The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.
IAB helps drive the industry forward through the efforts of committees and councils in various industry segments.
Our Centers of Excellence, fully staffed and independently funded units within IAB, work with industry experts and members to develop standards, guidelines, best practices and other solutions to improve business outcomes for the industry.
IAB Technology Laboratory (IAB Tech Lab) is a nonprofit research and development consortium charged with producing technical standards, specifications and protocols to support member companies.
IAB is dedicated to increasing diversity, equity, and inclusion throughout the digital industry through workforce development initiatives.
Featured Events
See all eventsThe IAB Data, Video, and Mobile Centers of Excellence have joined forces to produce the inaugural IAB NexGen Marketing Conference. This one-day event will focus on how modern marketers are utilizing data, mobile, and video-driven marketing strategies...
You know the facts: Hispanics account for almost half of U.S. population growth, and more than half the Hispanic population is under the age of 29. LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. More than half (...
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