Chris brings over 25 years of expertise in data analytics and media research across premium digital publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast, and This Old House Ventures. At IAB, Chris leads research-driven thought leadership initiatives with a particular focus on CTV, commerce, the creator economy, as well as overall U.S. ad spend and revenue strategies. Chris also serves as the editor-in-chief and frequent host of IAB’s video thought-leadership show “IAB Pulse”. Chris previously served as VP of Analytics & Research at The Daily Beast for nearly seven years, where he built comprehensive editorial and advertising analytics frameworks. Chris is an active participant in the ARF and CIMM.

Kalli Chapman is a seasoned media and sponsorship expert who’s passionate about driving business results through strategic partnerships, content and technology. As Vice President, Head of Global Media and Sponsorships at Prudential Financial, Kalli brings her extensive experience in media agency and brand-side leadership to the table, crafting hybrid media models that deliver real impact. When she’s not navigating the ever-changing media landscape, Kalli can be found cheering on her three energetic daughters in Essex County, NJ. With her unique blend of strategic vision and creative problem-solving, Kalli is a compelling voice on modern media and sponsorship strategies.

Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.

Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing

Jamie Finstein is Vice President of IAB’s Media Center, where she leads the organization’s Video and Audio Boards and initiatives. She spearheads IAB’s annual NewFronts and IAB Video Leadership Summit and is a regular moderator and panelist on video industry topics. Prior to IAB, Jamie spent her career on the agency side, helping brands across luxury, CPG, retail, and beauty accelerate their digital media approaches and drive growth.

Erik Lundberg, Claritas Chief Growth Officer, Agency and Media, is a 25-year industry veteran with a proven track record of innovation and growth.

At Claritas, Lundberg leads the commercial team working collaboratively with Media Companies & Agencies across Claritas’ full spectrum of AI, measurement, data, and personalization solutions.

Lundberg’s career is marked by a pioneering spirit. He was a Charter Member of the IAB and developed the first interactive audio ads using RealAudio technology for Sony. He even co-founded the Professional Gamers League (PGL) and initiated one of the first five search engine keyword ad buys online.

This leadership in innovation translates to business success. Lundberg’s leadership as CRO at ArtsAI resulted in their recognition as the fastest growing private ad technology company in America by Inc. Magazine and the merger with Claritas. He has a history of driving significant growth, previously achieved at Kleiner Perkins funded pogo.com (acquired by EA) and NativeX (acquired by Mobvista). He also founded the AddRev agency.

Lundberg graduated with a double major from Middlebury College.

Derek Nicol is the Vice President of Advertising Technology at ViacomCBS. In this role Derek partners across the entire ViacomCBS portfolio to drive business processes and revenue outcomes.

Derek has 16 years of experience in Advertising Technology and Product spanning across Advance Publication, CBS Interactive and now ViacomCBS. Derek joined the board of the IAB Techlab in 2020.

Dominick Pace is Executive Director of Media at WPP for Unilever, spearheading its transformation, leveraging media as a critical change agent. He champions innovation and outsized outcomes through strategic buying across offline and online media inclusive of biddable and retail. Dominick delivers commercial impact via media partnerships and culture, striving for a buyer-centric marketplace. Committed to operating beyond traditional parameters, Dominick interrogates and rebuilds strategies, championing diverse voices and unlocking full potential. Dominick has had the privilege of leading an award-winning Unilever business, with most recent accolades including the prestigious 2025 Cannes Lions Media Grand Prix.

Prior to joining the IAB, Fred led commerce & retail media practices at Kepler group, a global independent ad agency headquartered in NYC. His greatest asset is his insatiable curiosity; Fred is a fifteen-year ad industry veteran who excels at distilling insights and actions from complex, murky, and unprecedented developments in the field of marketing, specializing in retail & commerce media.

As a local New Yorker with a degree in Music from Tufts University, you can find Fred both performing and attending rock, punk and metal shows in Manhattan and Brooklyn, or on a municipal golf course.

Aaron Sobol possesses nearly two decades of media experience, having worked with renowned brands such as Unilever, Coca Cola, Fiat Chrysler Automobiles, and Microsoft. Alongside his proficiency in the Consumer Packaged Goods (CPG), Automotive, and Technology sectors, Aaron has also made contributions to businesses within the Government, Retail, Pharmaceutical, and Gaming industries.

Aaron is responsible for leading North America Media Investment and Data Governance at Unilever. His key responsibilities encompass developing strategies across retail and national media investments, managing agency relations, formulating Joint Business Plans (JBPs) and partnerships, promoting responsible data usage, collaboration, consumer relationship management and ensuring that Unilever’s brands achieve positive business outcomes

Mike is the Head of CTV & Video for digital agency PMG. Mike has nearly 20 years on both the vendor and buy side of programmatic media—from building platforms to managing complex buying strategies. At PMG, Mike leads efforts on behalf of the agency and its clients in developing strategies with partners and platforms, particularly around the agency’s Connected TV practice. In his prior 10 years at AOL, he commercialized and developed their demand side platform globally. He has also spent time as an independent consultant to large agencies, vendors and advertisers building and developing products and programmatic buying strategies. Mike has taught courses as an adjunct professor at Depaul University and is a frequent marketing and media industry panelist and contributor. In 2015, he was recognized as a Top 40 Under 40 by Ad Age.

Jill Wittkopp is a proven leader with over ten years of experience in digital marketing software. As VP of Product at IAB Tech Lab, she oversees a product portfolio spanning the programmatic supply chain, measurement, advanced tv, and software products, with a focus to drive education, development and adoption of digital advertising standards.

Prior to joining the Tech Lab, Jill held product management and client services positions with demand side platforms like Magnetic and Rakuten.