As regulatory frameworks evolve to strengthen consumer data protections, Trusted Execution Environments (TEEs) have emerged as a promising privacy-enhancing technology for digital advertising. TEEs provide hardware-based, isolated computing environments that allow sensitive data to be processed securely and verifiably—enabling compliance with global privacy laws while maintaining functionality critical to the ad-supported Internet.
Trusted Execution Environments in Digital Advertising: A Pathway to Enhanced Data Privacy, Security, and Regulatory Compliance is a new whitepaper released in conjunction with the 2025 IAB Public Policy and Legal Summit. It offers public . . .
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