Influencer Marketing in the Age of AI: The Legal Issues

Richard Cohen is Assistant General Counsel, IAB. Prior to joining the IAB, Richard was the CPO, V.P. and Associate General Counsel at Foot Locker. Prior to this, Richard was Special Counsel at Kelley Drye and Counsel at IBM EMEA. Richard is a graduate of Harvard, Boston University Law School and University of Helsinki. In addition to his current role at IAB, Richard is an Adjunct Professor at NJIT where his focus is on Legal Issues in the Media and AI.

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt Savare brings a proven track record to his work for abroad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses—in the following sectors:

* Digital advertising
* Artificial intelligence
* Blockchain and cryptocurrencies
* Media and entertainment
* Software (SaaS, PaaS, development, services)
* Big data
* Social media
* Financial and education technology
* Life sciences
* Retail (online and brick and mortar)
* Beauty and fashion
* Food and beverage
* Government contracting
* Investment management

His work also includes counseling clients on information privacy and data security issues (including the California Consumer Privacy Act [CCPA]),cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos

Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.