The video marketplace has outgrown legacy definitions. As advertising expands across CTV, online video, social platforms, retail media, video podcasts, and emerging formats, the industry needs a shared language for planning, buying, selling, and measuring video.
A New Standard for Classifying Video Advertising delivers a modern framework for classifying video environments based on consumer viewing experience and operational signals. Informed by feedback from across the industry during the public comment period, the final standard provides a common foundation for greater consistency, interoperability, and transparency across the digital advertising ecosystem.
What’s Inside
- Standardized definitions for today’s digital video landscape
- A framework for cross-platform video planning and measurement
- Consumer-centric viewing environment categories
- Impression-level attributes for activation and reporting
- Guidance for greater interoperability across buyers, sellers, and technology platforms
- A foundation designed to support automation, AI, and future media innovation
Download the standard to explore the framework and see how it can bring greater clarity and consistency to video planning, execution, and measurement.
To learn more and get an inside look at the finalized version, join our webinar, Redefining Media Types: A Shared Language for Digital Video, on October 15 at 2:00 PM ET.