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Login & RegisterThe lack of standardization across platforms is holding the industry back. As CTV viewership and ad spend surge, the ad format landscape is rapidly evolving, making it crucial to standardize formats.
The IAB Connected TV (CTV) Ad Format Landscape Report will provide a detailed look at both established and emerging CTV ad formats, complete with creative examples. In partnership with IAB Tech Lab, we’ll emphasize the pressing need for standardization and provide next steps to initiate this effort.
Join us as we discuss key highlights of the report and explore ways to unlock scalability, enhance efficiency, and strengthen connections between advertisers and audiences, in order to fuel future innovation.
Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.