Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
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Jul 15-16
2025
Conference - Glen Cove, New York
The IAB Measurement Leadership Summit brings together over 100 invite-only data and measurement executives from across the advertising ecosystem. This year’s “Driving to Outcomes” theme will cover modernizing MMM, the intersection of privacy, A...
Jul 24
2025
Webinar - Online
Gaming isn't just entertainment—it’s where audiences live, engage, and connect. With 84% of U.S. internet users aged 16 to 64 identifying as gamers (GWI, 2024)—and 90-95% of Gen Z and Gen Alpha (Newzoo, 2024)—it’s no surprise that brands ar...
FREE
Conference - New York City
September 9, 2025 | New York City
IAB’s third annual Connected Commerce Summit brings together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic peer-to-peer discussions, and brea...
Lock In Your Early Bird Rate Today — Prices Increase After July 15
$499 - Early Bird Member Ticket
$649 - Early Bird Non-Member Ticket
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