The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
See all eventsJoin us on June 4 for the Audio Committee meeting! This is a remote-only meeting. Dial-in details will be emailed to you upon registration.
CTV viewing has increased dramatically since the nationwide shelter-at-home order began in March. According to Nielsen, during the week of March 16, consumers watched over 156 billion minutes of streaming content -- double what it was that same week ...
The California Consumer Privacy Act provides consumers with a right to direct businesses and their service providers to delete personal information. This seemingly simple right has generated many questions and a market solution developed by the IAB...
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