IAB Privacy Unveils Accountability Program

The Network Advertising Initiative (NAI) Becomes First Assessor Authorized to Grant ‘MSPA Certified’ Seal New York, NY September 29, 2023 — Continuing its efforts to promote consumer privacy and comply with new state privacy laws, IAB Privacy (IAB) has established a voluntary Accountability Program as part of its Multi-State Privacy Agreement (MSPA) compliance framework. Through the … Continued

U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth

Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued

IAB Podcasting Buyer-Seller Checklist

The IAB Media Center is proud to have released the IAB Podcasting Buyer-Seller Checklist. To help buyers and sellers of podcast ad inventory succeed together, IAB has created the Podcasting Buyer-Seller Checklist. The checklist delves into the world of podcasting and is a must-have for agencies, brands, publishers, and ad tech. The podcasting industry continues … Continued

Retail Media 2023: Operational Strategies for Growth

By enabling advanced personalization and closed loop measurement, Retail Media has quickly emerged as an integral part of the omnichannel playbook. As a result, Retail Media was one of the fasted growing U.S. advertising channels in 2022 (+22% YoY to $38B) and is expected to more than double across the next 5 years to $107B* … Continued

U.S. Court Overrules FTC, Orders IAB Insight be Included in “Dark Patterns” Case Affecting Future of Advertising

WASHINGTON, D.C. – Despite objections from the Federal Trade Commission (FTC), a U.S. court has found that information from the Interactive Advertising Bureau (IAB) is important to a fair outcome in a lawsuit against Amazon that could “engrain a momentous change in legal precedent that will affect the entire advertising industry,” according to IAB. The … Continued

ALM 2024: Bringing Industry Leaders to Set the Stage for the Year Ahead

Publishers, Platforms, Agencies, and Brands Will Set the Course for 2024, Tackling the Most Pressing Issues in Digital Marketing including: AI, Commerce, Privacy, Streaming, and More Confirmed Speakers Include Bob Bakish, Senator Marsha Blackburn, Tariq Hassan, and Aaron Sorkin with More to Come  NEW YORK, October 4, 2023 – The Interactive Advertising Bureau (IAB), the … Continued

IAB Connected Commerce Summit: Retail Reimagined Highlights

IAB Video Leadership Summit 2023 Highlights