The IAB Programmatic+Data Center is a unit within IAB, founded to enhance existing IAB resources and to drive the data agenda for the digital media, marketing, and advertising industry. The Programmatic+Data Center’s mission is to expand the programmatic universe, increase the understanding of how data drives business, and make them easily accessible to all.
IAB Programmatic+Data Center is focused on:
- Gathering industry thought leaders to drive and set the data agenda
- Funding industry research to provide benchmarks and actionable insights on data management across platforms including programmatic, mobile, and the internet of things
- Developing industry best practices, guidelines, and standards for privacy, data security, measurement, and consumer data protection
- Creating educational materials including certification, infographics, videos, webinars, and seminars to demystify data for marketers and advertisers
- Hosting data-focused events that feature industry luminaries discussing data related topics
Key Themes
- Support the direct brand economy
- Drive accelerated digital marketing transformation through emerging technologies
- Advance programmatic growth while supporting media buying for emerging formats
- Lead industry consumer privacy and ethics initiatives
- Define data transparency, quality, and identity to inform measurement and attribution within the supply chain
