Eight months in quarantine have accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates.
This report explores how brands of all sizes are innovating to address disruption accelerated by COVID and social unrest. Key findings include:
A New Retail Paradigm: “Storelessness”
Most categories of consumer goods and services are now “majority digital,” with more consumers shopping by e-commerce than shopping solely at brick-and-mortar stores. Research by McKinsey projects that virtually every consumer category will experience 15-45% growth in permanent online shopping.
E-commerce is now 23-25% of all retail commerce in U.S. — more than 7x what it was in 1995.
Brick-and-mortar store closures in the U . . .
You must be an IAB Member to continue reading.
To receive IAB member benefits, you must be employed by one of our member companies and have a verified business email address associated with your account.
Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records. If you're logged in and believe you are seeing this message in error, log out and try with another account or contact us about your company's membership status.
Contact [email protected] with press inquiries.