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IAB 250 Direct-to-Consumer Brands to Watch: COVID Impact Report

IAB 250 Direct-to-Consumer Brands to Watch: Covid Impact Report

How have the most forward-thinking direct-to-consumer brands navigated 2020, a year fraught with business disruptions? IAB took a look at our 250 Direct Brands to Watch list to spot success stories, pivots, and operational changes to build case studies all brands can follow to succeed in the remainder of 2020 and beyond.

Overall, direct-to-consumer brands strengthened during COVID. The IAB 250 Direct Brands to Watch epitomize the support independent brands are receiving from investors and consumers, as well as direct-to-consumer innovation, capabilities, and agility.

  • Investors continue to support the IAB 250 Direct Brands to Watch: average funding deal size and late-stage investment increasing YoY
  • Acquisitions during COVID are consistent with prior years
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