Chris brings over 25 years of expertise in data analytics and media research across premium digital publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast, and This Old House Ventures. At IAB, Chris leads research-driven thought leadership initiatives with a particular focus on CTV, commerce, the creator economy, as well as overall U.S. ad spend and revenue strategies. Chris also serves as the editor-in-chief and frequent host of IAB’s video thought-leadership show “IAB Pulse”. Chris previously served as VP of Analytics & Research at The Daily Beast for nearly seven years, where he built comprehensive editorial and advertising analytics frameworks. Chris is an active participant in the ARF and CIMM.

Briana Finelli is the VP of Commerce Media at Goodway Group, where she leads retail media strategy and activation across commerce platforms and retail media networks. With a decade of retail media experience across holding companies like WPP and IPG, Briana brings deep expertise in building integrated commerce practices that connect brand, performance, and measurement into scalable growth systems.

Briana serves on the IAB Commerce Board of Directors, contributing to industry standards around incrementality, in-store measurement, and measurement rigor. A frequent industry speaker, Briana advises brands and retailers on building sustainable, full-funnel commerce strategies that balance innovation with disciplined execution.

Jamie Finstein is Vice President of IAB’s Media Center, where she leads the organization’s Video and Audio Boards and initiatives. She spearheads IAB’s annual NewFronts and IAB Video Leadership Summit and is a regular moderator and panelist on video industry topics. Prior to IAB, Jamie spent her career on the agency side, helping brands across luxury, CPG, retail, and beauty accelerate their digital media approaches and drive growth.

Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.

Meredith Guiness is a seasoned insights professional, with nearly 10 years of experience across research, analytics, and digital planning. For the last 3.5 years, she’s been an integral member of the IAB Research & Insights team, providing research-based thought leadership to IAB’s client base of over 700 companies and the wider the digital advertising and marketing ecosystem. Meredith is passionate about data-driven storytelling, bringing to life the meaning (the “why”) behind marketplace trends and the evolving digital media, data, e-commerce, and consumer ecosystems.

Prior to IAB, she spent the majority of her career agency-side at MediaCom, holding positions across digital planning and analytics, and serving clients across a vast range of industries including pharmaceutical, professional/career services, gaming, travel, and non-profit organization management. While at MediaCom, Meredith was responsible for analyzing and consulting clients on digital ad performance/measurement, developing cross-channel measurement plans, and establishing best practices on cross-functional collaboration, among other functions. Meredith holds bachelor’s degrees in Psychology and Italian Studies from Emory University.

Matt Shapo is the Director of Digital Audio and Video in the IAB Media Center where he serves as the IAB’s subject matter expert focused on all things audio and drives the center’s efforts to develop market-making research and best practices in the digital audio space. He works in close collaboration with members of the IAB Audio Committee and Audio Board, the IAB Tech Lab, and industry stakeholders in the publishing, creator, and ad tech communities to optimize frameworks for buyers and sellers of digital audio advertising to engage with consumers. Before joining the IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of audio content creators, sales leaders, and programming executives. Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University.

Jill Wittkopp is a proven leader with over ten years of experience in digital marketing software. As VP of Product at IAB Tech Lab, she oversees a product portfolio spanning the programmatic supply chain, measurement, advanced tv, and software products, with a focus to drive education, development and adoption of digital advertising standards.

Prior to joining the Tech Lab, Jill held product management and client services positions with demand side platforms like Magnetic and Rakuten.