The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
See all eventsFresh off of our industry's first-ever virtual NewFronts, this town hall will recap and review the biggest news, insights and trends revealed at this year's event. We're seeing the establishment of a "new normal" as consumer behaviors and marketplace...
The need for marketers to make real-time marketing decisions has never been greater. Predictable patterns are no longer predictable. Understanding where and how to connect with audiences has never been so complex and challenging.
IAB Brand Academy...
Join us for a dialogue rich meeting where senior leaders share insights on “Retailing in the Post Store Economy.” Featuring case studies, best practices, observations, and open leader-to-leader discussions on consumer shopping, e...
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