The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
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REGISTER BY FRIDAY, DECEMBER 13 AND SAVE $100.
5G, AR, AI, AVOD, IOT, OTT, Voice...Technology is rewriting the language of marketing and media. New devices, systems, networks, regulations, and applications are dramatically alter...
The future is automated.
Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highl...
madconNYC is a different kind of event, where smart marketers uplevel their ability to traverse the dynamic landscape of brand marketing.
What makes it so different? Think less conference, more field trip. At madcon you’ll swap the madness of ...
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