Year over year, influencer marketing has become a powerful strategy for brands. Despite the fast growth and importance to the advertising industry, brands do not always contract with influencers in an efficient or legally compliant manner. In this webinar, you’ll learn the importance of crafting contracts between brands, agencies, and influencers; the main deal points in those transactions; and the material legal, business, and regulatory issues surrounding influencer marketing.
Whether you’re a brand, agency, influencer or any other part of the creator economy, following this practical webinar, you’ll be better prepared to issue spot and draft and negotiate influencer agreements.
Topics covered will include primers on:
The impact of AI on influencer marketing and contracting
Typical demands from brands in influencer partnerships
Richard Cohen is Assistant General Counsel, IAB. Prior to joining the IAB, Richard was the CPO, V.P. and Associate General Counsel at Foot Locker. Prior to this, Richard was Special Counsel at Kelley Drye and Counsel at IBM EMEA. Richard is a graduate of Harvard, Boston University Law School and University of Helsinki. In addition to his current role at IAB, Richard is an Adjunct Professor at NJIT where his focus is on Legal Issues in the Media and AI.
Bryan Sterba is a partner at Lowenstein Sandler, where he advises clients at the intersection of business, technology, and law, with a particular focus on AI, IP, advertising, and media transactions. He works with companies to structure and negotiate technology deals in the AI space, addressing both commercial and operational realities. He counsels clients on AI governance, IP protection, and related strategic matters. Bryan co-authored The Era of Agentic AI and Its Impact on Advertising, examining how autonomous AI agents are transforming digital ad strategies, commercial relationships, and legal frameworks, as well as The IAB’s AI Intellectual Property and Transactions Advertising Playbook.
