The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
See all events
The IAB Programmatic Symposiu...
Relationships Matter. Take a ...
July 22, 2019 • 12:30 PM - 5:00 PM • New York, NY
IAB’s “can’t miss” Influencer & UGC Marketing half-day event is happening on July 22 in NYC. Industry leaders will share p...
Questions about IAB?
Contact Us
From the Knowledge Center
Site Results
Filter by:
- Ad Technology
- Attribution
- Audio
- Brand Safety
- Compliance
- Consumer Privacy
- Content
- Creative
- Data
- Digital Video
- Direct Brands
- Diversity & Inclusion
- Emerging Technologies
- Fraud
- Games
- IAB
- IAB Diversity & Inclusion Inititatives
- Influencer Marketing
- International
- Legal Affairs
- Market Intelligence
- Measurement
- Mobility
- Native Advertising
- Professional Development
- Programmatic
- Public Policy
- Social Media
- User Experience (UX)
- Viewability