What are you waiting for? The time to rethink your measurement was yesterday.

Change is coming. Fast. The way that the industry tracks and measures advertising online is going to change drastically. It has already started. If you are a marketer or a publisher, you should already be preparing for upcoming changes. Do not wait until new solutions are fully baked. In fact, the time to change your … Continued

IAB Q1 2021 Impact Study

The IAB Q1 2021 Impact study offers buy-side trends and insights to determine whether ad investments, planning, strategies, and tactics are shifting for 2021. We surveyed marketers, media buyers, and planners to understand the stability of the marketplace, opportunities to grow business, and expectations for Upfronts/Newfronts. Key Findings: Ad buyer optimism continues to increase in … Continued

An Advertiser Playbook For The Rise Of Streaming

The numbers are in. According to IAB’s Internet Advertising Revenue Report (with PwC): “Digital video experienced the greatest increase (20.6% year-over-year) in advertising revenue growth, generating $26.2 billion in 2020.” These numbers may not be that surprising. After all, most people spent 2020 with a remote in one hand and a mobile device in the … Continued

2020/2021 IAB Internet Advertising Revenue Report

The digital advertising sector continues to show tremendous resilience despite the ongoing ramifications of the COVID-19 pandemic. The “IAB Internet Advertising Revenue Report” uses data and information reported directly to PwC Advisory Services LLC (PwC) from companies selling advertising on the internet as well as publicly available corporate data. This report is an essential planning … Continued

AR Buyer’s Guide

AR – The Next Frontier in Immersive Advertising Experiences Since Apple and Google equipped phones with Augmented Reality (AR)-ready software, an increasing number of AR apps are being used by consumers on a daily basis. This year, the number of AR users in the U.S. alone is expected to reach 85 million [1]. Consumers, particularly … Continued

IAB State of Data Initiative 2021

Assessing Digital Advertising’s Preparedness for the Loss of Third-Party Cookies and Identifiers In two parallel studies as part of IAB Programmatic+Data Center’s State of Data initiative, it was revealed that the industry’s perceived sense of readiness around the loss of third-party cookies and identifiers does not align with its concerns for future ad tracking, targeting, … Continued

Gina Garrubbo, President and CEO of National Public Media, Named Chair of IAB Board of Directors

NBCUniversal’s Krishan Bhatia Elected Vice Chair New Board Members Include Top Executives from Unilever, Google, and the National Football League New York, NY (March 8, 2021) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, today announced that it has elected Gina Garrubbo, President and CEO of … Continued

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy