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Webinar - Online

State of Data 2026: Data Foundations First – Fueling Fast, AI-Driven MMM

May 18, 2026 / 1:30 pm – 2:00 pm EST

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      Overview

      Before accelerating MMM, brands must build a clean, structured, scalable data foundation. Measurement success is architectural—not algorithmic —and there won’t be any AI value for MMM until the poor state of the data is addressed. Once it has been addressed, the value unlocked is significant.

      In this webinar, Angelina Eng and Matt Voda will explore:

      • The current state of marketing data and its impact on measurement readiness
      • Why data foundations are critical before accelerating MMM and AI-enabled measurement
      • The growing demand for faster, more frequent measurement cycles
      • What organizations can do to improve data readiness
      • Practical perspectives on modernizing measurement

      VOD Available to Registrants

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