IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories

IAB Tech Lab Launches Transparency Center To Combat Fraud And Enable Accountability And Compliance In The Digital Advertising Supply Chain

CTV Creative Best Practices Guide

Connected TV or CTV represents an entirely new platform with new content capabilities, creative formats, and audiences with new expectations. With CTV, marketers can engage viewers directly at the person or household level rather than as part of a mass audience watching the same program at the same time. This direct connection to specific viewers … Continued

Global Privacy Controls (GPCs): New White Paper Explores CPRA Rulemaking Considerations

In November 2020, California voters enacted the California Privacy Rights Act (CPRA) by ballot initiative. The law endorses a new option for businesses to accept consumer requests under CPRA to opt out of the sale or sharing of their personal information and to limit the use or disclosure of their sensitive personal information. In lieu of a … Continued

IAB Releases Cross-Jurisdiction Privacy Project Compendium and Legal Specifications

Compendium Examines Eleven Jurisdiction’s Privacy Laws and How They Apply to the Digital Advertising Industry NEW YORK (July 22, 2021) – Today, IAB’s Legal Affairs Council has released its Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines privacy laws of 11 countries – Australia, Brazil, Canada, … Continued

IAB Tech Lab Launches Open Source Initiative To Increase Cross-Industry Transparency And Collaboration And Trust

IAB Q1 2021 Impact Study

The IAB Q1 2021 Impact study offers buy-side trends and insights to determine whether ad investments, planning, strategies, and tactics are shifting for 2021. We surveyed marketers, media buyers, and planners to understand the stability of the marketplace, opportunities to grow business, and expectations for Upfronts/Newfronts. Key Findings: Ad buyer optimism continues to increase in … Continued

First Impressions Matter: Getting it Right in CTV Means Starting with the Creative Experience

As the industry is hurdling into a new era of privacy, the need for a next-level consumer ad experience that drives relevance and utility is more important than ever before. By: Nina Muñoz Not too long ago, I was having dinner with my 5- and 7-year-old nephews. With their roaming and curious minds, you never know where the conversation might go but to … Continued