Data clean rooms (DCRs) are secure environments used in digital advertising for analytics, measurement, profile augmentation, and campaign planning. They enable multiple participants to collaborate on data while maintaining strict privacy and security controls.
Data Clean Rooms: A U.S. State Privacy Law Perspective provides a comprehensive overview of how DCRs function, debunks common privacy myths, and outlines key compliance considerations under U.S. state privacy laws.
Key topics covered in this white paper include:
- Insights into data flows and processing within DCRs, including key characteristics that are material from a privacy perspective.
- How state privacy laws apply to clean rooms, including debunking . . .
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