For too long, CTV has operated in a fragmented ecosystem of devices and platforms that lack standardized metrics, creating an “outcome gap” – a disconnect between TV spend and actual business results like purchases, sign-ups, and subscriptions. This workshop helps guide how an Event & Conversion API (ECAPI) can standardize measurement, enable privacy-safe data collaboration, and help CTV deliver the same performance outcomes marketers expect from channels like search and social.
In this workshop participants will learn about the areas of fragmentation across digital video channels, the IAB’s standardized measurement approach for CTV, IAB Tech Lab’s ECAPI, and how to effectively organize across your partners to utilize ECAPI for measuring outcomes in CTV.
This workshop is designed for professionals in: Ad Operations, Business Operations, Marketing & Brand, and Media Buying/Planning.
This virtual 90-minute session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.
Facilitators
Matthew Renne
Vice President, Professional Development and Education
IAB
IAB - Vice President, Professional Development and Education
Matthew Renne
Vice President, Professional Development and Education
IAB
IAB - Vice President, Professional Development and Education
Matthew leads IAB’s initiatives to bring professional development and education opportunities to industry professionals. Prior to joining IAB, Matthew shepherded precision marketing growth initiatives across EMEA, APAC, and LATAM, and led global partner relationships w/ Meta and X (Twitter), for Omnicom’s Nissan United. Matthew is focused on providing the industry with both foundational digital media knowledge in a rapidly change landscape and offering practical applications of IAB’s standards, best practices, and guidelines to help professionals in their day-to-day roles.
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Jamie Finstein
Vice President, Media Center
IAB
IAB - Vice President, Media Center
Jamie Finstein
Vice President, Media Center
IAB
IAB - Vice President, Media Center
Jamie Finstein is Vice President of IAB’s Media Center, where she leads the organization’s Video and Audio Boards and initiatives. She spearheads IAB’s annual NewFronts and IAB Video Leadership Summit and is a regular moderator and panelist on video industry topics. Prior to IAB, Jamie spent her career on the agency side, helping brands across luxury, CPG, retail, and beauty accelerate their digital media approaches and drive growth.
Matthew Renne
Jamie Finstein
