The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
See all eventsThe 2020 IAB Annual Leadership Meeting (ALM) will expose senior executives from across the brand-media ecosystem to the next wave of disruptive technologies, and the ways they are transforming modern c...
The future is automated.
Automation is reinventing digital advertising. IAB Programmatic 360: Automation Decoded is a one-day, in-person training developed to ensure media professionals can navigate the dynamic digital ecosystem. This highl...
madconNYC is a different kind of event, where smart marketers uplevel their ability to traverse the dynamic landscape of brand marketing.
What makes it so different? Think less conference, more field trip. At madcon you’ll swap the madness of ...
Questions about IAB?
Contact Us
From the Knowledge Center
Site Results
Filter by:
- Ad Technology
- Advertising Revenue
- Attribution
- Audio
- Brand Safety
- Compliance
- Consumer Privacy
- Content
- Creative
- Data
- Digital Video
- Direct Brands
- Diversity & Inclusion
- Emerging Technologies
- Fraud
- Games
- IAB
- IAB Diversity & Inclusion Inititatives
- Influencer Marketing
- International
- Legal Affairs
- Measurement
- Mobility
- Native Advertising
- Professional Development
- Programmatic
- Public Policy
- Social Media
- User Experience (UX)
- Viewability