The IAB Programmatic+Data Center is a unit within IAB, founded to enhance existing IAB resources and to drive the data agenda for the digital media, marketing, and advertising industry. The Programmatic+Data Center’s mission is to expand the programmatic universe, increase the understanding of how data drives business, and make them easily accessible to all.

IAB Programmatic+Data Center is focused on:

  • Gathering industry thought leaders to drive and set the data agenda
  • Funding industry research to provide benchmarks and actionable insights on data management across platforms including programmatic, mobile, and the internet of things
  • Developing industry best practices, guidelines, and standards for privacy, data security, measurement, and consumer data protection
  • Creating educational materials including certification, infographics, videos, webinars, and seminars to demystify data for marketers and advertisers
  • Hosting data-focused events that feature industry luminaries discussing data related topics

Key Themes

  • Support the direct brand economy
  • Drive accelerated digital marketing transformation through emerging technologies
  • Advance programmatic growth while supporting media buying for emerging formats
  • Lead industry consumer privacy and ethics initiatives
  • Define data transparency, quality, and identity to inform measurement and attribution within the supply chain

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