Media consumption patterns are in flux. IAB’s goal is to help the digital ecosystem understand consumer trends and platform habits in order to help businesses effectively message in a way that resonates with consumer preferences effectively and efficiently.
Upcoming Events
Upcoming New Media Consumer Events
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Nov 13
2026
Webinar - IAB
As consumers increasingly turn to ChatGPT, Google Gemini, Microsoft Copilot, and other AI systems for product recommendations, traditional attribution signals like impressions, clicks, and referral IDs can become harder to track or misclassify.
Conference - New York, NY
The 2027 IAB Connected Commerce Summit brings together brands, retailers, agencies, platforms, and commerce leaders to explore how an increasingly connected ecosystem is reshaping the way consumers discover, experience, and buy.
Going beyond retai...
Claim your Early Bird ticket today—register now! Brands, agencies, and media buyers can register using the promo code or request a free pass using the button to the right.
$649 - EARLY BIRD: Member Ticket
$799 - EARLY BIRD: Non-Member Ticket
$799 - Member Ticket
$949 - Non-Member Ticket
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