IAB’s Unifying and Harmonizing Campaign Taxonomy provides a unified standard for how measurement data is structured, classified, and reported across digital media. In this workshop, participants will learn how to define the core inputs and outputs at the campaign and placement level to create consistent taxonomies for channels, devices, and ad formats across CTV, display, social, commerce media, digital audio, podcasting, and gaming.
This workshop is designed for professionals in: Ad Operations, Business Operations, Creative & Content, Media Buying/Planning, Measurement & Analytics, and Product.
This virtual 60-minute session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.
IAB - Director, Professional Development & Education
Ben Griffiths
Director, Professional Development & Education
IAB
IAB - Director, Professional Development & Education
Ben is a graduate of Temple University’s journalism program and has worked in both the publishing industry and higher education as a Digital Producer/Instructional Designer. He specializes in synthesizing complicated information to create approachable and dynamic e-learning content. Ben grew up on a dairy farm in Chester County, Pennsylvania, and now resides in Union City, New Jersey, with his wife and dog. In his free time, Ben spends his time playing basketball, hiking, cooking, and agonizing over Philadelphia sports.
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Matthew Renne
Vice President, Professional Development and Education
IAB
IAB - Vice President, Professional Development and Education
Matthew Renne
Vice President, Professional Development and Education
IAB
IAB - Vice President, Professional Development and Education
Matthew leads IAB’s initiatives to bring professional development and education opportunities to industry professionals. Prior to joining IAB, Matthew shepherded precision marketing growth initiatives across EMEA, APAC, and LATAM, and led global partner relationships w/ Meta and X (Twitter), for Omnicom’s Nissan United. Matthew is focused on providing the industry with both foundational digital media knowledge in a rapidly change landscape and offering practical applications of IAB’s standards, best practices, and guidelines to help professionals in their day-to-day roles.
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Matt Shapo
Senior Director, Media Center
IAB
IAB - Senior Director, Media Center
Matt Shapo
Senior Director, Media Center
IAB
IAB - Senior Director, Media Center
Matt Shapo is Director of Digital Audio and Video in IAB Media Center where he works to advance the interests of the digital marketing community by driving industrywide education, supporting technological innovation, and promoting collaboration and strategic partnerships between the buyers and sellers of ad supported media.
Matt’s primary responsibilities include leadership of industry conversations about important trends, business practices, and research across multiple disciplines ranging from brand safety and suitability, programmatic advertising, and creative best practices, to privacy-compliant audience targeting, measurement and attribution, and omnichannel media planning.
With over 20 years of marketing and editorial experience in the radio and record industries, one of Matt’s key areas of focus at IAB is education and evangelism regarding the efficacy of digital audio advertising and its increasingly important role on brand and agency media plans.
Ben Griffiths
Matthew Renne
Matt Shapo
