive Vice President of Public Policy Lartease Tiffith, on what to expect from the Federal Trade Commission and how to prepare. On May 5, 2022 the U.S. Senate confirmed Democratic Commissioner Alvaro Bedoya and on August 8, … Continued

IAB Audio Leadership Gathering 2022

IAB’s FIRST-EVER Audio Leadership Gathering (ALG) serves as an annual agenda-setting event for senior leaders across the digital audio and podcasting space. This event is invite-only for participants across the marketing, media, agency, and technology industries. The IAB Audio Leadership Gathering elevates core challenges facing the audio industry, identifies the most important and impactful trends … Continued

ALM 2023

It Starts Here. IAB’s Annual Leadership Meeting (ALM) is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, Government regulation in the data economy, and making mobile work for advertisers and publishers. It all started here. 2023 is no different. We are … Continued