IAB Issues Response To FTC Proposed Rulemaking That Would Impact The Digital Economy

WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement in response to the Federal Trade Commission’s recent Advance Notice of Proposed Rulemaking (ANPR) which could have unintended consequences for the data-driven economy and ad-supported internet: “With the appointment of a new commissioner, the Federal Trade … Continued

Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and beyond

New developments in European law continue to pose challenges for digital advertising in 2022. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations and strategies for participants in the digital advertising ecosystem seeking to comply with those privacy requirements in Europe. Topics will include: A … Continued

2022 IAB Brand Disruption Summit

Is your business ready?  Between an ongoing pandemic, supply chain bottlenecks, inflation, shifting consumer behaviors, media channel convergence, and a digital media ecosystem kneecapped by privacy and platform changes, continual innovation has become a requirement for success in business. The fifth annual IAB Brand Disruption Summit spotlights best-in-class strategies developed by executives from the world’s … Continued

IAB Responds To House Committee Passage Of American Data Privacy & Protection Act

Proposed Federal Privacy Legislation Falls Short, Says Policy Chief

WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement today in response to the House Energy and Commerce Committee’s passage of the American Data Privacy and Protection Act (ADPPA): “The digital advertising industry has been working to solve a growing patchwork of state privacy laws … Continued

IAB and IAB Tech Lab Release Statement on U.S. Supreme Court’s Decision To Overturn Roe v. Wade

The U.S. Supreme Court’s decision to overturn Roe v. Wade permits states to significantly restrict women’s ability to support their families, make crucial healthcare choices, and continue to participate in the economy and society.  Furthermore, this ruling directly and disproportionately harms poor women and communities of color. As a company with headquarters in NY, IAB … Continued

2021 Video Ad Spend & 2022 Outlook

Now in its ninth year, the IAB 2021 Video Ad Spend & 2022 Outlook study provides a lens into the trends within the digital video market and offers guidance for buyers and sellers on how they can position and differentiate their video initiatives based on where the challenges and opportunities reside. To quantify the size … Continued

IAB Unveils Ambitious Events Schedule for the Remainder of 2022 and 2023 Annual Leadership Meeting

IAB Unites the Digital Advertising Industry at its New In-Person Event, Audience Connect, and Brings Together the Most Innovative Brands and Businesses at Brand Disruption Summit NEW YORK, July 19, 2022 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of thought leadership events for the remainder … Continued

IAB Digital Audio Measurement Guide 2022

The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued