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    • Attention Measurement: The Industry Framework for Measuring Attention
      Attention Measurement: The Industry Framework for Measuring Attention
    • JUST RELEASED | IAB Creator Economy Creative Showcase
      JUST RELEASED | IAB Creator Economy Creative Showcase
    • Guidelines for Incremental Measurement in Commerce Media
      Guidelines for Incremental Measurement in Commerce Media
    • When AI Guides the Shopping Journey Study
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      Dec 1
    • Building Smarter MMM for Today’s Marketers
      Dec 4
    • Ad Tech Governance in an Era of Privacy Litigation
      Dec 10
    • 2026 IAB Annual Leadership Meeting
      Feb 1
    • 2025 IAB State Privacy Law Summit
      2025 IAB State Privacy Law Summit
    • 2026 IAB Annual Leadership Meeting
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Alanna Gombert

Senior Vice President, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab

Articles by Alanna Gombert
  • Jan. 31, 2017: Why A New Content Taxonomy?
  • Jan. 06, 2017: IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository
  • Dec. 21, 2016: Methbot, The Fight, The Future
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