Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
Interested in participating in Media Center initiatives?
Join a Group

Who We Are

Who We Are

Browse all

Our Initiatives

Our Initiatives

  • The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued
    Read More  
  • The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued
    Read More  
  • The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued
    Read More  
  • Audio
    Audio
    The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued
    Read More
  • Brand Safety
    Brand Safety
    The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued
    Read More
  • Digital Video
    Digital Video
    The IAB Digital Audio Measurement Guide offers a menu of existing measurement solutions and standardized metrics that enables buyers and brands to better understand how and whether their campaigns are moving the needle on brand and performance KPIs. This document, in partnership with the IAB Audio Committee and IAB Audio Board, highlights the basic pillars of digital audio … Continued
    Read More

Recent Updates

Updates from the Media Center

Filter by:

Topic
Type
Load More