The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that develops and provides technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on improving the digital advertising supply chain, measurement, and consumer experiences, while promoting responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San Francisco, Seattle, and London. Learn more at https://www.iabtechlab.com.
Driving Brand and Media Growth via:
- Transparent, safe, effective supply chain
- Scalable & more consistent measurement
- Higher-quality consumer advertising experiences
…all supported by the responsible use of data.
- Ad Operations
- Ad Revenue
- Ad Technology
- Consumer Privacy
- Direct Brand Economy
- Direct to Consumer
- Emerging Technologies
- IAB Education Foundation
- IAB New Ad Portfolio
- Influencer Marketing
- Market Intelligence
- Media Sales
- Native Advertising
- OTT (Over-The-Top) Video
- Public Policy
- Public Policy 2
- Social Media
- User Experience (UX)
Upcoming IAB Tech Lab EventsSee all events
Join IAB Tech Lab for an interactive town hall focused on the current and future state of data driven advertising applications. You'll learn about emerging standards in data transparency and accuracy, debate the best path forward for consumer-friendl...
Join IAB Tech Lab in this fast paced event to learn about the cutting edge of measurement technology and better advertising experience. The event will cover updates on Open Measurement SDK initiative and how to transact based on OMSDK for different a...
Join IAB Tech Lab on May 7th in NYC for our Open Forum AdTech in Blockchain: It's Working to see how blockchain technology is being deployed in digital advertising. This is the latest edition in our series of events to educate the i...