IAB Unveils Ambitious Events Schedule for First Half of 2022

IAB Brings Together the Advertising Ecosystem at its In-Person Annual Leadership Meeting (ALM), the IAB PlayFronts, IAB NewFronts, and IAB Podcast Upfront IAB Experience Center Introduces IAB PlayFronts, the First-Ever Marketplace for Advertising and Partnership Opportunities in the Gaming Industry New York, December 2, 2021 – Interactive Advertising Bureau (IAB), the digital media and marketing … Continued

IAB Expands Diversity, Equity, Inclusion Initiatives with Launch of First Digital Media Apprenticeship Program

Hires DEI Champion Jessalin Lam to Lead IAB’s Learning & Development and DEI Programs NEW YORK, December 8, 2021 – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the U.S. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships … Continued

IAB Tech Lab Releases OpenRTB 2.6 For Public Comment

Understanding Bias in AI: What Is Your Role, and Should You Care?

There are billions of people around the world whose online experience has been shaped by algorithms that utilize artificial intelligence (AI) and machine learning (ML). Some form of AI and ML is  employed almost every time people go online, whether they are searching for content, watching a video, or shopping for a product. Not only … Continued

IAB Expands General Membership to Include Advertising and Media Agencies

IAB Enables Agencies to Join its Board, Bringing All Digital Marketing and Media Stakeholders Together NEW YORK, December 16, 2021 –IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as every other industry participant. IAB has long served as the industry’s only … Continued

Brand Disruption 2022: The IAB Annual Report On The Evolving Consumer Ecosystem

The End of the Beginning: The Pandemic has Permanently Reshaped the American Consumer Economy   NEW YORK, November 8, 2021 – The COVID-19 pandemic has permanently reshaped the U.S. consumer economy. An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened … Continued

IAB Outlook: 2022 Digital Ad Ecosystem Report

Insights to guide business planning The US digital advertising industry defied expectations with yet another year of double digit growth, and in 2021, is expected to remain a bright spot in an otherwise tough year. Seismic changes are looming, however. Industry leaders urge us all to focus on changing consumer expectations, regulatory reforms and a … Continued

The Economic Impact of the Market-Making Internet