The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that develops and provides technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on improving the digital advertising supply chain, measurement, and consumer experiences, while promoting responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San Francisco, Seattle, and London. Learn more at https://www.iabtechlab.com.
Driving Brand and Media Growth via:
- Transparent, safe, effective supply chain
- Scalable & more consistent measurement
- Higher-quality consumer advertising experiences
…all supported by the responsible use of data.
- Ad Technology
- Brand Safety
- Consumer Privacy
- Digital Video
- Direct Brands
- Diversity & Inclusion
- Emerging Technologies
- IAB Diversity & Inclusion Inititatives
- Influencer Marketing
- Legal Affairs
- Market Intelligence
- Native Advertising
- Professional Development
- Public Policy
- Social Media
- User Experience (UX)
Upcoming IAB Tech Lab EventsSee all events
The IAB Tech Lab Council provides members with focused updates on Tech Lab’s initiatives and provides a forum for input and feedback from members. This supports IAB Tech Lab’s goal of enabling brand and media growth through working with companie...
Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experiences. The event will cover updates on the Open Measurement SDK initiative and how to transact based on OMSDK for differ...
Join IAB Tech Lab on a full day journey to great new ad experiences and insight into cutting edge of advertising measurement. We will explore advertising experiences based on the new ad portfolio and how to build light weight and flexible ad units as...