IAB NewFronts is the world’s largest digital content marketplace – committed to creating valuable partnerships between brands and native digital content. Spanning the week of May 5-8, 2025 across New York City, NewFronts showcased the latest digital video content and innovations. Learn more about the Five Forces Reshaping Marketing at the 2025 NewFronts from Jason Adamski, Director, Media Center, IAB.

A huge thank you to everyone who contributed to making NewFronts 2025 a success! We especially recognize the invaluable support of our Principal Sponsor Google.

Video On Demand Available to All Registrants

Key Takeaways Summary

Creators are being redefined and have become the dominant force in media. Celebrities are being rebranded into creators, think Ryan Reynolds joining the ranks of Mr. Beast by leveraging their authentic, community-driven content.

 

 

 

Video Spotlights

  • “Our attendees and speakers share why they join the event year after year.”
    — IAB
  • “If The Advertising Industry Were a Show, Which Show Would It Be?”
    — IAB
  • “I’m so excited about this year’s NewFronts because this year is going to be more than a marketplace; it’s going to be a reflection of an industry that is going through massive transformation.”
    — Cintia Gabilman, SVP, Centers of Excellence & Industry Initiatives, IAB

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Resources

  • Welcome to the Ecotone: Five Forces Reshaping Marketing at the 2025 NewFronts

    Welcome to the Ecotone: Five Forces Reshaping Marketing at the 2025 NewFronts

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  • 2025 Digital Video Ad Spend & Strategy Report: Part One

    2025 Digital Video Ad Spend & Strategy Report: Part One

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  • CTV’s Creative Boom Needs Standards to Scale: How IAB Tech Lab’s ‘Ad Format Hero’ Initiative Is Driving the Next Wave of Innovation

    CTV’s Creative Boom Needs Standards to Scale: How IAB Tech Lab’s ‘Ad Format Hero’ Initiative Is Driving the Next Wave of Innovation

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  • Cracking the Code: How ACIF is Transforming Creative Management in CTV

    Cracking the Code: How ACIF is Transforming Creative Management in CTV

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  • IAB Video Compliance Brief: Privacy, AI, and Subscription Rules

    IAB Video Compliance Brief: Privacy, AI, and Subscription Rules

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    Agenda

    Agenda

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    Converged Video Innovation Committee

    As the video ecosystem continues to growth, evolve and innovate, we are merging expertise from advanced TV and digital video landscapes, and created a unique committee called The Converged Video Innovation Committee (CVIC). CVIC serves as a premier forum dedicated to driving the future of television and digital video through collaboration, thought leadership and research. Covering CTV/FAST, OLV and Social video, this group empowers members to stay ahead of industry trends, share research insights, and explore evolving best practices in targeting, measurement, interactivity, and viewer engagement across all video platforms.

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