Rhiannon Apple is EVP, Commercial Operations at Super League, where she has been helping brands find new ways to engage play-first audiences. A digital marketing veteran with 20 years+ of experience, she has built and led award-winning, creative campaigns for Fortune 500 brands including Hi-Chew, H&R Block, Pizza Hut, AT&T, MTV, L’Oréal, Verizon Wireless, and Paramount.

Prior to Super League, Rhiannon held brand partnership and innovation leadership roles at Fullscreen, a premier global media network for creators and brands, and at Moxie, where she helped clients bring first-to-market ideas to life across social and emerging media.

Rhiannon lives in Fayetteville, GA, a suburb of Atlanta, with her husband and three children.

Michael Arzt is a veteran marketing and partnerships executive who has spent his career at the intersections of gaming, entertainment, media, and technology. He led global marketing and partnerships for Turtle Beach, where he helped define and scale the console and PC gaming headset category with leagues, publishers, retailers, and creators. Earlier, he executed global marketing and business development initiatives as the USA GM for the World Cyber Games, helping build one of the first large‑scale international esports and experiential gaming platforms. Michael later ran Atari Interactive’s Connected Devices division, launching all-new hardware, content, and community initiatives that connected players, creators, retailers, and brands. More recently he has been crafting custom integrated sports lifestyle content programs around the NFL, NHL, and other leagues, leveraging his skills building 6–7-figure platforms for consumer brands, in addition to advising emerging companies including Proto GEM and Mojo Media on spatial computing, fan engagement, and creator‑driven content and experiences, with a consistent focus on turning gaming, sports and pop culture into measurable value for marketers and partners.

Jeff Birnbaum is a Director of Global Partnerships at Google, where he leads the Sellside Monetization partnerships for Mobile Apps across all verticals, including gaming, social and audio. Based in New York, Jeff oversees strategic commercial relationships and monetization solutions for partners leveraging Google Ad Manager or Admob. With extensive expertise spanning programmatic advertising, app monetization, and emerging digital channels, he partners closely with global media companies to maximize revenue growth and drive operational scale across Google’s sellside platforms.

Benjamin Chua is a media leader with more than 25 years of experience developing and executing strategies across a wide range of industries, including financial services, publishing, CPG, technology, travel, telecommunications, pharmaceuticals, advocacy, and political campaigns.

Currently at WPP Media, Ben serves as Client Media Lead for AARP, overseeing media investment and activation across all channels. Since joining the account in 2020 as Digital Activation Lead, his role has expanded to encompass the broader media ecosystem, bringing together audience insights, technology and channel expertise to help drive effective and innovative media executions.

Throughout his career, Ben has focused on helping brands connect with audiences through evolving media channels and consumer behaviors. His work has given him extensive experience collaborating across clients, partners and internal teams to translate business and audience needs into integrated media approaches. He also led a team recognized with two Gramercy Institute awards for excellence in financial content.

In his work with AARP, Ben has helped advance the organization’s approach to audience strategy and media activation, collaborating across business divisions and helping unlock the value of first-party audiences and emerging opportunities across the media landscape.

Ben holds a Bachelor of Business Administration in Marketing from Baruch College and has also studied at the MIT Sloan School of Management. He is based in New York.

Denis Crushell is the Chief Commercial Officer at Precisify where he is responsible for Sales, Marketing and Data and Platform Partnerships, helping brands deliver brand suitable campaigns across YouTube, Mobile Gaming and Influencer. Denis has worked in the online video space for the last twenty years including working at Google, YouTube and Tubular Labs

Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.

Arda Genç is the co-founder & CEO of LIVAD, the leading live stream advertising platform helping brands reach highly engaged audiences across Twitch, YouTube, Kick, and TikTok Live.

Having experienced Austrian, French, American, and Hong Kong educational systems throughout his formative years, Arda developed an international perspective from an early age. After studying Computer Science at Northwestern University, he co-founded LIVAD at 23, combining his interests in technology, media, and entertainment.

Under his leadership, LIVAD has grown into a global advertising platform, running campaigns across 15+ markets and working with iconic brands including Spotify, Netflix, McDonald’s, L’Oréal, and adidas.

Genç is focused on building the infrastructure that makes live streaming a scalable, measurable, and accessible media channel for brands.

Jean-Baptiste Godinot is a seasoned gaming industry executive with more than 20 years of experience on the publisher side, bringing deep expertise in both player engagement and brand strategy.

Since joining Gameloft in 2007, he has played a key role in the company’s international growth, leading business operations across Eastern and Central Europe and Russia. In 2010, he took charge of business and marketing operations in the GSA region, where he was instrumental in developing Gameloft’s media and advertising offerings, helping establish the company as a leading player in the gaming media landscape.

In 2019, Jean-Baptiste returned to Paris as Sales Director of Gameloft for brands and was appointed Head of the division in 2023. Today, he leads Gameloft’s global advertising business, driving innovation in in-game advertising and helping brands connect with gaming audiences through immersive, measurable, and brand-safe experiences.

Under his leadership, Gameloft for brands continues to push the boundaries of digital advertising, creating solutions that deliver meaningful value for marketers while preserving and enhancing the player experience.

Charles is CEO and Co-Founder of GEEIQ, the impartial intelligence brands trust to succeed in gaming. GEEIQ combines in-house experts with cross-platform data to help brands like Walmart, L’Oréal, Premier League, BBC and Warner Bros. Discovery decide if, where and how to show up across virtual worlds like Roblox and Fortnite, and brand-active franchises like EA Sports FC, The Sims and Minecraft. In September 2023, Charles was named one of Vogue Business’ 100 Innovators for his pioneering work in turning gaming platforms into measurable marketing channels. Before GEEIQ, he co-founded the publication Gentleman’s Journal.

Gabrielle Heyman is VP of Global Brand Sales & Partnerships at Zynga, where she oversees sales and marketing for the company’s direct advertising business across one of mobile gaming’s most engaged audiences. A digital media veteran with prior roles at Electronic Arts, Yahoo!, and BuzzFeed, she was honored in 2025 with the Chief “New Era of Leadership” Award and the IAB Service of Excellence Award for her contributions to the industry. Gabrielle is passionate about the revolution in technology and entertainment consumption — and its impact on how brands connect with consumers. She’s a champion of women in tech and an innovator at the intersection of gaming and brands. She lives in Los Angeles with her two sons and her life partner.

As VP, Brand Partnerships at Overwolf, Nathan focuses on leveraging and crafting long-term partnerships with leading advertisers. With over 20 years of experience, Nathan Lindberg has been at the forefront of emerging technology and industry evolution in videogames. He played a pivotal role in driving the print-to-digital transformation at GamePro, spearheaded community marketing at Curse (now CurseForge), and at Twitch he was instrumental in building and monetizing the Rocket League Championship Series & Twitch Rivals. He developed the NFL Zone in Fortnite at Epic Games and established a long-term partnership with various Fortune 500 brands.

Chanel Marks is on the Sales Marketing team at Zynga, where she drives the strategic development and execution of immersive advertising campaigns for Zynga’s clients. With over 10 years of experience working across entertainment and gaming, Chanel brings deep-rooted knowledge and passion to help brand partners deliver on key marketing objectives, drive results, and to reach the highly engaged gaming audience through fun and innovative opportunities.

Andy Martinson is a Senior Marketing Manager at H&R Block specializing in media strategy for gaming, TV, audio, cinema, OOH, and emerging advertising channels. He helps H&R Block leverage gaming and innovation to drive business results. Andy also contributed to the IAB Casual Gaming Buying Guide and was recognized as a Brand Innovators 40 Under 40 marketer.

Jorge Prado is a visionary entrepreneur and a dynamic leader. Co-founder of Admazing, the largest mobile gaming ad platform for brands. He possesses a deep understanding of the digital landscape and an unwavering commitment to delivering exceptional results for partners and clients.


Under Jorge’s leadership, Admazing has been recognized as an INC 5000 Fastest Growing Company and has established partnerships with several Fortune 500 companies. Additionally, Jorge co-founded Fastmind, dedicated to helping brands measure how their digital marketing impacts multichannel sales, and achieved international acclaim for creating the mobile game Wordie, one of the largest word games ever. Wordie reached the Top 10 charts in over 160 countries.


Jorge has received several awards and recognitions for his work, including being named one of the Top 50 Power Leaders by IESA, earning the Best Mobile Game Developer honor from Google, being deemed Entrepreneur of the Year in 2016 by DLA, and being selected as an International Endeavor Entrepreneur in 2019.


Furthermore, Jorge passionately advocates diversity and inclusion in the tech industry. He actively supports initiatives promoting equality and empowerment, demonstrating his commitment to positively impacting the world around him.

Frank Puma is Managing Director, Investment & Activation at WPP Media, bringing more than 25 years of experience across media strategy, investment, activation, and emerging media. Throughout his career, Frank has helped brands navigate the rapidly evolving media landscape, from the early days of digital advertising to today’s increasingly complex, data-driven ecosystem.

Michael Rubenstein is Co-Founder and Co-CEO of Firsthand, the industry’s first AI-powered Brand Agent Platform transforming how companies attract and engage consumers. In his role, he leverages nearly three decades of experience to drive the company’s operations and go-to-market functions. A renowned leader in advertising technology, Rubenstein has consistently pioneered innovations that have reshaped the digital marketplace.

Rubenstein founded and led DoubleClick Ad Exchange (AdX), which became the dominant global marketplace for programmatic advertising and significantly contributed to the company’s acquisition by Google in 2007. He then joined AppNexus as President and Board Member, where he guided the company’s growth from a startup to a global leader in programmatic advertising, culminating in its acquisition by AT&T in 2018. His industry influence has been widely recognized, earning him multiple spots on the Silicon Alley 100.

Mike Schoelch is the Head of Agency Partnerships, driving global agency growth and strategic alliances. With 15 years of expertise across gaming, programmatic media, and rewarded video, Mike leads the charge in helping brands and agencies scale on Roblox—delivering high-impact activations across programmatic ads, standardized media solutions, and immersive content integrations.

Matt Sharpe serves as Creative Director, Advertising at Zynga, where he helps guide campaigns for brand partners across the company’s portfolio of titles. He is a 15 year veteran of the tech and advertising space with a focus on creating engaging experiences for audiences.

Shahar is the Chief Marketing Officer at Overwolf, the guild for in-game creators, where he spearheads marketing and growth initiatives, oversees investor relations, and drives collaborations with game studios and developers. With more than 15 years of experience in the games and technology industry, Shahar has founded and led multiple ventures, including 7 Elements Studios, a game studio specializing in massively multiplayer online strategy games. He has also worked as a producer and actor in Hollywood and Israel, and is a former five-time Israeli national champion in Taekwondo.

Karl Stewart is SVP, Strategic Partnerships & Innovation of 1TwentyFour, a division of IGN.Karl started his career in gaming as Creative Director for Eidos Interactive prior to it’s acquisition by Square Enix. He then then held roles within the organization ranging from Head of Global Brand, VP. Strategic Marketing, and Head of Strategic Partnerships across the Marvel’s Avengers franchise. In 2017 Karl founded 1TwentyFour, a Strategic partnerships agency focused on the Film, TV & Gaming sectors. He has launched strategic campaigns for some of the most popular entertainment content producers and successful brands in the world, including AT&T, DC Comics, Marvel Studios, DELL, Discovery, HBOMax; Fever, Creator+, Mattel, Netflix, Peacock, Square Enix, WarnerMedia and Wizarding World.In September 2022 1TwentyFour was acquired by IGN Entertainment, where Karl is now responsible for working across the entire IGN organization to establish and develop strategic partnerships and business offerings for new and existing film, television, gaming entertainment, QSR, CPG, automobile and technology clients across eCommerce, media, social engagement and WEB3.

Jonathan Stringfield is VP, Microsoft Advertising & Gaming Business Leadership, where he oversees cross-functional readiness across Microsoft Advertising’s multi-format marketing solutions crossing channels, segments, and geographies around the world. In this role, Jonathan also oversees gaming strategy for Microsoft Advertising, shaping how the organization innovates and delivers value for partners across the global gaming ecosystem. Previously, Jonathan was VP, Global Business Research & Marketing at Activision Blizzard where he led the global team responsible for creating impactful in-game advertising experiences, supplying studio teams with evidence-based insights to drive innovation, delivering industry-leading research and measurement solutions while driving best-in-class marketing activations.

Marian Thomas is the Director of Partnerships, Research & Measurement at Zynga, where she combines quantitative and qualitative data to drive efficiencies for Zynga’s advertising organization. With over 20 years of experience working across the digital media landscape, Marian is passionate about understanding consumer behaviors and harnessing data to create engaging and effective ads.