Discover how AI is revolutionizing digital advertising! Join us as we unveil key findings from the State of Data 2025 study, highlighting how advertisers and publishers use AI to enhance every stage of the media campaign lifecycle—from planning to optimization to analytics.
Following the study presentation, an expert panel will dive into AI’s impact on the industry, addressing critical questions:
How does AI enable precision and personalization with limited data?
What challenges and opportunities arise from AI-driven automation?
What’s next for AI in a privacy-centric advertising ecosystem?
Gain actionable insights into the present and future of AI in digital advertising. Register now!
Speakers & Moderators
Speakers & Moderators
Angelina Eng
Vice President, Measurement, Addressability & Data Center
IAB
IAB - Vice President, Measurement, Addressability & Data Center
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Meredith Guiness is a seasoned insights professional, with nearly 10 years of experience across research, analytics, and digital planning. For the last 3.5 years, she’s been an integral member of the IAB Research & Insights team, providing research-based thought leadership to IAB’s client base of over 700 companies and the wider the digital advertising and marketing ecosystem. Meredith is passionate about data-driven storytelling, bringing to life the meaning (the “why”) behind marketplace trends and the evolving digital media, data, e-commerce, and consumer ecosystems.
Prior to IAB, she spent the majority of her career agency-side at MediaCom, holding positions across digital planning and analytics, and serving clients across a vast range of industries including pharmaceutical, professional/career services, gaming, travel, and non-profit organization management. While at MediaCom, Meredith was responsible for analyzing and consulting clients on digital ad performance/measurement, developing cross-channel measurement plans, and establishing best practices on cross-functional collaboration, among other functions. Meredith holds bachelor’s degrees in Psychology and Italian Studies from Emory University.
