Workshop

For too long, CTV has operated in a fragmented ecosystem of devices and platforms that lack standardized metrics, creating an “outcome gap” – a disconnect between TV spend and actual business results like purchases, sign-ups, and subscriptions....

IAB Tech Lab’s Open Measurement SDK (OM SDK) and Ad Creative ID Framework (ACIF) work together to provide a standardized, transparent foundation for tracking ad performance across the fragmented digital landscape. OM SDK supports advertisers and pu...

IAB’s Unifying and Harmonizing Campaign Taxonomy provides a unified standard for how measurement data is structured, classified, and reported across digital media. In this workshop, participants will learn how to define the core inputs and outputs ...