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IAB CreatorFronts brought together the companies shaping the future of creator-led media—from social and video platforms to creator marketplaces, measurement providers, commerce technology companies, and media distribution partners.

As the industry’s premier marketplace event for creator-led media, the inaugural IAB CreatorFronts gave brands, agencies, and creators an exclusive look at the innovations, partnerships, and solutions transforming creator marketing and how brands engage audiences through creator content.

Thank you to all our participants and sponsors for making the inaugural IAB CreatorFronts a success, with special thanks to our Principal Sponsor, YouTube, and Platinum Sponsor, Agentio.

Video On Demand of Select Sessions are Available to All Registrants

Key Takeaways Summary

Creator advertising needs more consistent measurement, reporting, standards, and buying processes to scale toward its next stage of growth.

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Resources

  • 2026 IAB CreatorFronts Event Recap

    2026 IAB CreatorFronts Event Recap

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  • The Creator Signal: How AI Systems Interpret Influence in Commerce

    The Creator Signal: How AI Systems Interpret Influence in Commerce

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  • The As-Is Measurement Landscape in the Creator Economy

    The As-Is Measurement Landscape in the Creator Economy

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  • 2026 Outlook Study: September Update, A Snapshot of U.S. Ad Spend, Opportunities, and Strategies for Growth

    2026 Outlook Study: September Update, A Snapshot of U.S. Ad Spend, Opportunities, and Strategies for Growth

    Learn More

    Agenda

    Agenda

    Sponsors & Partners


    Principal Partner


    Platinum Partner


    Presenting Partners


    VIP Sponsor


    Title Sponsor


    Supporting Sponsors


    Media Partners


    Get Involved

    Creator Economy Committee

    Through peer-to-peer knowledge sharing and collaborative learning, IAB Creator Economy Committee brings together industry leaders to navigate this dynamic landscape. Members exchange insights on creator partnerships, emerging platforms, and innovative content strategies while building meaningful connections within this rapidly evolving space. The Committee serves as a trusted community where brands can explore opportunities, share experiences, and collectively adapt to the transformative impact of creator-driven commerce.

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