Understanding Bias in AI: What Is Your Role, and Should You Care?

There are billions of people around the world whose online experience has been shaped by algorithms that utilize artificial intelligence (AI) and machine learning (ML). Some form of AI and ML is  employed almost every time people go online, whether they are searching for content, watching a video, or shopping for a product. Not only … Continued

Brand Disruption 2022: The IAB Annual Report On The Evolving Consumer Ecosystem

The End of the Beginning: The Pandemic has Permanently Reshaped the American Consumer Economy   NEW YORK, November 8, 2021 – The COVID-19 pandemic has permanently reshaped the U.S. consumer economy. An overwhelming majority of American consumers are experimenting with new brands, and embracing new omnichannel shopping behaviors, which is setting the stage for permanently-heightened … Continued

IAB Unveils Assessment of State of Compliance for CTV and OTT to Prepare for Looming CPRA Regulation

Report Finds Lack of Consensus Around Applying CCPA Definitions and Obligations NEW YORK — November 16, 2021 – In 2023, the California Consumer Privacy Rights Act (CPRA) will go into effect. To help companies serving the Connected TV (CTV) and over-the-top (OTT) digital advertising supply chain prepare to comply with the legislation, today IAB’s Project … Continued

IAB Tech Lab Aims To Increase Transparency Across Entire Advertising Supply Chain For New ID Usage

IAB Outlook: 2022 Digital Ad Ecosystem Report

Insights to guide business planning The US digital advertising industry defied expectations with yet another year of double digit growth, and in 2021, is expected to remain a bright spot in an otherwise tough year. Seismic changes are looming, however. Industry leaders urge us all to focus on changing consumer expectations, regulatory reforms and a … Continued

The Economic Impact of the Market-Making Internet

The webinar is on – you can still register here to join us now. This webinar will cover the release of “The Economic Impact of the Market-Making Internet | Advertising, Content, Commerce, and Innovation: Contribution to U.S. Employment and GDP.” This research about the economic value of the internet is conducted approximately every four years … Continued

IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories

IAB Tech Lab Launches Transparency Center To Combat Fraud And Enable Accountability And Compliance In The Digital Advertising Supply Chain