COVID Ad Spend Impact 2020 & 2021

IAB’s sixth 2020 buy/sell-side survey sees the “light at the end of the tunnel” for digital advertising, according to media buyers and sellers. In short: Digital ad spend for 2020 is expected to end with a 6% increase versus 2019.  The news, however, is dour for traditional media. Key highlights: Buyers expect Digital ad spend … Continued

Support for OpenRTB & IAB Europe’s TCF

In a report issued last week, the Inspection Service of the Belgian data protection authority (DPA) summarized concerns it has with the IAB Europe Transparency & Consent Framework (TCF). The Inspection Service has transferred the report to an internal adjudication unit that will deliberate over the coming months. The report is not a final ruling, … Continued

David Cohen Named IAB CEO

One of the Industry’s Most Respected Buy-Side Executives to Lead Next Generation at IAB NEW YORK (September 9, 2020) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding … Continued

2020 U.S. Report on Programmatic In-Housing

Download What is the purpose of this report? Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in … Continued

Change Equity: A Simple Way to Change the World

Recently, I was on a call with several other trade association leaders and the chief marketing officer of one of the world’s largest advertisers. Together, we represented companies that account for close to $300 billion in advertising and marketing spending annually in the United States. We’d gathered to talk about some technical issues involving the … Continued

IAB Advertising Spend & Revenue Research

Revenue and spend reports from IAB are the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.

IAB Brand Disruption Summit Series

These summits bring together business leaders, thought leaders, and original research to help you and your team navigate changes in consumer behavior, the explosion in streaming video, the DTC revolution, and the impending post-cookies Internet. Like all IAB conclaves, these summits center on insights and dialogue – so you can learn from us, and from … Continued

The State of Data 2020

Download The Report Third-Party Audience Data Spending Grew 6.1% in 2019, but Coronavirus Crisis Driving Cuts of Up to 20% The State of Data is a recurring research initiative designed to help U.S. advertising, marketing, and media practitioners better understand how their peers are investing in and using audience data as a fundamental pillar of … Continued