The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
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IAB Tech Lab is hosting a series of Project Rearc Webinars. This first webinar will provide an overview on the history of cookies, tracking, and the evolution of the internet, and how we got to where we are today. We’ll provide different perspectiv...
EU and US regulators have set their crosshairs on the digital advertising industry. It is essential that any company within the industry understand the legal rules under which they operate. In this course, we will give you an in-depth introduction to...
Learning & Development
We train media professionals and certify their knowledge for employers and business partners. Since 2012, 19,000 professionals at 1,500 companies have participated in our professional development programs.
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From the Knowledge Center
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- Influencer Marketing
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