Streaming Will Soar and More 2021 Predictions

And other new year predictions from IAB CEO David Cohen The year 2020 threw everything it had at us. But the time for playing defense is over. In 2021, it’s time to switch to offense. That doesn’t mean going back to normal, because normal doesn’t exist anymore—and the critical shifts are about far more than … Continued

How Advertising in News Benefits Brands

FULL REPORT NOW AVAILABLE IAB Study Finds That Brands Benefit from Advertising Within News Research finds 84% of consumers feel advertising within the news increases or maintains brand trust Advertising in the News Drives Consumers to Act   Consumers like brands more when they advertise in the news. They find brands: 49% relevant to them 47% … Continued

Big Tech Didn’t Kill the News

As a populist political pendulum swings against Silicon Valley, it has become common to blame technology companies for the ills of democracy in the U.S. and abroad–in particular, the diminution and even the demise of the “fourth estate,” the American news media required for the functioning of free societies. When the Youngstown, Ohio daily newspaper … Continued

CPRA’s Hidden ‘Third Party Business’ Classification

By now, we all know an organization can be a “business,” “service provider” or “third party” under the California Consumer Privacy Act. However, the questions of what a “third party” is and whether it is a mutually exclusive classification from “business” (or, to a lesser extent, “service provider”) still elicits widely divergent responses. And even … Continued

COVID Ad Spend Impact 2020 & 2021

IAB’s sixth 2020 buy/sell-side survey sees the “light at the end of the tunnel” for digital advertising, according to media buyers and sellers. In short: Digital ad spend for 2020 is expected to end with a 6% increase versus 2019.  The news, however, is dour for traditional media. Key highlights: Buyers expect Digital ad spend … Continued

2020 U.S. Report on Programmatic In-Housing

Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they … Continued

IAB Advertising Spend & Revenue Research

Revenue and spend reports from IAB are the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.

IAB CCPA Benchmark Survey

Download Sponsored by:   Introduction & Acknowledgments The California Consumer Privacy Act (the “CCPA”) is a complicated law, prompting multiple interpretations that have evolved over time. This holds especially true for the digital advertising industry, where the combination of complex data flows and numerous participants has understandably resulted in differing legal views and approaches to … Continued