2024 Digital Video Ad Spend & Strategy Report

2024 Digital Video Ad Spend & Strategy Report

The IAB 2024 Digital Video Ad Spend & Strategy Report | Part One: Market Size & Growth Projections provides a lens into the trends within the TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity.​ And for the first time ever, this year’s report includes category-level ad spend projections.

IAB partnered with Guideline, which leveraged ad billing data, other market estimates, and an IAB-commissioned Advertiser Perceptions quantitative survey of TV/digital video ad spend decision-makers to generate these results.

This report, the first of two in 2024, focuses on the ad spend market size and growth projections for digital video in the U . . .

Claim your free account to continue reading.


If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. To create a new account, please click here.

If you have any issues, please contact us.