IAB is releasing the industry’s first modular legal framework specifically designed for advertising measurement services relationships.
The Measurement Services Addendum v1.0 is intended for use between any company — including advertisers, agencies, publishers, media owners, platforms, and measurement providers — that contracts for advertising measurement, verification, attribution, analytics, or related services.
It is now open for a 30-day public comment period, through October 22, 2026.
The framework builds on IAB’s recently finalized modular contracting structure, released May 18, 2026, including the General Terms v1.1 and Direct Buy Addendum v1.0.
The release is designed to reduce contractual fragmentation, streamline negotiations, improve operational efficiency, and promote greater consistency across the digital advertising . . .
Claim your free account to continue reading. |