The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
Learn and lead. Sway the competitive balance in your direction. Advance your career and ensure the success of your business. Build lifelong connections. All at IAB.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
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Brands and publishers have a wide variety of options when selecting ad tech vendors. With the recent emergence of strong privacy and data security laws, these partnerships can create previously unforeseen reputational, legal, and financial risks. Whe...
Making, Marketing, Surviving, and Thriving In the Post-Covid Economy.
The third annual IAB Brand Disruption Summit explores this turbulent, historic moment when new risks—but also new rewards—can erupt from ar...
The 2020 IAB Policy Summit brings together leaders in media, technology, and government from across the U.S. to debate the most significant challenges facing the industry today. During this virtual summit, our focus is examining the ...