Meet Us in Cannes!

Join us to be part of the conversation shaping the future of Advertising and Interactive Media. We can’t wait to connect with you at Cannes! Meet Our Speakers David Cohen Cheif Executive OfficerIAB Sheryl Goldstein Executive Vice President, Chief Industry Growth Officer, IAB Anthony Katsur Chief Executive Officer IAB Tech Lab Carryl Pierre-Drews Executive Vice … Continued

2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation

Now in its tenth year, the IAB 2022 Video Ad Spend & 2023 Outlook report provides a lens into the trends within the TV/video market and offers guidance for buyers and sellers on how they can position and differentiate their strategies based on the market opportunity. IAB, in partnership with Standard Media Index (SMI) and … Continued

Internet Advertising Revenue Report: Full Year 2022

After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. That’s according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2022,” conducted by PwC. Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year (YoY) totalling $209.7 billion and overall revenues increased $20.4 billion YoY. … Continued

Finding Success with In-Game Advertising

“Finding Success with In-Game Advertising: Perceptions of Buyers and Sellers”, the new IAB study of over forty brands, agencies, ad tech companies, game developers, and publishers conducted in partnership with MediaScience, reveals that investments in gaming are not nearly at the levels they should be due to five lingering misperceptions. Two out of every three Americans play video … Continued

IAB Multi-State Privacy Agreement

Blog Post: Advertisers’ Guide to the IAB MSPA The IAB Multi-State Privacy Agreement (MSPA) is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad tech intermediaries in complying with five state privacy laws that will become effective in 2023 (in California, Virginia, Colorado, Connecticut, Utah). The MSPA is not a “model contract” … Continued

Diary of a PlayFront

First there were the TV Upfronts. Then there were the NewFronts, digital video’s answer to the TV Upfronts. Now there are the IAB PlayFronts. Gaming and interactive media’s answer to the NewFronts. This article provides a behind-the-scenes look at how PlayFronts came to be, and the ongoing challenge we have of replicating its success without … Continued

How Retailers Are Using Data Clean Rooms

Two-thirds (64%) of companies leveraging privacy preserving technology are using Data Clean Rooms. Data clean rooms are enabling data collaboration for retailers and brands in several ways. Here’s a rundown of the benefits and process for setting up a data clean room, as well as some examples of use cases and case studies. A data clean … Continued

Project Crosswalk 2.0: Connected TV Compliance in a New Privacy Law Era

IAB Project Crosswalk is a working group of the IAB Legal Affairs Council focused on identifying emerging privacy challenges in internet-connected TV (CTV) advertising and developing best practices for addressing those challenges. This cross-functional working group draws on the expertise of both legal and product leaders in CTV and video advertising. In 2020, the IAB … Continued